scholarly journals Smartphone Brand Loyalty and Consumer Heterogeneity

2020 ◽  
Author(s):  
Etty Susilowati ◽  
Mohammad Guntur Ardhita Putra
Keyword(s):  
Brand Loyalty ◽  
Partial Least Square ◽  
Sales Promotion ◽  
Consumer Heterogeneity ◽  
Age And Gender ◽  
Brand Association ◽  
Gender And Age ◽  
Individual Attitude ◽  
And Gender ◽  
Attitude Towards Advertising

Research Question: The purpose of this study is to examine the effect of sales promotion and advertisement on brand association and brand loyalty of Samsung smartphones via the analysis of gender and age as moderating variables. Motivation: The motivation for this study emerges from the fact that the effect of sales promotion and advertisement on brand loyalty have not considered the effects of consumer heterogeneity such as age and gender. Idea: The core idea of this study is to verify the effect of monetary promotion, non-monetary promotion, perceived advertising, and individual attitude towards brand association and brand loyalty through the moderate effects of age and gender. Data: This research was carried out in South Jakarta, Indonesia by employing a simple random sampling method and questionnaires distributed to 100 respondents. Tools: Data were analyzed by using Partial Least Square Structural Equation (PLS-SEM) method and the SmartPLS 3.0 software. The PLS-SEM was performed with a two-step approach by analyzing the outer and inner model, afterwards followed by a multi-group analysis to analyze moderating effects of both variables of gender and age. Findings: The findings indicate that non-monetary promotion and individual attitude towards advertising significantly affect brand association while brand association significantly affects brand loyalty. Gender and age-specific analyses indicate that gender differences significantly moderate the influence of individual attitude towards advertising on brand association and age differences significantly moderate the effect of monetary promotion on brand association. Moreover, women, men, younger and older consumers behave differently towards sales promotion. Contribution: This study contributes to the literature by adding empirical evidences in terms of how different consumers respond to sales promotion and advertising as well as further effects on brand association and brand loyalty.

scholarly journals Age and Gender as Cyber Attribution Features in Keystroke Dynamic-Based User Classification Processes

Electronics ◽  
2021 ◽  
Vol 10 (7) ◽  
pp. 835
Author(s):  
Ioannis Tsimperidis ◽  
Cagatay Yucel ◽  
Vasilios Katos
Keyword(s):  
High Accuracy ◽  
Keystroke Dynamics ◽  
Time Intervals ◽  
Age And Gender ◽  
Common Features ◽  
User Classification ◽  
Gender And Age ◽  
And Gender ◽  
Keystroke Dynamic

Keystroke dynamics are used to authenticate users, to reveal some of their inherent or acquired characteristics and to assess their mental and physical states. The most common features utilized are the time intervals that the keys remain pressed and the time intervals that are required to use two consecutive keys. This paper examines which of these features are the most important and how utilization of these features can lead to better classification results. To achieve this, an existing dataset consisting of 387 logfiles is used, five classifiers are exploited and users are classified by gender and age. The results, while demonstrating the application of these two characteristics jointly on classifiers with high accuracy, answer the question of which keystroke dynamics features are more appropriate for classification with common classifiers.

scholarly journals No Self Without Salience: Affective and Self-relevance Ratings of 552 Emotionally Valenced and Neutral Dutch Words

2021 ◽  
Author(s):  
Lora I. Dimitrova ◽  
Eline M. Vissia ◽  
Hanneke Geugies ◽  
Hedwig Hofstetter ◽  
Sima Chalavi ◽  
...  
Keyword(s):  
Repeated Measures ◽  
Emotional Valence ◽  
Age And Gender ◽  
Gender And Age ◽  
Main Effect ◽  
Emotional Salience ◽  
And Gender ◽  
The Relationship

AbstractIt is unknown how self-relevance is dependent on emotional salience. Emotional salience encompasses an individual's degree of attraction or aversion to emotionally-valenced information. The current study investigated the interconnection between self and salience through the evaluation of emotional valence and self-relevance. 56 native Dutch participants completed a questionnaire assessing valence, intensity, and self-relevance of 552 Dutch nouns and verbs. One-way repeated-measures ANCOVA investigated the relationship between valence and self, age and gender. Repeated-measures ANCOVA also tested the relationship between valence and self with intensity ratings and effects of gender and age. Results showed a significant main effect of valence for self-relevant words. Intensity analyses showed a main effect of valence but not of self-relevance. There were no significant effects of gender and age. The most important finding presents that self-relevance is dependent on valence. These findings concerning the relationship between self and salience opens avenues to study an individual's self-definition.

scholarly journals Soft Biometrics for a Socially Assistive Robotic Platform

2015 ◽  
Vol 6 (1) ◽  
Author(s):  
Pierluigi Carcagnì ◽  
Dario Cazzato ◽  
Marco Del Coco ◽  
Pier Luigi Mazzeo ◽  
Marco Leo ◽  
...  
Keyword(s):  
Real Time ◽  
Humanoid Robot ◽  
Field Of View ◽  
Robotic Platform ◽  
Time System ◽  
Real Time System ◽  
Age And Gender ◽  
Gender And Age ◽  
And Gender ◽  
Assistive Robotic

AbstractIn thiswork, a real-time system able to automatically recognize soft-biometric traits is introduced and used to improve the capability of a humanoid robot to interact with humans. In particular the proposed system is able to estimate gender and age of humans in images acquired from the embedded camera of the robot. This knowledge allows the robot to properly react with customized behaviors related to the gender/age of the interacting individuals. The system is able to handle multiple persons in the same acquired image, recognizing the age and gender of each person in the robot’s field of view. These features make the robot particularly suitable to be used in socially assistive applications.

scholarly journals Drinkers in the micro-social environment of the inhabitants of Ukraine. Age and gender characteristics

2021 ◽  
pp. 4-11
Author(s):  
Igor Linskiy ◽  
Valerii Kuzminov ◽  
Oleksandr Minko ◽  
Hanna Kozhyna ◽  
Yevheniia Grynevych ◽  
...  
Keyword(s):  
Alcohol Problems ◽  
Subjective Perception ◽  
Age And Gender ◽  
Main Research ◽  
Gender And Age ◽  
Comparison Groups ◽  
Gender Characteristics ◽  
And Gender ◽  
Research Consortium ◽  
Ukrainian Society

The purpose of the work is to determine in the Ukrainian society the scale of harm inflicted by drinkers to other persons, as well as the gender and age characteristics of this harm. In four regions of Ukraine (Kharkiv, Lugansk and Zaporizhzhia regions, Kyiv), during 2018-2020, 1,742 people were examined from three qualitatively different comparison groups: patients with alcohol dependence (393 people); their healthy relatives (274 people) and representatives of the general population (1075 people). The main research tool was the questionnaire of the international research consortium GENAHTO (Gender, Alcohol, and Harms to Others). It was shown that, in general, drinkers are present in the microsocial environment of 27.62 % of the surveyed healthy respondents. Extrapolation of this indicator to the entire population of Ukraine suggests that the total number of people who suffer in one way or another due to the drinkers in their environment is about 11.6 million people. In addition, the drinkers frequency in the environment of respondents can be used to determine the real number of people with alcohol problems in our country. Preliminary calculations indicate that this number is from 1.5 to 2.2 million people. The drinkers frequency in the environment of the respondents significantly depends on the age of the latter. The highest values of this indicator are characteristic of the respondents in the age category 40—59 years old” (31.43 % for men and 41.27 % for women). The subjective perception of harm from drinkers in the environment grows steadily with increasing age of the respondents, while this growth is most pronounced in women.

scholarly journals The influence of brand awareness, brand association, and perceived quality toward consumers' purchase intention: a case of richeese factory, Jakarta

2020 ◽  
Vol 11 (1) ◽  
pp. 039
Author(s):  
Etty Susilowati ◽  
Agatha Novita Sari
Keyword(s):  
Brand Loyalty ◽  
Fast Food ◽  
Structural Equation ◽  
Perceived Quality ◽  
Partial Least Square ◽  
Least Square ◽  
Brand Awareness ◽  
Equation Modeling ◽  
Brand Association ◽  
Purchasing Intention

This study investigates the relationship between brand awareness, brand association, perceived quality, brand loyalty and brand purchasing intention. A total of 99 students from Budi Luhur University was used as respondents in this study based on the convenience sampling method. Data were analyzed using Partial Least Square Structural Equation Modeling (PLS-SEM) and SmartPLS 3.0 software. The analysis specifies that there is a significant positive relationship among brand awareness, brand association and perceived quality towards brand loyalty and brand purchasing intention. However, there is not a significant relationship between brand loyalty and brand purchasing intention. It indicates that consumers who are satisfied with Richeese Factory products and services do not always end up making purchases. The ability of managers to understand the factors which shape consumer brand behavior is required to develop and to maintain their brand position in high competitive fast food brand competition.

Changes regarding Age and Correlations between Serum Lipids and Body Mass Index in Humankind

2002 ◽  
Vol 41 (03) ◽  
pp. 202-208 ◽  
Author(s):  
I. Yamasawa ◽  
S. Kamohara ◽  
M. Shiota ◽  
T. Komori ◽  
Y. Watanabe ◽  
...  
Keyword(s):  
Body Mass Index ◽  
Body Mass ◽  
Serum Lipids ◽  
Density Lipoprotein ◽  
Atherogenic Index ◽  
Health Examination ◽  
Age And Gender ◽  
Gender And Age ◽  
Specialized Care ◽  
And Gender

Summary Objectives: To improve insight into age and gender related distributions of serum lipids and their correlation with body mass index (BMI). Methods: Serum lipids embracing atherogenic index (AI) and BMI were analyzed from the results obtained in 19,823 men and 14,788 women undergoing a health examination between 1986 and 1996. Results: The changes in total cholesterol (TC), triglyceride (TG), AI and BMI differed regarding gender. Although high-density lipoprotein-cholesterol (HDL-C) showed a flat pattern for all ages in both genders, its level in women was higher than in men. The ratio of the number in the unsuitable range to those in the suitable range increased with age as to TC in both sexes, then more than half of the population have an unsuitable level in the sixth decade. As for the correlation between serum lipids and BMI: TC, TG and AI correlated positively, but HDL-C correlated negatively. There were significant gaps between both age and gender. Conclusions: We suggest that the normal range of values of serum lipids needs to be revised according to gender and age to evaluate the risk status for a cardio-cerebrovascular disease more precisely in the field of preventive medicine. Simpler guidelines are preferable in specialized care as well as in general practice, particularly since computer technology is not yet universally adapted. In the near future, when computed information technology will be as common as the electricity and the telephone are current on the whole earth, all guidelines will have to be computed on the spot and personally.

scholarly journals Role of pharmacogenetics in rifampicin pharmacokinetics and the potential effect on TB–rifampicin sensitivity among Ugandan patients

2019 ◽  
Vol 114 (2) ◽  
pp. 107-114 ◽  
Author(s):  
Jackson K Mukonzo ◽  
Allan Kengo ◽  
Bisaso Kutesa ◽  
Sarah Nanzigu ◽  
Anton Pohanka ◽  
...  
Keyword(s):  
Mycobacterium Tuberculosis ◽  
Steady State ◽  
Multidrug Resistant ◽  
Potential Effect ◽  
Age And Gender ◽  
Gender And Age ◽  
Subsequent Effect ◽  
Variant Alleles ◽  
And Gender

Abstract Background Suboptimal anti-TB drugs exposure may cause multidrug-resistant TB. The role of African predominant SLCO1B1 variant alleles on rifampicin pharmacokinetics and the subsequent effect on the occurrence of Mycobacterium tuberculosis–rifampicin sensitivity needs to be defined. We describe the rifampicin population pharmacokinetics profile and investigate the relevance of SLCO1B1 genotypes to rifampicin pharmacokinetics and rifampicin-TB sensitivity status. Methods Fifty patients with TB (n=25 with rifampicin-resistant TB and n=25 with rifampicin-susceptible TB) were genotyped for SLOC1B1 rs4149032 (g.38664C>T), SLOC1B1*1B (c.388A>G) and SLOC1B1*5 (c.521 T>C). Steady state plasma rifampicin levels were determined among patients infected with rifampicin-sensitive TB. Data were analysed using NONMEM to estimate population rifampicin pharmacokinetics as well as the effect of SLOC1B1 genotypes on rifampicin pharmacokinetics and on rifampicin-TB sensitivity status. Results Overall allele frequencies of SLOC1B1 rs4149032, *1B and *5 were 0.66, 0.90 and 0.01, respectively. Median (IQR) Cmax and Tmax were 10.2 (8.1–12.5) mg/L and 1.7 (1.125–2.218) h, respectively. Twenty-four percent of patients exhibited Cmax below the recommended 8–24 mg/L range. SLOC1B1 genotypes, gender and age did not influence rifampicin pharmacokinetics or TB-rifampicin sensitivity. Conclusions Although SLOC1B1 genotype, age and gender do not influence either rifampicin pharmacokinetics or rifampicin-TB sensitivity status, one in every four Ugandan TB patients achieve subtherapeutic plasma rifampicin concentrations.

Impact of Sales Promotion’s Benefits on Brand Equity: An Empirical Investigation

2018 ◽  
Vol 19 (6) ◽  
pp. 1663-1680 ◽  
Author(s):  
Somesh Kumar Sinha ◽  
Priyanka Verma
Keyword(s):  
Brand Equity ◽  
Brand Loyalty ◽  
Empirical Investigation ◽  
Positive Influence ◽  
Sales Promotion ◽  
Brand Awareness ◽  
Brand Association ◽  
Equation Modelling ◽  
Research Findings ◽  
The Impact

Sales promotion is known for providing additional benefits to the consumers and these benefits may have an impact on the development of consumer-based brand equity. Although previous studies have reported a positive influence of sales promotion on brand equity, but the impact of sales promotion’s benefits (i.e., hedonic and utilitarian benefits) on brand equity is less understood. This study examined the possible influence of sales promotion’s hedonic and utilitarian benefits on four components of brand equity (i.e., brand awareness, brand association, perceived quality and brand loyalty). A model is proposed to show the relations between sales promotion’s benefits and component of brand equity. This study includes a sample of 265 consumers of fast-moving consumer goods from Madhya Pradesh state in India. A covariance based structure equation modelling technique was used for data analysis and interpretation. Research findings revealed that the utilitarian benefit of sales promotion has maximum impact on brand loyalty, while the hedonic benefit of sales promotion has maximum impact on brand association. It provides a way of utilizing the benefits of sales promotion to create and support brand equity. Hedonic benefits of sales promotion can be utilized to make consumers associated with the brand, while utilitarian benefits of sales promotion can be utilized to enhance a repeat purchase of the brand.

scholarly journals Trend-Based Categories Recommendations and Age-Gender Prediction for Pinterest and Twitter Users

2020 ◽  
Vol 10 (17) ◽  
pp. 5957 ◽  
Author(s):  
Roberto Garcia-Guzman ◽  
Yair A. Andrade-Ambriz ◽  
Mario-Alberto Ibarra-Manzano ◽  
Sergio Ledesma ◽  
Juan Carlos Gomez ◽  
...  
Keyword(s):  
Text Analysis ◽  
State Of The Art ◽  
Essential Feature ◽  
User Profile ◽  
Age And Gender ◽  
Category Information ◽  
Gender And Age ◽  
Twitter Users ◽  
And Gender ◽  
Number Of Publications

Category suggestions or recommendations for customers or users have become an essential feature for commerce or leisure websites. This is a growing topic that follows users’ activity in social networks generating a huge quantity of information about their interests, contacts, among many others. These data are usually collected to analyze people’s behavior, trends, and integrate a complete user profile. In this sense, we analyze a dataset collected from Pinterest to predict the gender and age by processing input images using a Convolutional Neural Network. Our method is based on the meaning of the image rather than the visual content. Additionally, we propose a heuristic-based approach for text analysis to predict users’ age and gender from Twitter. Both of the classifiers are based on text and images and they are compared with various similar approaches in the state of the art. Suggested categories are based on association rules conformed by the activity of thousands of users in order to estimate trends. Computer simulations showed that our approach can recommend interesting categories for a user analyzing his current interest and comparing this interest with similar users’ profiles or trends and, therefore, achieve an improved user profile. The proposed method is capable of predicting the user’s age with high accuracy, and at the same time, it is able to predict gender and category information from the user. The certainty that one or more suggested categories be interesting to people is higher for those users with a large number of publications.

Symptom CheckList-90-R: Proposed Scales in a Probability Sample of Adolescents from the General Population

2014 ◽  
Vol 17 ◽  
Author(s):  
Elena Felipe-Castaño ◽  
Benito León-del-Barco ◽  
José Antonio López-Pina
Keyword(s):  
Normative Data ◽  
Sampling Error ◽  
Effect Sizes ◽  
Cluster Sampling ◽  
Age Group ◽  
Age And Gender ◽  
Symptom Dimensions ◽  
Probability Sample ◽  
Gender And Age ◽  
And Gender

AbstractTo provide questionnaires for clinical assessment with scales adapted for adolescents would benefit clinical practice as well as research. The aim of this paper is to report normative data for adolescents on the SCL-90-R using a probability sample from the community. The participants were 1,663 adolescents, 845 girls and 818 boys, with an average age of 14.26 (SD = 1.36). They were selected through stratified cluster sampling with groups randomly selected from schools. Sampling error was estimated at 4% with a 95.5% confidence level. Cohen´s d effect sizes are reported for age-group. We found significant differences across participants according to gender and age on SCL-90-R Global Scores and Symptom Dimensions. Thus, we provide normative data, divided according to age and gender.

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