scholarly journals As empresas de assessoria de imprensa e os desafios da era digital

2020 ◽  
Vol 10 (20) ◽  
pp. 91-110
Author(s):  
Paulo Ribeiro Cardoso ◽  
Tiago Reis de Oliveira
Keyword(s):  
Social Networks ◽  
Public Relations ◽  
Digital Communication ◽  
Online Communication ◽  
The Internet ◽  
Open Questions ◽  
Communication In Organizations ◽  
Training Professionals ◽  
The Impact ◽  
Digital Channels

The increase in the use of the internet and its tools contributed to the development of communication in organizations, leading Public Relations companies in general, and those dedicated to press relations in particular, to follow this process. The present work addresses this theme focusing its attention on the impact that the internet and digital communication had on Public Relation companies. In particular, this study aims to: understand the impact of the evolution of the internet on the work and functioning of press relations companies; understand how press relations companies are adapting to the changes caused by the internet; understand how these changes have consequences on the type of professional profile sought by press relations companies. A qualitative approach was used, with the administration of a questionnaire with open questions. The sample as composed of three profiles of professionals involved in this phenomenon: professionals from press relations agencies, professionals from companies that are clients of those agencies and a third group formed by specialists in the area of communication. Thus, it was intended to obtain a complementary and comprehensive perspective of this phenomenon. The questionnaire was sent by e-mail making it possible to interview individuals who were in different regions without involving the movement of researchers. As main conclusions it was verified that a considerable part of the participants considered that the development of the online communication brought about a change of old paradigms in which old tools are gradually being abandoned, giving way to new ways of doing. In general, there is an increase in the use of digital channels, implying the adoption of new tools and knowledge. This market reality confirms the perspective found in the literature, in which it is argued that the growth of online communication has led to an evolution in the Public Relations sector, leading professionals to adapt to this new reality by incorporating digital into their practices. The digital age has made possible new forms of segmentation and communication through interaction on social networks, allowing to communicate with audiences in a more targeted and fast way. This evolution fits into the concept of PR 2.0 present in the literature showing a new way of applying PR to communication between companies and audiences. In contrast to the one-way transmission of information that was typical of the mass media, social networks allow two-way and interactive communication. The communication advisory companies must then adapt the communication to the new digital channels, gradually completing a migration to online. As a reaction to these changes, professionals are aware of the need to adapt to the new reality. In this context, most respondents recognized, in many cases, effective implementation of digital communication. This data is in line with other studies carried out with PR professionals who believe that technological innovations will be a significant factor of change in the sector. In this development of new skills and the acquisition of multidisciplinary knowledge, communication professionals inevitably should have a solid education. To this end, universities have an essential role in teaching Public Relations by training professionals who are up-to-date and prepared for market developments.

scholarly journals The Impact of Social Networks on the Development of Students’ Social Competence

2021 ◽  
Vol 11 (3) ◽  
pp. 84
Author(s):  
Sergii Sharov ◽  
Marharyta Vorovka ◽  
Tetiana Sharova ◽  
Alina Zemlianska
Keyword(s):  
Social Networks ◽  
Young People ◽  
Social Competence ◽  
Online Communication ◽  
The Internet ◽  
Negative Effects ◽  
Methods Of Analysis ◽  
Survey Results ◽  
The Impact ◽  
Development Of Students

The article analyzes the possibilities which virtual social networks provide for the development of youth’s social competence. The authors analyze the results of the survey on the students’ use of virtual social networks for communication. To achieve the purpose of the research and to determine the essence and significance of social competence we used methods of analysis, synthesis and generalization of research works; the method of observation was used to identify the peculiarities of communication between young people in social networks; the method of questionnaire was used to collect information about the students’ preferences regarding the choice of specific virtual social networks for communication. The results of observations and questionnaires confirmed the suggestion that the time young people spend on online communication and surfing the Internet is increasing. The survey results of 107 students studying in Year 1-4 at the pedagogical university (Ukraine) let us make a conclusion that they often stay on virtual social networks browsing them from 2 to 4 times a day (51,4%). Almost a third of students are constantly on social networks. The most popular ones appeared to be Instagram (83,1%) and Facebook (28%). With the help of social networks students actively communicate with group mates (80,4%), friends and family (78,5%). Further research is planned to consider the ways how to avoid the negative effects of the Internet on students’ personality.

scholarly journals Discourse analysis and digital technologies: (TikTok, hashtags, Instagram, YouTube): universal and specific aspects in international practice

2021 ◽  
Vol 10 (44) ◽  
pp. 198-206
Author(s):  
Natalya Izotova ◽  
Mariia Polishchuk ◽  
Kateryna Taranik-Tkachuk
Keyword(s):  
Social Networks ◽  
Discourse Analysis ◽  
Digital Communication ◽  
Online Communication ◽  
Digital Technologies ◽  
Point Of View ◽  
Wide Audience ◽  
Analysis And Synthesis ◽  
Communication Practices ◽  
The Impact

Nowadays, digital communication helps people to establish contact quickly and conveniently, to convey their message, ideas, the vision of the world to a wide audience. In this regard, new challenges have emerged for discourse analysis in the field of research on the features of digital communication, digital communication practices, the impact of electronic communication technologies on the formation and conduct of discourse, application, and influence of extralinguistic factors on speech. The article analyzes the problems and features of discourse using digital technologies, current trends, and new data in the field of social networks, hashtag activism, problems of involvement, activity, motivation of participants in online communication, formation of their online identity. The authors used system-functional, hermeneutic methods, linguistic analysis, methods of analysis, and synthesis in the framework of discourse theory. The study found and confirmed that the features of digital communication practices and the formation of discourse on the Internet are the widespread use of social networks, hashtags, social integration activities such as challenges, the use of special vocabulary specific to Internet communication, the ability to express themselves and form their own online user identity. Extralinguistic factors of discourse formation in digital communicative practices are major from the point of view of discourse analysis.

Update of the last 2 years on the impact of the internet and social networks on the management of type 2 diabetes mellitus: simple review. (Preprint)

2020 ◽  
Author(s):  
Mayli Lañas-Navarro ◽  
Jose Ipanaque-Calderon Sr ◽  
Fiorela E Solano
Keyword(s):  
Social Networks ◽  
Mobile Applications ◽  
Health Personnel ◽  
Online Courses ◽  
The Internet ◽  
Diabetic Patients ◽  
Bibliographic Search ◽  
Use Of The Internet ◽  
And Control ◽  
The Impact

BACKGROUND Research on the use of the Internet in the medical field is experiencing many advances, including mobile applications, social networks, telemedicine. Its implementation in medical care and comprehensive patient management is a much discussed topic at present. OBJECTIVE This narrative review aims to understand the impact of the internet and social networks on the management of diabetes, both for patients and medical staff. METHODS The bibliographic search was carried out in the databases Pubmed, Virtual Health Library (VHL) and Lilacs between 2018 to 2020. RESULTS Multiple mobile applications have been created for the help and control of diabetic patients, as well as the implementation of online courses, improving the knowledge of health personnel applying them in the field of telemedicine. CONCLUSIONS The use of the Internet and social networks brings many benefits for both the diabetic patient and the health personnel, offering advantages for both.

scholarly journals CONCEPT OF CYBERSPACE AND THE INTERNET AS A FACTOR OF RADICAL TRANSFORMATION

2017 ◽  
Vol 13 (1) ◽  
pp. 167-173
Author(s):  
MANUK HARUTYUNYAN
Keyword(s):  
Social Networks ◽  
The Internet ◽  
Global Information ◽  
The Impact ◽  
Transformation Processes ◽  
Radical Transformation

The article considers the problems of global information which is acquired via computer, social networks, the Internet and cyberspace. The main focus of the study is the disclosure of the complex and contradictory nature of the impact of the Internet on transformation processes of modern societies.

scholarly journals Psycho-social impacts of virtual communication

Temida ◽  
2011 ◽  
Vol 14 (3) ◽  
pp. 23-36
Author(s):  
Rajko Macura ◽  
Slavoljub Vujovic ◽  
Djuro Mikic
Keyword(s):  
Social Life ◽  
Online Communication ◽  
Maladaptive Behavior ◽  
The Internet ◽  
Internet Communication ◽  
Negative Consequences ◽  
Virtual Communication ◽  
Negative Impacts ◽  
Use Of The Internet ◽  
The Impact

The emergence and spread of Internet communication has led to changes in social relationships, abuse of the Internet and maladaptive behavior. Among the authors who have studied the impact of these changes there is no consensus, and the results of their research are often contradictory. Some authors conclude that Internet communication strengthens networks of its users, while others believe that such communication leads to reduced participation in real social life. In a number of people, excessive use of the Internet adversely affects the mental health and social life and can lead to obsession at the expense of other aspects of life and creating addiction. The greatest risk of negative impacts of online communication is among children and young people. This paper is meant to indicate, the good sides as well as the negative consequences of excessive and non-functional Internet use

scholarly journals ‘Issues’ y ‘big data’ en la gestión de relaciones públicas. El caso de la implementación del nuevo sistema de tratamiento de residuos “Recuperando Valor” en Córdoba, Argentina

Tripodos ◽  
2021 ◽  
pp. 73-87
Author(s):  
Antonio Castillo-Esparcia ◽  
Alejandro Álvarez-Nobell ◽  
María Belén Barroso
Keyword(s):  
Social Networks ◽  
Big Data ◽  
Latin America ◽  
Public Relations ◽  
Analytical Models ◽  
Issues Management ◽  
Redes Sociales ◽  
Political Function ◽  
Toma De Decisiones ◽  
The Impact

El LCM 2016-2017 (Moreno et al., 2017) mostró el déficit en Latinoaméri­ca en el uso de big data para la toma de decisiones basada en issues; una de las grandes transformaciones actuales en relaciones públicas. El objetivo de esta investigación fue analizar el impacto de la implementación de estrategias de is­sues management y big data para el nuevo sistema de residuos de Córdoba (Argentina) —“Recuperando Valor”— durante diciembre 2018. Se analizaron más de 10.000 publicaciones en redes sociales mediante un sistema de aler­tas programadas (QSocial) por temas, actores, impactos y frecuencia a través de distintos modelos analíticos: Imagen de Gestión; Sentimientos; Preocupacio­nes Ciudadanas, Género, Humor Social y Valoraciones. Las organizaciones no solo comunican estratégicamente: son comunicación estratégica (Grandien y Johansson, 2016). Ello implica una función de dirección y asesoramiento (Zerfass y Franke, 2013) —o función política (Simões, 2001 inspirado en Matrat, 1971)—, atendiendo la opi­nión pública mediante la gestión de issues (Nothhaft, 2010). En la prácti­ca implica construir, administrar y mo­nitorear en tiempo real el desarrollo e impacto de un conjunto de temas que cobran relevancia en las distintas agen­das y por consecuencia en la producción de contenidos y la gestión de relaciones con los distintos públicos en función de sus intereses. Issues and Big Data in Public Relations Management. The Case of the Implementation of the New Garbage System Called “Recuperando Valor” in Córdoba, ArgentinaThe LCM 2016-2017 (Moreno et al., 2017) showed the deficit in the use of big data for making decisions based on issues in Latin America; this is one of the great transformations that we currently envision in public relations. The objec­tive of this research was to analyze the impact of the implementation of Issues Management and big data strategies for the new garbage system in Córdoba (Ar­gentina) —“Recuperando Valor”— du­ring December 2018. More than 10,000 publications on social networks were analyzed through a system of program­med alerts (QSocial) taking into accou­nt topics, actors, impact and frequency through different analytical models: measurement of Management Ima­ge; Feelings; Citizen Concerns, Gender, Social Humor and Evaluations. Orga­nizations not only communicate strate­gically: they are indeed strategic com­munication (Grandien and Johansson, 2016). This requires a management and advisory function (Zerfass and Franke, 2013) —or political function (Simões, 2001 as inspired by Matrat, 1971)—, considering public opinion through is­sues management (Nothhaft, 2010). In practice it involves building, managing and monitoring in real time the develo­pment and impact of a set of issues that become relevant in the different agendas and, consequently, in the production of contents and the management of rela­tions with the different stakeholders ba­sed on their interests.Palabras clave: issues, big data, rela­ciones públicas, ambiente, residuos en Argentina.Key words: issues; big data, public rela­tions, environment, garbage in Argen­tina.

scholarly journals Online mediation due to the quarantine caused by COVID-19 Pandemic

2021 ◽  
Vol 39 (68) ◽  
pp. 914-926
Author(s):  
Denys Dontsov ◽  
Andrii Neugоdnikov ◽  
Oleksandr Bignyak ◽  
Olena Kharytonova ◽  
Liydmyla Panova
Keyword(s):  
Artificial Intelligence ◽  
Public Relations ◽  
Research Methods ◽  
Private Information ◽  
Public Life ◽  
Online Communication ◽  
The Internet ◽  
Mediation Process ◽  
Full Control ◽  
Online Mediation

The institute of mediation is becoming increasingly popular. This is due to several factors, including the possibility to save on attorneys' fees and court costs. Mediation also helps to save a lot of time and find a solution to the conflict that would satisfy both parties as quickly as possible. During the pandemic, the institution of mediation, like many other spheres of public life, moved online. The mediation process itself involves individuals who use online communication or even artificial intelligence, such as chatbots. Thus, in connection with the transition of mediation to the online plane, there is a need for legal support for the use of innovative technologies in the field of mediation. Thus, the article is relevant and timely in terms of quarantine restrictions. The object of research is public relations in the field of online mediation. The authors of the article used general and special research methods. The authors of the article concluded that online mediation is a useful institution, but the implementation of appropriate procedures must take care to protect private information, as there is no full control over the situation outside the camera of a computer, tablet, phone, or other device with access on the Internet.

Play It Like Beckham!

2017 ◽  
pp. 43-61
Author(s):  
Sylvaine Castellano ◽  
Insaf Khelladi
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Academic Research ◽  
Future Research ◽  
The Internet ◽  
Research Directions ◽  
Media Usage ◽  
Future Research Directions ◽  
The Impact

New opportunities and challenges are emerging thanks to the growing Internet importance and social media usage. Although practitioners have already recognized the strategic dimension of e-reputation and the power of social media, academic research is still in its infancy when it comes to e-reputation determinants in a social networks context. A study was conducted in the sports setting to explore the impact of social networks on the sportspeople's e-reputation. Whereas the study emphasized (1) the influence of social networks' perception on the sportspeople's e-reputation, and the neutral roles of (2) the motives for following sportspeople online, and (3) the negative content on the Internet, additional insights are formulated on maintaining, restoring and managing e-reputation on social networks. Finally, future research directions are suggested on the role of image to control e-reputation.

scholarly journals Analysis of the Structure and Use of Digital Resources on the Websites of the Main Football Clubs in Europe

2019 ◽  
Vol 11 (5) ◽  
pp. 104 ◽  
Author(s):  
Santiago Tejedor ◽  
Laura Cervi ◽  
Gerard Gordon
Keyword(s):  
Comparative Analysis ◽  
Full Advantage ◽  
Digital Communication ◽  
Online Communication ◽  
The Internet ◽  
Web Pages ◽  
Digital Environment ◽  
Digital Resources ◽  
Global Brands ◽  
Football Clubs

Football clubs can be considered global brands, and exactly as any other brand, they need to face the challenge of adapting to digital communications. Nevertheless, communication sciences research in this field is scarce, so the main purpose of this work is to analyze digital communication of the main football clubs in Europe to identify and describe what strategies they follow to make themselves known on the internet and to interact with their users. Specifically, the article studies the characteristics of web pages—considered as the main showcase of a brand/team in the digital environment—of the fifteen best teams in the UEFA ranking to establish what type of structure and what online communication resources they use. Through a descriptive and comparative analysis, the study concludes, among other aspects, that the management of communication is effective, but also warns that none of the analyzed team takes full advantage of the possibilities of interaction with the user offered by the digital scenario.

scholarly journals Organizational propaganda on the Internet: A systematic review

2019 ◽  
Vol 9 (1) ◽  
pp. 103-127
Author(s):  
Irina Lock ◽  
Ramona Ludolph
Keyword(s):  
Systematic Review ◽  
Public Relations ◽  
Three Dimensions ◽  
The Internet ◽  
Mutual Understanding ◽  
Digital Environment ◽  
Primary Research ◽  
Communicative Acts ◽  
Digital Channels

The digital environment alters the way organizations use propaganda and facilitates its spread. This development calls for an outline of the features of propaganda by organizations on the Internet and to reconsider where public relations (PR) stops and propaganda begins. By means of a systematic review of primary research on organizational propaganda online, we propose a definition and describe the ‘five Ws’ of digital organizational propaganda: who employs propaganda, to whom, on which channels, which media are used (where), the objectives of the propaganda strategy (why), and in which contexts it occurs (when). Contrary to the offline setting, organizations engaging in propaganda online do not hide their identity and primarily address (potential) followers with the goal to change attitudes. Based on our findings, we propose a classification of digital organizational propaganda along three dimensions: ethical versus unethical, mutual understanding versus persuasion, and direct versus indirect communication. Digital organizational propaganda is defined as the direct persuasive communicative acts by organizations with an unethical (i.e. untruthful, inauthentic, disrespectful, or unequal) intent through digital channels. Thus, this study addresses the imbalance between the growing primary research on digital propaganda, the missing definition, and the lacking systematic empirical overview of propaganda’s digital characteristics.

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