scholarly journals Women and the Digitalization Strategies of Micro, Small, and Medium Enterprises in the New Normal Era

2021 ◽  
Vol 4 (1) ◽  
pp. 55-64
Author(s):  
Junia Laksmanawati ◽  
Ahyar Yuniawan
Keyword(s):  
Small Business ◽  
Women Entrepreneurs ◽  
Field Survey ◽  
Small And Medium Enterprises ◽  
Digital Marketing ◽  
Marketing Plan ◽  
Small Field ◽  
New Normal ◽  
Business Operations ◽  
Medium Enterprises

This paper is based upon research to study the development of women entrepreneurs in Indonesia with emphasis on motivation to begin small business (MSMEs) and digitalization strategies in doing their businesses. The research was based on a literature review and a small field survey of women holding small business (MSMEs) in Semarang. After analyzing the data from the interviews, many respondents stated that their early motivation in running their own businesses was as a means to get additional incomes in finance. Evidence shows that as entrepreneurs, dealing with digitalization is a thing that cannot be avoided in the new normal era. To optimize their business operations and revenue, some adjustments and strategies are conducted such as optimizing digital marketing, seeing business opportunities, creating innovations, creating new markets, and executing marketing plan.  

scholarly journals Pendampingan UKM Bidang Fashion pada Masa Pandemi Covid-19 di Daerah Istimewa Yogyakarta

Bakti Budaya ◽  
2020 ◽  
Vol 3 (2) ◽  
pp. 175
Author(s):  
Hayatul Cholsy ◽  
Aprillia Firmonasari ◽  
Wening Udasmoro
Keyword(s):  
Fair Trade ◽  
Negative Impact ◽  
Small And Medium Enterprises ◽  
Human Life ◽  
Global Markets ◽  
New Normal ◽  
Business Operations ◽  
Medium Enterprises ◽  
Online Seminar

The Covid-19 pandemic has affected various aspects of human life, including to the fashion sector. The negative impact of the pandemic has disrupted the business operations of MSME (Micro, Small and Medium Enterprises) players, that exports cannot be carried out so that production does not run properly. This program, in collaboration with FFTI (Forum Fair Trade Indonesia) and IFC (Indonesian Fashion Chamber), aims to assist MSMEs in preparing products that can be made and marketed during the new normal in the local and global markets. The online seminar, which was held twice by presenting competent speakers, is expected to be able to help as well as open the insights of MSMEs in the fashion sector to be ready to run their business during the pandemic and new normal by continuing to be creative and think positively.====Pandemi Covid-19 telah berpengaruh terhadap berbagai aspek kehidupan manusia, termasuk dalam bidang fashion. Dampak negatif pandemi mengganggu jalannya bisnis para pelaku UMKM (Usaha Mikro Kecil dan Menengah), di antaranya ekspor tidak bisa dilakukan sehingga produksi tidak berjalan sebagaimana mestinya. Program yang bekerja sama dengan FFTI (Forum Fair Trade Indonesia) dan IFC (Indonesian Fashion Chamber) ini bertujuan untuk mendampingi UMKM dalam menyiapkan produk yang dapat dibuat dan dipasarkan selama masa new normal di pasar lokal dan pasar global. Seminar daring yang dilakukan sebanyak dua kali dengan menghadirkan narasumber yang kompeten diharapkan dapat membantu sekaligus membuka wawasan para pelaku UMKM bidang fashion untuk siap menjalani bisnisnya pada masa pandemi dan new normal dengan terus berkreasi serta berpikir positif. 

The Antecedents of Digital Marketing Application by Malaysian Micro, Small and Medium Enterprises (MSMEs)

2021 ◽  
Vol 8 ◽  
pp. 199-216
Author(s):  
Nor Khasimah Aliman ◽  
Zailin Zainal Ariffin ◽  
Paiz Hassan ◽  
Norazmi Anas
Keyword(s):  
Small And Medium Enterprises ◽  
Research Community ◽  
Digital Marketing ◽  
Research Model ◽  
Organizational Contexts ◽  
Adoption Decision ◽  
Business Opportunity ◽  
Marketing Application ◽  
Preliminary Model ◽  
Medium Enterprises

This research focuses primarily on Micro, Small and Medium Enterprises (MSMEs) in Malaysia, with special reference to Perak State. It is widely recognised that the adoption and use of digital marketing applications change the ways in which organizations conduct their activities and represent a critical business opportunity for MSMEs. This opportunity will only be realised by MSMEs if, and when, digital marketing is applied to their organizations. This, therefore, creates a requirement to understand the factors that influence MSMEs in making the adoption decision. The research related to such factors is scarce, not least because the technologies are relatively new. By using the Technology-Organization-Environment (TOE) framework, this study, therefore, attempted to understand the predictors/factors influencing the decision making by MSMEs to adopt digital marketing applications. It employed a quantitative approach to meet the research objectives. A survey involving 369 MSMEs in Perak State was conducted to examine empirically the preliminary model. The survey data were analysed using Logistic Regression (LR) technique. Of the factors examined, technological and organizational contexts were found to have a significant influence on MSMEs’ decisions to adopt digital marketing applications. These findings have important implications and value for the research community, MSMEs and policymakers in terms of formulating improved strategies for digital marketing adoption and applications. The resulting research model proposed in this paper/article can improve these stakeholders’understandings on why some MSMEs have chosen to adopt digital marketing technologies, while other MSMEs which face similar market conditions have not.

scholarly journals Women Entrepreneurs in Bangladesh- Challenges and Determining Factors

2015 ◽  
Vol 9 (2) ◽  
pp. 27-41 ◽  
Author(s):  
Tania Afroze ◽  
Md Kashrul Alam ◽  
Eliza Akther ◽  
Nahid Sultana Jui
Keyword(s):  
Gender Discrimination ◽  
Women Entrepreneurs ◽  
Small And Medium Enterprises ◽  
Secondary Data ◽  
Business Environment ◽  
Sales Promotion ◽  
Social Constraints ◽  
Management Skills ◽  
Economic Activities ◽  
Medium Enterprises

The aim of this study is to find out the major challenges that hinder smooth operation of women entrepreneurs of Bangladesh. It also finds the reasons behind the success of the women entrepreneurship. Both primary and secondary data have been used to conduct the study. The questionnaire included questions about economic problems, family related issues, social constraints and other limitations faced by women entrepreneurs and the reasons behind their success. Women involved in various small and medium enterprises take on the challenge to work in a male-dominated society, competitive and complex economic and business environment. However, the identified challenges are inadequate capital, sales promotion, getting permission to start-up a business, gender discrimination, illiteracy and lack of knowledge among women, non-availability of training program and technical support, lack of managerial experience, in some cases young people make ill talk about the enterprise and so on. Personal qualities such as hard work and perseverance, management skills and marketing skills, support provided by their spouses or family are the main reasons behind the success of the women entrepreneurs. The level of participation of women in mainstream economic activities remains insufficient and the percentage of women in business is still much below than that of their male counterparts.Journal of Business and Technology (Dhaka) Vol.9(2) 2014; 27-41

scholarly journals Small business and its place in promoting sustainable development

2021 ◽  
Vol 250 ◽  
pp. 06007
Author(s):  
Elena Korneeva ◽  
Natalia Skornichenko ◽  
Tatiana Oruch
Keyword(s):  
Climate Change ◽  
Sustainable Development ◽  
Small Business ◽  
Social Life ◽  
Small And Medium Enterprises ◽  
Global Climate ◽  
Global Changes ◽  
The Sustainable Development ◽  
Development Goals ◽  
Medium Enterprises

Sustainable development is becoming a very important issue in the 21st century. Facing global changes such as the global warming, global climate change, as well as other pressing issue, all spheres of economy and social life need to take part in mitigating them and preventing disasters from happening. Our article studies the role of the small business in the above processes and the place of the small business in promoting sustainable development through its actions, public and social awareness and responsibility. We show how even small and medium enterprises can become a decisive power in tackling the climate change and promoting green thinking and sustainable awareness. This can be achieved through enhancing social responsibility of business companies which can greatly contribute to supporting the Sustainable Development Goals (SDG) and promoting sustainable economic growth.

scholarly journals Implementation of East Ogan Komering Ulu Regent Regulation Number 17 of 2015 Regarding Technical Guidelines for Implementing Micro and Small Business Permits

2018 ◽  
Vol 1 (2) ◽  
pp. 13-24
Author(s):  
Nety Andriani ◽  
Slamet Widodo ◽  
Andy Alfatih
Keyword(s):  
Small Business ◽  
Policy Implementation ◽  
Real Time ◽  
Small And Medium Enterprises ◽  
Successful Implementation ◽  
Delivery Time ◽  
Training And Supervision ◽  
License Application ◽  
Internet Connections ◽  
Medium Enterprises

ABSTRACT The purpose of this research is to find out how the implementation of East Ogan Komering Ulu  (OKU) Regency Regulation Number 17 of 2015 regarding Technical Guidelines for Micro and Small Business Permits in three sub-districts in East OKU Regency and also to find out the factors that support and hinder the implementation of policies. The policy implementation is analyzed using three variables; the level of compliance, well-functioning routines, and the absence of problems, and the desired performance and impact of the policies implemented. The results showed that East OKU Regency Regulation No. 17 of 2015 concerning Technical Guidelines for Micro and Small Business Permits in three districts in East OKU Regency has not been implemented optimally. This is indicated by some costs that entrepreneurs must pay when they want to get a license, micro and small licensing processes that have been done in real time, reports on the implementation of micro and small licenses that have not been done by the district, and supervision from the Office of Cooperatives and Small and Medium Enterprises is not fully done. In line with that, the researchers found the factors that supported the successful implementation of the policy were efforts to take a license application from employers and the achievement of delivery time. While the factors that hinder the successful implementation of this policy are the unavailability of the budget, lack of infrastructure and working equipment, uneven network and internet connections, and lack of coordination. Therefore, improvements need to be made by meeting the resources needed, and also to maximize training and supervision of the implementation of micro and small licenses by the Office of Cooperatives and Small and Medium Enterprises.

scholarly journals Impact of regional cultures on the business performance of women entrepreneurs with special reference to small and medium enterprises in Pakistan

2021 ◽  
Vol 5 (1) ◽  
pp. 179-190
Author(s):  
Rida Fatima Akhtar Shamsheri ◽  
Sana Mukarram ◽  
Shaheryar Naveed ◽  
Aleena Mukarram
Keyword(s):  
Special Reference ◽  
Women Entrepreneurs ◽  
Business Performance ◽  
Small And Medium Enterprises ◽  
Cultural Dimensions ◽  
Capital City ◽  
Economic Development And Growth ◽  
Regional Cultures ◽  
Medium Enterprises ◽  
Gilgit Baltistan

Women entrepreneurs’ role is considered crucial for the overall economic development and growth. Entrepreneurship is embedded in the cultural norms and values of the society, and it affects the way individual define their behavior, activities in terms of risk taking proactiveness, the aim of this study is to investigate the influence of the two cultural dimensions of Hofstede’s model i.e., Masculinity and Individualism on the business performance of women entrepreneurs with special reference to small and medium enterprises. The Masculinity side of this dimension represents a preference in society for achievement while individualism indicates greater importance on attaining personal goals.  The study intends to analyze the relationship of women entrepreneurship with cultural dimensions individualism and Masculinity in Pakistan’s two culturally diversified regions, Gilgit-Baltistan and Islamabad, home to large numbers of women entrepreneurs. To capture the diversity of these regions by using the technique of purposive sampling, a sample of 374 was collected, 51% participants from the capital city and 49 % belonged to GB. The findings indicate that regional cultures within the context of Masculinity and Individualism have significant but antagonistic influences on the business performance of women entrepreneurs.

scholarly journals Micro, Small, and Medium Enterprises (MSME’s) IN THE MIDDLE OF THE COVID-19 PANDEMIC

2021 ◽  
Author(s):  
lady
Keyword(s):  
Small Business ◽  
Economic Activity ◽  
Small And Medium Enterprises ◽  
The Law ◽  
Business Entities ◽  
Medium Enterprises ◽  
Micro Enterprises

MSMEs (Micro, Small, and Medium Enterprises) according to Law No. 20 of 2008 is a stand-alone productive economic activity. This business is usually carried out by individuals and not business entities that have subsidiaries or branch companies. It is further explained in the Law regarding the criteria for MSMEs, which are as follows:• Micro Enterprises: maximum assets of IDR 50 million• Small Business: assets of more than IDR 50 million – IDR 500 million.• Medium Enterprises: assets of more than IDR 500 million – IDR 10 billion.

Peningkatan Manajemen Usaha Mikro Kecil dan Menengah (UMKM) Kursi Bambu Desa Ciranjang

2021 ◽  
Vol 5 (1) ◽  
Author(s):  
Lulu Ulfa Sholihannisa ◽  
Hadiansyah Ma'sum
Keyword(s):  
Small And Medium Enterprises ◽  
Human Resources Management ◽  
Business Management ◽  
Research Management ◽  
Digital Marketing ◽  
Business Opportunity ◽  
The People ◽  
Personal Finances ◽  
Preparation Phase ◽  
Medium Enterprises

Peningkatan Manajemen Usaha Mikro Kecil dan Menengah (UMKM) Kursi Bambu merupakan Kegiatan Pengabdian Kepada Masyarakat (PKM) sekaligus menjadi tujuan dari kegiatan PKM ini. Berdasarkan survey dan anailisis, maka dapat diidentifikasi permasalahan sebagai berikut: 1) kurangnya pemahaman terhadap ilmu manajemen bisnis baik secara pengelolaan sumber daya manusia dan belum memiliki perencanaan strategic dalam mengembangkan bisnis; 2) terbatasnya pemasaran kursi bambu yang selama ini dilakukan secara konvensional; 3) minimnya kemampuan pelaku UMKM dalam menguasai pemanfaatan digital marketing untuk menyebarluaskan produk kursi bambu; 4) masyarakat memiliki keterbatasan dalam permodalan sehingga mengalami kesulitan untuk mengembangkan bisnis kursi bambu yang bervariasi, dan inovasi yang menarik sehingga mampu bersaing dan peningkatan pendapatan pengrajin; 5) terbatasnya alat membuat kerajinan bambu yang dimiliki  oleh kelompok  pengrajin   bambu tradisional; dan, 6) modal kelompok pengrajin bambu masih sangat kecil, pada umumnya perusahaan tersebut masih milik perorangan sehingga kekuatan modal sangat tergantung dari kondisi finansial keuangan pribadi.  Metode yang dilakukan melalui beberapa tahapan, yaitu: 1)tahap persiapan; 2) tahap pelaksanan; 3) monitoring; dan 4) evaluasi. Hasil dari PKM ini, UMKM mendapatkan pelatihan mengenai manajemen UMKM yang meliputi pelatihan peluang bisnis, SDM, dan manajemen pemasaran.Kata kunci: bambu, digital marketing, kursi, manajemenImprovement of Management of Micro, Small and Medium Enterprises (UMKM) of the Bamboo Chair in Ciranjang VillageABSTRACTIncreasing Business Management Micro small and medium enterprises (UMKM) of Kursi Bambu is an activity of devotion to the community “Pengabdian Kepada Masyarakat” PKM at once as an aim from this PKM activities. Based on Survey and analysis, it can be identified problems as follows: 1) lack of understanding to the business management either in human resources management and do not have strategic planning in developing business; 2) the limited marketing of Kursi Bambu is during this is  conventional; 3) the lack of UMKM doers skill in holding digital marketing utilization to overspread Kursi Bambu products; 4) the people have the limited in the capital so that find it difficult to develop the business are varied of Kursi Bambu; 5) the limited of bamboo craft maker is shared by a group of a traditional bamboo craftsman; 6) we got group capital of bamboo craftsman was very small, in general, the company is still owned by an individual capital so power depends on personal finances. The method in this devotion was done in several phases, 1) preparation phase; 2) actuating phase; 3) monitor phase; 5) evaluation. The results from this PKM that UMKM got the training about business management which covering business opportunity, human research management, and marketing management.Keywords: bamboo, digital marketing, chair, management

Keefektifan Peran Digital Marketing Melalui Media Sosial Dalam Proses Pemasaran Produk Galeri UMKM Ekawira, Kare Madiun

2021 ◽  
Vol 2 (1) ◽  
pp. 21-30
Author(s):  
Rizal Ula Ananta Fauzi ◽  
Dian Citaningtyas Ari Kadi ◽  
Galuh Kristyangga Setyo Ernanda ◽  
Permai Triwidya ◽  
Silvy Adhelia
Keyword(s):  
Social Media ◽  
Community Service ◽  
Small And Medium Enterprises ◽  
Sales Promotion ◽  
Digital Marketing ◽  
Service Activities ◽  
Medium Enterprises

Abstract This study aims to fulfill duties in community service activities in order to help the community in solving problems related to MSMEs (Micro, Small and Medium Enterprises). The place for community service activities is in the Ekawira UMKM Gallery which provides various regional souvenirs from Kare Village, Kare District, Madiun Regency, East Java. Ekawira UMKM Gallery is chaired by Mrs. Hesti Purwanti. One of the products produced at the Ekawira UMKM Gallery is typical curry pia. This product is neatly packaged and already has a brand, but the marketing is only sold in the area around the Kare area, not yet out of town or through existing social media. This is a problem faced by these MSMEs. Therefore, the purpose of holding this community service is to help the Ekawira UMKM Gallery in marketing its products, by providing several sales/promotion media solutions to make it easier in terms of marketing. The marketing solution provided is by doing digital marketing, how to promote it through social media such as Instagram, creating a page on Facebook and creating a product website for the Ekawira UMKM Gallery which aims to make this product known by many people and more consumers who buy it.Abstrak: Penelitian ini bertujuan untuk memenuhi tugas dalam kegiatan pengabdian kepada masyarakat agar bisa membantu masyarakat dalam memecahkan masalah-masalah yang berkaitan dengan UMKM (Usaha Mikro, Kecil dan Menengah). Tempat kegiatan pengabdian masyarakat ini berada di Galeri UMKM Ekawira yang menyediakan aneka oleh-oleh daerah khas Desa Kare, Kecamatan Kare, Kabupaten Madiun, Jawa Timur. Galeri UMKM Ekawira diketuai oleh ibu Hesti Purwanti. Salah satu produk yang di hasilkan di Galeri UMKM Ekawira adalah pia khas Kare. Produk ini sudah di kemas dengan rapi dan sudah memiliki merek, namun  pemasarannya hanya dijual di daerah sekitar daerah Kare saja, belum sampai keluar kota maupun melalui media sosial yang ada. Hal ini menjadi masalah yang dihadapi oleh UMKM tersebut. Karena itu, tujuan diadakan pengabdian masyarakat ini untuk membantu Galeri UMKM Ekawira dalam memasarkan produknya, dengan memberikan beberapa solusi media penjualan/promosi untuk mempermudah dalam hal pemasaran. Solusi pemasaran yang diberikan yaitu,dengan melakukan digital marketing caranya mempromosikan melalui media sosial seperti instagram, pembuatan laman pada facebook dan pembuatan laman web produk Galeri UMKM Ekawira yang bertujuan agar produk ini di ketahui oleh banyak orang  dan lebih banyak lagi konsumen yang membelinya.

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