scholarly journals Komunikasi Pemasaran Sarana Upakara Di Kawasan Pasar Tradisonal

2021 ◽  
Vol 3 (1) ◽  
pp. 440-451
Author(s):  
Ni Made Ayu Sri Wulandari
Keyword(s):  
Cultural Values ◽  
Marketing Mix ◽  
Research Approach ◽  
Marketing Communication ◽  
Case Study Method ◽  
Business World ◽  
Technical Problems ◽  
Physical Problems ◽  
Negative Impacts

          This study try to explain the description of the marketing mix activities, barriers and implications of marketing communication activities. The aim is to analyze the importance and impact of marketing in the business world by traders to attract consumers so that traders do not suffer losses. The research approach is qualitative with the case study method and uses interview techniques, field observations, and documentation. The main sources consist of traders and consumers who buy ceremony facilities who are directly involved in marketing communication activities. The results of this study explain that traders select and carry out elements in the marketing mix to carry out marketing communications, including products, prices, promotions, locations. The marketing mix that is carried out by traders provides exposure to target markets effectively which has an impact on consumer awareness by making repeat buyers. Barriers that occur in marketing communication activities consist of language disorders, physical problems, and technical problems. The implications that occur in communication activities experience positive and negative impacts including the ease of obtaining the need for ceremonial facilities positively, but negatively resulting in the fading of the cultural values ​​of the tablejitan tradition in ceremonial preparation activities because they prefer to buy rather than make.

Drug abuse and drug addiction among students of University of Rajshahi

2020 ◽  
Vol 11 (3) ◽  
pp. 21-32
Author(s):  
Faiqua Tahjiba
Keyword(s):  
Drug Abuse ◽  
Drug Addiction ◽  
Actual Condition ◽  
Snowball Sampling ◽  
Case Study Method ◽  
Monthly Expenditure ◽  
Physical Problems ◽  
Depth Interview ◽  
Research Show

Objectives: The aim of this study was to investigate the actual condition of the students of University of Rajshahi (RU) regarding drug abuse and addiction. Using case study method the research was conducted with four objectives: (a) to find out how respondents began drug abuse; (b) to discover the causes of their drug addiction; (c) to understand the process of their drug abuse; and (d) to find out the economic, social and health effects of drug abuse. Methods: Case study method was used in this research. Through snowball sampling 18 drug- addicted students of RU were selected as respondents. In-depth interview with a schedule was used to collect data from the respondents in January 2019. Results: Findings of the study show that the causes of drug addiction included curiosity, frustration, friends’ request, neglect from family and friends etc. The drugs which they usually abused were Yaba, Phensydyle, Ganja (Weed), Chuani etc. Their average monthly expenditure for collecting drugs was in between Taka 8,000-10,000. They collected those drugs from rickshaw pullers at different points within the campus and from Mizaner Mor, Budhpara slum and other places outside the campus. The respondents opined that drugs were available if sufficient money could be spent. The respondents had senior and junior fellow students and local boys as companions while taking drugs. Most of them faced physical problems after taking drugs, and some of them tried to get rid of this curse of drug addiction. Conclusion: The findings of this research show that the rate of drug addiction among the students of RU was quite alarming. Therefore, all stakeholders including the students, guardians, teachers, university authority, the law makers and law enforcing agencies, researchers, civil society, NGO’s and the state must come forward together to combat this formidable foe.

scholarly journals Dampak Masuknya Turis Asing Terhadap Budaya Asli Masyarakat Sekitar Lokasi Pantai Lakey Desa Hu’u Kabupaten Dompu

2019 ◽  
Vol 6 (2) ◽  
pp. 124
Author(s):  
Mintassrihardi Mintassrihardi ◽  
Selva Selva ◽  
Nurlaila Fitriyah
Keyword(s):  
Cultural Values ◽  
Positive Impact ◽  
Entire Body ◽  
Negative Effects ◽  
Business World ◽  
The People ◽  
Negative Impacts ◽  
Main Instrument ◽  
The Many ◽  
The Impact

This study aims to describe the impact of foreign culture on the indigenous culture of the community around the Lakey beach location in terms of the positive and negative effects of foreign cultures around Lakey beach in Hu’u village, Dompu district. This study uses a type of qualitative data, the data in this study are in the form of words and actions obtained by observation, interviews and documentation. The main instrument in this study is data assisted by observation, documentation and interview guidelines. The research aids used are in the form of digital cameras and writing equipment. The validity of the data is obtained by triangulation techniques. The data analysis technique used is descriptive. Steps for analyzing data by reducing data, presenting data and drawing conclusions or verification. The results of this study show that 1) Westernized lifestyle tradition is one of them is a way of dressing that is not polite for women such as wearing pants or short skirts and clothes that cannot cover all bodies and some even wear a bikini (underwear only). They do not feel uncomfortable or ashamed of the opposite sex when they wear short clothing or do not cover their entire body. This is considered normal for them so they feel unafraid of the effects of short dressing. 2) Still adopting a consumptive lifestyle, some people still waste money just to do negative things like binge drinking when there are certain events, they are not reluctant to spend a lot of money just to get drunk. Not only to buy liquor they also often buy non-essential needs such as buying clothes that are quite expensive only to spend money. 3) The presence of foreign tourists also results in social inequality, in general, the people are picky about their associations, making the poor feel inferior to the more capable people. According to the Lakey beach community's response that some of the people who have capital or wealth are more likely to reduce associations with the less fortunate because they are considered less experienced in the business world. Until now there has also been no government intervention in responding to this. 4) But of the many negative impacts described by the Lakey community there is also a positive impact felt by the community, namely the creation of jobs and others. In this study many people complained of the impact of foreign cultures, so that people were worried about extinction of their own indigenous cultural values.

scholarly journals Integrasi Orkestrasi Pemasaran dengan Filosofi Dwi Sapta pada Kasus Vaseline Healing Project

2020 ◽  
Vol 2 (1) ◽  
pp. 28-41
Author(s):  
Bella Laurensia ◽  
Hot Junita Sitanggang ◽  
Rustono Farady Marta ◽  
Agus Daniar ◽  
Alfred Pieter Menayang
Keyword(s):  
Quality Of Life ◽  
Medical Personnel ◽  
Skin Condition ◽  
Communication Strategy ◽  
Marketing Communication ◽  
Integrated Marketing ◽  
Integrated Marketing Communication ◽  
Case Study Method

Integrated Marketing Communication as a form of marketing communication strategy in order to build trust, maintain relationships with consumers and stakeholders and benefit the brand. This study aims to determine the application of marketing orchestration in Vaseline activities and the application of the Dwi Sapta Philosophy in Vaseline marketing communication. This type of research is descriptive qualitative using the case study method. Vaseline held a "Vaseline Healing Project" to improve the quality of life of people and provide skin care to the community. Vaseline consistently provides the best for its consumers, ranging from product variations, product quality to the services provided through training of medical personnel and also the mission of improving the skin condition of the community.

scholarly journals Sustaining Local Communities through Cultural Industries Based on Local Wisdom in Tigawasa Village

2020 ◽  
Vol 13 (6) ◽  
pp. 139
Author(s):  
Agung Parameswara ◽  
Athina Wulandari
Keyword(s):  
Cultural Values ◽  
Local Communities ◽  
Added Value ◽  
Cultural Industries ◽  
Case Study Method ◽  
Economic Activities ◽  
Fundamental Factor ◽  
The Subject ◽  
Depth Interviews

Globalization with the presence of information technology and development is a challenge for the sustainability of local communities that identic with tradition and culture. The value of local wisdom is an identity that is a strength because there is no in other places. This study wants to prove that local wisdom can provide added value and could even be used as a fundamental factor for sustainable development. The subject of study is the cultural industries. It is said, cultural industries that have cultural values are an important component and it contains the strength of narration of the output. The investigation is carried out by exploring local wisdom-based economic activities, access to labor, and social sustainability to show that the value of local wisdom as an identity can realize a sustainable economy in a rural area. In-depth interviews and observations with an ethnography approach to the case study method conducted in Tigawasa Village, Buleleng. This village is Bali Aga Village, home of Bali Mula or Bali’s original people, the earliest inhabitants of the island, which have local wisdom of bamboo.

scholarly journals Human Resources Challenges in Apparel Industry in Sri Lanka

2020 ◽  
pp. 45-55
Author(s):  
Dr. Indumathi Welmilla
Keyword(s):  
Sri Lanka ◽  
Human Resources ◽  
Thematic Analysis ◽  
Apparel Industry ◽  
Research Approach ◽  
Analysis Method ◽  
Case Study Method ◽  
Face To Face ◽  
Structured Questionnaire

This study aims to identify the human resources challenges existing in the apparel sector of Sri Lanka and provide recommendations to secure with managing the barriers to go ahead with future sustainability in the industry. The research approach is qualitative and followed the case study method. Face to face interviews was the method of collecting data by following a semi-structured questionnaire for the research, and the data analysis method was the thematic analysis. The finding demonstrates nine core human resources challenges in the apparel industry in Sri Lanka.

scholarly journals Dampak Belajar Dari Rumah (BDR) dalam Perencanaan Karir Siswa

2021 ◽  
Vol 5 (2) ◽  
pp. 267
Author(s):  
Fitri Aulia ◽  
Mujidaturruhil Millah ◽  
M. Musifuddin
Keyword(s):  
Data Collection ◽  
Career Planning ◽  
Qualitative Approach ◽  
Research Approach ◽  
Case Study Method ◽  
The Impact

This study aims to determine the impact of learning from home (BDR) in career planning for class XI MA NW Samawa students class XI MA NW Samawa and to find out the factores that influence the understanding of career planning during the BDR period. This research approach uses a qualitative approach with a case study method. The population in this study were students. .data collection techniques using observation techniques, interviews, and documentation. Based on the results of research on class XI students at the MA NW Samawa school, the results showed that the implementation of learning from home (BDR) had an impact on career planning for students in class XI MA NW Samawa. .it means that students experience obstacles in planning intensive career planning. Students lack information related to career planning, lack of understanding of students to know themselves, students' unpreparedness in planning their careers. .it means that students have not been able to plan their future careers, students have not understood the steps in career planning which include: recognizing talents, paying attention to interests, paying attention to values, paying attention to personality, and understanding their potential. .This study has proven that the implementation of learning from home (BDR) has an impact on career planning for class XI students at MA NW Samawa.

scholarly journals KETIKA PARADIGMA POSITIF MENDAMPINGI PARADIGMA NON-POSITIF DALAM RISET AKUNTANSI

2018 ◽  
Vol 16 (4) ◽  
pp. 409-432
Author(s):  
Mohamad Suyunus
Keyword(s):  
Qualitative Approach ◽  
Interview Data ◽  
Quantitative Approach ◽  
Research Approach ◽  
Case Study Method ◽  
Accounting Research ◽  
National Symposium ◽  
Interpretive Paradigm ◽  
Depth Interview

On the last Accounting National Symposium at Banjarmasin, a quantitative accounting research approach was still dominating in the paper presentation, eventhough this event had been conducted more than a decade. So, why the quantitative approach or positive paradigm is still strong enough in its position and having a good track of development during the penetration of a qualitative approach? By understanding the positivist accounting researcher’s thought about qualitative approach, a gap could be seen and then used for developing both approaches simultaneously. This research is on the area of an interpretive paradigm and using case study method. By using in-depth interview, data are collected from informan at Gadjah Mada University, Brawijaya University, and Airlangga University. The results, all informan accept the qualitative approach or a multiparadigm accounting research with a certain note, especially regarding to the research stages. Besides, they think about the need for a dialogue between quantitative and qualitative researchers.

scholarly journals HARMONIZING CULTURAL DIPLOMACY AND COMMERCIALIZATION OF TRADITIONAL CULTURAL EXPRESSIONS: CASE STUDY ON I LA GALIGO THEATRICAL PERFORMANCE

2020 ◽  
Vol 8 (4) ◽  
pp. 1180-1189
Author(s):  
Laina Rafianti ◽  
Ahmad M. Ramli
Keyword(s):  
Data Collection ◽  
Cultural Values ◽  
Cultural Diplomacy ◽  
Copyright Law ◽  
Research Approach ◽  
Legal Research ◽  
Theatrical Performance ◽  
Cultural Expressions ◽  
Traditional Cultural Expressions

Purpose: Indonesia is protecting Traditional Cultural Expressions (TCEs) by communal Copyright Law. In the case of I La Galigo, performers used one of Bugis's ancient literary works on theatre. Bugis people believe that there was a misappropriation of Bugis culture. This paper evaluates how cultural diplomacy gives benefit to the Bugis people and how to do Copyright law support I La Galigo theatrical performers. Methodology: From a methodological standpoint, this paper used both a normative and ethnography-legal research approach in data collection. Main Findings: Any society in Indonesia including the Bugis people has the freedom to preserve and develop their cultural values. Implications/Applications: The importance of harmonizing implementing legislation in protecting performers of traditional cultural expressions is very much needed. TCEs inscription as defending protection, its dissemination including cultural diplomacy, and its utilization become three chains supporting each other for the treatment of TCEs in the future. Novelty/Originality of this study: The research of I La Galigo theatrical performance in legal particularly traditional cultural expressions perspective has never been done by other researchers.

scholarly journals Komunikasi Pemasaran Terhadap Brand Awareness Brand Rockickz

Prologia ◽  
2020 ◽  
Vol 4 (1) ◽  
pp. 147
Author(s):  
Kevin Kevin ◽  
Sinta Paramita
Keyword(s):  
Public Relations ◽  
Communication Theory ◽  
Direct Marketing ◽  
Personal Selling ◽  
Sales Promotion ◽  
Brand Awareness ◽  
Marketing Communication ◽  
Case Study Method ◽  
Literature Study

Marketing communication is a means by which companies try to inform, persuade, and remind consumers directly or indirectly about the products and brands that are sold. Marketing communication theory covers several marketing communication mixes consisting of advertising, direct marketing, sales promotion, personal selling, interactive marketing, public relations. The purpose of the marketing communication mix is to create brand awareness. This brand awareness is the ability of consumers to recognize or remember a brand, including the name, logo and also certain slogans that have been used by the brand in promoting products. During marketing communications, Rockickz carries out strategies to create brand awareness. Rockickz's strategy is in the marketing communication mix. This research methodology uses qualitative, with the case study method. Data collection is done by interview, observation and literature study. Komunikasi pemasaran (marketing communication) adalah sarana dimana perusahaan berusaha menginformasikan, membujuk, dan mengingatkan konsumen secara langsung maupun tidak langsung tentang produk dan merek yang dijual. Teori komunikasi pemasaran mencangkup beberapa bauran komunikasi pemasaran terdiri dari periklanan, pemasaran langsung, promosi penjualan, penjualan personal, pemasaran interaktif, hubungan masyarakat.Tujuan dari bauran komunikasi pemasaran tersebut adalah untuk menciptakan brand awareness. Brand awareness ini merupakan kemampuan konsumen dalam mengenali atau mengingat sebuah merek, termasuk nama, logo dan juga slogan – slogan tertentu yang pernah digunakan oleh brand tersebut dalam mempromosikan produk – produk. Pada saat melakukan komunikasi pemasaran, Rockickz melakukan strategi – strategi untuk menciptakan brand awareness. Strategi yang dilakukan Rockickz terdapat dalam bauran komunikasi pemasaran. Metodologi penelitian ini menggunakan kualitatif, dengan metode studi kasus.Pengumpulan data dilakukan dengan wawancara, observasi dan studi kepustakaan.

scholarly journals Teamwork Pengembangan Kemitraan (Studi Kasus Kelompok Kerja Pengembangan Kemitraan dalam Penangulangan Kemiskinan di Kota Bogor)

2015 ◽  
Vol 4 (1) ◽  
pp. 1-21
Author(s):  
Rizki Bunga Lestari ◽  
Soni Akhmad Nulhaqim ◽  
Maulana Irfan
Keyword(s):  
Working Group ◽  
Poverty Reduction ◽  
Team Building ◽  
Research Approach ◽  
Case Study Method ◽  
Literature Study ◽  
Depth Interviews ◽  
Study Development

The title of this research is “Teamwork of Development Partnership (Case Study Development Partnership Teamwork of Poverty in Bogor)”. This research aims to describe the teamwork process conducted by the Working Group on Development Partnership include communication, compromise, cooperation, coordination, and consummation. Teamwork that made the Working Group in an effort to reduce poverty in Bogor. Researcher used a qualitative research approach with case study method, while the instruments used in data collection is interview, observation guidelines, and guidance documentation. The technique used an in-depth interviews, non-participatory observation, and literature study. Informants in this research is 11 people, they are 4 persons from SKPD, 2 persons from BUMD, 2 persons from BUMN, and 3 persons from private sector. The results of this research indicate that good teamwork is determined by communication, compromise, cooperation, coordination, and consummation. Communications flow into upward, downward, and horizontal, both formally and informally, through the medium of verbal and non-verbal communication. Compromises is used to resolve the differences that determined the best alternative. Cooperation as a form of cooperation through the participation of members in carrying out its duties and responsibilities. Coordination is used to integrate the goals and activities of the Working Group in order to direct, there is no overlap. Then, the consummation is used through improvements in poverty reduction activities in Bogor. Thus, the researchers suggest a training program “Team Building Training to Improve the Quality of Teamwork”. The purpose of this training is to raise awareness of Pokja members so that they understand the importance of teamwork that goes with effective and implement a strategy or technique in achieving teamwork, so that the Pokja was able to develop and implement effective teamwork in tackling poverty.Keywords: Human Service Organization, Teamwork, Komunikasi dan Kooperasi

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