scholarly journals Multi-sensory marketing

2020 ◽  
Vol 9 (17) ◽  
pp. 45-57
Author(s):  
Milena Savić ◽  
Nenad Perić ◽  
Radmila Savić
Keyword(s):  
Consumer Behaviour ◽  
Ethical Issues ◽  
Purchasing Decisions ◽  
Cognitive Component ◽  
Advantages And Disadvantages ◽  
Sound Effects ◽  
Sensory Marketing ◽  
The Senses ◽  
Target Consumer ◽  
Intensive Work

Sensory marketing is a set of marketing techniques that aim to use the senses to influence consumer behaviour and the way they make purchasing decisions. This paper discusses companies' sensory marketing practices, the role of the reasons in consumer perception, and how companies create their approach through reaction analysis. This type of marketing is based on the assumption that consumer behaviour is more influenced by affective impulses concerning the cognitive component and is part of a broader trend of personalization of brands with which it is possible to establish an empathic connection. It communicates with consumers through the senses of sight, hearing, taste, smell, and touch (or a combination of several of them) through characteristic colours, smells, tastes, music, sound effects, and the like. Increasingly intensive work is being done to create an immersive experiential experience, to establish more reliable connections with clients. The paper, on numerous examples, analyses how this marketing method works, its advantages and disadvantages, as well as the ethical issues that surround this issue. Sensory marketing significantly improves customer loyalty to a product or service, contributes to brand shaping, and a better understanding of the target consumer group.

scholarly journals Ethical Issues of Organ Transplantation in Islam

1970 ◽  
Vol 21 (1) ◽  
pp. 97-103
Author(s):  
M Mostafa Kamal
Keyword(s):  
Organ Donation ◽  
Organ Transplantation ◽  
Islamic Law ◽  
Ethical Issues ◽  
Ethical Framework ◽  
Value Systems ◽  
Proxy Consent ◽  
Advantages And Disadvantages ◽  
The World ◽  
The Impact

Scientists and clinicians must become familiar with the factors that affect the emotional, physical, and spiritual health of their patients that are outside the ken of the traditionally dominant value systems. Although many researchers have addressed the cultural and ethnical factors, very few have considered the impact of religion. Islam, as the largest and fastestgrowing religion in the world, has adherents throughout the world, presents a complete moral, ethical, and medical framework, while it sometimes concurs conflicts with the conventional and secular ethical framework. This paper introduces to the Islamic principles of ethics in organ transplantation involving human subject to address issues of religion and religious ethics. Historical reflections are discussed as to why Muslim thinkers were late to consider contemporary medical issues such as organ donation. Islam respects life and values need of the living over the dead, thus allowing organ donation to be considered in certain circumstances. The sources of Islamic law are discussed in brief to see how the parameters of organ transplantation are derived. The Islamic perception, both Shiite and Sunni, is examined in relation to organ donation and its various sources. The advantages and disadvantages of brain dead and cadaveric donation are reviewed with technical and ethical considerations. The Islamic concept of brain death, informed and proxy consent are also discussed. The concept of rewarded donation as a way to alleviate the shortage of organs available for transplantation is assessed.    doi: 10.3329/taj.v21i1.3230 TAJ 2008; 21(1): 97-103

Browsing behaviour as a mediator: the impact of multi-sensory cues on purchasing

2019 ◽  
Vol 36 (2) ◽  
pp. 253-263 ◽  
Author(s):  
Miralem Helmefalk
Keyword(s):  
Design Methodology ◽  
Consumer Behaviour ◽  
Retail Store ◽  
Sensory Cues ◽  
Content Type ◽  
Sensory Marketing ◽  
Group Data ◽  
Subsequent Effect ◽  
The Impact ◽  
Empirical Contribution

PurposeThis paper aims to examine how multi-sensory cues, when store-congruent, influence consumer browsing behaviour and its subsequent effect on purchasing.Design/methodology/approachTwo studies were used with a field experimental design in a furnishing retail store to examine browsing behaviour and purchasing in a visual, auditory, olfactory and a multi-sensory treatment group. Data were gathered over 12 weeks. This study was a set of studies comprising my dissertation thesis (Helmefalk, 2017).FindingsFindings show that multi-sensory cues in a retail atmosphere are evidently influencing purchasing via browsing behaviour as a mediator.Originality/valueThe findings evidence browsing behaviour as a mediator and predictor for purchasing, which emphasizes its conceptual and empirical contribution in terms of modifying retail atmospheres. The work contributes to the field of retailing, sensory marketing and consumer behaviour, a novel view on the linkages between multi-sensory cues, browsing behaviour and purchasing.

Sounds Like Chicken : Sensory Marketing and Sound Effects

2020 ◽  
Vol 50 (8-9) ◽  
pp. 19
Author(s):  
Joanne P.S. Yeoh ◽  
David Allan
Keyword(s):  
Sound Effects ◽  
Sensory Marketing

scholarly journals The Influence of Color Perception on Marketing Decisions

2017 ◽  
Vol 77 (1) ◽  
pp. 169-184
Author(s):  
Laimona Šliburytė ◽  
Ilona Skėrytė
Keyword(s):  
Consumer Behaviour ◽  
Color Perception ◽  
Theoretical Studies ◽  
Brand Communication ◽  
Product Packaging ◽  
Point Of Sale ◽  
Sensory Marketing

Abstract The article examines colour (sight) marketing as one of the element of sensory marketing highlighting the importance of its perception and use in marketing decisions. Theoretical studies reveal that seeking to influence consumer behaviour, colour is used in setting linkages with characteristics of the product, as well as defining product packaging, advertising, point of sale, and brand communication.

scholarly journals PENGARUH KELOMPOK REFERENSI DAN BUDAYA TERHADAP KEPUTUSAN MENJADI ANGGOTA SANGGAR TARI

2021 ◽  
Vol 8 (2) ◽  
Author(s):  
Elvira Pradipta Sutiana ◽  
Risha Fatikha Sari ◽  
Ajat Sudrajat
Keyword(s):  
Consumer Behaviour ◽  
Reference Group ◽  
Descriptive Analysis ◽  
Average Score ◽  
Decision Making Process ◽  
Purchasing Decisions ◽  
Internal Factors ◽  
A Value ◽  
Column Number ◽  
The Relationship

"The Influence of Reference Groups and Culture on the Decision to Become Members of the Dance Studio" under the guidance of Ajat Sudrajat, SE., MM. The consumer behaviour in making purchasing decisions can be influenced by three factors including internal factors, external factors, and the decision-making process. The study entitled "The Influence of Reference Group and Culture on the Decision to Become a Member of the Dance Studio aims to analyze the influence of X1 and X2 on Y" has a population of 329 people and a sample of 100 people. By using a quantitative approach and descriptive analysis, in the variable X1 the dimension of value expression obtained the highest average score with a percentage of 51.82%, in the X2 variable the highest was the view of 59.50%, in the variable Y the highest was personality at 25.57%. Whereas in the verification analysis, the relationship between X1 and X2 is 0.426 which means that the correlation is moderate. For 5% error the two-tailed test and df = n - 3 = 97 is 1.66071. Because the t statistic> from t table (4.328> 1.66071), Ho is rejected. The significant column number is 0.000 or the probability is far below 0.05. So it means that X1 and X2 partially have a significant effect on Y.From the ANOVA test or F test, it is found that the F count is 19.714 with a significant level indicating a value of 0.000 which means less than 5%, it can be concluded that X1 and X2 are Simultaneously affects Decision Y. Keywords : Reference Group, Culture, Purchasing Decision

scholarly journals The Analysis of Opportunities of the Application of Big Data and Artificial Intelligence Technologies in Public Governance and Social Policy

2021 ◽  
Vol 22 ◽  
pp. 88-100
Author(s):  
Adomas Vincas Rakšnys ◽  
Dangis Gudelis ◽  
Arvydas Guogis
Keyword(s):  
Artificial Intelligence ◽  
Big Data ◽  
Social Policy ◽  
Ethical Issues ◽  
Policy Formation ◽  
Modern World ◽  
Business Systems ◽  
Public Governance ◽  
Advantages And Disadvantages ◽  
Data Fragmentation

This interdisciplinary article presents a concept of the 21st century and phenomena that are products of the 4th industrial revolution – big data and Artificial Intelligence technologies – as well as the opportunities of their application in public governance and social policy. This paper examines the advantages and disadvantages of big data, problems of data collection, its reliability and use. Big data can be used for the analysis and modeling of phenomena relevant to public governance and social policy. Big data consist of three main types: a) historical data, b) present data with little delay, c) prognostic data for future forecasting. The following categories of big data can be defined as: a) data from social networks, b) traditional data from business systems, c) machine-generated data, such as water extraction, pollution, satellite information. The article analyzes the advantages and disadvantages of big data. There are big data challenges such as data security, lack of cooperation in civil service and social work, in rare situations – data fragmentation, incompleteness and erroneous issues, as well as ethical issues regarding the analysis of data and its use in social policy and social administration. Big data, covered by Artificial Intelligence, can be used in public governance and social policy by identifying “the hot spots” of various phenomena, by prognosing the meanings of variables in the future on the basis of past time rows, and by calculating the optimal motion of actions in the situations where there are possible various alternatives. The technologies of Artificial Intelligence are used more profoundly in many spheres of public policy, and in the governance of COVID-19 pandemics too. The substantial advantages of the provided big data and Artificial Intelligence are a holistic improvement of public services, possibilities of personalization, the enhancement of citizen satisfaction, the diminishing of the costs of processing expenditure, the targeting of adopted and implemented decisions, more active involvement of citizens, the feedback of the preferences of policy formation and implementation, the observation of social phenomenas in real time, and possibilities for more detailed prognosing. Challenges to security of data, necessary resources and competences, the lack of cooperation in public service, especially rare instances of data fragmentation, roughness, falseness, and ethical questions regarding data analysis and application can be evaluated as the most significant problems of using big data and Artificial Intelligence technologies. Big data and their analytics conducted using Artificial Intelligence technologies can contribute to the adequacy and objectivity of decisions in public governance and social policy, effectively curbing corruption and nepotism by raising the authority and confidence of public sector organizations in governance, which is so lacking in the modern world.

scholarly journals MICROECONOMIC ANALYSIS OF CONSUMER BEHAVIOR FROM THE POINT OF VIEW OF GENERATION THEORY IN THE MIND OF DIGITALIZATION

2021 ◽  
Vol 71 (4) ◽  
Author(s):  
Anna Pereverzieva ◽  
Olena Hubar
Keyword(s):  
Social Networks ◽  
Information And Communication Technologies ◽  
Consumer Behaviour ◽  
Consumer Preferences ◽  
Communication Technologies ◽  
Digital Economy ◽  
Value Orientations ◽  
Point Of View ◽  
Purchasing Decisions ◽  
Information And Communication

The article examines the determinants of consumer behaviour characteristics amid information and communication technologies and their use in all social spheres. The relevance of the study is due to the fostering of digital economy and its interference into the social spheres, including transformation of consumer preferences and values when making purchasing decisions. The objective of the article is to determine consumer behaviour characteristics belonging to different generations. The transformation of structure, but directly of the consumption character in the digital economy has been analyzed. The analysis of socio-economic and historical preconditions` impact on the consumers` value orientations have been carried out. Within the theory of generations` framework, the issue of social groupings` (generations`) stability selection, their periodization and main values` figuring out have been considered. One of the key values that determines their affiliation to a society, a certain generation, and, accordingly, forms a certain microeconomic model of consumer behaviour is cosmopolitanism in the growing pace of information and communication technologies distribution and the availability of Internet resources. The most important feature of consumer behaviour in the formation and development of the digital economy which characterizes all generations – vertical trust – trust in public authorities and the media and horizontal trust – trust in information obtained from the inner circle and social networks, has been studied. Social networks` and environment`s impact on purchasing decisions in terms of generations – X and Y has been examined. The growing level of access to information, the range of consumer opportunities to maximize goods` utility through individual approach to supply have been analyzed. The peculiarities of market transformation and its focus on consumer preferences and values, digital technologies resources to reduce transaction costs when buying and selling, the prerequisites for shifting consumption from the long term to the short term have been identified.

Sound in the Context of (Multi)Sensory Marketing

2021 ◽  
pp. 832-855
Author(s):  
Klemens Knoeferle ◽  
Charles Spence
Keyword(s):  
The Other ◽  
Auditory Stimuli ◽  
Technological Innovations ◽  
Sensory Marketing ◽  
Growing Body ◽  
The Senses

There has been a recent surge of interest in the multisensory aspects of advertising from both scholars and practitioners. In part, this development is attributable to the growing realization that the senses do not operate independently, but constantly interact with, and influence, one another. This surge, however, is also partially attributable to technological innovations that are enabling advertisers to design increasingly sophisticated multisensory advertisements and experiences. This chapter reviews the growing body of research illustrating how music and, more broadly, auditory stimuli interact with the other senses in the context of advertising. Taking a multisensory perspective, the discussion will focus not on unisensory auditory studies (which have been discussed at length elsewhere) but instead on those studies that have examined interactions or links between multiple senses (i.e. audition and taste, audition and vision, audition and touch, audition and smell).

Pedal Powered Wireless Internet in the Laotion Jungle

2005 ◽  
pp. 544-549
Author(s):  
Neil Anderson
Keyword(s):  
New Technologies ◽  
Ethical Issues ◽  
Cultural Imperialism ◽  
Wireless Internet ◽  
World Summit ◽  
Future Directions ◽  
Advantages And Disadvantages ◽  
Cooperative Development ◽  
Technical Features ◽  
Practical Nature

A chance meeting with Jhai foundation founder, Lee Thorn, over breakfast during the 2003 “UN World Summit on the Information Society” in Geneva has led to the author becoming very interested in an exciting, innovative project currently being trailed in Laos. This project aims to bring wireless Internet connectivity to remote villages that lack access to electricity and other services generally regarded as prerequisites for entering the digital age. The project is based on cooperative development with local people to produce and develop a system based on a rugged, long lasting, and weather-proof Linux-based computer connected to the Internet via antenna, a repeater station and a link through an ISP located in the nearest large centre. This article will outline the technical features of the project, the advantages currently arising from the project, and an overview of the personnel currently involved and their roles in the project. This will be followed by a discussion of broader and diverse issues associated with bringing new technologies to people living in isolated and poverty affected areas like Laos. These include ethical issues around perceived cultural imperialism, prioritised allocation of resources, unequal access and effects of globalisation. Issues of a more practical nature also arise with respect to sustainability, advantages and disadvantages, and future directions.

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