TRANSFORMATION FEATURES OF VALUE-NORMATIVE COMPONENT OF THE MODERN SOCIETY
The difficult process of combining old and new realities creates a precondition for the formation of a dichotomous worldview and dual social positions. The article analizes the model of traditional sociocultural values and society interaction. Sociocultural values provide interaction with the society by the means of feedback as a result of which the central cultural circle has value of collecting, saving, reproducting, handing over and programming functions. Modern society becomes more and more piuralistic and alternative and creates such moral-psycological atmosphere, when a person does not only feel cultural inferiority, but also becomes more adaptable to new attitudes and lifestyles. Of course, all this serves as a precondition for the society to function and reproduce, because the dynamism of life, the strengthening of intergration tendencies, the spread of telecommunications make life more comfortable, uniform and accessible. However, in modern society there are large masses of peple who do not interact with traditional culture. Modern civilization has created new educational system, which even teaches masses the besics of using new technology is not able to deak with educational issues and convey the meaning and content of the culture and morality of great historical problems- though being accesable and mass.