scholarly journals The effects of digital marketing implementation on online consumer in Selangor during COVID-19 pandemic

2022 ◽  
Vol 12 (1) ◽  
pp. 43-50 ◽  
Author(s):  
Zainab Zaidi ◽  
Sakinah Shukri
Keyword(s):  
Customer Loyalty ◽  
Movement Control ◽  
Qualitative Approach ◽  
Digital Marketing ◽  
Brand Awareness ◽  
Online Consumers ◽  
Online Consumer ◽  
Convenience Sampling ◽  
Control Order ◽  
Marketing Implementation

The COVID-19 pandemic caused significant changes in many aspects especially towards small medium entrepreneurs (SMEs) as many of SMEs need to shut down their business due to movement control order (MCO) conducted by Malaysia government as SMEs cannot reach their customers. Previous studies show that having an effective digital marketing strategy in place might leave businesses vulnerable to severe setbacks towards SMEs. This research proposal aims to carry out and prove the possible potential effects and factors that influence digital marketing implementation towards online consumers in Selangor during COVID-19 pandemic. The methodology of this paper uses a descriptive qualitative approach by analyzing various previous literature on digital marketing scope of study. The sample size of the study is 235 respondents who were selected based on convenience sampling. The finding has discovered that there is a significant relationship between customer loyalty with implementation of digital marketing towards online consumers in Selangor during COVID-19 pandemic and there is a significance relationship between brand awareness and the implementation of digital marketing towards online consumer in Selangor during COVID-19 pandemic.

Infaq In Times Of Pandemic: The New Norm Of Islamic Eschatology

2021 ◽  
pp. 131-150
Author(s):  
Abdul Mutalib Embong ◽  
Azelin Mohamed Noor ◽  
Hezlina Mohd Hashim ◽  
Syahrul Alim Baharuddin ◽  
Norasyikin Binti Abdul Malik
Keyword(s):  
Social Media ◽  
Middle Class ◽  
Social Welfare ◽  
Movement Control ◽  
Qualitative Approach ◽  
Structured Interviews ◽  
Hard Time ◽  
Control Order ◽  
The Needy

This study reveals the currents social welfare which includes the uprising practice of Islamic charity, namely Infaq (voluntary alms giving), an instrument to help the unfortunate people (asnaf). It used qualitative approach involving semi-structured interviews focusing on six themes with six respondents. They engage in Infaq during the MCO or Movement Control Order. The results showed that there was a rise of contemporary fame of Infaq among Malaysian middle-class Muslims and charity body or organisation that specialise in sedekah/Infaq programmes . These parties make use of the platform of social media to record their activities and raise funds activity to help the needy who demand immediate and non-bureaucratic donations especially in a form of material help like food and daily necessities. This indeed has changed the course of how sedekah or Infaq used to be done back then. More Muslims who perform these Islamic charities display their efficiency and transparency in their donations as in Islam, sedekah is as a spiritual ‘investment’ to the donors despite the hard time people face during pandemic. 

scholarly journals The Role of Digital Marketing in Assisting Small Rural Entrepreneurs Amidst Covid-19 Movement Control Order (MCO): A Case Study in Peninsular Malaysia

2021 ◽  
Vol 10 (4) ◽  
pp. 70
Author(s):  
Siti Masayu Rosliah Abdul Rashid ◽  
Norhafiza Md. Sharif ◽  
Azimah Abd Rahman ◽  
Mohd Amirul Mahamud
Keyword(s):  
Small Business ◽  
Online Survey ◽  
Movement Control ◽  
Digital Marketing ◽  
Snowball Sampling ◽  
Health Crisis ◽  
New Business ◽  
The Government ◽  
Control Order

The coronavirus (COVID-19) outbreak is causing a global health crisis, which has inevitably led to a worldwide economic slowdown. In Malaysia, the small business sector is most affected by the movement control order (MCO). The MCO has caused the closure of the retail and transport sectors that has sharply curtailed the daily operations of the majority of small entrepreneurs, leading to a loss in income. However, if small business communities make optimal use of digital applications for their business activities, their income will be less affected by the current Covid-19 pandemic. Furthermore, the everyday use of ICT has the potential to create numerous landscape improvement and business continuity, specifically for small and medium entrepreneurs (SMEs). This, in turn, would increase community participation in entrepreneurship.  Therefore, it is crucial to study the role of digital marketing in strengthening new business norms among small entrepreneurs during the Covid-19 pandemic. It is also imperative to identify other factors that can help boost digital business. This research examined the relationship between ICT use in empowering rural entrepreneurs during MCO in Malaysia. The study design consisted of a quantitative form for each research instrument using the Google Form online survey. This study’s sample was selected using a particular sampling method (purposive sampling) and snowball sampling (snowball sampling) involving 158 small rural entrepreneurs in Penang, Malaysia. The data were analysed using Statistical Package for Social Science (SPSS) version 27.0 software. The findings showed that the respondents navigated the Covid-19 pandemic by carrying out business activities on the digital platform and took full advantage of the ICT applications as part of their new business norms. This study can provide input for the government to formulate strategies related to ICT in increasing awareness among rural entrepreneurs. Additionally, the input of this study can offer programs and activities to further enhance the entrepreneurs’ skills in using ICT.   Received: 4 March 2021 / Accepted: 6 May 2021 / Published: 8 July 2021

scholarly journals Factors Contributing to Online Purchase Intention amongst Malaysian Consumers: A Case of Lazada

2021 ◽  
Vol 4 (2) ◽  
pp. 33-45
Author(s):  
Friday Ogbu Edeh ◽  
Majdi Anwar Quttainah ◽  
Syarifah Nurdzamanisya Syed Badrulzaman ◽  
Daisy Mui Hung Kee ◽  
Syafiqah Mohd Zamri ◽  
...  
Keyword(s):  
Purchase Intention ◽  
Consumer Satisfaction ◽  
Movement Control ◽  
Product Price ◽  
Qualitative And Quantitative ◽  
Online Purchase ◽  
Global Pandemic ◽  
Quality Product ◽  
Online Consumer ◽  
Control Order

Online shopping activity amongst Malaysians increase unexpectedly ever since Malaysia had its first phase of Movement Control Order. In other words, the global pandemic COVID-19 provided more opportunities for e-commerce such as Lazada to grow. Therefore, this study intends to understand the factors that contribute to online purchase intention amongst Malaysians in the case of Lazada. This study used qualitative and quantitative method. The questionnaire used to collect the data from the respondents. There are 100 Malaysians that had previously purchased from Lazada have participated in the survey. The results showed that there is a positive correlation between product quality, product price, buying experience, after-sales service, and online consumer satisfaction.

Public knowledge, perception and communication behavior surrounding COVID-19 in Malaysia

2020 ◽  
Author(s):  
Khayriyyah Mohd Hanafiah ◽  
Chang Da Wan
Keyword(s):  
Logistic Regression ◽  
Employment Status ◽  
Multinomial Logistic Regression ◽  
Movement Control ◽  
Education Level ◽  
Public Knowledge ◽  
Communication Behavior ◽  
Positive Communication ◽  
The Face ◽  
Control Order

The COVID-19 pandemic is the first to occur in an age of hyperconnectivity. This paper presents results from an online anonymous survey conducted in Malay, English, and Chinese, during the first week of the Movement Control Order in Malaysia (n=1075), which aimed to examine public knowledge, perception and communication behavior in the Malaysian society in the face of a sudden outbreak and social distancing measures. Although the level of public knowledge, risk perception and positive communication behavior surrounding COVID-19 was high, a majority of respondents reported receiving a lot of questionable information. Multinomial logistic regression further identified that responses to different items varied significantly across respondent survey language, gender, age, education level and employment status.

Forecast of COVID-19 Trend Following Countrywide Movement Control Order in Malaysia: SEIR Model Approach (Preprint)

2020 ◽  
Author(s):  
Aidalina Mahmud ◽  
Poh Ying Lim ◽  
Hayati Kadir Shahar
Keyword(s):  
Mathematical Model ◽  
Incidence Rate ◽  
Movement Control ◽  
Seir Model ◽  
Infection Incidence ◽  
Contact Rates ◽  
Exposed Population ◽  
Control Order ◽  
Future Work ◽  
Model Approach

BACKGROUND On March 18, 2020, the Malaysian government implemented Movement Control Order (MCO) to limit the contact rates among the population and infected individuals. OBJECTIVE The objective of this study was to forecast the trend of the COVID-19 epidemic in Malaysia in terms of its magnitude and duration. METHODS Data for this analysis was obtained from publicly available databases, from March 17 until March 27, 2020. By applying the Susceptible, Exposed, Infectious and Removed (SEIR) mathematical model and several predetermined assumptions, two analyses were carried out: without and with MCO implementation. RESULTS Without MCO, it is forecasted that it would take 18 days to reach the peak of infection incidence. The incidence rate would plateau at day 80 and end by day 94, with 43% of the exposed population infected. With the implementation of the MCO, it is forecasted that new cases of infection would peak at day 25, plateau at day 90 and end by day 100. At its peak, the infection could affect up to about 40% of the exposed population. CONCLUSIONS It is forecasted that the COVID-19 epidemic in Malaysia will subside soon after the mid-year of 2020. Although the implementation of MCO can flatten the epidemiological curve, it also prolongs the duration of the epidemic. The MCO can result in several unfavorable consequences in economic and psychosocial aspects. A future work of an exit plan for the MCO should also be devised and implemented gradually. The exit plan raises several timely issues of re-infection resurgence after MCO are lifted.

Perception and satisfaction of delivery services in Malaysia during movement control order

2021 ◽  
Author(s):  
Ilya Yasnorizar Ilyas ◽  
Abdul Rauf Ridzuan ◽  
Rosilawati Sultan Mohideen ◽  
Mohd Hilmi Bakar
Keyword(s):  
Movement Control ◽  
Delivery Services ◽  
Control Order

Malaysian Enhanced Movement Control Order (EMCO): a unique and impactful approach to combating pandemic COVID-19

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Mohd Rohaizat Hassan ◽  
Mohd Nizam Subahir ◽  
Linayanti Rosli ◽  
Shaharom Nor Azian Che Mat Din ◽  
Nor Zaher Ismail ◽  
...  
Keyword(s):  
Total Population ◽  
Case Fatality ◽  
Movement Control ◽  
Essential Elements ◽  
Effective Measure ◽  
Content Type ◽  
Wedding Ceremony ◽  
Control Order ◽  
Targeted Approach ◽  
Close Contacts

PurposeThe paper highlights the process-handling during the Enhanced Movement Control Order (EMCO) in combating pandemic COVID-19 in Malaysia.Design/methodology/approachMalaysia first issued an EMCO following a cluster that involved a religious gathering. The EMCO was issued to lockdown the area, undertake screening, treat positive cases and quarantine their close contacts. Active case detection and mass sampling were the main activities involving the population in both zones.FindingsOne hundred ninety-three confirmed COVID-19 cases were identified from the total population of 2,599. Of these cases, 99.5% were Malaysians, 31.7% were aged >60 years and all four deaths (Case Fatality Rate, 2.1%) were elderly people with comorbidities. One hundred and one cases (52.3%) were asymptomatic, of which 77 (77%) were detected during mass sampling. The risk factors contributing to the outbreak were contacts that had attended the religious gathering, regular mosque congregants, wedding ceremony attendees and close household contacts. Malaysia implemented an effective measure in the form of the EMCO to contain the COVID-19 outbreak, where the last cases were reported 16 days before the EMCO was lifted.Originality/valueThe residents’ compliance and inter-agency cooperation were essential elements to the success of the EMCO. A targeted approach using an EMCO should be implemented in a future pandemic.

Building Timeless.co Brand Awareness Through Influencer and Internet Marketing

2021 ◽  
Vol 3 (1) ◽  
pp. 75-92
Author(s):  
Budyanto ◽  
Christy Dwita Mariana ◽  
Dionisius Yusuf
Keyword(s):  
Internet Marketing ◽  
Brand Awareness ◽  
Convenience Sampling

Perkembangan yang pesar pada teknologi menyebabkan peningkatan perkembangan pada industry smartphone serta sangat diminati oleh masyarakat Indonesia.  Sejumlah 175 juta pengguna smartphone di Indonesia telah terhubung pada internet dan sebagaian besar dari mereka menghabiskan waktu lebih dari 3 jam setiap harinya untuk mengakses media sosial.  Perkembangan smartphone telah menyebabkan terbukanya peluang bagi perusahaan untuk menciptakan kesadaran merek, salah satunya adalah perusahaan produsen jam tangan otomatis. Tujuan dari riset ini adalah untuk mengetahui apakah Timeless.com dapat menciptakan kesadaran merek melalui pemasaran via influencer dan pemasaran via internet.  Selain itu, riset ini pun bertujuan untuk mengetahui strategi pemasaran yang paling efektif untuk meningkatkan kesadaran merek Timeless.co.  Riset ini menggunakan metode kuantitatif melalui pendekatan eksplanatif.  Data riset dikumpulkan dengan metode convenience sampling dan dianalisis melalui SPSS v25.  Hasil riset ini mengindikasikan bahwa pemasaran via influencer dan internet mempengaruhi kesadaran merek Timeless.co.  Strategi yang efektif bagi Timeless.co adalah pemasaran via internet

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