scholarly journals Study of Factors Influencing on the Brand Availability at Stores in Sri Lankan Cables Firm

2021 ◽  
pp. 51-60
Author(s):  
Treshalin Sellar
Keyword(s):  
Marketing Channels ◽  
Decision Makers ◽  
Brand Awareness ◽  
Sri Lankan ◽  
Purchasing Decisions ◽  
Factors Influencing ◽  
Brand Competition ◽  
Quantitative Manner ◽  
Prime Objective ◽  
Structured Questionnaire

In the view of the availability of the selected brand cables at the stores, it is a vital aspect that the decision-makers will have to consider that the product and services of the internal aspects will have to synchronize with the external aspects in order to gain the advantage of the brand, competition as well as the marketing channels. Prime objective of the research is to identify and understand the factors that affect the availability of the selected cables at the stores in Sri Lanka in absolute and relative terms in order to provide effective recommendations to increase the product reachability. The research has been considered at all the stores as well as the distributor who sell the cable products all around the selected region. The participants were taken from the Colombo district, and the sample has been considered as a hundred. The study has been designed in a quantitative manner where the research instrument has taken to collect the data was a structured questionnaire. The research has attained the outcomes as there is a relationship among competitor cable products, brand awareness, intermediaries’ activities with the dependent variable of availability of the selected brand cables at the stores. The researcher has figured out the aspects which could motivate the consumers to make the purchasing decisions with regards to the selected variables of the cable products.

scholarly journals Market level characteristic factors influencing smallholder coffee marketers in Kogi State, Nigeria

1970 ◽  
pp. 28-30
Author(s):  
A. O. Akinpelu ◽  
A. F. Okunade ◽  
K. A. Oluyole
Keyword(s):  
Regression Analysis ◽  
Formal Education ◽  
Descriptive Analysis ◽  
Sampling Technique ◽  
Marketing Channels ◽  
Farm Size ◽  
Level Characteristic ◽  
Factors Influencing ◽  
Coffee Farmers ◽  
Structured Questionnaire

The study assessed the market level characteristic factors influencing coffee marketing among coffee farmers in the study area. The study was carried out in Kogi State and purposive sampling technique was used to select eighty four respondents. Data were collected from the respondents with the use of structured questionnaire and the data collected were analyzed using descriptive statistics (frequency and percentages) as well as multi-variate regression analysis. Result of the descriptive analysis shows that the mean age of the farmers was 64 years while 60% of the farmers had no access to formal education. Regression analysis revealed that farm size, variety of coffee, marketing channels, trading experience, membership of association, price satisfaction and selling method constituted major characteristic marketing factors influencing coffee marketing in the study area and they all affected coffee marketing at 1% significant level. Based on the findings, the study therefore recommended that efforts should be made to assess variety of coffee that is more preferred by the buyers. Also, farmers should be given incentives to increase their farm holdings for higher productivity.

scholarly journals FACTORS INFLUENCING HONEY MARKETING IN CASE OF GIMBO WOREDA; KAFA ZONE

2021 ◽  
pp. 36-45
Keyword(s):  
Secondary Data ◽  
Marketing Channels ◽  
Sampling Techniques ◽  
Gross Margin ◽  
Product Price ◽  
Factors Influencing ◽  
Marketing Efficiency ◽  
Gross Income ◽  
Margin Analysis ◽  
Structured Questionnaire

This study was aimed to analyze factors influencing honey marketing efficiency in case of Gimbo woreda; kafa zone with the specific objectives of examining the factors influencing honey marketing efficiency and assessing the level of marketing channels efficiency. In order to attain these objectives the researcher used primary and secondary data by using structured questionnaire to collect data from a sample of 120 and marketing middleman’s from six rural honey producing kebeles by using judgmental sampling techniques. The analysis of marketing efficiency was made by using marketing margin analysis. The assessment of marketing channels of honey show that there are four marketing participants; these include honey producers, retailers, wholesalers and consumers. Three marketing channels were identified in the study area. First channel involved selling of honey directly from producers to consumers; second channel involved selling honey from producers to retailers to consumers and third channel is Producer – Retailer – Wholesaler – consumers. The results from gross Margin analysis result reveal that beekeepers earned on average birr 1304.892 per hive as a Gross income from the sales of 15.781kg of honey on average. Based on the findings this research recommended policy remedies in order to improve honey marketing efficiency by facilitating reliable market outlet for the beekeeper, establishing marketing organizations (cooperatives) to allow farmers to sell their products at competitive product price. The findings suggests that, effective market service has to be established to provide accurate and timely market information to farmers and traders on current honey demand and prices at national and regional levels. Emphasis should be given to improve producers and marketing middleman’s capacity, through offering credit and other services to improve in the marketing of honey.

Does Brand Awareness Impact Purchase Decision: A Case of Organic Grocery

2018 ◽  
Vol 6 (7) ◽  
pp. 45
Author(s):  
Gunjan Gumber ◽  
Jyoti Rana
Keyword(s):  
Organic Food ◽  
Brand Awareness ◽  
National Capital Region ◽  
Promising Alternative ◽  
Brand Recall ◽  
Brand Building ◽  
Brand Recognition ◽  
National Capital ◽  
High Level ◽  
Structured Questionnaire

In India, the concept of organic food is gaining widespread acceptability. Consumers are becoming more conscious about their health and are looking for food that serves as a promising alternative. Corporates, NGOs, Spiritual leaders and Government are also promoting this food, as it is free from irradiation, chemicals and artificial additives. A number of organic food brands are available in the market. The main objective of this study is to find out the level of brand awareness and its influence on purchase of organic grocery. The data was collected from 150 organic consumers in National Capital Region (Delhi, Gurgaon, Faridabad and Noida) through a structured questionnaire. Questions related to brand recall, brand recognition and purchase of organic grocery were asked. It was found that in general, there is a low level of brand awareness among consumers, and those who have high level of awareness; they consume organic grocery more often. The study will help corporates to make effective communication and brand-building strategies.

Turning Discounts Into Profits: Factors Influencing Online Purchasing Decisions for Hotel Add-on Items

2020 ◽  
pp. 193896552093539 ◽  
Author(s):  
Esther L. Kim ◽  
Sarah Tanford
Keyword(s):  
Process Model ◽  
Mental Accounting ◽  
Thinking Styles ◽  
Impulse Buying ◽  
Purchasing Decisions ◽  
Price Discount ◽  
Mediating Role ◽  
Factors Influencing ◽  
Impulse Buying Tendency

A hotel website exclusive discount is widely adopted by major chain hotels to increase the volume of direct bookings. Although the traditional purpose of a discount promotion is to attract customers to the business, this research suggests that a hotel website exclusive price discount can induce consumers’ additional spending. Principles of mental accounting and two thinking styles (analytic vs. holistic) predict different effects of a price discount and the add-on product type by individual thinking styles. A quasi-experiment investigated the effect of an unexpected discount, relatedness of add-on item to a hotel stay, and individual thinking styles on add-on purchasing. The mediating role of impulse buying was subsequently examined using the PROCESS model. The effect of a price discount and the relatedness of add-on item are significant for analytic thinkers, whereas holistic thinkers report higher likelihood to purchase add-on items regardless of relatedness. Holistic thinkers’ likelihood to purchase is enhanced through an impulse buying tendency. The findings provide further evidence for the role of individual differences in response to pricing tactics by suggesting that a price promotion increases add-on purchases for analytic thinkers, whereas promoting a sense of impulsiveness can be more effective for holistic thinkers.

A Study about Factors Influencing the University Performance

2013 ◽  
Vol 64 (2) ◽  
Author(s):  
Rosman Md. Yusoff ◽  
Faisal Khan ◽  
Asad Mubeen ◽  
Kamran Azam
Keyword(s):  
Regression Analysis ◽  
Empirical Relationship ◽  
Decision Makers ◽  
High Tech ◽  
Data Correlation ◽  
Correlation And Regression Analysis ◽  
Factors Influencing ◽  
University Performance ◽  
The University ◽  
The Relationship

The purpose of this study is to find out the empirical relationship and influence of Research Environment, Integration of the university with Industry, High-tech Employment and Professional & Managerial Development on the University Performance.A Questionnaire has been used to collect the data. Correlation and Regression analysis were used to determine the relationship and influence of identified dimensions over the University Performance.The findings of the study show that the identified dimensions significantly relate and influence the University Performance. This study would be helpful for the university administration while making policies to upgrade its performance. Less work has been done in Pakistan for the development of universities. This study distinctively identifies and represents the variables and their influence over the university performance. The findings increase the value of the study as it would help the decision makers at the universities to think ‘out of the box’.

scholarly journals Exploring the Potential Factors Influencing the Adoption of M-Government Services in Saudi Arabia: A Qualitative Analysis

2016 ◽  
Vol 11 (8) ◽  
pp. 56 ◽  
Author(s):  
Raed Alotaibi ◽  
Luke Houghton ◽  
Kuldeep Sandhu
Keyword(s):  
Saudi Arabia ◽  
Qualitative Study ◽  
Relevant Literature ◽  
Decision Makers ◽  
Intention To Use ◽  
Structured Interviews ◽  
Government Services ◽  
Factors Influencing ◽  
Tam Model ◽  
Potential Factors

<p>In Saudi Arabia, Mobile government (m-government) is in its infancy. This study aims to explore potential factors influencing adoption of m-government services in Saudi Arabia to improve future implementation. The review of the relevant literature revealed a lack of research regarding the factors that may potentially influence the adoption m-government services in Saudi Arabia by using TAM model based on the perspective of experts in Yesser. To examine relationships between external factors and behavioural intention to use (BIU) in the TAM model, a qualitative study was conducted using semi-structured interviews with five experts from Yesser. Analysis demonstrated that the factors of trustworthiness, usage experience, awareness and security might influence the adoption of m-government services in Saudi Arabia. The results of the qualitative study also demonstrated that enjoyment does not influence the adoption of m-government services in Saudi Arabia. These findings may help decision makers in Saudi government to improve future implementation of m-government services.</p>

scholarly journals Factors Influencing Food Shortage in Mtwara Mikindani Municipality, Tanzania

2018 ◽  
Vol 5 (2) ◽  
pp. 123-130
Author(s):  
Robert Ngelela Shole
Keyword(s):  
Food Shortage ◽  
Government Support ◽  
Strong Base ◽  
Scientific Methods ◽  
Factors Influencing ◽  
The Status ◽  
Probable Answer ◽  
The Government ◽  
Small Producers ◽  
Structured Questionnaire

Globally food shortage is still a problem for instance Africa, the most of popular region in the world still has the highest of under nourished. The probable answer to what are the factors influencing food shortage In Tanzania are not well known and documented. This study sought to assess the factors influencing the food shortage in Mtwara Mikindani Municipality by identifying factors influencing food shortage, determining the status of food availability and accessibility and finding out the possible measures to be taken in order to overcome the problem of food. Structured questionnaire, observation and Oral interview had been useful for collecting primary information in which the best recorded interviewees were analyzed supplemented by documentaries. Generally, this study concludes that food shortage in the study area is influencing by, climate change, bad tradition believe, poor government support, laziness culture, land degradation and infertility land. However, the government should not delay to implement its policies practically especially to the small producers so as to establish strong base on agriculture. Also, the government to employ as many as it can agricultural officers so as to allow farmers to get frequent visitors who will  advise them on how to produce efficiently their products by using irrigation methods and scientific methods like the use of improved seeds.  

scholarly journals A Predictive Model of Pandemic Disaster Fear Caused by Coronavirus (COVID-19): Implications for Decision-Makers

2022 ◽  
Vol 19 (2) ◽  
pp. 652
Author(s):  
Vladimir M. Cvetković ◽  
Neda Nikolić ◽  
Adem Ocal ◽  
Jovana Martinović ◽  
Aleksandar Dragašević
Keyword(s):  
Predictive Model ◽  
Multivariate Regression ◽  
Quantitative Research ◽  
Disaster Risk ◽  
Decision Makers ◽  
Regression Analyses ◽  
Socioeconomic Characteristics ◽  
Significant Public Health ◽  
Research Questions ◽  
Structured Questionnaire

This paper presents quantitative research results regarding a predictive model of pandemic disaster fear caused by the coronavirus disease (COVİD-19). The aim of this paper was to establish the level and impact of certain demographic and socioeconomic characteristics on pandemic disaster fear caused by the coronavirus (COVID-19). The research was conducted using a questionnaire that was provided and then collected online for 1226 respondents during May 2021. A closed, five-point Likert scale was used to create the structured questionnaire. The first section of the questionnaire included research questions about the participants’ socioeconomic and demographic characteristics, while the second section included issue questions about fear caused by COVID-19. The results of multivariate regression analyses showed the most important predictor for fear of COVID-19 to be gender, followed by age and education level. Furthermore, the results of t-tests showed statistically significant differences between men and women in terms of different aspects of pandemic disaster fear caused by the coronavirus disease. Our results have several significant public health implications. Women who were more educated and knowledgeable, married, and older, reported a greater fear of the outbreak at various levels. Decision-makers can use these findings to identify better strategic opportunities for pandemic disaster risk management.

scholarly journals Uptake and Scalability of a Peritoneal Dialysis Virtual Care Solution: Qualitative Study (Preprint)

2017 ◽  
Author(s):  
Lianne Jeffs ◽  
Trevor Jamieson ◽  
Marianne Saragosa ◽  
Geetha Mukerji ◽  
Arsh K Jain ◽  
...  
Keyword(s):  
Peritoneal Dialysis ◽  
Health Care Providers ◽  
Decision Makers ◽  
Care Providers ◽  
Factors Influencing ◽  
Virtual Care ◽  
Key Stakeholders ◽  
Hands On ◽  
Semistructured Interviews ◽  
At Home

BACKGROUND Early research in the area of virtual care solutions with peritoneal dialysis (PD) patients has focused on evaluating the outcomes and impact of these solutions. There has been less attention focused on understanding the factors influencing the uptake, usability, and scalability of virtual care for chronic kidney disease (CKD) patients receiving PD at home. OBJECTIVE In this context, a study was undertaken to (1) assess and understand the factors influencing the uptake of a virtual care solution and (2) provide recommendations for the scalability of a virtual care solution aimed at enhancing CKD patients’ outcomes and experiences. METHODS This study used a qualitative design with semistructured interviews and a thematic analysis approach. A total of 25 stakeholders—6 patients and 3 caregivers, 6 health care providers, 2 vendors, and 8 health system decision makers—participated in this study. RESULTS The following three primary mechanisms emerged to influence the usability of the virtual care solution: (1) receiving hands-on training and ongoing communication from a supportive team, (2) adapting to meet user needs and embedding them into workflow, and (3) being influenced by patient and caregiver characteristics. Further, two overarching recommendations were developed for considerations around scalability: (1) co-design locally, embed into the daily workflow, and deploy over time and (2) share the benefits and build the case. CONCLUSIONS Study findings can be used by key stakeholders in their future efforts to enhance the implementation, uptake, and scalability of virtual care solutions for CKD and managing PD at home.

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