scholarly journals The Utilization of Digital Platforms for Marketing in the Nigerian Entertainment and Media (E&M) Industry: Prospects and Challenges

2018 ◽  
Vol 5 (1) ◽  
pp. 60
Author(s):  
Nelson Obinna Omenugha

The National Bureau of Statistics recently announced that the entertainment and media (E&M) industry in Nigeria recorded growth of 1.86% to 12.81%; contributing N54bn to the country’s GDP. The industry’s revenue is projected to reach an estimated $8.5bn in 2018, from $4bn in 2013, with internet as one of the key drivers (PwC report, 2016, p.14). This comes at a time when Nigeria’s economy has shrunk by 2.24% since 2015 and receded by 0.18% from the previous quarter. Therefore, this study unpacks the possibilities and challenges of the impact of e-marketing tools on the growth of the Nigerian E&M industry. E-marketing tools provide “a unique combination of powerful capabilities for marketers” (Parsons et al., 2015). E-marketing suitability for the E&M industry lies in its lower capital demand, and a convenient and online means of disseminating marketing messages across a heterogeneous population at an unlimited geographical space. E-marketing is a reality in Nigeria as a study by Mathew, Ogedebe & Ogedebe (2013, p. 549) shows that “Many Nigerians who used (sic) the internet as one form of communication or another are bombarded daily with advertisements of products and services from industries in the country.” This reality has brought a shift from mechanical to electronic and from analogue to digital; ultimately impacting the marketing realms. The internet enables these electronic/digital platforms; which marketers (E&M industry) and customers (content consumers) rely on to effectively reach and receive communication content and feedback respectively.  However, this study examined the challenges that have possibly hindered the full realization of the e-marketing tools of the Nigerian E&M industry and noted among others; poor power supply and unreliable network infrastructure in the country. There is also an increased customer expectation, security, content copyright and privacy issues as well as the challenge of compliance demand in the industry as influenced by ever dynamic digital boundaries. There is a huge economic need for the Nigerian government to live up to its obligation and enhance power supply and boost network infrastructure. The Nigerian E&M industry needs to continually integrate different digital platforms to reach targets and attract more content consumers. Both the government and industry should increasingly learn and bring a global perspective that can help the nation adapt to the constantly changing digital environment.

2020 ◽  
Author(s):  
Ashis Acharya ◽  
Nabaraj Poudyal ◽  
Ganesh Lamichhane ◽  
Babita Aryal ◽  
Bibek Raj Bhattarai ◽  
...  

The COVID-19 global pandemic has affected all aspects of human life, with education, not an exception. In an attempt to stop the SARS-CoV-2 spreading like wildfire, the Government of Nepal has implemented nationwide lockdowns since March 24, 2020, that have enforced schools and universities to shut down. As a consequence, more than four hundred thousand students of various levels in higher education institutions (HEIs) are in a dilemma about restoring the situation. Several HEIs, nationwide, have leaped forward from the traditional concept of learning—limited within the boundary of the classroom—to choosing digital platforms as an alternative means of teaching because of the pandemic. For this research, the descriptive and inferential analysis was carried out to investigate the effects and challenges of learning via digital platforms during this pandemic. Data were collected from students and faculty at various levels of higher education and analyzed statistically with different factors using t-test and ANOVA, and variables were found to be approximately normally distributed. The study revealed that 70% of the respondents had access to the Internet, but 36% of the Internet accessed did not continue online classes due to unexpected disturbance in Internet and electrical connectivity. Likewise, 65% of students did not feel comfortable with online classes, and among attendees of online classes, 78% of students want to meet the instructor for a better understanding of course matters. According to the analytic hierarchy process (AHP) model, three factors, such as institutional policy, internet access, and poverty, are found to be significant factors affecting the online higher education systems in Nepal. On the brighter side, this outbreak has brought ample opportunities to reform the conventional teaching-learning paradigm in Nepal.


Author(s):  
Patrícia Rossini ◽  
Jennifer Stromer-Galley

Political conversation is at the heart of democratic societies, and it is an important precursor of political engagement. As society has become intertwined with the communication infrastructure of the Internet, we need to understand its uses and the implications of those uses for democracy. This chapter provides an overview of the core topics of scholarly concern around online citizen deliberation, focusing on three key areas of research: the standards of quality of communication and the normative stance on citizen deliberation online; the impact and importance of digital platforms in structuring political talk; and the differences between formal and informal political talk spaces. After providing a critical review of these three major areas of research, we outline directions for future research on online citizen deliberation.


2016 ◽  
Vol 5 (4) ◽  
pp. 56
Author(s):  
Oyediran, Leye Sherifdeen ◽  
Sanni, Ibrahim ◽  
Adedoyin, Lukman ◽  
Oyewole Olabode Michael

The need to better the lots of citizens through government expenditure has raised questions on the impact of government expenditure on the economic development and growth of nations. It is against this background that this paper examined the antecedent effect of government spending on the Nigerian economic growth. The general objective of the study is to ascertain the relationship between government expenditure and economic growth in Nigeria; specifically, the study examined: (i) the significance influence of government capital expenditure on economic growth in Nigeria and (ii) the significance influence of government recurrent expenditure on economic growth in Nigeria. The study employed ordinary least square (OLS) multiple regression analysis in estimating the specified model, with the Gross Domestic Product (GDP) as the dependent variable, while Capital Expenditure (CAPEXP) and Recurrent Expenditure (REXP) are the independent variables. Data between 1980 – 2013 were collected from secondary sources through the National Bureau of Statistics (NBS) and Central Bank of Nigeria (CBN). Results showed that in Nigeria, there exist a significant relationship between the government expenditure and economic growth. The study therefore recommends instilling fiscal discipline in government expenditures, and putting in place structural mechanisms to act as surveillance on capital spending so as to boost the nation’s human and social capital.


2021 ◽  
Vol 2021 ◽  
pp. 1-13
Author(s):  
Qian Huang ◽  
Xue Wen Li

Big data is a massive and diverse form of unstructured data, which needs proper analysis and management. It is another great technological revolution after the Internet, the Internet of Things, and cloud computing. This paper firstly studies the related concepts and basic theories as the origin of research. Secondly, it analyzes in depth the problems and challenges faced by Chinese government management under the impact of big data. Again, we explore the opportunities that big data brings to government management in terms of management efficiency, administrative capacity, and public services and believe that governments should seize opportunities to make changes. Brainlike computing attempts to simulate the structure and information processing process of biological neural network. This paper firstly analyzes the development status of e-government at home and abroad, studies the service-oriented architecture (SOA) and web services technology, deeply studies the e-government and SOA theory, and discusses this based on the development status of e-government in a certain region. Then, the deep learning algorithm is used to construct the monitoring platform to monitor the government behavior in real time, and the deep learning algorithm is used to conduct in-depth mining to analyze the government's intention behavior.


2020 ◽  
Vol 12 (1) ◽  
pp. 77
Author(s):  
Rachmad Gustomy ◽  
Ratnaningsih Damayanti ◽  
Rizqi Bachtiar

Information and Communications Technology (ICT) has become one of the influential instruments for poverty alleviation. The argument is based on the fact that currently technology has played an important role in relation to the lives of many people. There are several projects conducted by the government in Indonesia utilising ICT to reduce poverty rate, such as establishing telecenter in some remote areas. This paper aims to identify the extent and the impact of the ICT convergence process that is carried out as an effort to improve the welfare of the community, specifically at Gubugklakah village, Malang Regency. The village is chosen as the locus of the research because the area, which is relatively far from the city center, received telecentre procurement assistance by the central government. By using descriptive qualitative methods, this study finds that ICT has not been converged to the maximum and the impact is less than optimal. Internet connection is only limited to middle and upper economic groups. The use of the world-wide-web at the village has also experienced ups and downs. For example, there is an improvement in the utilisation of techonolgy in education, tourism and government sectors which impact on a more effective work culture. People also usually surf the internet to search and watch educational, entertainment or trading content. However, the connection has a slow network connection which is problematic when many people use it. Furthermore, there is a need for educating people as well as incremental approach so that the internet can be in line with local culture.Teknologi Informasi dan Komunikasi (TIK) telah menjadi salah satu instrumen yang berpengaruh dalam pengentasan kemiskinan. Argumen tersebut didasarkan pada kenyataan bahwa saat ini teknologi telah memainkan peran penting dalam kaitannya dengan kehidupan banyak orang. Ada beberapa proyek yang dilakukan pemerintah di Indonesia yang memanfaatkan TIK untuk mengurangi angka kemiskinan, seperti membangun telecenter di beberapa daerah terpencil. Tulisan ini bertujuan untuk mengetahui sejauh mana dan dampak dari proses konvergensi TIK yang dilakukan sebagai upaya peningkatan kesejahteraan masyarakat khususnya di Desa Gubugklakah Kabupaten Malang. Desa ini dipilih sebagai lokus penelitian karena wilayah yang relatif jauh dari pusat kota mendapat bantuan pengadaan telecentre oleh pemerintah pusat. Dengan menggunakan metode deskriptif kualitatif, penelitian ini menemukan bahwa TIK belum terkonvergensi secara maksimal dan dampaknya kurang optimal. Koneksi internet hanya terbatas pada kelompok ekonomi menengah ke atas. Penggunaan world wide web di desa juga mengalami pasang surut. Misalnya, peningkatan pemanfaatan teknologi di bidang pendidikan, pariwisata dan pemerintahan yang berdampak pada budaya kerja yang lebih efektif. Orang juga biasanya menjelajahi internet untuk mencari dan menonton konten pendidikan, hiburan, atau perdagangan. Namun, koneksi tersebut memiliki koneksi jaringan yang lambat yang menjadi masalah ketika banyak orang yang menggunakannya. Selain itu, perlu adanya edukasi kepada masyarakat serta pendekatan incremental agar internet dapat sejalan dengan budaya lokal.


2020 ◽  
Vol 12 (21) ◽  
pp. 9091
Author(s):  
Luis Miguel Lázaro Lorente ◽  
Ana Ancheta Arrabal ◽  
Cristina Pulido-Montes

There is a lack of concluding evidence among epidemiologists and public health specialists about how school closures reduce the spread of COVID-19. Herein, we attend to the generalization of this action throughout the world, specifically in its quest to reduce mortality and avoid infections. Considering the impact on the right to education from a global perspective, this article discusses how COVID-19 has exacerbated inequalities and pre-existing problems in education systems around the world. Therefore, the institutional responses to guaranteeing remote continuity of the teaching–learning process during this educational crisis was compared regionally through international databases. Three categories of analysis were established: infrastructure and equipment, both basic and computer-based, as well as internet access of schools; preparation and means of teachers to develop distance learning; and implemented measures and resources to continue educational processes. The results showed an uneven capacity in terms of response and preparation to face the learning losses derived from school closure, both in low-income regions and within middle- and high-income countries. We concluded that it is essential to articulate inclusive educational policies that support strengthening the government response capacity, especially in low-income countries, to address the sustainability of education.


2018 ◽  
Vol 10 (3-4) ◽  
Author(s):  
Abd Hadi Borham

The development of communication and information technology (ICT) has been developed by the government since the 1980s. This development has contributed to the increasing use of the internet as a new medium for the purpose of partnership, business and knowledge. This socio-cultural change, based on the new media, has led to the receipt of information and forming a new environment in all aspects including religious life. The development of the internet in Malaysia has given a direct impression on the development of Islamic da'wah. Today's society gains exposure to Islam easily through social media such as facebook, newsgroups, e-groups and others. Therefore, this article aims to examine the impact of the new media toward Islamic da'wah. Data was obtained on library research through secondary data such as journal articles, government reports, books etc. Analysis shows that the flooding of Islamic information in the new media has affected the da’wah among internet users especially in the acceptance of Islamic understanding in aqidah, ibadah and akhlak


2019 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Haiyan Deng ◽  
Ruifa Hu

Purpose The purpose of this paper is to examine Chinese consumers’ attitudes toward genetically modified (GM) foods and the impact that consumers’ trust in different actors – GM scientists, non-GM scientists or individuals, the government and the media, has on their attitudes. Design/methodology/approach Consumers in Beijing were surveyed about their attitudes toward GM foods and their trust in different actors. The surveys were conducted from June to July of 2015. The sample size is 1,460 people. Given the potential endogeneity of trust variable, bivariate probit models are employed to estimate the impact of trust in different actors on consumers’ attitudes. Findings The results show that 55 percent of the Chinese consumers are opposed to GM foods and nearly 60 percent do not trust GM scientists. In total, 42 percent of Chinese consumers trust in the government and 39 percent trust the non-GM scientists or individuals. Around 35 percent of consumers believe the misinformation on GM technology that were provided by the media. Trust in the GM scientists and trust in the government have a significant positive impact on consumers’ acceptance of GM foods while trust in the non-GM scientists or individuals and believing the misinformation have a significant negative effect on the acceptance. Nearly 70 percent of Chinese consumers acquired information about GM food safety from the internet or via WeChat. Consumers who acquired GM technology information from the internet or via WeChat are less likely to embrace GM foods than those who obtain information from other sources. Originality/value Consumer trust plays a crucial role to accept biotech products in the market and it is crucial for producers, policy makers and consumers to have faith in new biotech products. The results of this study suggest that the government and GM scientists should make more effort to gain the trust and support of consumers, while the media should provide objective reports on GM products based on scientific evidence.


2021 ◽  
Vol 50 (2) ◽  
pp. 23-39
Author(s):  
Natalia A. Simchenko ◽  
◽  
Natalia V. Apatova ◽  
Oleg L. Korolev ◽  
◽  
...  

The virtualization of socio-economic processes is expressed in the development of various types of economic activities in the Internet computer network, acting as the infrastructure of the modern economic system, a catalyst for globalization processes, and the main means of communication between computers, information systems of various purposes and complexity, and people. The study of the theoretical and methodological problem of digital economy virtualization processes is due to the importance of determining the structure of virtualization as a set of interconnected industries, consumption, markets, and finance on the Internet. The elements of the system combine the types of economic activities, which include entrepreneurship on the Internet, as well as information and intellectual activities. The study of this problem was carried out using empirical methods of cognition of the structure of the system analysis of digital economy virtualization processes, along with the use of scientometric methods for reviewing the methodology of the educational process for training digital economy personnel and improving their qualifications as a precursor to the design of production processes, consumption, market and financial processes occurring in a digital environment. The conducted studies make it possible to obtain scientific results in the field of structuring the socio-economic processes of virtualization, namely: a dichotomy of virtualization processes in the digital economy is proposed, taking into account the factor of education; the positive and negative consequences of virtualization for the economy and society as a whole are identified. It was concluded in the course of the study that the system analysis of digital economy virtualization processes should be based on the development of the educational component and reflect the environment of virtualization processes, including digital platforms, which, first, form the global infrastructure of the world economy; second, they contribute to the development of entrepreneurship; third, they provide production, consumer, market and financial functions and corporate governance; fourth, they are a source of network externalities that create new social and economic problems. The prospect for further research is the development of a model for assessing the impact of the structure of virtualization processes on economic growth in the digital economy.


2017 ◽  
Vol 49 (1) ◽  
pp. 11 ◽  
Author(s):  
Adejompo Stephen Fagbohunka

Abstract: The paper underscores the infrastructural facility and the student’s academic performance in Adekunle Ajasin University, Akungba Akoko, Ondo State, Nigeria. Thirty questionnaires were administered through a systematic sampling technique in each of the six faculties making a total of 180 questionnaires. The paper has found out a positive relationship between the student’s academic performance, power supply and health facilities. However, the internet facilities and transportation facilities were not adequate, whereas water supply was adequate. A test of the impact of infrastructural facility on the student’s academic performance, using a Chi Square statistical technique revealed a significant value of 177.1 at 0.05 % level. The paper recommends that the existing facilities should be upgraded and significantly improved by the government; urgent attention should be given to the development of the internet facilities and transportation sector of the University. Also, private partnership should be encouraged in the infrastructural development of the University.


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