ICT and Corporate Image

2019 ◽  
Vol 15 (2) ◽  
pp. 22-43
Author(s):  
Susan J. Winter ◽  
Elizabeth Sharer ◽  
Hari K. Rajagopalan ◽  
Connie Marie Gaglio
Keyword(s):  
Firm Survival ◽  
Corporate Image ◽  
Stakeholder Group ◽  
Symbolic Meaning ◽  
Future Research ◽  
Social Meaning ◽  
Purchase Decisions ◽  
Customer Support ◽  
External Stakeholder ◽  
Corporate Images

As new ICT products appear on the market, many managers choose to adopt them without clear evidence of the productivity benefits often claimed by vendors. Some may trust or hope that the promised benefits do eventually materialize, but others may adopt them because of ICT's symbolic meaning. This article investigates the links between ICT, corporate image, and purchase decisions or other forms of support among prospective customers, a previously neglected external stakeholder group. This article presents an experiment testing the links between IT, corporate image, and support behavior among customers. The results show that there is a strong link between conspicuous use of IT artifacts and corporate image leading to support behavior among customers. Social meaning of IT indirectly affects customer support and firm survival. This explains why savvy managers adopt new IT products that are consistent with their desired corporate images without clear evidence of the productivity benefits. Implications for theory, practice and future research are discussed.

Event innovation induced corporate branding

2017 ◽  
Vol 29 (3) ◽  
pp. 862-882 ◽  
Author(s):  
Fiona X. Yang ◽  
Sherry Xiuchang Tan
Keyword(s):  
Corporate Branding ◽  
Structural Equation ◽  
Corporate Image ◽  
The Body ◽  
Equation Modeling ◽  
Future Research ◽  
Event Management ◽  
Content Type ◽  
Body Of Knowledge ◽  
Corporate Loyalty

Purpose This paper aims to empirically investigate how event innovation may induce desirable corporate branding. Design/methodology/approach A survey yielded 280 complete responses from tourists who had attended an event in Macau. Structural equation modeling was used to test the innovation-corporate loyalty framework through perceived event value and corporate image, with a multi-group comparison to examine differences between first-time and repeat customers. Findings The results indicate that innovation is not only the key to value enhancement of the event but also an efficacious instrument of branding the parent company and building corporate loyalty; only product-related innovation has a significant impact on event value; both functional and emotional values induce a more favorable corporate image; and event-induced corporate branding is more effective in securing repeat business than attracting new clientele. Practical implications The findings help hospitality operators and event planners to leverage innovative events for corporate branding and cater to different customer segments by providing distinct marketing strategies. Originality/value The study contributes to the body of knowledge regarding event management and corporate branding and sheds light on future research to explore the initiative and benefit of pushing forward event innovation.

scholarly journals Antecedents of the importance of price in purchase decisions

2011 ◽  
Vol 51 (4) ◽  
pp. 370-381 ◽  
Author(s):  
Isabel Maria Rosa Diaz ◽  
Francisco Javier Rondán Cataluña
Keyword(s):  
Random Sample ◽  
Significant Relationship ◽  
Brand Loyalty ◽  
Ordinal Regression ◽  
Demographic Characteristics ◽  
Future Research ◽  
Purchase Decisions ◽  
Purchase Frequency ◽  
Shopping Enjoyment

This paper analyses the commercial and socio-demographic antecedents of the importance of price in buyers' decisions. The study uses ordinal regression in order to analyze the data obtained from a random sample of consumers of frequently purchased products; these consumers were surveyed in different stores. The results demonstrate that shopping enjoyment and brand loyalty have an influence over the importance of price. However, responsibility for shopping (purchase frequency) does not show a significant relationship. Furthermore, some interesting socio-demographic characteristics were found in the context of the study that can be analyzed in future research.

Understanding firm survival in a global crisis

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Uday Salunkhe ◽  
Bharath Rajan ◽  
V. Kumar
Keyword(s):  
Marketing Research ◽  
Firm Survival ◽  
Consumer Response ◽  
Future Research ◽  
Term Survival ◽  
Global Crisis ◽  
Content Type ◽  
Customer Churn ◽  
The Government ◽  
The Impact

PurposeGlobal crises create an environment that is characterized by a fight for survival by countries, companies and citizens. While firms have adopted business initiatives to ensure survival in a global crisis, many measures are geared toward preventing customer churn, declining revenues and eroding market share. Such short-term focus raises an important question regarding long-term survival – how can firms survive a global crisis? The purpose of this study is to investigate how firms can survive a global crisis.Design/methodology/approachThis study considers pandemics as the study context and uses a triangulation methodology (past research, managerial insights and popular press articles) to advance the organizing framework. Using the process study approach, the proposed framework recognizes the onset characteristics of a global crisis with a focus on pandemics and the government actions that reflect the pandemic onset. The framework also identifies a logical order of three marketplace reactions to the pandemic – management response, consumer response and critical business transformations that ultimately lead to firm survival – and advances related research propositions of such reactions.FindingsBy deploying critical business transformations, firms can ensure firm survival in a pandemic by fostering engagement with customers, employees and resources. Additionally, the moderators that influence the relationships between (1) management response and critical business transformations, (2) consumer response and critical business transformations, and (3) critical business transformations and firm survival are identified. Finally, this study presents an agenda for future research.Research limitations/implicationsTo the authors' best knowledge, this is the first study to adopt an interdisciplinary approach to study firm survival in a global crisis such as a pandemic. This study answers the call for more research to the growing field of pandemic research in the areas of marketing research and marketing strategy.Practical implicationsThe learnings from this study can help firms on what to anticipate and how to respond in a crisis such as a pandemic.Social implicationsSocietal welfare is accounted for as firms plan to deal with a crisis.Originality/valueThis is the first study to propose a strategic framework to deal with a crisis that is largely unanticipated where the duration and the impact is not predictable.

Connoted Quantity of Food-Label Modifier Terms

1992 ◽  
Vol 36 (5) ◽  
pp. 528-532 ◽  
Author(s):  
Michael J. Kalsher ◽  
Michael S. Wogalter ◽  
Carolyn M. Gilbert
Keyword(s):  
Large Scale ◽  
Food Product ◽  
Descriptive Study ◽  
Future Research ◽  
Purchase Decisions ◽  
Food Label ◽  
The Public ◽  
Nutrition Training ◽  
Implied Meaning ◽  
Optimal Set

This descriptive study examined a set of modifier terms (e.g., reduced, enriched) that might be used to indicate amounts of substances in food products. In the context of a mock shopping task, participants were asked to complete a survey that assessed the implied meaning of each of 55 terms, 28 connoting varying degrees of decrease and 27 connoting increase. For each set of modifier terms, participants estimated the amount that each term implied and the likelihood that they would purchase a food product with the term paired with substances that they were advised to consume or avoid. The results showed that the terms used in this study connoted a broad range of quantities. Several alternative terms not currently used or under consideration by the U.S. Food and Drug Administration may be effective in helping consumers make finer distinctions among products and, presumably, wiser purchase decisions. The results also suggest that caution be exercised when selecting modifier terms since some terms are less consistent in their connoted meaning than others. Thus, instead of arbitrarily selecting modifier terms and then initiating expensive, large-scale nutrition training programs to train the public, it is recommended that a limited number of modifier terms based on their extant meaning to a broad segment of the population should be used. Future research on developing an optimal set of modifier terms is discussed.

Does Corporate Image Really Matter in Service Recovery Context?

2017 ◽  
Vol 8 (1) ◽  
pp. 1-14
Author(s):  
Rania Mostafa
Keyword(s):  
Service Sector ◽  
Service Recovery ◽  
Corporate Image ◽  
Hierarchical Regression ◽  
Future Research ◽  
Mobile Service ◽  
Recovery Strategies ◽  
Recovery Satisfaction ◽  
Moderating Role

The purpose of this study is to examine the moderating role of corporate image to the relationship between service recovery strategies and post-recovery satisfaction. Data were collected, using a questionnaire from 182 complaining customers in the mobile service sector. Hierarchical regression analyses demonstrated the moderating role of corporate image between service recovery strategies and post recovery satisfaction. Findings based on disconfirmation paradigm theory revealed that corporate image moderates the effect of apology, problem solving, and speed response on service recovery satisfaction. However, corporate image was not found to have a moderating effect on the courtesy - recovery satisfaction link. Academic and managerial implications, as well as, future research directions are provided.

scholarly journals Nation branding: the strategic imperative for sustainable market competitiveness

2019 ◽  
Vol 1 (2) ◽  
pp. 146-158 ◽  
Author(s):  
Salah Hassan ◽  
Abeer A. Mahrous
Keyword(s):  
Economic Incentive ◽  
Nation Branding ◽  
Future Research ◽  
Public And Private ◽  
Content Type ◽  
External Stakeholder ◽  
Future Research Agenda ◽  
Market Competitiveness ◽  
Nation Brand ◽  
Nation Brands

Purpose Nation branding strategies are gaining priority as an area of research because of increasing market complexities and the rising importance of national competitiveness ranking. The sustainable development of a nation brand, when properly managed, will provide the economic incentive to attract investors, tourists and generate income for local communities. Therefore, this paper aims to focus on delineating the strategic imperatives for sustainable market competitiveness of nation brands. Design/methodology/approach The research adopts an eclectic approach in examining a wider range of factors such as sustainability and market competitiveness to develop a synergistic nation brand. Findings For nation brands to remain competitive, it is essential to understand the key determinants of market competitiveness. These determinants include sustainable tourism factors such as culture, heritage, environmental and integration of internal and external stakeholder groups from the public and private sectors. Originality/value This paper provides a framework for the analysis of sustainable market competitiveness factors of the nation brand. It also provides implications for nation branding and future research agenda.

Orientation, attitude, and competency as predictors of manager’s role of CSR-implementing companies in Malaysia

2014 ◽  
Vol 38 (5) ◽  
pp. 415-435 ◽  
Author(s):  
Maimunah Ismail ◽  
Muhammad Ibnu Kassim ◽  
Mohd Rozi Mohd Amit ◽  
Roziah Mohd Rasdi
Keyword(s):  
Human Resource Development ◽  
Explanatory Power ◽  
Sampling Technique ◽  
Corporate Image ◽  
Future Research ◽  
Cross Sectional ◽  
Content Type ◽  
Personal Qualities ◽  
Corporate Social

Purpose – This exploratory study aims to investigate how the role of the CSR manager is influenced by his orientation to corporate social responsibility (CSR) responsibilities, his attitude and competency. Design/methodology/approach – The study involved 112 managers of CSR-implementing companies in the Klang Valley, a highly industrialized region in Malaysia. They were chosen based on a systematic random sampling technique. Findings – The study found that the level of role, orientation and competency of CSR managers was high, whereas that for attitude was moderate. Further, regression analysis results showed that the managers’ orientation to economic and ethical responsibilities as well as competency significantly influenced their role in CSR with an explanatory power of 20.1 per cent. Research limitations/implications – The study was cross-sectional in nature. Nevertheless, it involved a sample of company managers from a selected location in the country. The predictor variables were limited to orientation to economic, legal, ethical and philanthropic responsibilities; attitude; and competency. Practical implications – The study highlights the importance of personal qualities of the manager and also the manager’s role in promoting community development CSR. These findings should be capitalized on by managers and other practitioners in CSR. Originality/value – The study findings contribute to research on CSR that is viewed from the perspective of corporate image being projected by the role of CSR managers, as influenced by their CSR orientation, attitude and competency. Recommendations for CSR and human resource development practice and future research on the predictors of the role of CSR managers are proposed.

Do corporate social responsibility practices yield different business benefits in eastern and western contexts?

2014 ◽  
Vol 8 (4) ◽  
pp. 556-576 ◽  
Author(s):  
Yu-Chen Wei ◽  
Carolyn P. Egri ◽  
Carol Yeh-Yun Lin
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Research Design ◽  
Longitudinal Research ◽  
Employee Commitment ◽  
Positive Influence ◽  
Corporate Image ◽  
Future Research ◽  
Content Type ◽  
Corporate Social

Purpose – The purpose of this paper is to investigate the extent to which societal culture has a moderating effect on the business benefits of corporate social responsibility (CSR). Design/methodology/approach – A cross-national research design was conducted using survey data collected from 164 firms in Taiwan and 196 firms in Canada. Findings – We found societal differences in the positive influence of CSR on corporate image and employee commitment. Specifically, we found that the relationships between CSR (customer-oriented and employee-oriented) and corporate image were stronger for Taiwanese firms than for Canadian firms. In addition, employee CSR was found to be more strongly associated with higher employee commitment in Taiwan than in Canada. While customer CSR was associated with enhanced customer loyalty, this relationship was similar for firms in both countries. Research limitations/implications – Multi-informants for data collection and longitudinal research design in future research would be required for further understanding of the relationships among the variables in this study. Practical implications – This paper suggests that the business benefits of customer and employee CSR practices may yield relatively greater competitive advantages in East Asian countries where CSR is not as established or taken for granted as in Western countries. Originality/value – This study draws on the strategic perspective to investigate the value of CSR practices yielding different business benefits in contrasting cultural contexts.

The Psychology of CSR

2019 ◽  
pp. 17-47
Author(s):  
David A. Jones
Keyword(s):  
Boundary Conditions ◽  
Evidence Based Practice ◽  
Stakeholder Group ◽  
Future Research ◽  
Evidence Based ◽  
Psychological Processes ◽  
Job Seekers ◽  
Scholarly Research ◽  
Psychological Mechanisms ◽  
Stakeholder Groups

This chapter is about the psychological processes through which individuals evaluate and respond to an organization’s CSR practices. To advance scholarly research and evidence-based practice, directions are outlined for future inquiry informed by an integrated review of findings across three independent streams of “micro-CSR” research conducted among employees, job seekers, and consumers. In a section on CSR evaluations, it is described how individuals cognitively process information to form CSR perceptions and CSR appraisals, and the types of CSR initiatives and evaluative-constructs studied among each stakeholder group are summarized. In the next section, research is reviewed on responses to CSR, and recent findings about psychological mechanisms and boundary conditions are organized within three categories of care-based, self-protective, and relational-status (C-S-R) considerations. In a last section, research is described on stakeholders’ CSR awareness, the non-trivial implications that follow from evidence of low CSR awareness among all three stakeholder groups, and suggestions for future research.

scholarly journals Colour temperature in advertising and its impact on consumer purchase intentions

2017 ◽  
Vol 8 (4) ◽  
pp. 657-669 ◽  
Author(s):  
Lina Pilelienė ◽  
Viktorija Grigaliūnaitė
Keyword(s):  
Value Added ◽  
Purchase Intentions ◽  
Consumer Perception ◽  
Advertising Effectiveness ◽  
Future Research ◽  
Retail Sector ◽  
Purchase Decisions ◽  
Colour Temperature ◽  
Analysis And Synthesis ◽  
The Impact

Research background: The conditions of globalization lead to a situation where consumers are overloaded with commercial information. Moreover, abundance of various promotional techniques makes consumers indifferent to many companies’ efforts. On the other hand, organizations are allocating tremendous parts of their budgets to create advertisements which sometimes remain unnoticed or do not stimulate consumer purchase intentions. Therefore, a wide body of scientific re-search on advertising effectiveness has emerged in recent years. Many aspects of advertising have been analysed, e.g. the effectiveness of advertising spokesperson, appeal, layout, etc. However, the research on advertising colour temperature and its impact on advertising effectiveness is still scarce. Purpose of the article: Considering the intensifying competition in the retail sector, creating attractive and stimulating advertisements becomes an important task for many organizations. The aim of this research is to determine the impact of the colour temperature used in advertisements on consumer purchase intentions. Methods: In order to determine the impact of advertising colour temperature on consumer purchase intentions, a questionnaire survey was provided. The questionnaire was elaborated based on the analysis and synthesis of scientific literature. Findings & Value added: The theoretical analysis substantiated the different influence of colours and colour temperature on consumer perception. Therefore, the assumption was made: all other parameters being constant, the colour temperature of an advertisement might have a different impact on consumer perception. The results of empiric research revealed the differences of the impact of colour temperature on consumer purchase decisions in terms of an attitude toward advertising and the brand, reported brand-related behaviour. The colour temperature related to insights for the enhancement of advertising effectiveness and guidelines for future research are provided.

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