Influencing the Intensity to Pay for Private Labels: The Role of Quality Perception and Consumer Loyalty in Indian Context - An Quantitative Modeling

2016 ◽  
Vol 6 (8) ◽  
pp. 1362
Author(s):  
K. R. Mahalaxmi ◽  
A. Velanganni Joseph ◽  
B. Annette
Keyword(s):  
Quantitative Modeling ◽  
Consumer Loyalty ◽  
Private Labels ◽  
Quality Perception ◽  
Indian Context

scholarly journals Private Label Motivators and Product Category Association: An Empirical Study

2015 ◽  
Vol 14 (3) ◽  
pp. 1-14
Author(s):  
Ritu Srivastava
Keyword(s):  
Empirical Study ◽  
New Products ◽  
Product Category ◽  
Private Label ◽  
Private Labels ◽  
Indian Context ◽  
Retail Strategy ◽  
New Generation

Private labels are important contributors in a retail strategy, especially when the industry starts maturing and competition starts intensifying. While modern trade  penetration in India is still low, the proportionate private label growth is much higher owing to a new generation of  shoppers that is open to trying out new products and brands. It is thus important to understand the private label motivators in India and also to understand the role of product category in the private label decision. This  particular study aims at these two objectives in the Indian context.

Role of Nutraceuticals in Health Promotion and Disease Prevention: A Review in the Indian Context

2020 ◽  
Vol 19 (2) ◽  
pp. 139-145
Author(s):  
Sheena Chhabra ◽  
Apurva Bakshi ◽  
Ravineet Kaur
Keyword(s):  
Health Promotion ◽  
Disease Prevention ◽  
Human Health ◽  
Health Issues ◽  
Scholarly Literature ◽  
Indian Context ◽  
The Impact ◽  
Immense Potential ◽  
Specific Health

Nutraceuticals have been around for quite some time. As the nomenclature suggests, they are placed somewhere between food (nutra-) and medicine (-ceuticals) in terms of their impact on human health. Researches have focused on the impact of various types of nutraceuticals on health, their efficacy in health promotion and disease prevention, and often on suitable uses of certain categories of nutraceuticals for specific health issues. However, we are still far from utilizing the immense potential of nutraceuticals for benefiting human health in a substantial manner. We review the available scholarly literature regarding the role of nutraceuticals in health promotion, their efficacy in disease prevention and the perception of nutraceuticals' health benefits by consumers. Thereafter we analyze the need for regulation of nutraceuticals and various provisions regarding the same.

Role of integrative medicine in the continuum of care of breast cancer patients in the Indian context

2021 ◽  
Author(s):  
Partha Basu ◽  
Richa Tripathi ◽  
Ravi Mehrotra ◽  
Koninika Ray ◽  
Anurag Srivastava ◽  
...  
Keyword(s):  
Breast Cancer ◽  
Cancer Patients ◽  
Integrative Medicine ◽  
Continuum Of Care ◽  
Breast Cancer Patients ◽  
Indian Context ◽  
The Continuum

scholarly journals How Does Service Environment Enhance Consumer Loyalty in the Sport Fitness Industry? The Role of Servicescape, Cosumption Motivation, Emotional and Flow Experiences

2021 ◽  
Vol 13 (11) ◽  
pp. 6414
Author(s):  
Yun-kyung Jeon ◽  
Daeh-wan Kim ◽  
Seung-jin Han ◽  
Yi-han Huang ◽  
Jin-jae Kim
Keyword(s):  
Knowledge Acquisition ◽  
Consumer Satisfaction ◽  
Emotional Experience ◽  
Survey Study ◽  
Consumer Loyalty ◽  
Fitness Centers ◽  
Fitness Industry ◽  
Service Environments ◽  
Flow Experiences

The purpose of the current study was to investigate the structural relationship between the servicescape, the emotional experience, space flow, satisfaction, and consumer loyalty in the context of sport fitness centers. Furthermore, the present study aimed to examine the moderating role of knowledge acquisition motivation in the effect of the servicescape on the emotional experience and space flow. For these research purposes, a survey study targeting 400 consumers of sport fitness centers was conducted via online and offline survey platforms in South Korea. After deleting 16 incomplete cases, 384 cases were included in the final data analysis. The results of latent moderated equations modeling (LMS) showed that the servicescape directly enhances the emotional experience and space flow. Also, it indirectly affects consumer loyalty via the emotional experience, space flow, and consumer satisfaction. Meanwhile, knowledge acquisition motivation was found to moderate the effect of the servicescape on space flow. The present study has several theoretical implications. First, the current study illuminates the process mechanism of the effect of the servicescape in sport fitness centers on consumer loyalty. Second, the present study empirically shows different patterns of consumer experiences and decision-making depending on consumption motivation. Based on the results, sport fitness center managers should not only pay more attention to the convenience of their servicescape but they should also design service environments maximizing consumers′ emotional experiences. Additionally, the results imply that assigning exercise beginners to an attractive physical environment is an effective strategy, because they are more likely to evaluate their experiences based on the perceived servicescape.

scholarly journals Role of technopreneurs in indain context

2019 ◽  
Vol 9 (4) ◽  
pp. 249-252
Author(s):  
ARUNKUMAR B ◽  
GURUNATHAN A
Keyword(s):  
Developed Countries ◽  
Achievement Level ◽  
Indian Government ◽  
Indian Context ◽  
Start Up ◽  
Long Time ◽  
Technology Parks ◽  
Current Scenario ◽  
The Developed Countries

Start-up is a basic thing that a person trying to do something real and new, it has high rates of failure, but the minority of successes includes companies that have evolved as giant and market setters. People who use technology for being entrepreneurs are called as technopreneurs, being born the risk in business in addition to being accomplished the achievement level in innovative and initiative a new kind of product and service to the community. India is enjoying with the fruitful result on the progress of start-up environment which it has been focusing for a long time, the best time for promoting the techno start-up to be apillar of strength in the forthcoming trends. The boom of technopreneurs of our nation had been targeted by the developed countries since 2010. A new benchmark may be set in heavily offering number of opportunities to extent the business, which is also a next level of the start-up environmentin the current scenario and the efforts are taken by the Indian Government. The Technopreneurship's growth and contribution to the start-up technopreneurs in Indian context are catered in this paper and in addition new schemes and well equipped technology parks will be effectuated for the goodness of the new start-up.

Incubation and development: an overview of technology incubation innovation system of India

2018 ◽  
Vol 15 (3) ◽  
pp. 226-244
Author(s):  
Kanchan Lala ◽  
Kunal Sinha
Keyword(s):  
Growth And Development ◽  
Innovation System ◽  
Business Incubation ◽  
Systems Of Innovation ◽  
Content Type ◽  
Secondary Sources ◽  
Innovation Potential ◽  
Indian Context ◽  
Depth Analysis

Purpose The purpose of this paper is to analyze and summarize growth and development of technology business incubation system in India. The study in this route tries to explore factors which include various actors and agencies influencing the process of incubation and innovation. Design/methodology/approach The paper in route to access the role of different actors and agencies situated around the incubation process is being executed through the systems of innovation framework. Data have been collected from the secondary sources including government department, ministries and other sources. Findings The study besides providing an in-depth analysis of the incubation process in India finds that the process is relatively new in the Indian context and lacks a profound policy for escalating the process of technological incubation. The study also finds that over the years India’s innovation potential has escalated significantly which in a way can be seen as an optimistic result in the growth and development of technology business incubation. Originality/value The proposed study is one of the few in this category, especially while analyzing technology business incubation with respect to India. The study also tries to add on literature in the domain of technology incubation especially in the context of India.

The Role of Website Features in Creating Loyalty

2014 ◽  
pp. 780-794
Author(s):  
Anil Bilgihan ◽  
Anupama Sukhu ◽  
Jay Kandampully
Keyword(s):  
Theoretical Model ◽  
Structural Equation Model ◽  
Important Implication ◽  
Structural Equation ◽  
Online Survey ◽  
Equation Model ◽  
Consumer Loyalty ◽  
Web Based ◽  
Website Features

This study integrates shopping value dimensions and consumers' commitment to a theoretical model to understand consumer loyalty to e-shopping. E-commerce is established as an efficient sales platform for travel and hospitality vendors. However, extant literature found that it is difficult to attract new customers and retain existing customers in e-commerce. This paper investigates the antecedents of customer loyalty in e-commerce. An online survey with (n=520) was conducted with randomly selected US consumers. A structural equation model reveals that hedonic and utilitarian shopping values determine affective and calculative commitment of e-shoppers which in turn influence consumers' loyalty towards e-shopping. This study contributes to the present literature and provides important implication towards e-tailers and website developers. It is important to fulfill e-shoppers' hedonic and utilitarian needs to gain e-loyalty. Web based hospitality service offerings should provide a convenient and pleasing online environment to gain consumer e-loyalty.

Online Distribution Strategies

2016 ◽  
pp. 491-512 ◽  
Author(s):  
Alicia Izquierdo-Yusta ◽  
Victoria Labajo ◽  
Ana Isabel Jiménez-Zarco ◽  
María Pilar Martínez-Ruiz
Keyword(s):  
Social Media ◽  
Special Interest ◽  
Mobile Commerce ◽  
Private Labels ◽  
Pricing Policies ◽  
Competitive Rivalry ◽  
Retail Formats

The growing importance of online channels, social media, and mobile commerce (m-commerce) has given rise to new retail formats, that use only channel used and which have enabled many new consumers to access certain establishments despite geographical barriers. The fashion sector may be one of the most heavily affected by these developments, due to the highly seasonal nature of the products, keen competitive rivalry, widespread reliance on outsourcing, high brand power variety of pricing policies, and strong emotional implications for consumers, who identify with specific brands. This chapter aims at analyzing the main strategies that retail operators are currently following in the industry in order to differentiate from other retailers. A special interest will be placed on the role of the brand, examining how retailers in the industry use private labels as a differentiation resource. The authors also review the case of ASOS, a global retailer which has proven able to adapt to every market, with a view to determining how it has dealt with the myriad challenges involved

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