scholarly journals The role of relational and informational capabilities in mediating the effect of social media adoption on business performance in fashion industry

2021 ◽  
Vol 5 (4) ◽  
pp. 569-578 ◽  
Author(s):  
Ni Nyoman Kerti Yasa ◽  
I Gusti Ayu Ketut Giantari ◽  
I Putu Gde Sukaatmadja ◽  
Tjokorda Gde Raka Sukawati ◽  
Ni Wayan Ekawati ◽  
...  
Keyword(s):  
Social Media ◽  
Path Analysis ◽  
Sample Size ◽  
Business Performance ◽  
Fashion Industry ◽  
Purposive Sampling ◽  
Analytical Technique ◽  
Sampling Approach

This study aims to explain the role of relational capability and informational capability in mediating the effect of social media adoption on business performance. The population of this study is the owners of the fashion sector SMEs in Bali. The sample size used was 114 businesses with a purposive sampling approach. The analytical technique used is Path Analysis using the SEM-PLS approach. The results show that the adoption of social media has a positive and significant effect on business performance. Social media adoption has a positive and significant effect on relational capability and social media adoption also has a positive and significant effect on informational capability. Furthermore, relational capability has a positive and significant effect on business performance and informational capability has a positive and significant effect on business performance. Relational capability and informational capability can significantly mediate the effect of social media adoption on business performance. Therefore, it is important for SME owners in the fashion sector in Bali to intensify the adoption of social media to build relational and informational capabilities in order to increase business performance.

scholarly journals The role of digital marketing in mediating the effect of the COVID-19 pandemic and the intensity of competition on business performance

2022 ◽  
Vol 6 (1) ◽  
pp. 217-232 ◽  
Author(s):  
I Gusti Ayu Ketut Giantari ◽  
Ni Nyoman Kerti Yasa ◽  
Herkulanus Bambang Suprasto ◽  
Putu Laksmita Dewi Rahmayanti
Keyword(s):  
Financial Performance ◽  
Business Performance ◽  
Analytical Tool ◽  
Digital Marketing ◽  
Purposive Sampling ◽  
Intensity Of Competition ◽  
Sampling Approach

This study aims to explain the role of digital marketing adoption in mediating the effect of the COVID-19 pandemic and the intensity of competition on business performance, which is seen from the perspective of financial performance and non-financial performance. This research was conducted on the culinary sector SMEs in Bali. The size of the sample used is 210 culinary sector SMEs with a purposive sampling approach, namely the culinary sector SMEs that have adopted digital marketing. The analytical tool used is SEM-PLS. The results of the study show that the effect of the COVID-19 pandemic and the intensity of competition has a negative and significant effect on business performance, both financial and non-financial performance. The adoption of digital marketing was unable to mediate the effect of the COVID-19 pandemic and the intensity of competition on financial performance, but the adoption of digital marketing was capable in mediating the effect of the COVID-19 pandemic and the intensity of competition on non-financial performance. Therefore, the adoption of digital marketing needs to be re-optimized to improve business performance, both financial and non-financial performance.

The Role of Social Media in the Fashion Industry: The Case of Eco Luxury in Today’s Consumption

2021 ◽  
pp. 97-115
Author(s):  
Concha Pérez-Curiel ◽  
Gloria Jiménez-Marín ◽  
Irene García-Medina
Keyword(s):  
Social Media ◽  
Fashion Industry

scholarly journals PERAN SHOPPING EMOTION DALAM MEMEDIASI PENGARUH ATMOSFER RITEL DAN PROMOSI TERHADAP IMPULSE BUYING

2019 ◽  
Vol 8 (6) ◽  
pp. 3873
Author(s):  
Ni Putu Krisna Diah Rani ◽  
Ni Made Purnami
Keyword(s):  
Path Analysis ◽  
Sampling Method ◽  
Impulse Buying ◽  
Purposive Sampling ◽  
Analysis Techniques ◽  
The Relationship ◽  
Positive Effect

The purpose of this study was to explain the influence of the retail atmosphere, and the promotion of emotions, to explain the influence of the retail atmosphere, promotion, and emotions on impulse buying, to explain the role of emotions as mediating the relationship between the retail atmosphere and promotion of impulse buying at Hypermart Mall Bali consumers. Galeria. The population in this study were all consumers who had shopped at Hypermart Mall Bali Galeria and had done Impulse Buying. The sampling method used was purposive sampling. The samples selected in this study were 108 respondents. Data were analyzed using path analysis techniques. Based on the results of the study shows that the retail atmosphere, and promotion has a positive effect on emotions. Retail atmosphere, promotion, and emotions have a positive effect on impulse buying. Emotions mediate the relationship between the retail atmosphere and promotion of impulse buying on Hypermart Mall Bali Galeria consumers. Keywords: retail atmosphere, promotion, emotion, impulse buying

scholarly journals PERAN BRAND IMAGE DALAM MEMEDIASI PENGARUH COUNTRY OF ORIGIN TERHADAP NIAT BELI

2018 ◽  
Vol 7 (12) ◽  
pp. 6445
Author(s):  
Gusti Ngurah Gunawan ◽  
I Putu Gde Sukaatmadja
Keyword(s):  
Path Analysis ◽  
Purchase Intention ◽  
Brand Image ◽  
Country Of Origin ◽  
Purposive Sampling ◽  
Analysis Technique ◽  
Consumer Purchase Intention ◽  
Research Findings ◽  
The City

Tujuan penelitian ini adalah untuk menguji peran brand image dalam memediasi pengaruh country of origin terhadap niat beli motor Vespa Piaggio di kota Denpasar. Metode yang digunakan untuk menentukan sampel adalah non-probability berbentuk purposive sampling dengan ukuran sampel sebanyak 120 orang responden. Pengumpulan data dilakukan dengan penyebaran kuesioner secara langsung di Kota Denpasar. Teknik analisis yang digunakan adalah analisis jalur (path analysis) dan uji sobel. Temuan penelitian menunjukkan bahwa terdapat hubungan yang positif dan signifikan antara country of origin terhadap brand image, hubungan yang positif dan singnifikan antara country of origin terhadap niat beli serta brand image mampu memediasi hubungan antara terhadap niat beli konsumen pada motor merek Vespa Piaggio di Kota Denpasar. Hasil tersebut berarti semakin baik citra negara asal merek serta semakin kuat brand image yang tertanam di benak konsumen, akan berpengaruh terhadap niat beli mereka akan suatu produk. Kata kunci: country of origin, brand image, niat beli ABSTRACT The purpose of this study is to test the role of brand image in mediating the influence of country of origin on the intention to buy a motor Vespa Piaggio in the city of Denpasar. The method used to determine the sample is non-probability in the form of purposive sampling with sample size of 120 respondents. Data collection was done by distributing questionnaires directly in Denpasar City. The analysis technique used is path analysis and test of sobel. The research findings show that there is a positive and significant correlation between country of origin to brand image, positive and significant relationship between country of origin to purchase intention and brand image able to mediate relationship between consumer purchase intention on Vespa Piaggio brand motor in Denpasar city. The result means the better the image of the home country of the brand and the stronger the brand image embedded in the minds of consumers, will affect their purchase intention of a product. Keywords: country of origin, brand image, purchase intention  

scholarly journals Power of Social Networking Sites in Bringing Social Change on the part of Youth through Digital Activism

2021 ◽  
Vol volume 05 (issue 2) ◽  
pp. 49-60
Author(s):  
Zowaina Azhar ◽  
Dr. Abdul Rehman Qaisar ◽  
Kanza Mahmood
Keyword(s):  
Social Media ◽  
Social Change ◽  
Social Networking ◽  
Sample Size ◽  
Social Networking Sites ◽  
Educational Institutions ◽  
Digital Activism ◽  
Social Protests ◽  
Convenience Sampling

The study attempts to explain the role of social networking sites in bringing social change through youth. The study used cause and effect research design in order to determine how social networking sites are affecting the trend of social protests. Data was collected from different professions, occupations and educational institutions of Punjab, Pakistan, through a well-developed questionnaire. To conduct the study, a sample size of 300 respondents was chosen to get accurate findings. Convenience sampling was used where the respondents were selected according to their availability and ease from a sample size of 300 respondents was selected. The findings of the study revealed that social networking sites are playing a significant role in bringing social change in a society, especially through youth, ranging from 21 to 25 years of age. Males are showing greater support to these protests. Moreover, governments do not get much involved in issues through social media; rather they try to use traditional means of involvement. It was also concluded that people who believe that protesting through social media is non-violent, show greater support in favor of it.

scholarly journals The Effects of Trust on Parasocial Interaction of Malaysian Facebook (FB) Travel Community

2021 ◽  
pp. 76-90
Author(s):  
Samshul Amry Abdul Latif ◽  
Nadiatul Husna Abdul Aziz
Keyword(s):  
Social Media ◽  
Multiple Regression ◽  
Online Survey ◽  
Three Dimensions ◽  
Parasocial Interaction ◽  
Community Group ◽  
Purposive Sampling ◽  
Social Media Platforms ◽  
Survey Approach ◽  
Sampling Approach

This chapter investigates the effects of trust dimension (competence, benevolence, and honesty) on parasocial interaction (PSI) of a Malaysian travel community through the usage of social media platforms. This study utilized a non-probability purposive sampling approach targeting Malaysians who use FB to interact and share their travel activities using self-administered online survey approach. Based on 142 respondents, the data were analyzed using multiple regression. The findings suggest that all three dimensions under trust are significant in predicting PSI among Malaysian FB travel community. The limitation of the study is that the majority of the samples were females and limited to only one FB community group.

scholarly journals PENGARUH E-PRICE DAN E-TRUST TERHADAP E-LOYALTY PADA ERA PANDEMIK

2021 ◽  
pp. 99
Author(s):  
Ida Bagus Gde Indra Wedhana Purba ◽  
I Gusti Ayu Tirtayani
Keyword(s):  
Data Analysis ◽  
Path Analysis ◽  
Research Method ◽  
Descriptive Analysis ◽  
Sampling Technique ◽  
Consumer Loyalty ◽  
Purposive Sampling ◽  
Online Marketplace ◽  
Analysis Technique

As time has developed, many e-commerce platforms exist in Indonesia, so that competition in maintaining consumer loyalty on an e-commerce website often occurs. This study aims to determine the effect of e-price and e-trust on e-loyalty and the role of e-trust in mediating it. The research method used is quantitative and using questionnaire. The population used in this study are consumers who have ever shopped online through the Indonesian online marketplace who are domiciled in the province of Bali. The sampling technique in this study was purposive sampling and accidental sampling and a sample of 120 respondents. The data analysis technique used is descriptive analysis and path analysis. The result of this research is that Shopee is e-commerce with the biggest enthusiasts in Bali. E-price and e-trust have a positive and significant effect on e-loyalty, and e-price has a positive and significant effect on e-trust, e-trust can mediate the effect of e-price on e-loyalty. This research is expected to be able to provide input to further researchers, e-commerce providers, sellers who sell in e-commerce, and customers. Providing reasonable prices, security in transactions, trust in online vendors, will certainly increase consumer loyalty, either by not moving to other e-commerce and recommending it to others.

scholarly journals The Role Of Integration And Resilience For Improving Resource Efficiency

2020 ◽  
Vol 5 (1) ◽  
Author(s):  
Mohammad Abdullah Shah ◽  
Muhammad Asim ◽  
Salman Manzoor
Keyword(s):  
Supply Chain ◽  
Sample Size ◽  
Target Population ◽  
Resource Efficiency ◽  
Customer Integration ◽  
Supply Chain Resilience ◽  
Purposive Sampling ◽  
Internal Integration ◽  
The Impact

The study aims to examine the impact of customer integration, internal integration, logistics collaborator integration and supply chain resilience on the resource efficiency of the supply chain firms in Karachi. Sample size included 181 responses with the help of purposive sampling, and the target population was supply chain firms of Karachi. The data was analyzed using PLS-SEM. The study found that the customer integration was significantly affecting SC resilience but negatively affecting resource efficiency. Also, internal integration was not affecting customer integration and SC resilience and resource efficiency but affecting the logistics collaborator integration. Moreover, LCI was significantly affecting customer integration, SC resilience and resource efficiency. Lastly, SC resilience was negatively affecting resource efficiency. The study recommends that the managers need to enhance their logistics collaborator integration as it was found to be significantly improving the customer integration, supply chain resilience and resource efficiency. Moreover, the managers need to improve their customer and internal integration as they can enhance their logistics collaboration integration and resource efficiency.

Customer Satisfaction as Basis for E- Marketing Leadership (A Study Based on Marital Diversity)

2015 ◽  
Vol 3 (2) ◽  
Author(s):  
Bodh Raj Sharma ◽  
Saransh Gupta ◽  
Ankit Sharma
Keyword(s):  
Social Media ◽  
Customer Satisfaction ◽  
Competitive Advantage ◽  
Marital Status ◽  
Online Survey ◽  
Demographic Variables ◽  
Purposive Sampling ◽  
Online Shoppers ◽  
Northern City

This study highlights the role of satisfaction for building e-marketing leadership and empirically explores the differences in the customer satisfaction of online buyers. The study tries to discern how segmenting the customer based on marital status may help the online marketers for effective leadership and competitive advantage in the modern globalized market. An online survey instrument was administered to a sample of 200 online buyers from a northern city of India. The respondents were contacted both personally as well as through the emails, social media like Facebook, Whatsapp etc. The instrument comprised items related to online satisfaction along with few variables of demographic variables. The study employed purposive sampling which is appropriate for exploratory type of studies. The findings indicate that online shoppers are moderately satisfied from e-retailers. It is suggested that e-retailers must address issues of customers vibrantly so that customers become highly satisfied which ultimately leads to e-marketing leadership.

The Diet Prada effect: ‘Call-out culture’ in the contemporary fashionscape

2019 ◽  
Vol 6 (1) ◽  
pp. 97-113 ◽  
Author(s):  
Vanessa Gerrie
Keyword(s):  
Social Media ◽  
Fashion Industry ◽  
The Past ◽  
Cultural Phenomenon ◽  
Fashion Products ◽  
Close Analysis ◽  
Fashion Designers ◽  
Age Independent ◽  
Do So

Fashion criticism has found a new democratic platform in this technetronic age that has been impacted by the emergence of online ‘call-out culture’, a cultural phenomenon born of this digital age. Independent voices are finding traction within the famously hermetic fashion industry who are holding fashion designers, marketers, editors and all those gatekeepers in between, accountable not only for copycat fashion products but also for racist and bigoted appropriations that appear in campaigns and editorials. In examining ‘call-out culture’ in the fashion industry this article will extrapolate on how and why these cultural phenomena have gained traction in relation to the contemporary fashion industry and what this means for the future of the industry. I do so through the wider contextualization of looking at ideas of authenticity and transparency, effects of social media, and the role of cultural criticism in fashion. The methodology utilized in this article is in the form of the close analysis of two case studies, the independent fashion critic sites Diet Prada and The Fashion Law, which have both gained traction in the past two years for their unbiased and unrelenting agenda to call out fashion’s indiscretions.

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