scholarly journals Corporate social responsibility (CSR) – A Key Factor to an Organization’s Success

Author(s):  
Tang Kun-Hsiang

Corporate social responsibility (CSR) is not a refreshing concept for the management of an organization in recent years. This concept refers to a firm, which has more responsibilities to adapt the needs of objectives apart from its stakeholders and owners in commercial, legal, ethical, and environmental ways (Beal and Goyen, 2005), and the responsibilities are achieved by meeting or exceeding the commercial, ethical, legal and philanthropic expectation from these objectives. The concept of corporate social responsibility was firstly introduced by the publication of Bowen's Social Responsibility of Businessmen in 1953, while almost all known companies have integrated this spirit into their business model. Nowadays, the promotion of corporate social responsibility has even become not only the wider responsibilities in which an organization contributes to society but also an approach to promote an organization's corporate image (Chang, 2009). The purpose of this paper is to briefly discuss the concept of corporate social responsibility regarding economic, ethical, legal, and philanthropic aspects, and the objectives served by corporate social responsibility such as environments, the society, and the public. This paper then explains how the realization of CSR from one organization can bring effects to its stakeholders and how the organization can obtain benefits from the implementation. Finally, this paper includes two cases from well-known companies in Taiwan, namely TSMC (Taiwan semiconductor manufacturing company) and FPG (Formosa Plastics Group) about how these companies successfully realize corporate social responsibility, and the impacts that influence the stakeholders, and the benefits they obtain for their corporate images.

2018 ◽  
Vol 10 (1) ◽  
pp. 16-36
Author(s):  
Faezy Adenan ◽  
Siti Amirah Abd Rahghni ◽  
Hairunnizam Wahid ◽  
Sanep Ahmad

Abstract The awareness of paying zakat among Muslim entrepreneurs in Selangor is still low. In fact, the study found that the contribution of business zakat collection is still low compared to the payment of income zakat in Selangor. This phenomenon will actually reduce the space and potential distribution of zakat by Selangor Zakat Board (LZS) that can be more comprehensive and fair. The question is whether this issue can be resolved by the LZS by introducing a form of obedience paying business zakat awards in the form of a specific logo? Of course, the award of this logo is as recognition to the organizations that adhere consistently paying business zakat and has carried out corporate social responsibility (CSR). The logo is actually a form of good corporate image to an organization that is likely to be a form of product marketing medium to the public and will ultimately benefit the economy. Therefore, this study aims to measure the impact of the introduction of this logo to the entrepreneurs’ possibilities to pay business zakat. The study also tested several variables that affect the adherence of paying business zakat including the attitude of entrepreneurs, corporate image, as well as a factor of economic profitability. The study interviewed 210 Muslim entrepreneur respondents in Klang and Petaling, Selangor. A model of compliance payment of zakat was built by inserting variable paying zakat compliance logo. The study found that the awareness of paying business zakat is still low, but if the introduction of a compliance logo to pay business zakat was introduced by LZS, there is a possibility that the corporate zakat payment will increase. The study found that the proposals to create this logo have reacted positively and significantly correlated with the formation of the identity and CSR image of an organization or company. Some implications are also being discussed in this study. Keywords: Muslim entrepreneur, Recognition logo of paying business zakat, Corporate Social Responsibility (CSR). Abstrak Kesedaran membayar zakat perniagaan dalam kalangan usahawan Muslim di Selangor masih lagi rendah. Malah kajian ini mendapati sumbangan kutipan zakat perniagaan juga masih lagi rendah berbanding pembayaran zakat pendapatan di Selangor. Fenomena ini sebenarnya akan mengurangkan ruang dan potensi pengagihan zakat oleh Lembaga Zakat Selangor (LZS) yang lebih menyeluruh dan adil. Persoalannya adakah isu ini dapat diatasi oleh pihak LZS dengan memperkenalkan satu bentuk anugerah kepatuhan membayar zakat perniagaan dalam bentuk logo tertentu. Sudah pastilah penganugerahan logo ini sebagai satu pengiktirafan kepada organisasi yang patuh membayar zakat perniagaan secara konsisten dan telah menjalankan tanggungjawab sosial syarikat (CSR). Logo ini sebenarnya merupakan satu bentuk imej korporat yang baik kepada sesebuah organisasi yang berkemungkinan menjadi satu bentuk medium pemasaran produk kepada masyarakat dan akhirnya akan mendapat keuntungan ekonomi. Justeru kajian ini bertujuan untuk mengukur kesan cadangan pengenalan logo ini terhadap kemungkinan usahawan tersebut membayar zakat perniagaan. Kajian ini juga turut menguji beberapa pemboleh ubah yang lain yang mempengaruhi kepatuhan membayar zakat perniagaan termasuklah faktor sikap usahawan, imej korporat, serta faktor untung ekonomi. Kajian menemu bual seramai 210 responden usahawan Muslim di daerah Klang dan daerah Petaling, Selangor. Satu model kepatuhan pembayaran zakat perniagaan dibina dengan memasukkan pemboleh ubah logo kepatuhan membayar zakat. Hasil kajian mendapati kesedaran membayar zakat perniagaan masih lagi rendah namun sekiranya pengenalan logo kepatuhan membayar zakat ini diperkenalkan oleh LZS, kajian mendapati kemungkinan berlaku peningkatan dalam pembayaran zakat korporat. Kajian mendapati cadangan-cadangan mewujudkan logo ini mendapati reaksi yang positif dan mempunyai hubungan yang signifikan dengan pembentukan identiti serta imej CSR sesebuah organisasi atau syarikat. Beberapa implikasi kajian turut dibincangkan dalam kajian ini. Kata kunci: Usahawan Muslim, Logo Pengiktirafan Membayar Zakat Perniagaan, CSR


2019 ◽  
Vol 2 (2) ◽  
pp. 190-215
Author(s):  
Revita Tri Sulastri ◽  
Heni Indrayani

AbstrakPersaingan antar perusahaan yang ketat menuntut perusahaan untuk menjadi yang terdepandan mendapatkan penilaian positif dari masyarakat yang berujung dengan peningkatancitra perusahaan. Perusahaan berlomba-lomba berusaha menyenangkan masyarakat danstakeholder dengan melakukan hal- hal positif, inovatif dan menunjukkan prestasi-prestasiyang baik kepada publik. Salah satu caranya adalah melaksanakan kegiatan Corporate SocialResponsibility sekaligus sebagai ajang presentasi diri. Hal ini berkaitan erat dengan teoriManajemen Impresi dalam lingkup profesional organisasi dimana perusahaan berusahauntuk menyebarkan hal positif saja. Penelitian ini bertujuan untuk mengukur signifikansihubungan Corporate Social Responsibility yang dilakukan PT. PLN (Persero) Distribusi JawaTengah dan D.I.Y dengan Citra Perusahaan melalui pemberitaan di media massa onlineTribunjateng.com menggunakan tipe penelitian eksplanatif untuk menjelaskan hubungan dandeskriptif untuk menjelaskan kecenderungan isi. Dengan menggunakan metode kuantitatifdan pendekatan analisis isi, peneliti berusaha menguji sebuah hipotesis melalui sistem SPSSdengan Uji Hubungan yaitu Koefisien Kontingensi dan Uji Statistik Chi-Square terhadap 28berita terkait kegiatan CSR PT. PLN (Persero) Distribusi Jawa Tengah dan D.I.Y. Hasil penelitianmengungkapkan kecenderungan isi berita pada variabel CSR paling banyak membahas ProgramCSR dengan persentasi 46,4% sebanyak 13 berita. Sedangkan pada variabel Citra Perusahaan,kecenderungan isi berita pada indikator Reputation dengan 19 berita dan persentasi 67,8%.Kekuatan hubungan antara dua variabel sangat lemah diketahui berdasarkan hasil KoefisienKontingensi sebesar 0,238. Hasil penelitian juga menunjukkan tidak adanya hubungan antarakegiatan CSR dengan Citra Perusahaan dengan Probabilitas Asymp. Sig dan Approx Sig. sebesar0,642 > 0,05 sehingga H0 diterima.Kata Kunci : Corporate Social Responsibility, Citra, Media Online, Manajemen Impresi AbstractIntense company competition requires the company to be at the forefront and get positiveratings from the community that culminate with the improvement of the company’s image.Companies are competing to please the public and stakeholders by doing positive things,innovative and showing good achievements to the public. One way is to carry out CorporateSocial Responsibility activities as well as a self presentation event. This is closely related to thetheory of Impression Management within the professional scope of the organization in whichthe company strives to spread positive things. This study aims to measure the significance ofCorporate Social Responsibility News relationship conducted by PT. PLN (Persero) Central Javaand D.I.Y Distribution to Corporate Image through the news in online mass media Tribunjateng.com using explanative type of research. By using quantitative method and content analysis approach, the researcher tried to test a hypothesis through SPSS system with Contingency Coefficient technique and Chi- Square formula to 28 news related PLN CSR activities. The resultsrevealed the tendency of news content on CSR variables most discussed CSR Program with 46.4%percentage of 13 news. While on Corporate Image variable, the tendency of news content onReputation indicator with 19 news and percentage 67,8%. The strength of the relationshipbetween two variables is very week based on the results of the Contingency Coefficient value is0,238. The result of the research also shows that there is no correlation between CSR activitieswith Corporate Image with probability Asymp. Sig and Approx Sig.0,642 > 0,05 so that H0 isaccepted.Keywords: Corporate Social Responsibility, Image, Online Media, Impression Management


Author(s):  
Cindy Lee ◽  
Hyejin Bang ◽  
David J. Shonk

As professional sport teams’ involvement with corporate social responsibility (CSR) activities are prevalent and expected by the public, there has been more attention on the factors that can influence consumers’ reactions to CSR activities. This study investigated the influence of two factors—corporate image and organization choice of communication vehicle—on individuals’ responses, perceived motive, and change of attitude to a professional team sports organization’s CSR activities. A total of 225 usable surveys were collected from a university located in the southern region of the United States for data analyses. The study showed that corporate image had a main effect on perceived motives, Munfavorable = 5.07, Mfavorable = 5.60, F(1, 216) = 6.38, p < .05, , and attitudes, Munfavorable = 4.64, Mfavorable = 5.49; F(1, 216) = 18.34, p < .05, , toward the team due to CSR activities, while there was no main effect for the professional team sports organization’s chosen communication vehicle, F(2, 217) = 1.09, p > .05, for their CSR activities. The importance of building good corporate image and communicating CSR activities to the fan base are also discussed.


2021 ◽  
Vol 25 (1) ◽  
pp. 26-35
Author(s):  
G.K. Deshmukh ◽  
Sanskrity Joseph ◽  
Asha Sahu

Corporate social Responsibility has become a buzz word in recent times. Its worldwide acceptance due to the social consciousness of enterprises coupled with legal orientation in developing countries like India has made it one of the most researched issue for researchers across continents. This paper is an attempt to review the development in the core concepts and theories which have been put forwarded by different researchers during the time period of 2010-2018. The paper undergoes a time series analysis for the selected period evaluating the evolution and impact assessment of CSR on core managerial concepts like marketing, finance and Human Resource management. The researchers after time series analysis have concluded that CSR is age long practice which has changed its orientation with the changes in objectives of business. It can be easily classified in three conceptual eras on the basis of its objectives. In the initial era it was a self-driven practice mainly influenced by the values of promoters of business. In the later stages it can be related with a business strategy of gaining goodwill. In the present era corporates have understood the value of societal obligation and it has again become a self-driven exercise. Further the impact of CSR has coupled with almost all functions of management which can be easily understood from the host of studies conducted during the selected period. The selected studies indicate that CSR has been instrumental in increasing net worth, customer satisfaction and employee retention.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Petek Tosun

Purpose Coffee is among the primary products that attract the public attention to the social and environmental responsibilities of companies. Coffee shops have a big carbon footprint because of their daily operations. With the rising consciousness about sustainability in developing countries, online disclosure of corporate social responsibility (CSR) is becoming increasingly important for not only multinational but also local coffee chains. The purpose of this study is to analyze the extent to which coffee chains include CSR on their websites. Design/methodology/approach Turkey, which is a large emerging economy with an expanding coffee chain market, is selected as the research context. The CSR disclosure on the websites of coffee chains is examined by content analysis according to CSR dimensions. A sample of 27 coffee chains with more than ten stores is included in the analysis. Findings Foreign coffee chains disclose more information on the environment and fair trade than local coffee chains. On the other hand, CSR content in websites of foreign and local coffee chains does not differ significantly in human resources and community dimensions. Foreign coffee chains have comparatively longer brand history, more rooted brands and larger networks than local coffee chains. Originality/value To the best of the author’s knowledge, this study is the first that used a content analysis about CSR on the websites of coffee chains in Turkey. Findings contribute to the understanding of CSR disclosure in the coffee chain industry and can be beneficial for researchers and managers in other emerging markets.


Author(s):  
Elena Candelo ◽  
Cecilia Casalegno ◽  
Chiara Civera

The chapter demonstrates the extent to which companies operating in the Retailing Grocery industry use Corporate Social Responsibility (CSR) as driver to enhance their brand and pursue commercial value, or to purely redefine their business priorities in accordance to evolving consumers' needs and expectations by making CSR a new concrete business model and evolving towards the concept of Corporate Shared Value (CSV). The study is addressed to analyse the matter of facts in two different European geographical areas: Italy and United Kingdom, chosen because of the peculiar approaches in companies' attitude towards CSR and CSV, ultimately. Many differences and some relevant similarities in the implementation of CSV as new strategic model between the countries have emerged, with UK showing the most formalized and standardized integration between social and economic value within its Grocer Retailer companies' business activities.


2019 ◽  
Vol 4 (2) ◽  
pp. 57
Author(s):  
Dewi Eka Ningtyas

The Business world is growing rapidly today with many companies competing to generate a huge profit yet leaving their social responsibility behind. Accordingly, a few companies engage in CSR (Corporate Social Responsibility) in order to increase the company’s image to society’s impression. This research aims to figure out whether there is a significant correlation of CSR (Corporate Social Responsibility) programme in the form of “Sido Muncul Mudik Lebaran Gratis” to the image of PT Industri Jamu dan Farmasi Sido Muncul Tbk. The first theories employed were CSR (Corporate Social Responsibility) theory and Corporate Image Theory. The research method used was Pearson’s Correlation research method by using the quantitative analysis, in which questionnaires were spread to 100 herbalist traders in Pondok Gede area, East Jakarta. The scale in use was Semantic Differential with 10% error rate.The research result shows that there is no correlation of CSR (Corporate Social Responsibility) programme in the form of “Sido Muncul Mudik Lebaran Gratis” to the image of PT Industri Jamu dan Farmasi Sido Muncul Tbk. Keywords: CSR, Corporate Social Responsibility, Corporate Image


Sign in / Sign up

Export Citation Format

Share Document