scholarly journals Marketing Capabilities of Early Internationalising Firms

Author(s):  
Sanja Mitić ◽  
Branko Rakita

Research Question: The topic of this study is marketing capabilities of early internationalising firms from Serbia. Motivation: As marketing perspective was found to be important for understanding the early internationalisation phenomenon, the aim of this study is to shed light on the marketing capabilities of early internationalising firms from Serbia. This topic was widely examined in the developed countries, but there is an evident lack of research in developing countries, especially in the Western Balkans. Understanding the specifics of early internationalising firms can provide valuable policy and managerial implications for stimulating export activities of small and medium-sized firms. Idea: The idea of the paper is to identify the main marketing capabilities of early internationalising firms from Serbia.  Data: Primary data were collected through semi-structured interviews with the founders or managers of four firms from Serbia, over the period from August 2018 to January 2019. Tools: As this topic is not widely investigated in Serbia and other Western Balkan countries, a case study method was found to be appropriate. Primary data were completed with secondary data sources. Findings: The results show that in terms of marketing capabilities, early internationalising firms from Serbia express similar features as the ones already recognized in the literature. They develop differentiated, high quality and innovative products, specialized for a particular market niche or segment. Contribution: This study provides the results of the first primary research on the marketing capabilities of early internationalising firms from Serbia and offers valuable implications for managers, for developing an effective international marketing strategy, as well as policy implications for export support programmes and small and medium-sized firms’ policy.  

2021 ◽  
Vol 7 (3) ◽  
pp. 987
Author(s):  
Devi Merina Tuz Sa’diyah ◽  
Ahmad Ahmad ◽  
Nilna Sa’adayah

<p>The focus of this research is to describe the strategy of adversity quotient for the management of the Community Learning Activity Center (PKBM) to develop innovations in turning barriers into opportunities for non-formal education programs. Qualitative research with this type of case study was carried out at PKBM Mentari, using structured interviews as the primary data collection method, in order to obtain primary data and document matrix methods to obtain secondary data. the data were analyzed using interactive techniques belonging to Miles and Huberman with the stages of data reduction, data presentation and conclusion drawing. The results of this study are the adversity quotient strategy that generally implemented by PKBM is very good, this can be seen from the indicators including: 1) Organizing learning activities flexibly in terms of time, so that it does not interfere with the daily activities of the community; 2) Provide learning at affordable costs so as not to burden the community in participating in learning; 3) Making the community the main partner in the continuation of teaching and learning activities at PKBM and 4) Building synergies with local village officials. The relatively short research time is the main limitation in compiling this study, so that it only maximizes the statements of the main informants. </p><p><strong> </strong></p>


2017 ◽  
Author(s):  
Sri Rum Giyarsih

Global warming is the increase in the average temperature of the Earth’s surface. According to the IPCC (Intergovernmental Panel on Climate Change) average temperature of the Earth’s surface was global warming is the increase in the average temperature of the 0.74 ± 0.18 0C (1.33 ± 0.32 F) over the last hundred years. The impact of rising temperatures is the climate change effect on agricultural production. If the community does not craft made adaptation to global warming will have an impact on food security. This research aims to know the society’s adaptation to food security as a result of global warming and to know the influence of global warming on food security. The research was carried out based on survey methods. The influence of global warming on food security is identified with a share of household food expenditure and the identification of rainfall. Sampling was done by random sampling. The Data used are the primary and secondary data. Primary Data obtained through structured interviews and depth interview using a questionnaire while the secondary data retrieved from publication data of the Central Bureau Statistics B(BPS), Department of Agriculture and Climatology Meteorology and Geophysics (BMKG). The expected results of the study is to know variations of food security due to global warming in Kulon Progo Regency. Comprehensive knowledge through community participation and related Government increased food security that is used as the basis for drafting the model society’s adaptation to the impacts of global warming.


2021 ◽  
Vol 905 (1) ◽  
pp. 012122
Author(s):  
H P Pramana ◽  
S Hastjarjo ◽  
Sudarmo

Abstract This study explains millennial and Gen-Z attitudes, perspectives, and behaviors in implementing the eco-office concept. As a qualitative method study, the study uses primary data through semi-structured interviews and secondary data collected from reports, public/private publications, and census results, using the Yin case study model as data analysis. The study results reveal that the biggest challenge in implementing new policies is self-thinking. Leaders, as change agents, play an essential role in penetrating messages that make them act pro-environment. The reward system will be very effective, especially providing satisfaction for self-actualization. The findings of this study have implications for policymakers as input. For example, the results show that social media plays a crucial role in increasing environmental awareness. In addition, simple shifts such as electronic media use at work will cut the file chain, making it more effective and favored by young people. They understand the consequences of their actions on the environment and have the education, motivation, and social awareness to participate in the green movement. However, beliefs and actions are not fully integrated, and investigating and understanding their behavior and unique needs in the workplace will lead employees to integrate and succeed together to support the environment.


2016 ◽  
Vol 35 (3) ◽  
pp. 209
Author(s):  
Robet - Asnawi ◽  
Made Jana Mejaya

Cassava is a major food crops which widely developed in Lampung province, it caused   high adaptability, easily cultivated, smallest risk of failure, and high price. The study was objective to analyze competitive advantage of casava farming system compared to  maize and soybean farming system. The activity were conducted at Central Lampung regency from April 2012 to February 2013. The primary data were obtained from respondents with sample of 90 farmers, using survey methods with structured interviews and questionnaires. Secondary data were obtained from the office of relevant agencies and BPS Lampung. Data analysis were financial analysis and competitive advantage analysis. The results showed that cassava farming more profitable than maize and soybean farming system  income Rp.21.109.000/ha and R/C of 2,91 compared to corn farming income Rp.15.935.000 and R/C of 2,01 and soybean farming income Rp.5.187.800/ha and R/C of 1,48.  Cassava farming system will be competitive compared corn and soybeans farming on the productivity levels at least 34.567 kg/ha and 20,788 kg/ha and cassava price at least IDR 654/kg and IDR 394/kg.


2021 ◽  
Vol 5 (2) ◽  
pp. 21-35
Author(s):  
Taranindya Zulhi Amalia

Abstrak: Guru PAUD memiliki beragam peran seperti guru pada umumnya.  Namun pembedanya tampak pada peran guru PAUD yang bertugas mengembangkan beragam kemampuan dasar anak untuk menggali potensi anak sejak dini.  Kemampuan dasar bahasa asing pada usia ini dimulai dari pengenalan bahasa Inggris secara mendasar yakni melalui kosakata sederhana. Tujuan penelitian ini untuk: 1) mengetahui pengenalan bahasa Inggris dasar dan 2) peran guru anak usia dini dalam pengenalan bahasa Inggris RA/PAUD. Dengan menggunakan jenis penelitian lapangan serta pendekatan deskriptif kualitatif peneliti menentukan Sumber data primer nya adalah kepala RA/PAUD, sie kurikulum, serta wali peserta didik. Sedangkan sumber data sekunder adalah referensi yang relevan dengan pengenalan bahasa Inggris, peran guru, dan PAUD. Kemudian Data diperoleh melalui teknik observasi partisipatif wawancara semi terstruktur dan dokumentasi uji keabsahan data menggunakan uji credibility, transferability dan confirmability melalui reduction, display data dan conclusion drawing.Hasil yang diperoleh adalah pengenalan bahasa Inggris dasar di RA/PAUD dilakukan setiap hari menyatu dengan pembelajaran tema-tema dan sub tema dalam muatan kurikulumnya berbentuk kosakata harian dan sapaan peran guru anak usia dini dalam pengenalan bahasa Inggris dasar sangat bervariasi. Guru memiliki multi peran dalam satu waktu. Peran-peran tersebut adalah sebagai educator, mediator, observer, facilitator, motivator, administrator, dan composer. KataKunci: peran guru PAUD, pengenalan bahasa Inggris, PAUD     Abstract: Early Childhood Education (PAUD) teachers have various roles like teachers in general. But the difference is seen in their roles tasked with developing a variety of children's basic abilities to explore children's potential from an early age. The basic ability of foreign languages ​​at this age starts from the basic introduction of English through simple vocabulary. The purpose of this study is to: 1) determine the introduction of basic English and 2) the roles of early childhood teachers in the introduction of English in this level. By using the type of field research and the qualitative descriptive approach, the researcher determines that the primary data source is the head of the RA, curriculum courses, and guardians of students. While secondary data sources are relevant references to the introduction of English, the role of teachers, and PAUD. Then the data obtained through participatory observation techniques semi-structured interviews and documentation of data validity test using the test of credibility, transferability and confirmability through reduction, display data and conclusion drawing.The results obtained are the introduction of basic English in RA done every day together with the learning of themes and sub themes in the curriculum content in the form of daily vocabulary and the greeting of the role of early childhood teachers in the introduction of basic English varies greatly. The teacher has multiple roles at one time. These roles are as educator, mediator, observer, facilitator, motivator, administrator, and composer.   Keywords: the role of PAUD teachers, introduction to English, early childhood education


Author(s):  
Oryza Devi Salam

The nature of humans in their lives is to carry out communication activities. An individual can be said to communicate with other people if both have an understanding of the meaning of the message conveyed in their interactions. The progress of information communication technology provides an opportunity for individuals to interact more easily through the internet. In 2017, the number of internet users in Indonesia was recorded at 143.26 million, or 54.68 percent of Indonesia's total population. This number increased compared to the previous year, namely in 2016 which was recorded at 132.7 million. Of the numbers recorded, 130 million of them are active on social media in term of New Media Communication, or noted as information technology-based communication, makes social media as primary chosen for individuals interacting socially in cyberspace. This study aims to analyze how the personal branding forming in social media instagram refer to eight laws of personal branding such as: specialization, leadership, personality, distinctiveness, visibility, unity, persistence and goodwill. The best personal branding must be meets on these eight laws. The type of research conduct as qualitative descriptive, which the method is case study. The data used are primary data from interviews with selected informants and secondary data: documents in the form of photos and texts of digital natives on their Instagram. The data were analyzed by data reduction, data display by arranging it according to the pattern and then verification that is drawing the conclusion to answer the research question. Refer to the results of the study, the conclusion is personal branding of digital natives on Social Media Instagram need to be manage to meet all eight laws of personal branding.Keywords: Communication, Digital Natives, New Media, Social Media


2022 ◽  
pp. 1255-1275
Author(s):  
Chinwe Rosabelle Nwanna

The main thrust of the chapter was to explore the discrimination experienced by people living with HIV and AIDS (PLHIV) in the workplace in Lagos State. A purposive sample of 80 PLHIV was selected from two local government areas (LGAs) of Lagos state: Epe, a rural setting, and Lagos Mainland, an urban one. Secondary data were obtained from internet sources while primary data were collected through structured interviews September 2005–April 2006. Data were analyzed using SPSS versions 11 and 13. Data between and within the rural and urban areas were also analyzed comparatively. The results indicate that PLHIV experienced instant dismissal from offices, mandatory HIV tests, alienation, denial of promotion, and exclusion from insurance schemes. This indicates that PLHIV's rights were violated. The study recommends intensive HIV education and enforcement of national HIV policy and international legal instruments in the workplace to protect PLHIV's rights.


Author(s):  
Tim Colbourn

This chapter provides an overview of research methods used to build the evidence base for global maternal and child health. It covers primary data collection, secondary data analysis, systematic reviews, and meta-analysis, and provides tips on how to interpret the scientific literature. This chapter should be read in conjunction with Chapters 1–3, Chapter 5 on economic evaluation, and Chapter 4 on converting research into policy to put the use of research evidence into context. The three key points from this chapter are: (1) you need to clearly define a research question before deciding what study type is best suited to answer it; (2) designing a research study involves detailed attention to practical details, including how groups are going to be defined; and (3) scientific studies are sometimes published with incorrect conclusions. Critically appraise each study, and define appropriate conclusions that are based on the data and methodology.


2017 ◽  
Vol 6 (1) ◽  
pp. 18 ◽  
Author(s):  
Ömer Çoban

Tourism and happiness are highly related concepts. Research streams in happiness and tourism fall into two main categories: (1) tourists’ happiness and (2) residents’ happiness. In this paper, we followed the second research stream by focusing on the relationship between residents’ happiness and tourism. The purpose of this paper is to discover whether tourism development in a destination contributes to the happiness of residents by analyzing secondary data sources, which differs from other studies that have examined this research question using primary data sources. The data used in this research comes from the records of public bodies. Our findings indicate that residents in marine-based mass tourism regions are less happy than residents in cultural heritage tourism destinations.


2014 ◽  
Vol 6 (3) ◽  
pp. 254-269 ◽  
Author(s):  
Željka Tonković ◽  
Jelena Zlatar

Abstract The article shows the results of the case study of Postira, a village and a municipality on the island of Brač (Croatia) and presents a positive example of sustainable community development on islands in the post-transition social context. Based on the theory of sustainable local community development and its four pillars (economic, ecological, social and cultural), we analyse both the secondary data and the primary data collected from semi-structured interviews with the key actors of local development. The study shows that economic, ecological, social and cultural domaines are connected in Postira which allows for sustainable development of the place. By examining various aspects of sustainable development in Postira, we present the general framework of sustainable island development. It is based on integral development of the local community on sustainability principles, it defines key processes and guidelines and can be applied to rural and island areas, taking into account the specificities of each community.


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