Loyalty of Employee and Loyalty of Client on the Example of Enterprises of Multi-level Marketing (MLM)

2012 ◽  
Vol 23 (1) ◽  
pp. 62-84
Author(s):  
Alina Warzecha
Keyword(s):  
Modern Business ◽  
Business Conditions ◽  
Multi Level ◽  
Definition Of

In modern business conditions talented and effective workers who well know specificity of enterprise and their competition become – after their clients – the most valuable assets. The modern enterprises must build both loyalty of client and the workers’ loyalty. This article presents the definition of loyalty used by marketing specialists and shows the dependences of loyalty of clients and loyalty of staff using the model of sector of MLM enterprises.

scholarly journals DIAGNOSTICS OF THE CRISIS OF ENTERPRISES IN THE MODERN BUSINESS CONDITIONS

2018 ◽  
Vol 64 ◽  
Author(s):  
L.V. Verbivska ◽  
I.V. Kushnir ◽  
A.S. Romaniuk
Keyword(s):  
Enterprise Management ◽  
Internal Environment ◽  
Sources Of Information ◽  
Market Environment ◽  
Crisis Situation ◽  
Current State ◽  
Modern Business ◽  
Business Conditions ◽  
Definition Of

The article deals with the issues of the diagnostics of the crisis state of enterprises. Author has applied the modern approaches to the interpretation of the “crisis of the enterprise” concept and definition of the “crisis state”. Developed approaches to diagnostics of the crisis phenomena at enterprises in modern business conditions. Suggested the sequence of steps to research the crisis situation on the investigated enterprise including analysis of the external and internal environment, opportunities and threats to define the probability of a crisis at the enterprise. Determined current state of the enterprise and ways to improve its major problematic areas in order to find reserves for improving solvency and liquidity. Provided the sources of information that is necessary for prediction of a crisis state to build the models of enterprise management in the conditions of rapid crisis processes, increasing competition and dynamic market environment.

scholarly journals ECONOMIC ESSENCE AND SIGNS OF MARKETING MANAGEMENT

2021 ◽  
pp. 56-63
Author(s):  
Nataliia Stebliuk ◽  
Yuri Gubsky
Keyword(s):  
High Efficiency ◽  
Economic Transformation ◽  
Marketing Management ◽  
Practical Implementation ◽  
Management Concepts ◽  
Modern Business ◽  
Business Conditions ◽  
Definition Of ◽  
And Control ◽  
Conceptual Foundations

The article is devoted to theoretical aspects of marketing management of enterprise as a scientific category through comprehensive study of marketing management conceptual foundations, adapted to modern business conditions. The features of theoretical and practical principles of formation and development of marketing concepts are given due to scientific and technological progress and informatization of society. Theoretical aspects of concepts of marketing management and its application in the activities of enterprises and organizations are highlighted. The development of marketing management concepts will allow forming a set of interrelated methodological approaches to practical implementation of specific provisions, in accordance with modern conditions and trends in the development of economic entities during economic transformation. It is proved that the question of definition and terminology is very important for any theory, because definitions, terms, provisions at the heart of any reasoning and logical constructions can affect their final result. Generalization of scientific provisions allowed providing a definition of "marketing management". Marketing management is a type of activity that involves enterprise analysis, planning, implementation and control carried out by all its units in the interaction and coordination of interests on the basis and principles of marketing to achieve high efficiency, development and consolidation in a competitive environment that allow to achieve set goals. These goals are to increase profits, meet the needs of the target audience, increase market share, etc. It is emphasized that the introduction and use of marketing mechanisms in integration with management allow to make decisions based on the comparison of real opportunities with market demands, desired values and aspirations of existing and potential consumers. Marketing management as a purposeful activity to regulate company's position in the market through planning, organization, motivation and control, taking into account specific conditions, aims to achieve the company with a clear focus on the consumer. The obtained results make it possible to identify the main trends in the development of marketing management with the use of specific technologies in management system of enterprises and organizations.

scholarly journals The essence of the logistics activities of the enterprise in modern business conditions

VUZF Review ◽  
2021 ◽  
Vol 6 (3) ◽  
pp. 154-166
Author(s):  
Halyna Savina ◽  
Yuriy Dusheiko ◽  
Anastasiia Rozova
Keyword(s):  
Knowledge Economy ◽  
Technological Progress ◽  
Negative Impact ◽  
External Environment ◽  
Process Approach ◽  
Energy Materials ◽  
Modern Business ◽  
Business Conditions ◽  
Definition Of ◽  
Logistics Activity

The article considers the evolution of scientific approaches to the essence of the concept of "logistics activities". In particular, the concepts provided by different scientists from the standpoint of systemic, functional, economic and process approach are systematized. Control objects are defined depending on each approach. The property of logistics activity as interaction with the external environment is emphasized. It is substantiated that the interaction with the external environment occurs through timely and reliable exchange of information. The main prerequisites for the implementation of logistics activities, such as: globalization, technological progress, knowledge economy. The nature and features of each of the prerequisites for the implementation of logistics activities are revealed. The importance of the concept of prevention of negative impact on the environment is emphasized. Within this concept, "green logistics activities" are gaining popularity, which are aimed at saving energy, materials, efficient land use, reducing air pollution, by reducing the number of lands, air, water transport, noise and hazardous waste regulation. A manifestation of the environmental approach in logistics is reversible logistics, i.e. logistics that involves the return of goods and waste. Taking into account the considered approaches, the definition of logistics activity is given.

Elimination of Crisis Situation in Enterprise of Mechanical Industry

2015 ◽  
Vol 806 ◽  
pp. 308-315
Author(s):  
Dobrica Vesić
Keyword(s):  
Crisis Management ◽  
Global Financial Crisis ◽  
Economic Conditions ◽  
Financial Position ◽  
Business System ◽  
Modern Business ◽  
Business Conditions ◽  
Business Enterprises ◽  
Definition Of ◽  
The Global Financial Crisis

In modern business conditions companies are more or less characterized by complexity and fluctuation. Special economic conditions, particularly in terms of intensive processes of globalization and the global financial crisis, have shown a constant decrease profit-making of the enterprises in the machinery industry, and thereby worsening financial position. It is a kind of crisis of business enterprises in the less adaptable business-system environment. Crisis management comes to the fore a crisis, enterprises, primarily associated with the development of the situation in which the company has reached a critical point with certain characteristics. However, it is a definition of all the hallmarks of the crisis the company. In the narrower sense, the crisis of the company is to be understood as a process in which, unplanned and unwanted, endanger the fundamental economic objectives of the company - the goal of preserving invested capital, profit goal (profitability), the goal of preserving the liquidity and solvency of the company. Therefore identify four main phases of the crisis of business enterprises: strategic crisis, the crisis of profitability, liquidity crisis, liquidity and borrowing.

scholarly journals Language Family Engineering with Product Lines of Multi-level Models

2021 ◽  
Author(s):  
Juan de Lara ◽  
Esther Guerra
Keyword(s):  
Software Engineering ◽  
Arbitrary Number ◽  
Formal Theory ◽  
The Other ◽  
Language Family ◽  
Top Down ◽  
Product Lines ◽  
Modelling Languages ◽  
Multi Level ◽  
Definition Of

AbstractModelling is an essential activity in software engineering. It typically involves two meta-levels: one includes meta-models that describe modelling languages, and the other contains models built by instantiating those meta-models. Multi-level modelling generalizes this approach by allowing models to span an arbitrary number of meta-levels. A scenario that profits from multi-level modelling is the definition of language families that can be specialized (e.g., for different domains) by successive refinements at subsequent meta-levels, hence promoting language reuse. This enables an open set of variability options given by all possible specializations of the language family. However, multi-level modelling lacks the ability to express closed variability regarding the availability of language primitives or the possibility to opt between alternative primitive realizations. This limits the reuse opportunities of a language family. To improve this situation, we propose a novel combination of product lines with multi-level modelling to cover both open and closed variability. Our proposal is backed by a formal theory that guarantees correctness, enables top-down and bottom-up language variability design, and is implemented atop the MetaDepth multi-level modelling tool.

Integration of the concept of lean manufacturing and digital technologies of high-tech enterprises in modern conditions

2020 ◽  
pp. 105-113
Author(s):  
Н.С. Хорошавина ◽  
М.С. Абрашкин
Keyword(s):  
Lean Manufacturing ◽  
Process Management ◽  
Business Processes ◽  
Digital Technologies ◽  
Balance Of Power ◽  
Global Market ◽  
High Tech ◽  
Successful Implementation ◽  
Modern Business ◽  
Business Conditions

Цифровые технологии существенно влияют на мировой рынок, внося коррективы в расстановку сил на нем. Используемые ранее подходы к управлению бизнес-процессами становятся не актуальными в современных условиях. Без цифровизации наукоемкие производства будут не способны выдержать конкурентную борьбу, и вынуждены будут уйти с рынка. В то же время современные условия хозяйствования диктуют необходимость постоянного совершенствования бизнес-процессов наукоемких предприятий, их оптимизации. Данные принципы являются основой концепции бережливое производство, реализация которых становится более эффективной при условии использования цифровых технологий. В статье рассмотрены вопросы интеграции концепции бережливое производство и цифровых технологий на наукоемких предприятиях. Показан пример успешной реализации принципов данной концепции с использованием цифровых подходов к оптимизации бизнес-процессов наукоемкого производства. В современных условиях важнейшим активом любого предприятия, в том числе и наукоемкого производства, являются данные. Реализация принципов бережливого производства требует обработки значительного объема информации. Цифровые технологии позволяют анализировать информационные потоки в режиме реального времени, моделировать бизнес-процессы и тем самым, способствуют более качественному и оперативному принятию решений по оптимизации бизнес-процессов наукоемких производств. Только объединив принципы концепции бережливое производство и возможности, которые дает цифровизация, наукоемкие предприятия смогут не просто удержать свои конкурентные позиции на рынке, но и перейти на более качественный уровень своего развития. Digital technologies significantly affect the global market, making adjustments to the balance of power in it. Previously used approaches to business process management are no longer relevant in modern conditions. Without digitalization, high-tech industries will not be able to withstand competition and will be forced to leave the market. At the same time, modern business conditions dictate the need to constantly improve the business processes of high-tech enterprises and optimize them. These principles are the basis of the concept of lean manufacturing, the implementation of which becomes more effective when using digital technologies. The article deals with the integration of the concept of lean manufacturing and digital technologies in high-tech enterprises. An example of successful implementation of the principles of this concept using digital approaches to optimizing business processes in high-tech production is shown. In modern conditions, the most important asset of any.

scholarly journals A Tabu List-Based Algorithm for Capacitated Multilevel Lot-Sizing with Alternate Bills of Materials and Co-Production Environments

2019 ◽  
Vol 9 (7) ◽  
pp. 1464 ◽  
Author(s):  
Alfonso Romero-Conrado ◽  
Jairo Coronado-Hernandez ◽  
Gregorio Rius-Sorolla ◽  
José García-Sabater
Keyword(s):  
Lot Sizing ◽  
Medium Size ◽  
Exact Methods ◽  
Operations Planning ◽  
Material Requirements Planning ◽  
Tabu List ◽  
Production Environments ◽  
Lot Sizes ◽  
Multi Level ◽  
Definition Of

The definition of lot sizes represents one of the most important decisions in production planning. Lot-sizing turns into an increasingly complex set of decisions that requires efficient solution approaches, in response to the time-consuming exact methods (LP, MIP). This paper aims to propose a Tabu list-based algorithm (TLBA) as an alternative to the Generic Materials and Operations Planning (GMOP) model. The algorithm considers a multi-level, multi-item planning structure. It is initialized using a lot-for-lot (LxL) method and candidate solutions are evaluated through an iterative Material Requirements Planning (MRP) procedure. Three different sizes of test instances are defined and better results are obtained in the large and medium-size problems, with minimum average gaps close to 10.5%.

scholarly journals Recommendations for diagnosing the cash flows at the enterprise

2021 ◽  
Vol 11/3 (-) ◽  
pp. 37-40
Author(s):  
Liubov HANAS ◽  
Marta ADAMIV
Keyword(s):  
Mutual Exclusion ◽  
Cash Flows ◽  
Sources Of Information ◽  
Management Tools ◽  
Sound Sequence ◽  
Modern Business ◽  
Business Conditions ◽  
Business Structures ◽  
Adequate Management ◽  
Current Stage

Introduction. The current stage of functioning of domestic business structures shows the exacerbation of the deficit of different types of resources for their activities. Today the solvency of a large number of businesses is particularly critical. In such circumstances, there is a need to find progressive and effective management tools and technologies that will provide comprehensive, accurate and timely information about the cash state of the enterprises in order to make adequate management decisions. In view of all the above, it can be argued that the diagnosis of cash flows of the enterprise is a necessary component of management in modern business conditions. The purpose of the paper is to develop a unified and logically sound sequence of diagnosing cash flows of the enterprise. Results. The results of the conducted research allowed to offer a unified sequence of diagnosing cash flows at the enterprise, which is based on the following stages: formation of information base for diagnosing cash flows; determining cash flows by type; estimating cash flows based on calculating indicators of uniformity, synchronicity, balance, liquidity, sufficiency; monitoring the diagnosis of cash flows and finding possible causes of deficiencies; development of recommendations to eliminate the shortcomings of diagnosing cash flows of the enterprise. It has been established that a number of principles should be taken into account when selecting diagnostic indicators, namely: purposefulness, dynamism, complexity, representativeness, efficiency, functionality, avoidance of mutual exclusion, interconnection. The main sources of information for diagnosing cash flows of the enterprise are various forms of financial and management statements, accounts, agreements and more. Conclusions. The main advantages of the developed sequence of diagnosing cash flows at the enterprise is that it allows to evaluate the most representative indicators that determine the uniformity, synchronicity, balance, liquidity, cash flow adequacy and more. Based on the calculations, you can diagnose the state of cash flows and, if necessary, develop effective measures to eliminate identified discrepancies.

scholarly journals THE INFLUENCE OF PUBLIC AUTHORITIES OF THE CONSTITUENT ENTITIES OF THE RUSSIAN FEDERATION ON THE DEVELOPMENT OF INDUSTRIAL ENTERPRISES AND CORPORATIONS

2020 ◽  
Vol 20 (4) ◽  
pp. 135-143
Author(s):  
O.V. Loginovskiy ◽  
◽  
A.S. Khaldin ◽  
A.A. Shinkarev ◽  
◽  
...  
Keyword(s):  
Russian Federation ◽  
Practical Experience ◽  
International Markets ◽  
State Regulation ◽  
Public Authorities ◽  
Industrial Enterprises ◽  
Modern Business ◽  
Business Conditions ◽  
The Russian Federation ◽  
Theoretical Developments

It is shown that in connection with the ongoing financial and economic crises in the world, as well as a sharp aggravation of competition in the international markets of industrial products and a number of other factors, the issues of increasing the efficiency of industrial enterprises and corporations in the regions of the country need a more comprehensive and comprehensively thought-out justifica-tion. Purpose of the study. It is advisable to develop a set of scientific provisions and recommenda-tions for the analysis of the activities of industrial enterprises in the regions, which would contribute to the purposeful development of the economy of the constituent entities of the Russian Federation in modern business conditions. Materials and methods. The materials and methods used are out-lined by the content of theoretical developments and practical experience obtained in the process of researching the development of the economy and industry of the regions of the Russian Federation. Results. The list of scientific provisions and recommendations for increasing the effectiveness of the influence of state authorities of the constituent entities of the Russian Federation on the develop-ment of industry and economy of the country's regions has been substantiated. The composition of methods of state regulation in the economy and industry of the regions is presented, a list of the main tasks of the industrial and economic block for state authorities of the constituent entities of the Russian Federation, as well as the functions and mechanisms of their implementation, is pre-sented. Conclusion. The development of the economy and industry of the regions of Russia should be carried out using the scientific provisions and recommendations presented in this article, which will allow, when forming management decisions, to take into account factors and justifications that were often unused before.

scholarly journals DIAGNOSTICS OF THE PRODUCTION POTENTIAL OF THE ENTERPRISE

2020 ◽  
Author(s):  
Taisiya Voronkova ◽  
◽  
Anastasiia Vovkodav ◽  
Keyword(s):  
Cost Estimation ◽  
Production Management ◽  
Evaluation Criteria ◽  
Original Data ◽  
Production Potential ◽  
Industrial Enterprises ◽  
Long Run ◽  
Modern Business ◽  
Method Of Production ◽  
Definition Of

A market economy requires flexibility in the operation of industrial enterprises, prompt adjustment of the nature and directions of production processes. That is why, in modern business conditions, the importance of not only ensuring the efficiency of economic entities, but also the formation of their potential and prospects for further development. It is proved that some modern industrial enterprises are characterized by the inability to really assess the production potential, incomplete use of available resources, the latest technologies, and modern methods of production management. Production potential has been identified as having several specific characteristics: integrity, interchangeability, interconnection, flexibility, or adaptability. It is noted that the potential concentrates three levels of connections and relationships at the same time: reflects the past, characterizes the present in terms of practical application, future-oriented. Six main methods used in the estimation of production potential are investigated and characterized: economic-statistical, method of production functions, method of cost estimation, index, indicator, and matrix methods. The principles that must be followed when diagnosing the production potential of the enterprise are determined: the completeness of the original data and the universality of the information base; reliability and availability of collected data; the possibility of using two types of assessment of production potential: resource-productive and rating; use of the concept of potential in a certain direction; use of basic and additional indicators; availability of certain evaluation criteria for the main and additional indicators. It is substantiated that the interpretation of the definition of “production potential” is ambiguous, as well as the methods of its evaluation. It is noted that without the study of production potential is not possible strategic development and planning of other activities of the enterprise and the process of managing the production potential of an industrial enterprise is aimed at efficient use of all its resources in the long run.

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