scholarly journals Strategi Pemasaran Produk Geotextile di Perusahaan X

2021 ◽  
Vol 5 (3) ◽  
pp. 273
Author(s):  
Alvin Andrew Alim ◽  
Anas Lutfi
Keyword(s):  
Market Share ◽  
Textile Industry ◽  
Swot Analysis ◽  
Raw Materials ◽  
Marketing Mix ◽  
Toll Roads ◽  
Loyalty Program ◽  
Competitive Forces ◽  
A Company ◽  
Potential Customers

Company X is a company engaged in the textile industry and produces a product called pp woven bag. Although it was only established in 2016. This research was conducted to provide input to Company X to be able to strengthen its market share and also look for opportunities regarding geotextile products and segments. The research method used in the writing of this thesis is SWOT analysis and five competitive forces to identify strengths, weaknesses, as well as opportunities, threats and competition in the industry. Then Develop strategies and tactics for company X using segmenting, targeting, positioning (STP) and marketing mix. The results of this study are the highest segments in the construction of highways and toll roads because they have the highest needs, and need to make Geotextile products of type 300 and 350 GSM to be able to strengthen its market share and create new products such as jumbo bags that require machines and similar raw materials for the production process so that they do not have dependency in infrastructure. Then need to create a marketing place in big cities to be able to strengthen relationships with consumers and provide information to potential customers about the product, product quality, and price. Another thing that can be done is to create a strategy in the form of a loyalty program to make it easier for consumers to make purchases because of the high cost and product needs that make some companies have difficulty buying Geotextile products. Perusahaan X merupakan perusahaan yang bergerak di bidang industri tekstil dan menghasilkan produk yang bernama pp woven bag. Meskipun baru berdiri pada Tahun 2016. Penelitian ini dilakukan untuk memberikan masukan kepada Perusahaan X untuk dapat memperkuat market sharenya dan juga mencari peluang mengenai produk geotextile dan segmen. Adapun metode penelitian yang dipergunakan dalam penulisan karya akhir ini adalah SWOT analisis dan five competitive forces untuk mengidentifikasi kekuatan, kelemahan, serta peluang, ancaman dan persaingan di industri tersebut. Kemudian Menyusun strategi dan taktik untuk perusahaan X menggunakan segmenting, targeting, positioning (STP) dan marketing mix. Hasil dari penelitian ini adalah segmen yang paling tinggi berada pada pembangunan jalan raya dan jalan tol dikarenakan memiliki kebutuhan yang paling tinggi, serta perlu membuat produk Geotextile jenis 300 dan 350 GSM untuk dapat memperkuat market sharenya dan menciptakan produk baru seperti jumbo bag yang memerlukan mesin dan bahan baku yang serupa untuk proses produksinya sehingga tidak memiliki ketergantungan dibidang infrastruktur. Kemudian perlu membuat tempat pemasaran di kota – kota besar untuk dapat memperkuat hubungan dengan konsumen dan memberikan informasi kepada calon konsumen tentang produk, kualitas produk, dan harga. Hal lain yang dapat dilakukan adalah menciptakan strategi berupa program loyalty untuk dapat mempermudah konsumen dalam melakukan pembelian dikarenakan biaya dan kebutuhan produk yang tinggi menjadikan beberapa Perusahaan kesulitan dalam membeli produk Geotextile.

scholarly journals Strategi Pemasaran Produk Fulprotek PT Asuransi Takaful Keluarga dan Bank Muamalat Indonesia

2021 ◽  
Vol 2 (1) ◽  
pp. 13-25
Author(s):  
Putri Ayuni ◽  
Nuri Aslami
Keyword(s):  
Market Share ◽  
Marketing Mix ◽  
Long Time ◽  
A Company

Marketing is one of the economic sciences that has been developing for a long time, and until now marketing greatly affects the success of a company to be able to survive in market share. Therefore the company must carry out a marketing mix which also has an influence to determine the success or failure of marketing its products. If the marketing mix implemented by the company is able to market its products well, this will affect the company's goals. Keywords: Marketing. Economy, Fullprotect

scholarly journals THE ANALYSIS OF PORTER'S FIVE FORCES IN LUCKY TEXTILE GROUP IN FACING THE COMPETITION OF TEXTILE INDUSTRY

2020 ◽  
Vol 1 (3) ◽  
pp. 397-412
Author(s):  
Afthon Kumbara
Keyword(s):  
Production Process ◽  
Textile Industry ◽  
Swot Analysis ◽  
Raw Materials ◽  
Market Competition ◽  
Raw Material ◽  
Woven Fabric ◽  
Customer Demand ◽  
The World ◽  
Textile Industries

Lucky Textile Group is one of the textile industries in Indonesia. Lucky Textile Group has 2 subsidiaries, each of which has different processes and production results while maintaining mutual sustainability, namely PT. Benang Citra Indonesia and PT. Eternal Lucky Print. PT. Yarn Citra Indonesia is an industry that produces yarn with the main raw materials, namely cotton, rayon, capital, tencel and cotton blends, while PT. Lucky Print Abadi is an industry that produces woven and finishing fabrics (Printing, Dyeing and White). The raw material for making woven fabric is yarn obtained from PT. Yarn Citra Indonesia or can also be from an outside factory according to the appropriate type of raw material. Then processed into finishing fabrics (Printing, Dyeing and White) according to customer requests including special finishing such as waterproof, anti-fire, anti-bacterial etc. Market competition in Indonesia Even the world is getting stronger with the entry of new competition so this creates challenges that must be resolved. Improving efficiency, innovation and quality in the production process is a way to attract the attention of customers and do not forget to maintain customer confidence by implementing customer responses that encourage and meet customer demand Through the analysis of 5 porter strengths and SWOT analysis, it is expected that Lucky Textile Group can prepare and build strength in the current and future competition in the textile industry

scholarly journals MARKETING ASPECTS OF YOGHURT ENHANCED WITH TAPIOCA

2020 ◽  
Vol 12 (2) ◽  
pp. 12-20
Author(s):  
Valentina Mădălina Moga ◽  
◽  
Mihaela Adriana Tița ◽  
◽  
◽  
...  
Keyword(s):  
Food Industry ◽  
Swot Analysis ◽  
Milk Powder ◽  
New Product ◽  
Marketing Mix ◽  
Gelling Agents ◽  
Market Growth ◽  
Strategic Position ◽  
Potential Customers

This research presents aspects regarding the introduction on the Romanian market of tapioca yoghurt. This product has a better texture than classic yoghurt or than yoghurt with added milk powder (the main additive used to improve the texture of the yoghurt in Romania). Tapioca is a neutral-tasting vegetable powder and it is used in many sectors of the food industry, especially as a substitute for various gelling agents, but also due to the fact that it does not contain gluten and any other known allergen. We have identified the main competitors on the yogurt market but also the potential customers. To understand the trends on the Romanian yoghurt market and consumers interest in trying the product; consumers attitude towards a new product, we used a survey. The data provided by the survey were processed to establish the SWOT Analysis of the product which is used to determine the strategic position of the product and The Elements of the Marketing Mix that are important for market growth.

Haldiram’s in India

2020 ◽  
Vol 3 (2) ◽  
pp. 240-256
Author(s):  
Jashim Uddin Ahmed ◽  
Asma Ahmed ◽  
Niza Talukder ◽  
Ishrat Sultana ◽  
Farzana Haque Anika
Keyword(s):  
Market Share ◽  
Consumer Demand ◽  
Marketing Mix ◽  
Taste Buds ◽  
Growth Strategy ◽  
Price Promotion ◽  
The Past ◽  
Physical Presence ◽  
Demand Patterns ◽  
A Company

The Indian snack market is a promising and booming sector with a surge in consumer consumption of an array of snacks. The market has been growing since several years, but the past 2 years have been marked by notable growth. A leading player in the snacks industry, Haldiram’s, an already prevalent name in India, has been catering for the needs of the evolving consumer demand patterns since 1937. This case starts with a description of India’s snacks market and Haldiram’s standing as a company with dominant market share. In addition to discussing the competitive landscape and challenges, the case evaluates Haldiram’s offerings using the 7Ps (product, place, price, promotion, people, physical presence and processes) of marketing mix and growth strategy options using Ansoff Matrix. As Indians are getting introduced to new global delicacies and flavors, their taste buds are changing, and a certain group of consumers are shifting towards healthy snacking options. The case sheds light on this whole new dimension and how Haldiram’s can keep pace with evolving trends in the snacking industry.

scholarly journals MANAGEMENT STRATEGY SWOT ANALYSIS OF LUCKY TEXTILE GROUP IN FACING TEXTILE INDUSTRY COMPETITION

2020 ◽  
Vol 1 (3) ◽  
pp. 430-454
Author(s):  
Afthon Kumbara
Keyword(s):  
Foreign Exchange ◽  
Textile Industry ◽  
Swot Analysis ◽  
Raw Materials ◽  
Market Competition ◽  
Raw Material ◽  
Woven Fabric ◽  
Manufacturing Companies ◽  
National Interests ◽  
Industry Competition

Lucky Textile Group is one of the textile manufacturing companies in Indonesia. Lucky Textile Group has 2 companies, each of which has different production results but is mutually sustainable. PT. Benang Citra Indonesia and PT. Lucky Print Abadi is part of the Lucky Textile Group. PT. Yarn Citra Indonesia currently produces yarn with the main raw material, namely cotton, while PT. Lucky Print Abadi produces woven and finishing fabrics (Printing, Dying and White). The raw material for making woven fabric is yarn obtained from PT. Yarn Citra Indonesia or can also be from an outside factory according to the type of raw materials needed. Then it is processed into finishing cloth (Printing, Dyeing and White) according to the customer's request. It is known that market competition in Indonesia is increasingly flooded with imported textile products so that competition in the textile industry in Indonesia is getting tougher, where competitors from Vietnam and Bangladesh also make many Indonesian textile producers fall. The textile and textile product industry (TPT) of Indonesia is one of the strategic national manufacturing industries in the Indonesian economy, because of its contribution to 2 (two) national interests. First in the social field, through employment and opening up employment opportunities. Second in the economic sector, namely the average foreign exchange generated by the textile sector in the last 5 years reached US $ 7.92 billion with a growth rate of 8.5% and contributed the largest foreign exchange of all Indonesian export commodities. Therefore through the SWOT analysis, it is expected to be able to understand the strength of the Lucky Textile Group in facing global competition.

Strategi Pemasaran Untuk Meningkatkan Jumlah Kunjungan Pada Obyek Wisata Kebun Raya Dan Kebun Binatang (KRKB) Gembira Loka Di Kota Yogyakarta

2017 ◽  
Vol 22 (1) ◽  
pp. 1-10
Author(s):  
Nur Wening ◽  
Muhammad Al Hasny ◽  
Ridha Fitryana
Keyword(s):  
Qualitative Research ◽  
Data Collection ◽  
Marketing Strategy ◽  
Swot Analysis ◽  
Internal Variable ◽  
External Variable ◽  
Collection Method ◽  
Data Collection Method ◽  
A Company

This research aims to formulate marketing strategy to increase visitors of Gembira Loka Garden and Zoo (KRKB Gembira Loka) in Yogyakarta. This research is qualitative research and uses interview, observation, and documentation as data collection method. The data is analyzed by using SWOT analysis with internal and external variable identification. The internal variable shows that location is the main strength of Gembira Loka KRKB with 0.17 by value and 5 by rating. From external variable, the result of EFAS table shows that Gembira Loka KRKB has good enough chance while the thread has less result than the chance. Gembira Loka KRKB is in quadrant 1, which is the position in which a company is considered to be in a beneficial situation due to its chance and strength. In such case, the company can utilize the chance by maximizing the strength. The following strategy to go through in this condition is supporting aggressive planning.

Pengembangan Butik Muslim yang Terkait dengan Pelayanan Prima dan Kualitas Produk pada Butik Firta Collection

Liquidity ◽  
2018 ◽  
Vol 7 (2) ◽  
pp. 97-107
Author(s):  
Esust Setiawati
Keyword(s):  
Strategic Management ◽  
Product Quality ◽  
Qualitative Method ◽  
Swot Analysis ◽  
External Environment ◽  
Marketing Mix ◽  
External Factors ◽  
Customer Trust

This study aims to analyze how strategic management in the Firta Collection Boutique to develop its business, especially in providing services to customers. The method used in this research is a qualitative method that includes Marketing Mix (4P Analysis) and SWOT Analysis, to find out what external factors are opportunities or threats to the Firta Collection Boutique. The results of the study show that the strategies adopted by the Firta Collection Boutique are still inappropriate and need to use other strategies. Changes in the external environment have continued to increase so that it is an opportunity and anticipates threats by utilizing strengths and minimizing weaknesses by innovating and improving approaches and gaining customer trust in product quality, in order to compete in the fashion sector.

Evaluating the Financial Performance Through ‘Consumer Centric Decision’ Approach in Pharmaceutical Companies of Bangladesh: a Business Planning Perspective

2017 ◽  
Vol 9 (1) ◽  
pp. 168
Author(s):  
Md Mostafizur Rahman ◽  
Mahmud Uz Zaman
Keyword(s):  
Market Share ◽  
Swot Analysis ◽  
Financial Analysis ◽  
Pharmaceutical Companies ◽  
Short Term ◽  
The Public ◽  
Investment Choice ◽  
Good Investment ◽  
Business Analysis

Pharmaceuticals agglomerations consistently use their brand image and versatile product portfolios to consolidate their position in the financial sector, which is evident in their continuous profit making and expansion in market share. This paper explores the short-term and long-term investment attractiveness through ‘consumer centric decision’ approach in two selected pharmaceutical companies, Renata Limited and Orion Pharma Limited, of Bangladesh over the last three years’ period. This research adopts a systematic approach which primarily addresses the various concerns of investors to illustrate the decision-making process of the existing and future investors. Using primarily domestic transaction data, this study explores how the leading pharmaceuticals companies of Bangladesh effectively use the wide array of drug portfolios mix with appropriate branding techniques to increase their financial profit and market share simultaneously. Both SWOT analysis and Porters Five Forces Model explore the business analysis of Renata Limited in compare to Orion Pharma Limited that provides a conclusion regarding investors’ decision to invest in Renata Limited. Considering the financial analysis, Renata’s financial liquidity is not very satisfactory and could have been improved further if management is prudent on financial strategy settings. Findings of the business analysis indicate that Renata Limited would be a good investment choice for existing and prospective shareholders based on its opportunities for long term and short term growth and further expansion in developing the market. The results suggest that even lower liquidity coupled with higher interest borrowings can be balanced by posing positive picture to the public shareholders by returning the positive dividend to them.

ANALISIS PENGARUH STRATEGI MARKETING MIX TERHADAP KEPUASAN PELANGGAN DI TOKO SUGENG

2020 ◽  
Vol 4 (02) ◽  
Author(s):  
Farida Nur Solikhah ◽  
Bambang Mursito ◽  
Supawi Pawenang
Keyword(s):  
Customer Satisfaction ◽  
Marketing Strategy ◽  
Swot Analysis ◽  
Marketing Mix ◽  
Product Price ◽  
The Matrix ◽  
Marketing Mix Strategy ◽  
Place Promotion ◽  
Product Location ◽  
Cartesian Diagram

This study aims to analyze the effect of the marketing mix strategy on customer decisions at Toko Sugeng. This research uses the mix method. The strategy used is squential explanatory. The research were obtained from questionnaires, interviews, observation and documentation. The population in this study are all customers who have made repeat purchases. Samples taken as many as 100 customers. Result research shows the effect of price on customer satisfaction is 14,726%. The effect of the product on customer satisfaction is 13.764%. Effect of location on customer satisfaction of 18,470%. The effect of promotion on customer satisfaction is equal to 37.074%. The effect of price, product, location, and promotion on customer satisfaction is 84%. The marketing strategy applied by Toko Sugeng in increasing customer satisfaction, namely by implementing a marketing formulation strategy, segmenting, targeting, positioning and the marketing mix strategy or marketing mix which consists of four elements, namely product, price, place, promotion. The purpose of this is to attract buyers and retain existing customers. Toko Sugeng uses a SWOT analysis for improve customer satisfaction. In the calculation of the SWOT analysis both in terms of the matrix, EFAS and IFAS and the Cartesian diagram, show that Toko Sugeng is in the quadrant I position, namely (+, +). This position proves a strong and likely shop. Tactic recommendations given is progressive. So that it is really possible to continue to expand, enlarge growth and achieve maximum progress. Keywords: marketing mix, strategy, customer satisfaction

STRATEGI MENINGKATKAN LOYALITAS KONSUMEN MAKANAN KHAS KOTA CURUP KABUPATEN REJANG LEBONG

2019 ◽  
Author(s):  
Onsardi Onsardi
Keyword(s):  
Swot Analysis ◽  
Raw Materials ◽  
External Factors ◽  
Consumer Loyalty ◽  
Internal Factors ◽  
The Public ◽  
Typical Food ◽  
Internal And External Factors

The title of this study is the Strategy of Increasing Consumer Food Loyalty in CurupCity, Rejang Lebong Regency (Case Study in "Henvian" Typical Food Industry). Thisresearch is based on the importance of strategies in increasing business and consumerloyalty to products sold.Strategies to increase business and consumer loyalty can bedone with a SWOT analysis. Place of this research is the "Henvian" shop that sellstypical Rejang lebong food. The method used in this study is descriptive qualitative.Informants in this study were people who were considered to know for certain about theHENVIAN Specialty Food Store in Curup City, Rejang Lebong Regency. The dataanalysis technique used in this study is a SWOT analysis to determine the strengths,weaknesses, opportunities and threats in a typical Rejang Lebong food business.By using SWOT analysis techniques that consist of strengths (weakness), weaknesses(weakness), opportunities (opportnity) and threats (threath). The results of this studycan be concluded that the internal factors that are the strength of the marketing strategyare the quality of the product that is good at a price affordable to the public andtourists, service that is friendly and responsive to consumer needs, as well astechnological advancements that facilitate the promotion of business. Internal factorsthat are a weakness are often lack of stock, there are some products that do not meet thestandard packaging, the product shelf life is short, employees do not use uniforms.External factors that become opportunities are a fairly high economic community,abundant raw materials while external factors that are a threat are the manycompetitors, an unstable economy, the price of basic needs increases. Based on theresults of the SWOT analysis of internal and external factors, the strategy used is toimprove product quality by improving the appearance of packaging and quality ofcontent and quality of service by providing uniforms to employees and providingstandards of service to consumers. .Keywords: Strategy, Consumer Loyalty, SWOT

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