scholarly journals MODEL OF SOCIAL AND ECONOMIC CHARACTERISTICS OF MSMEs IN UTILIZING ONLINE MEDIA TO INCREASE PEOPLE'SPOWER IN BATANG KUIS DISTRICT

2021 ◽  
Vol 1 (1) ◽  
pp. 81-98
Author(s):  
Julita Julita ◽  
Nel Arianty ◽  
Rahmad Bahagia
Keyword(s):  
Social Media ◽  
Social Interaction ◽  
Social Characteristics ◽  
Online Media ◽  
Purchasing Power ◽  
Digital Era

The purpose of the study was to determine and analyze the effect of Social Characteristics on Purchasing power, to find out and analyze the influence of MSME Economy on the Purchasing power, to find out and analyze the influence of online media on Purchasing power, to determine and analyze the influence, Social Characteristics, Economics of SMEs, and Online Media onPurchasing powerto the community in Batang Kuis District. The results showed that social characteristics had no significant effect on purchasing power. This shows the influence of the digital era that has been widely carried out in buying and selling interactions, so that direct social interaction is very rarely carried out. The MSME economy has a significant effect on purchasing power. This shows the influence of the community's economy that influences the purchase of a product. Online media has a significant effect on purchasing power. This shows the influence of social media which has been widely used by the community in carrying out activities including buying the necessary needs through social media.

scholarly journals KOMUNIKASI MEDIA ONLINE PENGUSAHA MILENIAL DALAM MEMBANGUN PERSONAL BRANDING DI ERA DIGITAL

2019 ◽  
Vol 4 (1) ◽  
pp. 114
Author(s):  
Dewi Rachmawati ◽  
Lestari Nurhajati
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Internet Technology ◽  
Online Media ◽  
Media Communication ◽  
Digital Era ◽  
Generation Cohorts ◽  
The Social ◽  
Personal Branding ◽  
Age Range

ABSTRACT Scientists who use cohort generation (generation cohorts) to classify subjects by age group, strongly believe in differences in attitudes, behaviors and communication in each generation. Millennials in the age range of 23-39 (born 1980-1995) tend to be depicted as relying heavily on communication based on internet technology. This situation certainly causes significant communication changes, including when these millennials become entrepreneurs, inevitably they will rely on communication via online media. In 2018, several rows of Indonesian millennials entered the ranks of successful Asian entrepreneurs under the age of 30. This phenomenon certainly becomes interesting to study about how the use of online media by young entrepreneurs as a means of their communication with the public. This study aims to find out how the personal branding of millennial entrepreneurs is built with communication via online media. The personal branding study that is often used as a guideline is the Eight Laws of Personal Branding concept, which is a personal branding strategy that emphasizes the side; specialization, leadership, personality, distinctiveness, visibility, unity, persistence, and goodwill. This study uses the content analysis (content analysis) approach to 5 online media (Instagram, Facebook, Twitter, Youtube, LinkedIn and Website / blog) owned by 5 millennial entrepreneurs (Dian Pelangi, Fransisca Hadiwidjana, Talita Setyadi, Rorian Pratyaksa, and Stanislaus Tandelilin) within 1 year (1 January 2018 - 31 December 2018). The results of this study indicate that the effort to build personal branding on each of the online media owned, is only attached to the figure of Dian Pelangi, who is very active in using all lines of social media. While the other 4 subjects actually did not all actively utilize the social media / online media they had..Keywords:  online media communication, millennials, personal branding, millennial entrepreneurs, digital era.  ABSTRAK Ilmuwan yang menggunakan cohort generation (generasi kohort) untuk menggolongkan subyek berdasarkan kelompok umur, sangat mempercayai adanya perbedaan sikap, perilaku dan komunikasi pada tiap generasi. Generasi milenial dalam rentang usia 23-39 (lahir 1980-1995) cenderung digambarkan sangat mengandalkan komunikasi berbasis penggunaan teknologi internet. Situasi ini tentu menyebabkan perubahan komunikasi yang signifikan, termasuk ketika para milenial ini menjadi pengusaha, mau tidak mau mereka akan mengandalkan komunikasi via media online. Tahun 2018 lalu beberapa deretan pengusaha milenial Indonesia masuk dalam jajaran pengusaha sukses Asia di bawah usia 30 tahun. Fenomena ini tentu menjadi menarik untuk diteliti tentang bagaimana penggunaan media online para pengusaha muda ini sebagai sarana komunikasi mereka dengan publik. Penelitian ini bertujuan untuk mengetahui bagaimana personal branding para pengusaha milenial dibangun dengan komunikasi via media online. Kajian personal branding yang sering dijadikan pedoman adalah konsep Eight Laws of Personal Branding, yakni strategi personal branding yang menekankan pada sisi; spesialisasi, kepemimpinan, kepribadian, kekhasan, terlihat, Kesamaan antara yang terlihat dan tak terlihat, kegigihan dan itikad baik. Penelitian ini menggunakan pendekatan penelitian content analysis (analisis isi) atas 5 media online (Instagram, Facebook, Twitter, Youtube, LinkedIn dan Website/blog) yang dimiliki oleh 5 pengusaha milenial (Dian Pelangi, Fransisca Hadiwidjana, Talita Setyadi, Rorian Pratyaksa, dan Stanislaus Tandelilin) dalam kurun waktu 1 tahun (1 januari 2018 - 31 Desember 2018). Hasil dari penelitian ini menunjukkan bahwa upaya membangun personal branding pada masing-masing media online yang dimiliki, hanya melekat pada sosok Dian Pelangi, yang sangat aktif menggunakan semua lini media sosialnya. Sementara ke 4 subyek lainnya justru tidak semuanya aktif memanfaatkan media sosial/ media online yang dimilikinya..Kata Kunci: komunikasi media online, milenial, personal branding, pengusaha milenial, era digital.

scholarly journals Religious moderation discourse in plurality of social harmony in Indonesia

2019 ◽  
Vol 3 (1) ◽  
pp. 160-170
Author(s):  
Yudhi Kawangung
Keyword(s):  
Social Media ◽  
Social Interaction ◽  
Social Life ◽  
Technology Development ◽  
Religious Tolerance ◽  
Social Harmony ◽  
Digital Era ◽  
Tolerance Model ◽  
Generation Technology

The study of religious tolerance this century has been entering the culmination point of saturation, in which it is no longer viewed relevantly with technology 4.0 or it is generally called millennium generation. Technology development is directly proportional to social life because humans enter the digital era in which the actualization and self-existence are prioritized. Therefore, in social interaction, it often makes friction and horizontal conflict and even social media felt more concerned about. Tolerance is gradually degraded in its implementation because it is assumed that tolerance givers have a higher level (majority) than the recipient of tolerance (minority). In this case, the tolerance model needs contextual modification, namely religious moderation as a fundamental of more acceptable social interaction among citizens and netizens.

The Digital Transformation of Companies

2021 ◽  
pp. 27-43
Author(s):  
Miryam Ben Ali ◽  
Chokri El Fidha
Keyword(s):  
Social Media ◽  
Social Interaction ◽  
Web 2.0 ◽  
Digital Transformation ◽  
Dynamic Framework ◽  
Digital Era ◽  
The World ◽  
Online Consumer ◽  
Online Reputation ◽  
The Relationship

The emergence of social media has given birth to a new culture in the digital era of Web 2.0 and has new forms of communication through social interactions between actors in the economic scene. In this era of digitalization, great attention is paid to the online reputation of companies. Now, company success is often measured by their ability to use social media and their level of social interaction with customers. Thanks to the development of online collaborative platforms, the world of business has seen new forms of online consumer engagement with companies and active participation in their value chains. This dynamic framework demonstrates the importance of understanding relationship that are forged online between consumer and organization. The authors try to explain the opportunity to co-create value by focusing on the relationship that may exist between the online reputation of companies and the co-creation of value with the consumer.

scholarly journals Fandom and identity construction: an analysis of Thai fans’ engagement with Twitter

2020 ◽  
Vol 7 (1) ◽  
Author(s):  
Pitchapa Smutradontri ◽  
Savitri Gadavanij
Keyword(s):  
Social Media ◽  
Identity Construction ◽  
Online Media ◽  
Source Text ◽  
Cultural Phenomenon ◽  
Digital Era ◽  
Text Production ◽  
Social Media Platforms ◽  
Different Sources

AbstractIn our digital era, fandom has become a social and cultural phenomenon, notably in Thailand. Fans are dedicated, and creating fan text (i.e., text production made by fans about their object of fandom) is one way of showing dedication and passion to the fan base. This article explores how Thai fans engage with fan text on popular social media platforms such as Twitter, and how fandom relates to identity construction among Thai fans who are online media users. The results from a selected sample comprising 100 fan tweets from four different sources, suggests five types of fan tweets, including: hypothetical interpretation, fan art, narrative concerning an anecdote regarding the source text, expression of personal opinions and feelings, and fan parody. Moreover, this article discusses fans’ shared lexicon called ‘fan talk,’ and how fans position themselves as relatives and friends of the source texts. This article further discusses the humorous nature and the transcultural elements found in fan tweets, especially the ‘Thai-ifize’ method that fans use in creating fan tweets.

scholarly journals PEMANFAATAN KOMIK DIGITAL SEBAGAI SARANA BISNIS DIGITAL PADA MEDIA SOSIAL INSTAGRAM

2021 ◽  
Vol 1 (2) ◽  
pp. 44-49
Author(s):  
Gede Lingga Ananta Kusuma Putra ◽  
Anak Agung Ngurah Bagus Kesuma Yudha
Keyword(s):  
Qualitative Research ◽  
Social Media ◽  
Research Method ◽  
Good Choice ◽  
Online Media ◽  
Qualitative Research Method ◽  
Digital Era ◽  
Doing Business ◽  
Business Entities

Comics are increasingly being used as a means of doing business in today's era. Many companies, business entities and individuals do business through online media. The use of comics as a promotional medium in this digital era, of course, must pay attention to the advantages of using comics as a means of digital business. This study was conducted to determine the use of digital comics as a means of digital business on Instagram social media. The qualitative research method is carried out in an inductive way, namely examining the characteristics of each part in Digital Comics that is used as a Digital Business. The use of digital comics as a means of digital business is also a good choice, because by using digital comics the content will become more interesting because in the digital comics, illustrations and text balloons can be applied. Not only as an added attraction, but illustrations and text balloons can also be used as a means of delivering information in digital business activities.

scholarly journals Pemanfaatan Media Online Terhadap Interaksi Sosial Masyarakat

2014 ◽  
Vol 18 (2) ◽  
Author(s):  
Firda Zulivia Abraham
Keyword(s):  
Social Media ◽  
Social Interaction ◽  
Random Sampling ◽  
Online Media ◽  
Information Communication ◽  
Research Areas ◽  
Media Interaction ◽  
Search For Information ◽  
Online Buying ◽  
The Relationship

The study was be held in three provinces, South Kalimantan, Central Kalimantan, and Sulawesi, in each province have been six districts / cities. Furthermore, the district / city as research areas are determined randomly by the total respondents as many as 680 people from a total of 5,239,239 total population in the study area. This study aims to determine the public's knowledge of the online media / social media and determine public opinion against its use in social interaction through online media / social media. Approach to research conducted by using descriptive approach kuantitati, Withdrawal sample in this study is the random sampling method kish grid. The results showed five major social interactions on social media, ie, share files, add friends / relatives, search for information, communication and online buying and selling. In addition, online media interaction provides benefits, ie, to meet with people who have similar interests, increase knowledge, and certainly adds to the relationship. Productive age are more open to keep up with technology, although there is a fee to adopt the technology, but it does not become an obstacle the respondent to continue to follow the development of these technologies. Should use online media in order to be maximized for education and jobs, such as providing information or notice, because it is very fast online media to be accessed.Keyword: Social Interaction, communication, technology, online media ABSTRAKPenelitian dilakukan di tiga provinsi, Kalsel, Kalteng, dan Sulteng, di masing-masing provinsi dipilih enam kabupaten/kota. Selanjutnya kabupaten/kota yang menjadi lokasi penelitian ditentukan secara acak dengan total responden sebanyak 680 orang dari total 5.239.239 total populasi pada wilayah penelitian. Penelitian ini bertujuan untuk mengetahui pengetahuan masyarakat terhadap media online/media sosial dan mengetahui pendapat masyarakat terhadap pemanfaatannya dalam berinteraksi sosial melalui media online/media sosial. Pendekatan penelitian dilakukan dengan menggunakan pendekatan deskriptif kuantitati, Penarikan sample pada penelitian ini adalah dengan random sampling menggunakan metode kish grid. Hasil penelitian menunjukan lima interaksi sosial yang utama pada media sosial, yaitu, berbagi file, menambah teman/relasi, mencari informasi, berkomunikasi dan jual-beli online. Selain itu interaksi media online memberikan manfaat, yaitu, bertemu dengan orang yang memiliki minat yang sama, menambah pengetahuan, dan tentunya menambah relasi. Usia produktif lebih terbuka untuk mengikuti perkembangan teknologi, walaupun ada biaya untuk mengadopsi teknologi tersebut, tetapi ini tidak menjadi halangan para responden untuk terus mengikuti perkembangan teknologi tersebut. Hendaknya penggunaan media online agar lebih dimaksimalkan untuk pendidikan dan pekerjaan, seperti memberikan informasi atau pemberitahuan, karena sifatnya media online yang sangat cepat untuk diakses.Kata Kunci : Interaksi sosial, komunikasi, teknologi, media online

PERAN DIGITAL MARKETING DALAM EKSISTENSI BISNIS KULINER SEBLAK JELETET MURNI

2016 ◽  
Vol 1 (2) ◽  
pp. 133-144
Author(s):  
Nadya Nadya
Keyword(s):  
Social Media ◽  
Consumer Behavior ◽  
Marketing Strategy ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Social Media Marketing ◽  
Digital Era ◽  
Marketing Social ◽  
Technological Developments ◽  
Product Sales

Technological developments have significantly changed the way how a business works, especially the culinary business named Seblak Jeletet Murni, that has located in Jakarta. This business is still relatively new, but consumers continue moldy and this spicy culinary product sales have been continue to increase. This phenomenon is a result of business which has entered the digital era in social media. Marketing of this product is not done intensively by the owner of this business, but consumers who moved to market virally in social media, especially social media video youtube. In this article the author analyzed descriptively about consumer behavior in digital marketing that has affected the sales of the culinary products. The analyzes were performed with case studies and associated in the literature on consumer behavior and digital marketing strategies. This article aims to describe the behavior of consumers in the digital age so that it can be input in determining the marketing strategy culinary efforts forward and be used for thought on the future of consumer research. Keywords: Digital Marketing, Social Media, Consumer Behavior

New Democracy in Digital Era through Social Media and News Online

Humaniora ◽  
2020 ◽  
Vol 11 (1) ◽  
pp. 13
Author(s):  
Abitassha Az Zahra ◽  
Eko Priyo Purnomo ◽  
Aulia Nur Kasiwi
Keyword(s):  
Social Media ◽  
Social Network ◽  
Communication Networks ◽  
Social Communication ◽  
Development Policy ◽  
Online News ◽  
Digital Era ◽  
The Social ◽  
New Democracy

The research aimed to explain the pattern of social communication on the issue of rejection of the PLTU Batang development policy. It used data on Twitter accounts involved in the rejection of the PLTU Batang development policy. In analyzing existing data, qualitative methods and social analysis networks were used. To see social networks in the rejection of the PLTU Batang development policy, the research used the NodeXL application to find out the patterns of social communication networks in #TolakPLTUBatang. From the results, it can be seen that in the dissemination of social networking information, the @praditya_wibby account is the most central account in the social network and has a strong influence on the social network. The @praditya_wibby account has a role in moving the community through Twitter to make a critical social movement. This means that in the current digital era, democracy enters a new form through the movement of public opinion delivery through social media. Besides, by encouraging the role of online news, the distribution of information becomes faster to form new perceptions of an issue. This is evident from the correlation network where the @praditya_wibby account has correlations with several compass online media accounts, tirto.id, okezonenews, vice, antaranews, BBCIndonesia, and CNN Indonesia.

Socializing the web

2021 ◽  
Vol 27 (3) ◽  
pp. 32-36
Author(s):  
Judith Donath
Keyword(s):  
Social Media ◽  
Social Interaction ◽  
Social Applications ◽  
The Web

Though today we think of the web and social media as nearly synonymous, the technology of the early web made social interaction difficult. The author discusses her work creating some of the web's earliest social applications and asks why our interfaces for seeing and communicating with each other online are still so primitive.

scholarly journals Social Media Activities and Its Influence on Customer-Brand Relationship: An Empirical Study of Apparel Retailers’ Activity in India

2020 ◽  
Vol 16 (4) ◽  
pp. 602-617
Author(s):  
Sukanya Sharma ◽  
Saumya Singh ◽  
Fedric Kujur ◽  
Gairik Das
Keyword(s):  
Social Media ◽  
Purchase Intention ◽  
Shopping Behavior ◽  
Social Media Marketing ◽  
The Internet ◽  
Digital Era ◽  
Brand Relationship ◽  
The Social ◽  
Marketing Activities ◽  
The Relationship

In this digital era, the internet, and Social Media (SM) has had a radical impact on the shopping behavior of “costumers” The SM provides a platform where “costumers” are exposed to the best product with the best price along with reviews and opinions about the merchandise. So, we can turn our heads and look at a brand in a way as if the brand is speaking to us. This study was an attempt to explore the Social Media Marketing Activities (SMMA) that are being used for the marketing of fashionable products like apparel and to what level the SMMA activities of brands truly strengthen the relationship with customers and motivate purchase intention. Moreover, SMMA has a robust application in developing a marketing strategy for business. It has become a significant tool that collaborates with businesses and people. It is concluded that the “costumer”-brand relationship does have a positive and statistically significant impact on consumers’ purchase intention through SM.

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