scholarly journals ECONOMIC ESSENCE AND SIGNS OF MARKETING MANAGEMENT

2021 ◽  
pp. 56-63
Author(s):  
Nataliia Stebliuk ◽  
Yuri Gubsky
Keyword(s):  
High Efficiency ◽  
Economic Transformation ◽  
Marketing Management ◽  
Practical Implementation ◽  
Management Concepts ◽  
Modern Business ◽  
Business Conditions ◽  
Definition Of ◽  
And Control ◽  
Conceptual Foundations

The article is devoted to theoretical aspects of marketing management of enterprise as a scientific category through comprehensive study of marketing management conceptual foundations, adapted to modern business conditions. The features of theoretical and practical principles of formation and development of marketing concepts are given due to scientific and technological progress and informatization of society. Theoretical aspects of concepts of marketing management and its application in the activities of enterprises and organizations are highlighted. The development of marketing management concepts will allow forming a set of interrelated methodological approaches to practical implementation of specific provisions, in accordance with modern conditions and trends in the development of economic entities during economic transformation. It is proved that the question of definition and terminology is very important for any theory, because definitions, terms, provisions at the heart of any reasoning and logical constructions can affect their final result. Generalization of scientific provisions allowed providing a definition of "marketing management". Marketing management is a type of activity that involves enterprise analysis, planning, implementation and control carried out by all its units in the interaction and coordination of interests on the basis and principles of marketing to achieve high efficiency, development and consolidation in a competitive environment that allow to achieve set goals. These goals are to increase profits, meet the needs of the target audience, increase market share, etc. It is emphasized that the introduction and use of marketing mechanisms in integration with management allow to make decisions based on the comparison of real opportunities with market demands, desired values and aspirations of existing and potential consumers. Marketing management as a purposeful activity to regulate company's position in the market through planning, organization, motivation and control, taking into account specific conditions, aims to achieve the company with a clear focus on the consumer. The obtained results make it possible to identify the main trends in the development of marketing management with the use of specific technologies in management system of enterprises and organizations.

scholarly journals Basic approaches to the development of resistant social capital of the state customs service

2020 ◽  
pp. 100-105
Author(s):  
Tetiana Ruda
Keyword(s):  
Social Capital ◽  
Research Abstract ◽  
The State ◽  
Practical Implementation ◽  
Monitoring Design ◽  
Theoretical Generalization ◽  
Basic Approaches ◽  
Time Variables ◽  
Definition Of ◽  
And Control

Purpose. The aim of the article is research of the peculiarities of the development of resistant social capital of the State Customs Service and development of proposals for the development of a model of its development. Methodology of research. The following methods are used to achieve this goal: induction and deduction, theoretical generalization, abstraction, dialectical cognition – in the study of scientific sources and research of theoretical aspects of the development of resistant social capital, the definition of the categorical apparatus of the research; abstract and logical – to generalize theoretical positions, to form conclusions and proposals on the research topic. Findings. The essence and features of the development of resistant social capital are determined. The expediency of developing a model of development of resistant social capital of the State Customs Service, which is based on the principles of attributiveness and synergy, is substantiated. It allows to take into account the influence of environmental factors of the department and time variables on the development of social capital. The structural content of the development model is given, which includes: attributes of the object of development, attributes of the internal and external environment. The object, goals, functions and principles of building a model of development of resistant social capital of the State Customs Service are determined. A detailed description of each stage of application of the model of development of resistant social capital of the State Customs Service is given, which includes: monitoring, design, planning, implementation and control. The advantages of practical implementation of the proposed model are outlined. Originality. The study of theoretical aspects of the development of resistant social capital of the State Customs Service has been further developed. For the first time, proposals for the formation of a model for the development of resistant social capital at the sectoral level have been developed, its structure, features of practical implementation and advantages of application have been determined. Practical value. The main provisions of this study can be used in the process of developing proposals for the development of conceptual areas of development of resistant social capital in the State Customs Service. Key words: development, attributiveness, attributive model of development, development of resistant social capital of the State Customs Service, model of development of resistant social capital of the State Customs Service.

scholarly journals Organization of Marketing Activities of Industrial Enterprises in Modern Business Conditions

2020 ◽  
pp. 139-145
Author(s):  
I. Fomichenko ◽  
◽  
O. Kondratenko ◽  
T. Rudenko ◽  
M. Brant ◽  
...  
Keyword(s):  
Management System ◽  
Systematic Approach ◽  
Marketing Management ◽  
Management Process ◽  
Marketing Activity ◽  
Industrial Enterprises ◽  
Modern Business ◽  
Marketing Activities ◽  
Innovative Tool ◽  
Business Conditions

The article considers topical issues of organization of marketing activities at industrial enterprises. The reasons for the need to implement and use methods and tools of modern marketing are indicated. The components and separate functional tasks of marketing activity at industrial enterprises are given. The stages of formation of the marketing management system of the enterprise are revealed. It is noted that a systematic approach to marketing management of the enterprise involves the use of marketing tools in the management process. The main elements of the marketing management system of the enterprise are investigated. Peculiarities and forms of manifestation of peculiarities of marketing activity organization at industrial enterprises in modern market conditions are revealed. 3D-marketing as an innovative tool of marketing activity is singled out, the spheres of its application, advantages of use, and also characteristic differences from traditional marketing are resulted.

scholarly journals DIAGNOSTICS OF THE CRISIS OF ENTERPRISES IN THE MODERN BUSINESS CONDITIONS

2018 ◽  
Vol 64 ◽  
Author(s):  
L.V. Verbivska ◽  
I.V. Kushnir ◽  
A.S. Romaniuk
Keyword(s):  
Enterprise Management ◽  
Internal Environment ◽  
Sources Of Information ◽  
Market Environment ◽  
Crisis Situation ◽  
Current State ◽  
Modern Business ◽  
Business Conditions ◽  
Definition Of

The article deals with the issues of the diagnostics of the crisis state of enterprises. Author has applied the modern approaches to the interpretation of the “crisis of the enterprise” concept and definition of the “crisis state”. Developed approaches to diagnostics of the crisis phenomena at enterprises in modern business conditions. Suggested the sequence of steps to research the crisis situation on the investigated enterprise including analysis of the external and internal environment, opportunities and threats to define the probability of a crisis at the enterprise. Determined current state of the enterprise and ways to improve its major problematic areas in order to find reserves for improving solvency and liquidity. Provided the sources of information that is necessary for prediction of a crisis state to build the models of enterprise management in the conditions of rapid crisis processes, increasing competition and dynamic market environment.

scholarly journals The essence of the logistics activities of the enterprise in modern business conditions

VUZF Review ◽  
2021 ◽  
Vol 6 (3) ◽  
pp. 154-166
Author(s):  
Halyna Savina ◽  
Yuriy Dusheiko ◽  
Anastasiia Rozova
Keyword(s):  
Knowledge Economy ◽  
Technological Progress ◽  
Negative Impact ◽  
External Environment ◽  
Process Approach ◽  
Energy Materials ◽  
Modern Business ◽  
Business Conditions ◽  
Definition Of ◽  
Logistics Activity

The article considers the evolution of scientific approaches to the essence of the concept of "logistics activities". In particular, the concepts provided by different scientists from the standpoint of systemic, functional, economic and process approach are systematized. Control objects are defined depending on each approach. The property of logistics activity as interaction with the external environment is emphasized. It is substantiated that the interaction with the external environment occurs through timely and reliable exchange of information. The main prerequisites for the implementation of logistics activities, such as: globalization, technological progress, knowledge economy. The nature and features of each of the prerequisites for the implementation of logistics activities are revealed. The importance of the concept of prevention of negative impact on the environment is emphasized. Within this concept, "green logistics activities" are gaining popularity, which are aimed at saving energy, materials, efficient land use, reducing air pollution, by reducing the number of lands, air, water transport, noise and hazardous waste regulation. A manifestation of the environmental approach in logistics is reversible logistics, i.e. logistics that involves the return of goods and waste. Taking into account the considered approaches, the definition of logistics activity is given.

scholarly journals DEVELOPMENT OF A MECHANISM FOR MANAGING THE INCOME OF FINANCIAL AND CREDIT INSTITUTIONS IN THE CONTEXT OF ECONOMIC MODERNIZATION

2021 ◽  
Vol 80 (1) ◽  
pp. 53-58
Author(s):  
G. P. Koptayeva ◽  
◽  
M. Kanabekova ◽  
Ye. Zh. Yertayev ◽  
A. B. Orazbayeva ◽  
...  
Keyword(s):  
Financial Management ◽  
Financial Stability ◽  
Banking Sector ◽  
High Efficiency ◽  
Banking System ◽  
Economic Security ◽  
Practical Implementation ◽  
The Stability ◽  
Definition Of ◽  
Credit Institutions

The research is caused, firstly, by the need to specify the definition of financial and credit institutions as subjects of the banking sector of Kazakhstan, analyze and evaluate existing approaches to managing their stability in the strategic aspect and identify factors (possible threats and dangers) that lead to loss of financial stability, and, secondly, by the need to develop a mechanism for managing the financial profitability of financial and credit institutions, ensuring their stable position both in the short and long term. To improve the quality of financial management and ensure the profitability of financial and credit institutions, it is necessary to justify and develop a strategy for managing their financial stability. At the same time, it should be borne in mind that even with high efficiency and profitability, insufficient attention to the issues of ensuring the stability and economic security of financial and credit institutions can lead to financial difficulties for them. Taking into account the problems discussed above, the relevance of issues related to improving the stability mechanism of financial and credit institutions has significantly increased, as has the need to find a new methodological apparatus aimed at adapting and studying foreign experience and its practical implementation in the domestic banking system.

Loyalty of Employee and Loyalty of Client on the Example of Enterprises of Multi-level Marketing (MLM)

2012 ◽  
Vol 23 (1) ◽  
pp. 62-84
Author(s):  
Alina Warzecha
Keyword(s):  
Modern Business ◽  
Business Conditions ◽  
Multi Level ◽  
Definition Of

In modern business conditions talented and effective workers who well know specificity of enterprise and their competition become – after their clients – the most valuable assets. The modern enterprises must build both loyalty of client and the workers’ loyalty. This article presents the definition of loyalty used by marketing specialists and shows the dependences of loyalty of clients and loyalty of staff using the model of sector of MLM enterprises.

An Inter-Disciplinary Approach to the Development of a Low-Consumption Prototype for the European Shell Eco-Marathon

2014 ◽  
Vol 875-877 ◽  
pp. 977-982
Author(s):  
Teresa Donateo ◽  
Fabio Ingrosso ◽  
Angelo Nicolì ◽  
Andrea Taurino
Keyword(s):  
High Efficiency ◽  
Test Phase ◽  
Power Train ◽  
Vehicle Shape ◽  
Definition Of ◽  
And Control ◽  
Low Consumption

The paper describes the design, the test and the optimization of a prototype for the European Shell Eco-Marathon (SEM) competition. The design step includes the definition of vehicle shape, materials, structure, tires, power-train and control with an inter-disciplinary approach. The test phase was performed both numerically and experimentally. The vehicle, named Carla 2012 has been build at the DII (Department of Innovation Engineering) at Università Del Salento and tested on the facilities available at the Nardò Technical Center and was able to satisfy all the specifics of SEM regulation in 2012 edition. The optimization step is aimed at defining an innovative powertrain and an high-efficiency race strategy in order to achieve 3000 km with the equivalent of 1 liter of gasoline.

scholarly journals Organizational and technological risks during the formation of clusters in megapolis

2021 ◽  
Vol 258 ◽  
pp. 09061
Author(s):  
Mikhail Semenenko ◽  
Stepan Dral
Keyword(s):  
Urban Development ◽  
High Efficiency ◽  
Cluster Formation ◽  
Theoretical Data ◽  
Development Model ◽  
Definition Of ◽  
And Control

The paper presents the characteristics of the risks in the formation of residential clusters in a megalopolis. The main goal of the model of clusters of integrated urban development is the high efficiency of its functioning and implementation. Such a development model allows simultaneously realizing many goals: economic, social, technological, and also allows monitoring various construction parameters and controlling them at all stages of construction production. The paper gives a definition of risks in construction, a classification of the risks of cluster formation, and also provides methods for their assessment and control. In addition to theoretical data, the paper provides examples of situations both in Russia and abroad.

Elimination of Crisis Situation in Enterprise of Mechanical Industry

2015 ◽  
Vol 806 ◽  
pp. 308-315
Author(s):  
Dobrica Vesić
Keyword(s):  
Crisis Management ◽  
Global Financial Crisis ◽  
Economic Conditions ◽  
Financial Position ◽  
Business System ◽  
Modern Business ◽  
Business Conditions ◽  
Business Enterprises ◽  
Definition Of ◽  
The Global Financial Crisis

In modern business conditions companies are more or less characterized by complexity and fluctuation. Special economic conditions, particularly in terms of intensive processes of globalization and the global financial crisis, have shown a constant decrease profit-making of the enterprises in the machinery industry, and thereby worsening financial position. It is a kind of crisis of business enterprises in the less adaptable business-system environment. Crisis management comes to the fore a crisis, enterprises, primarily associated with the development of the situation in which the company has reached a critical point with certain characteristics. However, it is a definition of all the hallmarks of the crisis the company. In the narrower sense, the crisis of the company is to be understood as a process in which, unplanned and unwanted, endanger the fundamental economic objectives of the company - the goal of preserving invested capital, profit goal (profitability), the goal of preserving the liquidity and solvency of the company. Therefore identify four main phases of the crisis of business enterprises: strategic crisis, the crisis of profitability, liquidity crisis, liquidity and borrowing.

scholarly journals CORPORATE COMMUNICATIONS IN THE DEVELOPMENT OF BUSINESS / KORPORATIVNA KOMUNIKACIJA U FUNKCIJI RAZVOJA POSLOVANJA

2017 ◽  
Vol 13 (1) ◽  
Author(s):  
Ivana Projović ◽  
Dragan Kolev
Keyword(s):  
Business Environment ◽  
Decision Makers ◽  
Main Task ◽  
Corporate Communications ◽  
Strategic Objectives ◽  
Modern Information Technology ◽  
Modern Business ◽  
Strategy Types ◽  
Definition Of ◽  
And Control

n the world of management and modern business relations there is a widespread belief that the future of any company largely depends on how it is presented in the eyes of key stakeholders (shareholders, investors, customers, consumers, employees and the public, or the environment in which company operates). This attitude is further confirmed by the process of globalization, the global economic crisis and the growing dominance of modern information technology. Also by corporate affairs which are in the recent years more and more. Construction, maintenance and protection of the business image are the main task of the managment of each company. The reputation of the company is approached as one of the most important strategic objectives, which essentially is the main task of corporate communications. However, despite the importance attributed to it, it has not been sufficiently explored, nor precisely defined.One of the fundamental issues that researchers encounter relates to the use of corporate communications and communication of the companies with all actors of business. The most common problem is reflected in the fact that communications strategies often are not accepted by the management, who do not understand the developments in the business environment and how they affect on the business and profitability of the company. Decision-makers do not understand in which way and how communication affects on the development of business and increasing profit. Identification of events and relationships that fall within the jurisdiction of corporate communications, which are beyond the understanding and control of decision-makers, creates opportunities for communication and engagement with the actors inside the company, as well as with those outside. In this article we are dealing with the theoretical and conceptual definition of corporate communications, its strategy, types and benefits based on the available literature and communication concepts, insights and practices.

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