scholarly journals Partidos conectivos durante la pandemia. La estrategia de comunicación de Podemos en Twitter

2022 ◽  
Author(s):  
Stefano De Marco ◽  
Juan Antonio Guevara Gil ◽  
Ángela Martínez Torralba ◽  
Celia García-Ceca Sánchez ◽  
Alejandro Echániz Jiménez ◽  
...  
Keyword(s):  
Political Parties ◽  
Communication Patterns ◽  
Point Of View ◽  
Redes Sociales ◽  
Interaction Rate ◽  
External Communication ◽  
Online Platforms ◽  
Party Activists

Desde el punto de vista comunicativo, los partidos conectivos se definen por su inclinación hacia modelos participativos donde los flujos conversacionales posean una estructura horizontal y bidireccional entre la élite de la formación y el activismo de base. Esto es posible gracias a que ceden parte de su organización a herramientas de la Web. Dentro de esta taxonomía se encuentra el partido español Unidas-Podemos como ejemplo de partido conectivo. En esta investigación se analiza la vertiente comunicativa externa, basada en el uso de redes sociales online, de los principales partidos políticos españoles durante el periodo de Estado de Alarma provocado por el COVID-19. Para ello, se observará la tasa de interacción y respuestas en Twitter de los representantes del Congreso de los Diputados. Los resultados muestran que los patrones comunicativos a nivel externo de Unidas-Podemos responden a criterios verticales, propios de los partidos convencionales. From a communicational point of view, connective parties are based on horizontal and bidirectional structure of conversational flows between the elite of the formation and the party activists. This is possible because they delegate part of their organization to digital and online platforms. In this paper we use the Spanish party Unidas-Podemos as a case of study of connective parties. Drawing upon the Twitter response and interaction rate between Spanish representatives and citizens, this research analyzes the external communicative aspect of the main Spanish political parties during the Lockdown caused by COVID-19. The results show that the external communication patterns of Unidas-Podemos respond to vertical criteria, typical of conventional parties.

scholarly journals Campaigning across continents: how Latin American parties link up with migrant associations abroad

2021 ◽  
Vol 9 (1) ◽  
Author(s):  
Nicolas Fliess
Keyword(s):  
Political Parties ◽  
Research Design ◽  
Latin American ◽  
Interest Group ◽  
Comparative Research ◽  
Home Country ◽  
Voting Rights ◽  
Structured Interviews ◽  
Party Activists ◽  
Migrant Associations

AbstractEmigrant voting rights have opened new electoral arenas, and many political parties increasingly campaign across borders. Yet relatively little is known about the challenges parties confront when campaigning transnationally and the strategies they have developed in response to these challenges. This paper addresses these shortcomings. First, I investigate the hurdles Latin American parties face in linking up with organized migrant collectives in residency countries for campaigning purposes. Second, I probe into the transnational linkage strategies these parties deploy to tap into migrant associations’ resources and mobilization capacities. This study builds on a comparative research design and draws on almost 40 semi-structured interviews with Bolivian and Ecuadorian party activists as well as association leaders in Barcelona, Spain. Departing from the party interest group literature, I identify three transnational linkage strategies Bolivian and Ecuadorian parties implement: 1) Infiltration, 2) Co-optation, and 3) Cooperation. All parties execute these tactics informally in order to comply with local norms that require associations to remain apolitical. The analysis further demonstrates that differences between home-country electoral systems shape the types of linkage strategies Bolivian and Ecuadorian parties use. This article contributes to the study of migrant politics and political parties in important ways. This study highlights how political parties actively negotiate their entry into the transnational electoral arena, and sheds light on how migrants remain politically connected to their home countries.

scholarly journals La interactividad en medios sociales: un estudio de caso / Social Media Interactivity: a Case Study

2012 ◽  
Vol 1 (2) ◽  
Author(s):  
Joan Francesc Fondevila Gascón ◽  
Ana Beriain
Keyword(s):  
Social Media ◽  
Social Network ◽  
Empirical Study ◽  
Social Networking ◽  
Point Of View ◽  
Redes Sociales ◽  
Psychological Point ◽  
Medios Sociales ◽  
Estudio De Caso

ABSTRACTThe social networking phenomenon starts generating various investigations, but so far none has raised the relationships among users of a social network from the behavioral and psychological point of view. To this end, we have conducted an empirical study based on simulated profiles in Facebook, relevant social network due to the amount of available users and for its IPO. From imaginary profiles, we analyze the types of other Facebook users that are added, which can inspire ecommerce strategies related to digital newspapers.RESUMENEl fenómeno de las redes sociales comienza a generar investigaciones diversas, pero de momento ninguna ha planteado las relaciones entre los usuarios de una red social desde el punto de vista conductual y psicológico. A tal efecto, hemos llevado a cabo un estudio empírico a partir de una simulación de perfiles en Facebook, red social de referencia por la cantidad de usuarios disponibles y por su salida a bolsa. A partir de perfiles imaginarios, analizamos la tipología de otros usuarios de Facebook que se le agregan, lo que puede inspirar estrategias de comercio electrónico vinculadas a los periódicos digitales.

scholarly journals Political mediation and participation in the Czech rural areas

2008 ◽  
Vol 54 (No. 12) ◽  
pp. 575-581
Author(s):  
J. Čmejrek
Keyword(s):  
Political Parties ◽  
Rural Community ◽  
Rural Areas ◽  
Local Politics ◽  
Point Of View ◽  
Fragmented Population ◽  
Rural Municipalities ◽  
Election Results ◽  
The Individual ◽  
Municipal Election

The objective of this paper is to show the mediation between citizens and political power by political parties in Czech rural areas. The position of political parties in rural municipalities is demonstrated in two perspectives. The top-down perspective is based on the distribution of several tens of thousands mandates in local municipal councils between political parties. The opposite perspective provides the bottom-up point of view – from the level of the individual municipalities, their party systems and party organisational structures. The analysis of the municipal election results reveals clearly that the role of political parties in local politics depends namely on the size of the given municipality. In this sense, the Czech Republic represents a very interesting example as it is characterised by a dense and heavily fragmented population settlement with a large number of small rural municipalities. In rural municipalities, we encounter incomplete party spectra and the absence of political parties in the smallest municipalities. Besides, the lists of candidates in rural municipalities reveal the weakness of the local party organisations that cannot avoid cooperating with the independent candidates. The small distance between the citizen and the elected body in a rural community significantly determines the forms of the local politics; the ideological and party mediation is superfluous, in fact, it is often seen as something harmful which divides the rural community.

Fighting Elections: Cross-Level Political Party Integration in Ontario

2010 ◽  
Vol 43 (4) ◽  
pp. 871-892 ◽  
Author(s):  
Anna Lennox Esselment
Keyword(s):  
Political Parties ◽  
Present Article ◽  
Political Party ◽  
Democratic Party ◽  
Conventional Wisdom ◽  
The Other ◽  
Federal System ◽  
Election Campaigns ◽  
Party Activists ◽  
Local Party

Abstract.Conventional wisdom about the structure of political parties in Canada has emphasized their confederal nature. In other words (and the New Democratic party excepted), parties with identical partisan complexions at the federal and provincial levels are thought to operate in “two political worlds.” This paper argues that election campaigns are a key integrating link between parties. How they fight elections reveals extensive cross-level co-operation, particularly through shared activists (local party activists, party staff and party professionals) and technological expertise. This has the effect of shrinking the space between party cousins and forges unity between them. While there are certain obstacles to electoral collaboration, there are also incentives for these parties to work to maintain and strengthen their ties with their partisan cousin at the other level. These findings make an important contribution by directly challenging the notion that Canada's federal system has led to increasingly disentangled political parties.Résumé.L'opinion communément admise au sujet de la structure des partis politiques au Canada a mis l'accent sur leur nature confédérale. En d'autres termes (exception faite du Nouveau Parti démocratique), on considère en général que les partis à caractère partisan identique au palier fédéral et provincial fonctionnent dans «deux mondes politiques à part». Le présent article avance que les campagnes électorales constituent un facteur d'intégration clé entre les différents niveaux d'un parti. La façon dont un parti dispute une élection révèle un haut degré de coopération entre les organisations provinciales et fédérales, surtout du fait qu'ils partagent des militants communs (militants locaux, personnel politique et professionnels du parti) et leur expertise technologique. Ce phénomène tend à rétrécir l'espace entre cousins du même parti et à bâtir l'unité d'organisation entre les deux niveaux. Même s'il y a des obstacles inévitables à la collaboration électorale, les partis cousins ont de bonnes raisons de veiller à maintenir et à renforcer leurs liens réciproques. Ces conclusions apportent une contribution importante à l'étude des partis politiques, en contestant directement l'idée que le système fédéral au Canada a encouragé les partis politiques de même allégeance à mener leurs activités de manière indépendante.

scholarly journals The Character of Abdulkarim Qasim is Between National and Communist Discourse

2021 ◽  
Vol 8 (3) ◽  
pp. 502-528
Author(s):  
Suzan Karim Mustafa
Keyword(s):  
Political Parties ◽  
International Community ◽  
Point Of View ◽  
The Self ◽  
Self Perception ◽  
Changing Roles ◽  
Factors Of Success

In the revolutions of history, an individual or leader is always given a higher role than all perpetrators of events, leaders have always been recognized as heroes in history, and a leader has faced all the factors of success and failure. In all societies, one or more people have always appeared and dominated the entire political and economic spheres of the country, a factor in the self-perception of history, or the hegemony of history, while the achievements of history belong only to one or the first leader, the total number of participants in the process of changing roles and his Impact on the direction of events. Abdul Karim Qasim is an example of a leader in Iraq who went from revolution to dictatorship, while people looked at him with hope and described him as a leader who changed the course of history, the reason for his failure was the conflict between political parties and the international community. This study is the gateway to getting to know Abdul Karim Qasim's personality from the point of view of his opponents. In this two-part study, we discussed the beginnings of Abdul-Karim Qasim’s relations with political parties, and the views of the nationalist and communist parties towards Abdul-Karim Qasim, relying on several sources of different ideologies.

scholarly journals A negação da negativa em um palimpsesto de propaganda: conflitos entre liberdades em expressões sobre a campanha de Carnaval da cerveja Skol em 2015

2016 ◽  
Vol 2 (1) ◽  
pp. 318
Author(s):  
Ivan Paganotti
Keyword(s):  
Social Networks ◽  
Critical Discourse Analysis ◽  
Free Speech ◽  
Point Of View ◽  
Critical Discourse ◽  
Redes Sociales ◽  
Irresponsible Behavior ◽  
Palabras Clave ◽  
National Advertising ◽  
Free Speech Rights

A campanha de Carnaval da cerveja Skol foi alvo de reclamações em redes sociais: a frase “Esqueci o ‘não’ em casa” foi acrescida de “e trouxe o nunca”, uma crítica ao que foi visto como um incentivo da cerveja ao comportamento irresponsável de seus consumidores, passando por cima de limites legítimos em um momento (o Carnaval) em que o abuso alcóolico atrela-se a incidentes violentos. A campanha foi retirada pela empresa, apesar de denúncias do público no Conar terem sido arquivadas. O caso é avaliado a partir dos mecanismos de responsabilização social, preconizados pela economia política da comunicação, adotando a metodologia da análise de discurso crítica. Entre os resultados encontrados, é possível apontar que o caso se insere em rara contracorrente de conflitos de liberdade de expressão, em que essa liberdade se choca não com direitos diferentes, mas com a própria liberdade de expressão – no caso, a possibilidade de evitar dizer “não” e o poder de dizê-lo. Palavras-chave: comunicação; censura; liberdade de expressão; ativismo; redes sociais. AbstractSkol beer Carnival advertisements triggered complaints in social networks: the sentence “I forgot ‘no’ at home” was added “and I brought ‘never’”, a critic to what was seen as an incentive to consumers’ irresponsible behavior, ignoring legitimate limits in a period (Carnival) in which alcohol abuse is linked to violent incidents. The advertiser decided to remove this campaign, but self-regulatory National Advertising Ethic Council ignored public complaints and dismissed the case. This article evaluates this case in the point of view of public accountability, as determined by communication political economy studies. To analyze this conflict, this paper adopts critical discourse analysis methods. As a result, it is possible to point out that this is a rare case of conflict among free speech rights, in which this freedom collides not against other rights, but conflicts with itself – in this case, the possibility to avoid saying “no” and the power to say it. Keywords: communication; censorship; free speech; activism; social networks. ResumenLa campaña de Carnaval de la cerveza Skol sufrió reclamaciones en las redes sociales: la frase “Olvidé el ‘no’ en casa” fue acrecida de “y traje el ‘nunca’”, una crítica contra el incentivo hecho por la productora de cerveza al comportamiento irresponsable de sus consumidores, ignorando límites legítimos en un período (el Carnaval) en que el abuso de alcohol lleva a incidentes violentos. La campaña fue removida por la empresa, pero quejas del público en el órgano de autorregulación publicitaria fueron archivadas. El caso es evaluado a partir de mecanismos de responsabilidad social, preconizados por la economía política de la comunicación, adoptando la metodología del análisis de discurso crítica. Es posible apuntar que ese es un raro caso de una contracorriente de conflictos de la libertad de expresión, en que esa libertad no colide con otros derechos distintos, pero con la misma libertad de expresión – en el caso, la posibilidad de evitar decir el “no” y el poder de decirlo. Palabras clave: comunicación; libertad de expresión; activismo; redes sociales.Disponível em:Url: http://opendepot.org/2782/ Abrir em (para melhor visualização em dispositivos móveis - Formato Flipbooks):Issuu / Calameo

scholarly journals Las Agencias de Viajes ante la influencia de las Redes Sociales en el turismo. El caso de Ourense

2015 ◽  
Vol 13 (4) ◽  
pp. 829-836
Author(s):  
Laura Rodríguez Cid ◽  
◽  
José Antonio Fraiz Brea ◽  
David Ramos Valcárcel ◽  
◽  
...  
Keyword(s):  
Web 2.0 ◽  
Information And Communication Technologies ◽  
New Technologies ◽  
Direct Marketing ◽  
Point Of View ◽  
Added Value ◽  
Redes Sociales ◽  
Travel Agencies ◽  
Fast Development ◽  
Tourism Service

The traditional tourism model has changed with the appearance of new technologies. The traditional marketing tools used by Travel Agencies are disappearing, giving way to improved methods of marketing to promote tourism products which are based on the use of Information and Communication Technologies (ICT). Buying habits have changed due to the fast development of the Internet in the last 10 years. With Web 1.0, websites were static and not very interactive but now Web 2.0 allows content creation and on -line communication between users as creators and consumers of information. In recent years, tourism companies have begun to create direct marketing channels with the client to avoid dealing with intermediaries, to improve efficiency and to reduce costs. This allowed users to book a trip or a tourism service by themselves through the network and at a significantly lower price. Advice previously found in Travel Agencies is now provided by users who have used the service and whose experience brings an unique and different point of view. This whole phenomenon has forced Travel Agencies into the background because now the tourist is more experienced, more informed and familiar with these new tools born from the Web 2.0. Although interaction between the customer and the travel agent generates added value, many traditional Travel Agencies have closed their businesses and could disappear as they are known today. However, many possibilities could be opened to them if they adapt to the current market, an environment which encourages the use of new technologies from Web 2.0 to Social Networks to keep and attract new customers.

scholarly journals Un potencial comunicativo desaprovechado. Twitter como mecanismo generador de diálogo en campaña electoral

Obra digital ◽  
2016 ◽  
pp. 39-59 ◽  
Author(s):  
Laura Alonso-Muñoz ◽  
Susana Miquel-Segarra ◽  
Andreu Casero-Ripollés
Keyword(s):  
Social Media ◽  
Political Parties ◽  
Digital Media ◽  
Political Communication ◽  
Full Potential ◽  
Redes Sociales ◽  
Electoral Campaigns ◽  
Quantitative Content ◽  
Electoral Campaign ◽  
General Elections

El uso de Twitter como herramienta estratégica para la comunicación política se ha incrementado notablemente durante los últimos años, especialmente en periodo de campaña electoral. El objetivo de esta investigación es examinar el grado de cumplimiento de los principios dialógicos atribuidos a las redes sociales. Para ello se aplica la técnica del análisis de contenido cuantitativo a los tuits publicados por los principales partidos españoles (PP, PSOE, Podemos y Ciudadanos) durante las elecciones generales de 2015. Los resultados demuestran que pese al elevado número de publicaciones realizadas por los cuatro partidos, ninguno aprovecha el potencial dialógico de Twitter.Untapped communication potential. Twitter as a mechanism for generating dialogue in an electoral campaignAbstractThe use of Twitter as strategic tool for political communication has increased considerably in recent years, particularly during electoral campaigns. The main goal of this paper is to examine the degree of compliance with the principles of dialogue attributed to social media. To achieve this, a quantitative content analysis was carried out on the tweets shared by the main Spanish political parties during the 2015 General Elections. The results show that although a high number of tweets were made by the four political parties during this period, none of them took advantage of the full potential of dialogue on Twitter.Keywords: Twitter, social media, political communication, electoral campaign, digital media

scholarly journals Understanding Older Canadian Workers' Perspectives on Age and Aging in the Context of Communication and Knowledge Transfer

2017 ◽  
Vol 42 (4) ◽  
Author(s):  
Sarah De Blois ◽  
Martine Lagacé
Keyword(s):  
Knowledge Transfer ◽  
Older Workers ◽  
Communication Patterns ◽  
Point Of View ◽  
Workplace Communication ◽  
Canadian Population ◽  
Transfert Des Connaissances ◽  
Generational Perceptions

Background  The Canadian population is aging, as is the Canadian workforce, resulting in an increase in different generations working with one another. The current study aims at understanding, from the older worker’s point of view, generational perceptions in the workplace, and further how such perceptions are linked with communication patterns as well as knowledge transfer.Analysis  This study collected 167 responses from a survey of older workers. The questionnaire addressed variables under study such as intergenerational perceptions, and workplace communication and collaboration patterns.Conclusion and implications  Results suggest that older workers perceived that their younger peers view them positively. Furthermore, older workers rely on accommodative communication patterns and favor knowledge transfer when interacting with younger colleagues.Contexte  La main-d’œuvre canadiennes c’est vieillissantes et différentes générations de travaillent se côtoient désormais les unes les autres. La présente étude vise à comprendre, du point du vue du travailleur vieillissant, comment les générations se perçoivent l’une l’autre; en outre, comment ces perceptions sont en lien avec la communication et le transfert des connaissances au travail.Analyse Un sondage par questionnaire a été effectué auprès de 167 travailleurs canadiens. Le questionnaire incluait des énoncés en lien avec les variables à l’étude, soit les perceptions intergénérationnelles, la communication et le transfert des connaissances au travail.Conclusions et implications  Les résultats suggèrent que les travailleurs vieillissants sont d’avis que leurs plus jeunes collègues les perçoivent de manière positive. En outre, ces résultats montrent que les travailleurs vieillissants favorisent un mode de communication accommodant envers leurs jeunes collègues et valorisent le transfert de leurs connaissances.

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