scholarly journals Analysis of the Structure and Use of Digital Resources on the Websites of the Main Football Clubs in Europe

2019 ◽  
Vol 11 (5) ◽  
pp. 104 ◽  
Author(s):  
Santiago Tejedor ◽  
Laura Cervi ◽  
Gerard Gordon
Keyword(s):  
Comparative Analysis ◽  
Full Advantage ◽  
Digital Communication ◽  
Online Communication ◽  
The Internet ◽  
Web Pages ◽  
Digital Environment ◽  
Digital Resources ◽  
Global Brands ◽  
Football Clubs

Football clubs can be considered global brands, and exactly as any other brand, they need to face the challenge of adapting to digital communications. Nevertheless, communication sciences research in this field is scarce, so the main purpose of this work is to analyze digital communication of the main football clubs in Europe to identify and describe what strategies they follow to make themselves known on the internet and to interact with their users. Specifically, the article studies the characteristics of web pages—considered as the main showcase of a brand/team in the digital environment—of the fifteen best teams in the UEFA ranking to establish what type of structure and what online communication resources they use. Through a descriptive and comparative analysis, the study concludes, among other aspects, that the management of communication is effective, but also warns that none of the analyzed team takes full advantage of the possibilities of interaction with the user offered by the digital scenario.

scholarly journals Ethic of Digital Communication, or New Scenarios for Having a Voice

2020 ◽  
Author(s):  
Drozdova A.V .
Keyword(s):  
Digital Media ◽  
Media Studies ◽  
Open Space ◽  
Multidisciplinary Approach ◽  
Digital Communication ◽  
Online Communication ◽  
The Internet ◽  
Space Communication ◽  
New Type ◽  
Online Activism

A new type of online communication which is different from off-line one shapes a favorable environment not only for a dialogue but also for negative assessments and aggressive behavior on the part of active users. Specificity of open space communication on the Internet creates a number of moral and ethic problems and calls attention to the development of correct scenarios to interact online which will allow users to protect not only their own identity but also the identity of their communities. A multidisciplinary approach with the use of media studies’ instruments acts as a methodological basis for examining specifics of digital communication. This methodology makes it possible to reflect upon digital media in their interrelations with social, cultural and anthropological transformations, to analyze ways of communication and interests of the internet communities. Keywords: online communication, social networks, trolling, haterism, online-activism, brigading

scholarly journals Transformation of Loyalty to E-loyalty

2020 ◽  
pp. 51-56
Author(s):  
Elina Radionova-Girsa ◽  
Anda Batraga
Keyword(s):  
Content Analysis ◽  
Comparative Analysis ◽  
Scientific Literature ◽  
Online Communication ◽  
Business Development ◽  
The Internet ◽  
Online Environment ◽  
Consumer Loyalty ◽  
Online Mode ◽  
Internet Environment

As everyday life moves to the Internet, many factors and components have come up, with the "e" and e-loyalty not an exception. The authors focused on the transformation of loyalty to e-loyalty. It is important to understand the main differences between consumer loyalty models and e-loyalty models in order to promote business development not only in the traditional environment but also in the online environment. Such research methods as comparative analysis, analysis of the scientific literature, content analysis were used. The main focus of the research was on comparing loyalty models in the traditional and e-environment to find out the peculiarities and main features of the e-environment. New factors that influence loyalty in the Internet environment, but not in the real world, were highlighted as the main results. All the new influencing factors are related to the company’s operation directly in the Internet environment and technical capabilities, as well as online communication. As a result, factor groups influencing the primary and secondary e-loyalty were found . This is an important topic of the 21st century, enabling businesses to move online mode and change their strategy according to the e-environment.

Key Aspects of Branding Project Management using audience data in a digital environment

2020 ◽  
Vol 19 (3) ◽  
pp. 159-174
Author(s):  
Maryana A. Sheynina
Keyword(s):  
Economic Model ◽  
Digital Communication ◽  
Deep Understanding ◽  
Implementation Process ◽  
The Internet ◽  
Digital Environment ◽  
Communication Tools ◽  
Technology Platforms ◽  
Key Aspects ◽  
Advertising Activity

The development of digital communication tools and promotion methods has changed the approaches to planning and implementing campaigns on the Internet. Campaigns using audience data are implemented with the par-ticipation of technology platforms and data providers. The author proposes an organizational and economic model for the interaction of all participants in the advertising market when implementing campaigns using audience data. The process of implementing online campaigns requires advertisers and agency employees to have new competencies and a deep understanding of the functions of all participants in the campaign implementation process. The article discusses the transformation of the functions of the advertiser and agencies in the management of advertising activity on the Internet.

scholarly journals As empresas de assessoria de imprensa e os desafios da era digital

2020 ◽  
Vol 10 (20) ◽  
pp. 91-110
Author(s):  
Paulo Ribeiro Cardoso ◽  
Tiago Reis de Oliveira
Keyword(s):  
Social Networks ◽  
Public Relations ◽  
Digital Communication ◽  
Online Communication ◽  
The Internet ◽  
Open Questions ◽  
Communication In Organizations ◽  
Training Professionals ◽  
The Impact ◽  
Digital Channels

The increase in the use of the internet and its tools contributed to the development of communication in organizations, leading Public Relations companies in general, and those dedicated to press relations in particular, to follow this process. The present work addresses this theme focusing its attention on the impact that the internet and digital communication had on Public Relation companies. In particular, this study aims to: understand the impact of the evolution of the internet on the work and functioning of press relations companies; understand how press relations companies are adapting to the changes caused by the internet; understand how these changes have consequences on the type of professional profile sought by press relations companies. A qualitative approach was used, with the administration of a questionnaire with open questions. The sample as composed of three profiles of professionals involved in this phenomenon: professionals from press relations agencies, professionals from companies that are clients of those agencies and a third group formed by specialists in the area of communication. Thus, it was intended to obtain a complementary and comprehensive perspective of this phenomenon. The questionnaire was sent by e-mail making it possible to interview individuals who were in different regions without involving the movement of researchers. As main conclusions it was verified that a considerable part of the participants considered that the development of the online communication brought about a change of old paradigms in which old tools are gradually being abandoned, giving way to new ways of doing. In general, there is an increase in the use of digital channels, implying the adoption of new tools and knowledge. This market reality confirms the perspective found in the literature, in which it is argued that the growth of online communication has led to an evolution in the Public Relations sector, leading professionals to adapt to this new reality by incorporating digital into their practices. The digital age has made possible new forms of segmentation and communication through interaction on social networks, allowing to communicate with audiences in a more targeted and fast way. This evolution fits into the concept of PR 2.0 present in the literature showing a new way of applying PR to communication between companies and audiences. In contrast to the one-way transmission of information that was typical of the mass media, social networks allow two-way and interactive communication. The communication advisory companies must then adapt the communication to the new digital channels, gradually completing a migration to online. As a reaction to these changes, professionals are aware of the need to adapt to the new reality. In this context, most respondents recognized, in many cases, effective implementation of digital communication. This data is in line with other studies carried out with PR professionals who believe that technological innovations will be a significant factor of change in the sector. In this development of new skills and the acquisition of multidisciplinary knowledge, communication professionals inevitably should have a solid education. To this end, universities have an essential role in teaching Public Relations by training professionals who are up-to-date and prepared for market developments.

Governance Disclosure on the Internet by Leading Indian Public Sector Companies

Think India ◽  
2019 ◽  
Vol 22 (2) ◽  
pp. 174-187
Author(s):  
Harmandeep Singh ◽  
Arwinder Singh
Keyword(s):  
Public Sector ◽  
Financial Information ◽  
Three Dimensions ◽  
The Internet ◽  
Web Pages ◽  
Non Profit ◽  
Index Approach ◽  
Significant Difference ◽  
Governance Disclosure ◽  
The Web

Nowadays, internet satisfying people with different services related to different fields. The profit, as well as non-profit organization, uses the internet for various business purposes. One of the major is communicated various financial as well as non-financial information on their respective websites. This study is conducted on the top 30 BSE listed public sector companies, to measure the extent of governance disclosure (non-financial information) on their web pages. The disclosure index approach to examine the extent of governance disclosure on the internet was used. The governance index was constructed and broadly categorized into three dimensions, i.e., organization and structure, strategy & Planning and accountability, compliance, philosophy & risk management. The empirical evidence of the study reveals that all the Indian public sector companies have a website, and on average, 67% of companies disclosed some kind of governance information directly on their websites. Further, we found extreme variations in the web disclosure between the three categories, i.e., The Maharatans, The Navratans, and Miniratans. However, the result of Kruskal-Wallis indicates that there is no such significant difference between the three categories. The study provides valuable insights into the Indian economy. It explored that Indian public sector companies use the internet for governance disclosure to some extent, but lacks symmetry in the disclosure. It is because there is no such regulation for web disclosure. Thus, the recommendation of the study highlighted that there must be such a regulated framework for the web disclosure so that stakeholders ensure the transparency and reliability of the information.

Social anxiety is associated with similar emotional impairments during digital and face-to-face communication in daily life

2020 ◽  
Author(s):  
James Doorley ◽  
Kristina Volgenau ◽  
Kerry Kelso ◽  
Todd Barrett Kashdan ◽  
Alexander J. Shackman
Keyword(s):  
Social Anxiety ◽  
Digital Communication ◽  
Instant Messaging ◽  
Online Communication ◽  
Medium Study ◽  
Reconstruction Method ◽  
Communication Behaviors ◽  
Face To Face ◽  
Emotional Impairments ◽  
Emotional Safety

Background:Retrospective studies have found that people with elevated social anxiety (SA) show a preference for digital/online communication, which may be due to perceptions of enhanced emotional safety. Whether these preferences for/benefits of digital compared to face-to-face communication manifest in the real world has yet to be explored. Methods: We recruited samples of college students (N = 125) and community adults (N = 303) with varying levels of SA, sampled their emotions during digital and face-to-face communication using ecological momentary assessment (EMA) (Study 1) and a day reconstruction method (DRM) (Study 2), and preregistered our hypotheses (https://osf.io/e4y7x/). Results: Results from both studies showed that SA did not predict the likelihood of engaging in digital compared to face-to-face communication, and SA was associated with less positive and more negative emotions regardless of communication medium. Study 2 also showed that whether digital communication was synchronous (e.g., in real time via phone/video chat) or asynchronous (e.g., texting/instant messaging) did not impact the association between SA and emotions. Limitations: EMA and DRM methods, despite their many advantages, may be suboptimal for assessing the occurrence of digital communication behaviors relative to more objective methods (e.g., passively collecting smartphone communication data). Using event-contingent responding may have also yielded more reports of digital communication, thus strengthening our power to detect small, cross-level interaction effects. Conclusions:These results challenge beliefs that digital/online communication provides a source of emotional safety for people with elevated SA and suggests a greater need to address SA-related emotional impairments across digital communication platforms.

scholarly journals Predictors of Parental Contentment with the Amount of Encouraging Digital Feedback from Teachers in Finnish Schools

2021 ◽  
Vol 11 (6) ◽  
pp. 253
Author(s):  
Anne-Mari Kuusimäki ◽  
Lotta Uusitalo ◽  
Kirsi Tirri
Keyword(s):  
Rural Areas ◽  
Digital Communication ◽  
Parental Attitudes ◽  
National Curriculum ◽  
Online Communication ◽  
Digital Platforms ◽  
School Communication ◽  
Highly Educated ◽  
And Gender ◽  
Urban And Rural Areas

The Finnish National curriculum obligates teachers to give parents encouraging feedback about their children’s learning and development, the aim being to build a constructive relationship between homes and schools and to encourage close collaboration among all parties. Teachers in Finland nowadays use digital platforms that allow effective online communication. The frequency and quality of such communication vary a great deal. In particular, there seems to be a lack of clarity concerning the amount of encouraging feedback delivered in this way. The focus in this paper is on the extent to which Finnish parents (N = 1117) in both urban and rural areas are content with the amount of such feedback. We carried out a logistic regression analysis to predict parental contentment with the amount of encouraging messaging, with the pupil’s grade level, parental attitudes to digital communication, as well as parental educational level and gender as independent variables. In sum, parents who were less highly educated, with a neutral-to-positive attitude to digital communication and with a child in lower secondary school were most likely to be content with the amount of communication. These results have both research and practical implications in terms of enhancing the understanding of how best to deliver encouraging digital feedback between homes and schools. Furthermore, it seems that teacher education should focus on communicative competence early on. The current study completes our three-part series of studies on digital home–school communication in Finland.

Arthroplasty registers: A review of international experiences

2009 ◽  
Vol 25 (01) ◽  
pp. 63-72 ◽  
Author(s):  
Victoria Serra-Sutton ◽  
Alejandro Allepuz ◽  
Mireia Espallargues ◽  
Gerold Labek ◽  
Joan M. V. Pons
Keyword(s):  
Qualitative Content Analysis ◽  
Annual Reports ◽  
The Internet ◽  
Web Pages ◽  
Sufficient Information ◽  
Health Administration ◽  
The Public ◽  
Additional Information ◽  
Orthopaedic Society ◽  
Governmental Funding

Objectives:Registers have proven to be a valuable instrument in the evaluation of arthroplasty procedures and the performance of implants. The aim of this study was to describe the structure, functioning, and content of arthroplasty registers in Europe and other parts of the world.Methods:A search of technical reports was carried out through the Internet and in Medline/PubMed. The exhaustiveness of the information was confirmed using the links to Web pages of other registers and contacts with key people. Aims, methods in data collection and evaluation, internal structure and organization, participants, validity of the data, and other variables were assessed for each arthroplasty register using a qualitative content analysis of the texts.Results:Fifteen arthroplasty registers were identified which published sufficient information to conduct a comparative analysis. Eight additional registers were identified but no information was available on the Internet or in English. Most registers were initiatives of an orthopaedic society receiving governmental funding. Data were collected using standardized clinical forms and additional information from clinical-administrative datasets or other registers (mortality, implant costs, hip fractures). The main outcome measure of these registers is survival of the prostheses. Registers use the Internet and their annual reports as the main strategy for the dissemination and feed-back of their results.Conclusions:Scientific or professional societies and the public health administration should collaborate in the development of arthroplasty registers. To adequately assess the results of observational data information on the structure, the process of arthroplasty interventions and patients characteristics should be collected.

Internet marketing tool – SEO-optimization of the enterprise site

2021 ◽  
pp. 84-89
Author(s):  
Ihor Ponomarenko ◽  
Alina Sapian
Keyword(s):  
Search Engine ◽  
Research Methodology ◽  
Internet Marketing ◽  
Target Audience ◽  
Digital Marketing ◽  
The Internet ◽  
Digital Environment ◽  
Important Place ◽  
Search Engine Optimization ◽  
Web Resource

The purpose of this article is to consider issues related to the peculiarities of the use of search engine optimization in the implementation of a comprehensive marketing strategy in the digital environment. Research methodology. The research methodology is system-structural and comparative analyzes (to study the application of search engine optimization in the process of improving the efficiency of the company on the Internet); monograph (the study of various software solutions in the field of digital marketing); eco- nomic analysis (when assessing the effectiveness of the use of SEO in the process of attracting the target audience and its impact on the growth of conversions). The scientific novelty – features of using search engine optimization as an effective tool of digital marketing in modern conditions are revealed. The expediency of using SEO to increase the level of competitiveness of the company on the Internet is proved. A set of Internet marketing measures to strengthen the company’s communications with the target audience in the digital environment is revealed, as well as the role in this structure of search engine optimization is outlined. The expediency of building a semantic core as a basic element of search engine optimization of a company’s web resource and creating preconditions for long-term provision of high positions of the site in search services is proved. The subject of the research is the approach to the possibility of using search engine optimization methods in modern conditions to ensure a highly competitive position of the company and its web resources in the digital space in the long period. Conclusions. The digitalization of business leads to the intensification of the use of various digital marketing tools, among which search engine optimization occupies an important place. SEO-optimization of the company’s website involves the implementation of a set of measures aimed at increasing the place of the re- source in search results. Innovative approaches make it possible to integrate an up-to-date keyword list into important elements of a company’s web resource and to constantly update libraries in order to ensure high search engine rankings. Keywords: audience, Internet marketing, search engine optimization, site, targeted traffic.

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