Badanie preferencji dotyczących przekładu audiowizualnego wśród polskich widzów

2018 ◽  
pp. 252-267
Author(s):  
Łukasz Bogucki ◽  
Mikołaj Deckert
Keyword(s):  
Cognitive Effort ◽  
Audiovisual Material ◽  
Source Text ◽  
Film Type ◽  
Technological Advances ◽  
Audiovisual Translation

The article looks into how audiovisual material is received by the audience as films are rendered from one language to another with the use of subtitles, voiceover, or dubbing. Reported here is a questionnaire-based study whose aim was to identify the key patterns in the reception of Audiovisual Translation (AVT) in Poland. The study investigates different AVT modes and incorporates a range of parameters that could be shaping viewer experience and preferences. The factors are divided into five categories, such as the source text-target text relationship, cognitive effort, the nature of a given film type (e.g. a documentary, a comedy series), variables that condition the choice of a translation mode, as well as technological advances as a possible incentive changing viewer behavior. Also, within our pool of subjects, we discern three respondent profiles – corresponding to three university specializations – which make it possible to shed added light on the article’s central constructs.

Accessible Audiovisual Translation

2020 ◽  
pp. 65-82
Author(s):  
Adriana Silvina Pagano ◽  
André Luiz Rosa Teixeira ◽  
Flávia Affonso Mayer
Keyword(s):  
Universal Design ◽  
Social Inequalities ◽  
State Of The Art ◽  
People With Disabilities ◽  
Translation Studies ◽  
Digital Infrastructure ◽  
Technological Advances ◽  
Audiovisual Translation

Ever-increasing technological advances and growing demands for accessibility have been evolving new audiovisual translation practices and shaped the development of the field within the discipline of translation studies. This chapter provides a brief survey of state-of-the-art audiovisual translation practices, with particular focus on the ways growing demands for accessibility have been met within models of integration and inclusion of people with disabilities. It briefly reviews initiatives toward universal design and accessibility thinking in the preproduction of audiovisual content. Finally, audiovisual translation is framed within a wider user-oriented model of accessibility intended to inform the planning and development of digital infrastructure toward inclusion and reduction of social inequalities.

scholarly journals Slovak thinking on audiovisual translation and the issue of the second-hand translation of Russian documentary films

2019 ◽  
Keyword(s):  
English Language ◽  
Translation Studies ◽  
Russian Language ◽  
Documentary Films ◽  
Source Text ◽  
Historical Explanation ◽  
Cultural Space ◽  
Audiovisual Translation ◽  
The Russian Language ◽  
Limited Diffusion

The paper, in its first part, outlines the Slovak research into audiovisual translation (AVT) from the 1950s up to the present, paying attention to the most important scholars as well as publications that helped to shape and establish the discipline within Slovak translation studies. It is based on the ongoing bibliographical research and the historical explanation mapping the development of AVT research in Slovakia by I. Tyšš – e.g. his publication Myslenie o audiovizuálnom preklade na Slovensku: 1952 – 2017 (Thinking on Audiovisual Translation in Slovakia: 1952 – 2017, 2018) – as well as on own findings covering the last two years. In more detail, the first part of the paper highlights that it was primarily thanks to a younger generation of translation studies scholars – especially E. Perez (née Janecová), L. Paulínyová (née Kozáková) and J. Želonka – that in 2012 the Slovak research into AVT finally became systematic. The second part of the paper is devoted to the phenomenon of the so-called second-hand translation of originally Russian audiovisual works that may be observed in Slovakia in recent years. The questionable nature of this phenomenon is stressed since the Russian language is not a language of limited diffusion and definitely not remote in relation to the Slovak cultural space. On the example of two documentary films – Под властью мусора (Held Captive by Rubbish, 2013) and Дух в движении (Spirit in Motion, 2015), the author discusses and analyses the problems that occur when translating originally Russian AV works into Slovak through the English language, i.e. the negative shifts resulting from mis-/overinterpretation of the source text, translation by omission, wrong order of dialogues, cultural specifics and incorrect transcription.

scholarly journals Verbal Humour in Screen Translation: Officer Crabtree’s Case with the Fronch and Hungarian Longwodge

2020 ◽  
Vol 12 (2) ◽  
pp. 25-50
Author(s):  
Zsuzsanna Ajtony
Keyword(s):  
Discourse Analysis ◽  
Source Text ◽  
Fictional Character ◽  
Creative Solutions ◽  
Audiovisual Translation ◽  
Research Domain ◽  
Insight Into

AbstractThe present study aims to gain insight into the translation of audiovisual humour displayed in the verbal manifestations of Officer Crabtree, the fictional character in the BBC sitcom ‘Allo ‘Allo! (1982–1992), especially focusing on its Hungarian dubbed version of the series. Being a research domain with insights from audiovisual translation (AVT), humour studies, and discourse analysis, the article introduces the reader to AVT, more particularly, to dubbing, to research carried out in the domain of audiovisual humour, and to humour studies, especially focusing on incongruity and superiority theory. These theoretical elements are applied in the analysis of the corpus comprising the English voice track as source text (ST) and its Hungarian counterpart as target text (TT), highlighting the humorous effects achieved in both of them and especially pointing at the creative solutions translators resorted to in rendering the idiosyncratically mangled English texts into Hungarian. The analysis aims to provide counterexamples to the frequent claim that verbal humour is untranslatable.

scholarly journals Multilingual humour in audiovisual translation. Modern Family dubbed in Italian

2019 ◽  
Vol 7 (1) ◽  
pp. 52 ◽  
Author(s):  
Margherita Dore
Keyword(s):  
Los Angeles ◽  
Contextual Factors ◽  
Code Switching ◽  
Bicultural Identity ◽  
Ethnic Communities ◽  
Source Text ◽  
Modern Family ◽  
Audiovisual Translation

Audiovisual productions are increasingly featuring multi-ethnic communities which also reflect today’s globalised world. Characters in both films and TV series are often depicted as having a bilingual background and heavily relying on code-switching to express their bicultural identity (Monti 2016: 69). As such, this phenomenon poses important challenges for its translation, especially when dubbing is involved. Using this audiovisual translation (AVT) mode involves a necessary technical manipulation(Díaz-Cintas 2012: 284-285). As for Italian dubbing, multilingualism has often undergone a process of neutralization (Pavesi 2005: 56) or local standardization (Ulrych 2000: 410), although recent dubbed films have proved to be geared towards a more faithful rendering of this important feature of the source text (Monti 2016: 90).It should be borne in mind that contextual factors, such as genres, may play a fundamental role in deciding whether to retain or neutralise multilingualism in AVT, especially when it is used for humorous purposes. In those cases, the perlocutionary function of the ST should be considered (Hickey 1998; cf. also Zabalbeascoa 2012: 322). Comedy can make use of multilingualism to entertain and the American mockumentary (or docucomedy) Modern Family(Christopher Lloyd and Steven Levitan, 2009-2019), is a striking example in this sense. It follows the lives of Jay Pritchett and his family in suburban Los Angeles. Linguistically speaking, the most interesting character is Jay’s second wife Gloria Delgado, a young and beautiful Colombian woman who often code-switches or code-mixes English and Spanish (with a marked Colombian accent), thus creating moments of pure comedy. Hence, this study investigates how Gloria’s humorous and multilingual persona has been transferred into Italian. The analysis confirms the current tendency of Italian dubbing to render otherness in the TT (Monti 2016: 89). This may be justified by the genre and scope of the programme, that allow for a more innovative transfer of vernacular matching via what I propose to call functional manipulation.

Exploring processing patterns of Chinese-English sight translation

Babel ◽  
2020 ◽  
Vol 66 (6) ◽  
pp. 999-1024
Author(s):  
Wenchao Su ◽  
Defeng Li
Keyword(s):  
Eye Tracking ◽  
Cognitive Effort ◽  
Source Text ◽  
Cognitive Approach ◽  
Major Topic ◽  
Simultaneous Interpreting ◽  
L1 And L2 ◽  
Tracking Technology

Abstract The exploration of processing patterns is a major topic within the behavioural-cognitive approach to translation and interpreting studies, but existing studies have mainly focused on processing patterns in written translation while largely overlooking other important modes of interlingual transfer, for example sight translation. To fill this gap, the present study investigated processing patterns in rehearsed sight translation from English into Chinese (L1) and vice versa (L2) using eye-tracking technology and examined how translation directions influenced processing patterns in sight translation. It was found that (1) translation students spent more time but invested less cognitive effort in reading the source text in the preparatory reading than the actual sight translation; (2) the coordination time between comprehension and production in sight translation was similar to that with simultaneous interpreting; (3) the processing patterns in each translation direction also showed distinctive differences in both preparatory reading and reading-speech coordination. This was the first study to investigate processing patterns in sight translation that involved two linguistically distinct languages, i.e., English and Chinese, in both L1 and L2 translation and it is hoped that the findings will generate further research along this line.

The translation of wordplay in interlingual subtitling

Babel ◽  
2014 ◽  
Vol 60 (2) ◽  
pp. 164-192 ◽  
Author(s):  
Lee Williamson ◽  
Raquel De Pedro Ricoy
Keyword(s):  
General Theory ◽  
Analytical Tool ◽  
Source Text ◽  
Translation Strategies ◽  
Language And Culture ◽  
Source Language ◽  
French Film ◽  
Translation Strategy ◽  
Narrow View ◽  
Audiovisual Translation

It is frequently said that humor does not travel well, and wordplay, which is inseparably connected to humor, poses particular problems for the translator as it is intrinsically linked to the source language and culture, and consequently is often described as untranslatable. The translator’s task is further complicated when instances of wordplay are encountered in audiovisual texts due to the constrained and semiotic nature of the medium. The aim of this paper is to examine the translation strategies applied to wordplay in the English subtitles of the French film Bienvenue chez les Ch’tis [Boon 2008]. To do this, instances of wordplay in the source text and the target text were classified according to the typology of wordplay as proposed by Delabastita (1996), and subsequently analyzed using the General Theory of Verbal Humor (GTVH) (Attardo and Raskin 1991) in order to contrast the differences between source text and target text instances of wordplay. The findings show the trends in the application of translation strategies and demonstrate that GTVH, albeit with some modifications, is a useful analytical tool in the context of audiovisual translation in that it could show how the puns evolved in translation and therefore give a better understanding of wordplay to aid the choice of translation strategy. As long as a narrow view of equivalence is avoided, this study demonstrates that the translation of wordplay is possible even within the polysemiotic structures of audiovisual texts.

scholarly journals Towards a Multimodal Pragmatic Analysis of Film Discourse in Audiovisual Translation

2009 ◽  
Vol 54 (3) ◽  
pp. 466-484 ◽  
Author(s):  
Kajingulu Somwe Mubenga
Keyword(s):  
Research Methodology ◽  
Speech Acts ◽  
Levels Of Analysis ◽  
Source Text ◽  
Advantages And Disadvantages ◽  
The Third ◽  
Pragmatic Analysis ◽  
Audiovisual Translation ◽  
New Research ◽  
Film Discourse

Abstract This paper is about the introduction and use of Multimodal Pragmatic Analysis (MPA) as a research methodology in audiovisual translation (AVT). Its aim is to show the contribution of the MPA to the analysis of film discourse in AVT with a focus on interlingual subtitling. For this purpose, the paper is divided into five sections which elaborate on the theoretical and practical aspects of the MPA methodology. Following the introduction, the second section defines the context of MPA as a new research methodology in AVT at the level of approach, design and procedure. The third section describes the theoretical base of this methodology, and the fourth examines its basic components and levels of analysis. The fifth section provides two practical examples to show how the MPA methodology operates in the analysis of speech acts appearing in the source text and the target text. Finally, the last section first discusses the advantages and disadvantages of the methodology and then concludes the paper with some suggestions for further research.

scholarly journals THE HISPATAV TRANSLATION TECHNIQUES FOR SUBTITLING: A NEW PEDAGOGICAL RESOURCE FOR AUDIOVISUAL TRANSLATION STUDENTS

2021 ◽  
Vol 8 ◽  
pp. 359-393
Author(s):  
Patrick Zabalbeascoa ◽  
Blanca Arias-Badia
Keyword(s):  
Source Text ◽  
Translation Techniques ◽  
Key Factor ◽  
Audiovisual Translation

Being able to propose a taxonomy of translation techniques has been a long-standing aspiration of translation theorists. By building on previous proposals, this paper presents the HispaTAV typology of translation techniques (ToT), a new list specifically designed for subtitling trainees. The aim of the proposal is to increase students’ awareness of the variety of possible solutions to translate segments of the source text, and to promote creativity, a key factor in the development of translator competence. The proposal has been presented to current translation students, who have provided feedback in terms of its usability for learning purposes. Keywords: translation techniques, subtitling, HispaTAV, audiovisual translation, translator competence

scholarly journals The Stylistic Amplification of Conceptual Metaphors in Translating Shakespeare into Arabic by Mohamed Enani

2020 ◽  
Author(s):  
Lamis Ismail Omar
Keyword(s):  
Cognitive Effort ◽  
Cognitive Content ◽  
Source Text ◽  
Translation Process ◽  
Translation Strategy ◽  
Metaphoric Language ◽  
Metaphor Theory ◽  
Stylistic Function ◽  
Text Content ◽  
Oriented Approach

Translating Shakespeare into Arabic is a century-old cultural project which is still a source of challenge for translators who adopt a source-text-oriented approach that attempts to simulate the original in content, form and impact. Shakespeare’s texts are rife with metaphoric language which serves multiple functions on the cognitive, cultural, pragmatic as well as stylistic levels. This paper aims to analyse the translation of literary metaphors from a stylistic perspective in Mohamed Enani’s version of Othello. The analysis is conducted in the framework of conceptual metaphor theory which provides a microscopic description of how metaphors are influenced by the translation process. The findings of the analysis unveil the translation strategy adopted by Enani to reflect the stylistic function of metaphors while preserving their cognitive content and reveals that translating metaphors is influenced by the cognitive and professional background of the translator. Amplification emerges as a successful translation strategy which is used to extend metaphors creatively thus adding cognitive value to the Source Text content and compensating for a possible loss in the style of the Target Text. This paper concludes that, contrary to the prevalent assumptions, a source-text-oriented approach can deliver an accurate yet stylistically-functional translation if the translator is creative enough and willing to exert an additional cognitive effort similar to that exerted by the original writer. Enani’s translations of Shakespeare into Arabic are worth a life-long research project on the translation of style in literature.

scholarly journals Subtitlers on the Cloud: The Use of Professional Web-based Systems in Subtitling Practice and Training

2021 ◽  
pp. 1-21
Author(s):  
Alejandro Bolaños García-Escribano ◽  
Jorge Díaz-Cintas ◽  
Serenella Massidda
Keyword(s):  
Distance Learning ◽  
Rapid Evolution ◽  
Academic Institutions ◽  
Web Based ◽  
Technological Gap ◽  
Technological Advances ◽  
Wide Range ◽  
Potential Benefits ◽  
Audiovisual Translation ◽  
And Training

The bourgeoning and rapid evolution of cloud-based applications has triggered profound transformations in the audiovisual translation (AVT) mediascape. By drawing attention to the major changes that web-based ecosystems have introduced in localisation workflows, we set out to outline ways in which these new technological advances can be embedded in the AVT classroom. Along these lines, the present study sets out to explore the potential benefits of cloud platforms in AVT training curricula by exploring ways in which this technology can be exploited in subtitling training. An analysis of current subtitling practices and tools, localisation workflows, and in-demand skills in the AVT industry will be followed by an experience-based account on the use of cloud-based platforms in subtitler training environments to simulate and carry out a wide range of tasks. Our study pivots around the idea that cloud subtitling might prove useful to bridge the technological gap between academic institutions and the profession as well as to enhance the distance-learning provision of practice-oriented training in subtitling.

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