DEVELOPMENT OF THE MODEL OF ENTERPRISE GROWTH ON THE BASIS OF TECHNOLOGY TRANSFER ACTIVATION IN THE FORM OF JOINT ENTREPRENEURSHIP

Technology transfer is an important element in ensuring the growth of technological development and competitiveness of the modern enterprise. Joint venture as one of the specific forms of technology transfer gives participating companies the opportunity to attract significant investment, new management technologies, stimulates the production process of competitive products and facilitates technological exchange. Today, the problem of participation in various forms of joint ventures, which is an appropriate method of achieving competitive advantage through cooperation, is becoming relevant for the development of domestic enterprises. Solving problematic issues requires detailing the limitations of joint ventures and researching the areas of common interests of its subjects. The aim of the study is to develop an effective model of intensifying technology transfer in the form of joint ventures based on the interaction of partner entities. The spheres of independent interests of the subjects of joint venture are researched and determined, the factors of guaranteed result are determined. The basis for the analysis was the scientific studies of domestic and foreign scientists on this issue. The theoretical and methodological basis of the study is a set of principles and methods of scientific research: the principle of systematization and theoretical generalization, methods of structural and functional analysis. The results of the study showed that the conflict of interests of the subjects of joint venture arises in situations where there is a tendency to integration and the subjects expect to get a certain guaranteed result. It has been proved that a necessary condition for ensuring mutually beneficial cooperation of individual joint ventures is the existence of a guarantee of useful results, and partnership within the joint venture is based on common interests and goals to be achieved in the results of activities and aimed at consolidating cooperation of individual participants through joint ventures. The implementation of the developed model of enterprise development based on the intensification of technology transfer, which describes the continuous changes in the process of functioning of the form of joint venture over time, can have a useful effect on its successful operation. The practical value of the model is that individual entities, regardless of their own economic policies and the nature of their interests, have a common area of compromise in which they can conduct joint ventures.

CONCEPTUAL MODEL OF INNOVATIVE ECONOMIC DEVELOPMENT

The article emphasizes that Ukrainian government must choose the way of widespread innovation and building a competitive state. Increasing the competitiveness of Ukraine is possible only providing the establishing of innovative development mechanisms and technological improvement of the national economy. The main obstacles of Ukraine's transition to an innovative model of development have been identified. Innovation processes in the economy have not gained significant scale, the number of enterprises implementing innovations is decreasing every year and today is 12-14 %, which is 3-4 times less than in innovative economies countries. It is concluded that the intensive development of innovation in modern conditions provides a basis for sustainable economic growth, which provides an opportunity to argue about the innovative type of economic development in contrast to the stagnant, evolutionary, extensive. The course for innovative development in Ukraine determines the transition of the economy to a new qualitative state. It is proved that in the current crisis situation in Ukraine, there is a problem to develop a model of sustainable economic growth, the solution of which will be the basis for a qualitatively new type of economic development. The qualitative characteristic of innovative economy and principles of its full-fledged effective functioning are resulted. The current system and level of financing of innovation activity in Ukraine, which requires both qualitative and quantitative changes, introduction of state and non-state financial methods aimed at intensification of innovation activity are analyzed. The necessity of transition to the innovative economy has been substantiated, which will give an opportunity not only to bring Ukraine's economy out of crisis, but also to accelerate economic growth, which will ensure further stable socio-economic development of society. A conceptual model of innovative economic development is proposed. The role of State innovation policy in Ukraine is defined, which would ensure the creation of socio-economic, organizational and legal conditions for the effective reproduction, development and use of the scientific and technical potential of the country.

PLANNING OF RESOURCE CONSUMPTION INDICATORS

The article is devoted to the problem of effective management of resource consumption processes at industrial enterprises in the conditions of economic instability and financial crisis. In the course of the research the current state of development of methods and tools of resource management processes of economic entities of Ukraine is considered. The components of the formation of the process of resource consumption management at industrial enterprises are identified and negative trends in the field of resource consumption management are identified. As a result of the study, recommendations for stabilization of resource consumption processes by using all the principles of building complex processes are developed. A qualitatively new approach to planning the level of resource consumption of industrial enterprises as a whole and by stages of its course is formulated.

ECONOMIC ORGANIZATIONAL AND FINANCIAL ASPECTS OF ACTIVITIES ASSOCIATIONS OF CO-OWNERS OF APARTMENT BUILDINGS IN UKRAINE

In the article identifies the economic essence of financial results and financial regulation of associations of co-owners of apartment buildings. The main financial aspects (budgeting, formation of structural components of the income portfolio and expenditure items, submission of financial statements of associations, participation in co-financing programs with the local budget) and economic and organizational aspects of the functioning of associations are considered. Chairman of the Board and the General Meeting). The existing forms of apartment building management in Ukraine have been studied (direct management of an apartment building, which is appropriate for multi-family buildings; building management by an association of apartment building co-owners and apartment building management by a management company). The preconditions for the creation and state of development of associations of co-owners of an apartment building in Ukraine, the region (Dnipropetrovsk region) and the city of Kamianske are analyzed. It was found that the number of associations in Ukraine has more than doubled in the last ten years, but the share in the total number of apartment buildings remains very small. The main legislative and regulatory framework for regulating the activities of associations of co-owners of apartment buildings in Ukraine is considered. The causes of occurrence and the amount of indebtedness of the population for payment for the maintenance of the house and adjacent territory are investigated. It has been established that the vast majority of the population does not pay for the maintenance of houses, primarily due to the provision of poor quality services, and not due to lack of financial resources. The main advantages of creating condominiums in Ukraine are highlighted (co-owners independently decide on house management, condominium members independently manage the common property of an apartment building and control the use of their financial resources, co-owners can earn money on joint property and spend money on landscaping, etc.) and shortcomings (difficulty in electing the initiative group and the chairman of the board, conducting financial and operational activities, ignorance of the chairmen and members of the board). The successful experience of the association of co-owners in Kamianske was studied.

ECONOMIC ESSENCE AND SIGNS OF MARKETING MANAGEMENT

The article is devoted to theoretical aspects of marketing management of enterprise as a scientific category through comprehensive study of marketing management conceptual foundations, adapted to modern business conditions. The features of theoretical and practical principles of formation and development of marketing concepts are given due to scientific and technological progress and informatization of society. Theoretical aspects of concepts of marketing management and its application in the activities of enterprises and organizations are highlighted. The development of marketing management concepts will allow forming a set of interrelated methodological approaches to practical implementation of specific provisions, in accordance with modern conditions and trends in the development of economic entities during economic transformation. It is proved that the question of definition and terminology is very important for any theory, because definitions, terms, provisions at the heart of any reasoning and logical constructions can affect their final result. Generalization of scientific provisions allowed providing a definition of "marketing management". Marketing management is a type of activity that involves enterprise analysis, planning, implementation and control carried out by all its units in the interaction and coordination of interests on the basis and principles of marketing to achieve high efficiency, development and consolidation in a competitive environment that allow to achieve set goals. These goals are to increase profits, meet the needs of the target audience, increase market share, etc. It is emphasized that the introduction and use of marketing mechanisms in integration with management allow to make decisions based on the comparison of real opportunities with market demands, desired values and aspirations of existing and potential consumers. Marketing management as a purposeful activity to regulate company's position in the market through planning, organization, motivation and control, taking into account specific conditions, aims to achieve the company with a clear focus on the consumer. The obtained results make it possible to identify the main trends in the development of marketing management with the use of specific technologies in management system of enterprises and organizations.

FEATURES OF ENTERPRISES STAFF ADMINISTRATION IN THE INNOVATION CONTEXT

The mechanism of stimulation of employees taking into account the achieved personal results will help to increase the level of interest in reaching the goal of the organization, and to preserve its highly qualified work potential. The main features of innovation by industrial enterprises in the national economy are the long development and testing of innovations, the impossibility in some cases of full appropriation of it’s, the complementary nature of innovation, its close relationship with local conditions and high risk. The task of managing the innovation activity in industrial enterprises of the corporate type of the national economy branches at the present stage can be solved by applying adaptive approaches and adaptive management model. It is based on the formation of the program trajectory of the controlled system for a certain period and the creation of a management system action aimed at eliminating destabilizing disturbances that deviate the controlled system from the program trajectory. The efficiency of the national economy is largely determined by the interaction of science and practice, especially the introduction into production of advanced innovative technologies in industrial enterprises. The analysis of the peculiarities of the innovation process in the national economy shows that the introduction of innovation by enterprises is a process focused on the commercialization of innovations, which reflects the emergence, development and resolution of domestic science and practice, provided by the innovation potential of industrial enterprises.

THE NATURE OF FORMATION OF A FRANCHISING FROM OF DOING BUSINESS

In conditions of today's globalization, franchising is one of the most successful forms of doing business. Global companies carry out their activities in different countries around the world and have a significant impact on the formation of international economic relations. In many countries around the world, where franchising has already become widespread, it is seen as a new, progressive system of business establishment and business relations that meet the needs of today's market. The article analyzes the nature of franchising, theoretical and practical aspects of franchising as an effective form of cooperation between a franchisor who owns a successful business and a franchisee who receives a permission to use the franchisor's business scheme for a fee, for a some period of time, it examines the history of emergence of such a phenomenon as franchising. Franchising should be seen as an economic relationship between independent businesses entities that involves the contractual delegation of intellectual property rights, the provision of intellectual business resources, and the constant specialization and cooperation of efforts of these entities aiming to ensure their market competitiveness and development. It is found out that the subjects of franchising relations expect for a kind of exchange: they agree on a certain restriction of their rights, the transfer of certain resources in exchange of additional opportunities in their competitiveness. It is proved that franchising promotes the trend of standardization, namely, spreads certain standards of doing business and production technologies, creates opportunities for receiving the economies of scale, forms and replicates certain standards of consumption and economic lifestyle. The main problems of development of this form of innovative business in Ukraine have been determined, as research has shown, as the system of obstacle factors, which are created by factors of institutional support, economic factors, socio-psychological factors, infrastructural factors. The essence of becoming a franchise form of business.

DEVELOPMENT AREAS OF REENGINEERING PROCESSES OF MANAGEMENT SYSTEMS IN THE CONTEXT OF INNOVATIVE ECONOMY

The authors considered anti-evolutionary, institutional, entrepreneurial and integration models of management systems in the context of studying the transformational cycle of economic processes development. This made it possible to prove that the effectiveness of the application of a specific approach to the organization of the structure of the management system depends on the degree of its implementation at a specific economic asset, and the transition to another structure is necessary in the case of the limitations of the existing one. It has been proven that one of the most promising mechanisms is the reengineering of business processes, which provides process orientation and an inductive approach to the use of modern information technologies, allowing flexible adaptation of the management system to changes in external and internal environments. The use of an object-oriented approach to the analysis, design and synthesis of applied software is proposed. It will allow the use of an iterative method of project development, which increases the efficiency, quality and speed of performing all types of work, as well as the possibility of forming multi-option solutions for the development of production and economic systems.

FINANCIAL ACCOUNTING IN THE SYSTEM OF ACCOUNTING AND ANALYTICAL SUPPORT OF SUSTAINABLE DEVELOPMENT OF THE ENTERPRISE

The article points to the need to build a system of accounting and analytical support for sustainable development, which will be a reliable information base for making effective management decisions. It is determined that the system includes an accounting subsystem, the basis of which is financial accounting. The purpose of financial accounting is to ensure the preparation and disclosure of information about the financial condition and results of the enterprise, which are related to economic, environmental and social aspects of the activity. The content of the component composition of financial accounting is analyzed. The methodological, organizational, methodical and technological aspects of the study of financial accounting are revealed, which provide an opportunity to establish its reserves as an information resource for the management of sustainable development of the enterprise. The information possibilities of financial accounting for the purposes of enterprise management are defined.

ЕХРЕRIENCE OF EUROPEAN COUNTRIES IN INVESTING IN CULTURE AND OPPORTUNITIES FOR IMPLEMENTATION FOR UKRAINE

Increasing the investment attractiveness of the cultural sphere of Ukraine is possible only with the introduction of modern tools and mechanisms to attract resources that have become widespread in the world and have proven their effectiveness. The model of public financing of culture is formed in each country on the basis of a choice of methods, forms and mechanisms of financial policy. Its formation is greatly influenced by such factors as traditional national cultural preferences, as well as the development of philanthropy, sponsorship and philanthropy. The system of financing culture and art is determined by the degree of centralization of public administration and the nature of intergovernmental relations. In unitary states, the central budget continues to play a major role. The main types of financial support for culture and art in different countries by attracting state investment (budget funding) are direct funding, general and targeted transfers, joint participation of different levels of government, support through independent intermediaries, public-private partnership. The experience of financial support for the cultural sphere in the EU countries indicates that countries are trying to pay considerable attention to the development of this sphere. The most common mechanism for attracting investment and increasing funding for culture in the EU is a reduced VAT rate on the consumption of a cultural product or service. Despite the significant number of tools used by European countries to attract investment in culture and increase the investment attractiveness of culture, we should not forget about public investment. Public and private investment are complementary. Public investment, in turn, guarantees the priority of the sphere for the state, consolidates the development of confidence in the public good of culture, ensuring the stability of the development of the cultural sphere. In the proposed model of multi-channel financing, the main investors can be the state at the expense of state and local budgets, private partners (businesses, enterprises, etc.) and directly the population (those who consume cultural services and products). The proposed model of multi-channel financing combines best practices and tools to attract financial resources in the field of culture, which have become widespread in the European Union. It should also be noted that based on the analysis, it can be argued that the introduction of a project approach to finance culture and create competitive markets for cultural services can serve as a basis for organizational and economic mechanism to increase investment attractiveness of culture in Ukraine.