SEARCH ENGINE OPTIMIZATION – SUB-MODUL KEYWORD PLANNER: DIGITAL MARKETING UNTUK ORGANISASI NIR-LABA

One of the Tridharma Perguruan Tinggi is to do a dharma called Community Service (PKM). The purpose of PKM activities is to provide training and knowledge possessed by lecturers to the community. Digital Marketing is a science that is developing today in line with advances in information technology. With the development of information technology, people in Higher Education have a burden to be able to share Digital Marketing knowledge with the community according to the characteristics of the organization. The partner organization is the Indonesian Bible Institute (LAI), which is a non-profit organization. Even though as a non-profit organization, LAI should also carry out Digital Marketing activities, not only to sell goods or services but also LAI is still to be known by the public through Digital Marketing activities. This PKM activity consists of explaining the meaning of Digital Marketing, the stages carried out in Digital Marketing. To carry out Digital Marketing with Search Engine Optimization (SEO) techniques, sub-module Keyword Planner, the System Development Life Cycle method is used, which consists of 5 (five) stages, namely Planning, Analyzing, Design, Implementation, and Maintenance. As a result of this PKM activity, the participants increasingly understand the importance of Digital Marketing and the methods that can be used to do Digital Marketing. As a non-profit organization, LAI should continue to carry out marketing activities using Information Technology (Digital Marketing). By carrying out Digital Marketing activities, it is hoped that the existence of LAI can still be known by the publicSalah satu Tridharma Perguruan Tinggi adalah melakukan dharma yang disebut Pengabdian Kepada Masyarakat (PKM). Tujuan dilakukan kegiatan PKM adalah untuk memberikan pelatihan dan pengetahuan yang dimiliki oleh dosen kepada masyarakat. Digital Marketing merupakan ilmu yang sedang berkembang dewasa ini sejalan dengan kemajuan teknologi informasi. Dengan perkembangan teknologi informasi, maka insan di Pendidikan Tinggi mempunyai suatu beban untuk dapat membagikan ilmu Digital Marketing kepada masyarakat sesuai dengan dengan karakteristik organisasi tersebut. Organisasi yang menjadi mitra adalah Lembaga Alkitab Indonesia (LAI) yang merupakan organisasi nir-laba. Walaupun sebagai organisasi nir-laba, LAI sebaiknya juga melakukan kegiatan Digital Marketing, tidak semata untuk menjual barang atau jasa, tetapi supaya LAI tetap dikenal oleh masyarakat melalui kegiatan Digital Marketing. Kegiatan PKM ini terdiri dari penjelasan arti dari Digital Marketing, tahapan yang dilakukan di Digital Marketing. Untuk melakukan Digital Marketing dengan Teknik Search Engine Optimiazation (SEO) dengan sub-modul Keyword Planner dan dengan metode System Development Life Cycle, yang terdiri dari 5 (lima) tahap, yaitu Planning, Analyzing, Design, Implementation, dan Maintenance. Hasil dari kegiatan PKM ini, para peserta semakin memahami akan pentingnya Digital Marketing dan metode yang dapat digunakan untuk melakukan Digital Marketing. Sebagai organisasi nir-laba, LAI sebaiknya tetap melakukan kegiatan marketing dengan menggunakan Teknologi Informasi (Digital Marketing) yang termasuk di dalam Digital Marketing adalah perencanaan strategis, analisa situasi untuk pemasaran digital, berinteraksi dengan masyarakat di pasar digital, memahami masyarakat digital, dan analisis serta wawasan masyarakat. Dengan melakukan kegiatan Digital Marketing, diharapkan keberadaan LAI tetap dapat dikenal oleh masyarakat,

INOVASI KEMASAN KOPI ROBUSTA KEKINIAN DESA SUKAMAJU BERBASIS KEARIFAN LOKAL

Poverty is still the main topic as a problem that must be resolved and an indicator of the existence of a pre-prosperous society, and this cannot be separated from the factor of economic inequality and the inability of the community to meet their basic needs. Poverty can also mean a lack of social needs and economic inability. As for the objectives of this activity, namely: (1) Socializing contemporary coffee packaging as an adaptive and novelty form of packaging in the modern era; (2) Providing training on the creativity of coffee farmers in coffee making and providing great opportunities in promoting superior products of coffee producers; and (3) Providing business assistance for coffee producers. The method used in this service activity, namely: Focus Group Discussion (FGD) to determine the potential of the coffee-producing community and using the Waterfall method. The results of these activities, namely (1) Coffee packaging innovations that have been carried out have received positive responses from partners and are useful for increasing the number of sales of coffee commodity products; (2) Coffee packaging innovations consist of information on Brand Coffee, Single Origin and Espresso Blend, region, varietal, roast level, cupping notes, height, weight of coffee, roast date, beans, and level of fineness; (3) Community service is carried out through socialization of coffee packaging innovations, packaging design training, and business assistance; and (4) Business assistance with partners includes training in partner organization management, assistance in program development, as well as monitoring and evaluation of activities.

Maintaining Zero Trust With Federation

Federated activity presents a challenge for enterprises with high-level security architectures. Federation involves information sharing among services and with working partners, coalition partners, first responders, and other organizations. Federation may be unilateral or bilateral with similar or dissimilar information-sharing goals. Strong internal security, including zero trust controls, often do not extend cleanly across enterprise boundaries, potentially leading to insecure shortcuts and workarounds that can become the rule instead of the exception. This paper presents methods for an enterprise to extend its zero trust security policies to include federation partners. It applies to federation partners that support the same security policies with compatible standards and services and to partners that provide a similar but incompatible security framework, a subset of required security services, or no security services. The partner organization may be fully trusted, partially trusted, or untrusted. Even for trusted partners, the services may not meet required security standards. Our solution combines selected partner security services, internal services, derived credentials, delegated authorities, and supplemental services to form the federation security architecture based on zero trust premises to the maximum extent. This paper uses the Zero Trust for Enterprise (ZTE) architecture as the starting point for a secure enterprise and addresses the challenge of extending this model to federate with different types of partners. We review the security approach, the security properties, and several options for an enterprise to maintain the ZTE security properties while enabling federated sharing with other enterprises that have different capabilities and levels of trust

Innovations in Gender Equality and Women’s Empowerment

Many studies have highlighted benefits of international volunteering, particularly the positive impacts for the volunteers themselves. Adding to this scholarship, the papers in the collection fill an important gap in our understanding of the impact of international development volunteering from the perspective of partner organization staff who work collaboratively with international development volunteers to promote gender equality and women’s empowerment. The collection provides insights into negotiated spaces and mutual learning as well as the unique role international development volunteers play as transnational actors by working closely with staff in development organizations. With contributions by Tiffany Laursen, Benjamin Lough, Tabitha Mirza, Rika Mpogazi, Lan Nguyen, Nnenna Okoli, Leva Rouhani, Khursheed Sadat, Somed Shahadu Bitamsimli, Pascale Saint-Denis und Rebecca Tiessen.

International Development Volunteering as Transformational Feminist Practice for Gender Equality

International and transnational commitments to gender equality require strategies that tackle root causes and prevailing attitudes that perpetuate disparities. In this article, we examine the role and impact of international development volunteers (IDV) as development actors who are well-placed for feminist transformational change, as they work in transnational spaces to influence, support, or reinforce changes in attitudes and behaviors towards gender equality and women’s empowerment (GEWE). This qualitative study analyses data collected from 45 interviews in three countries (Malawi, Kenya and Uganda) to document partner organization perspectives on relational dynamics emerging from interactions with IDVs. Partner organization staff highlighted several notable positive and negative contributions to GEWE outcomes arising from day-to-day interactions with IDVs. These interactions shaped their understandings of GEWE, enhanced confidence for GEWE programming, and provided exposure to role models who can shape alternative attitudes and behaviors to gender equality. While the study revealed varying degrees of challenges and benefits for partner organizations working with volunteers specifically on gender equality, partner organization staff highlighted contributions made by IDVs to transnational spatial relations, as well as the transformational interactions that shaped these relations. Insights provided by partner country staff members offer subaltern perspectives and rich insights into the contributions of IDVs in gender equality programming and shed new light on the challenges and opportunities for fostering transnational feminist spaces of knowledge sharing, relationship building, and alternative practices.

Performance Predictive Analytics for Operations Management of Shared Services

Shared services have been widely used in many organizations as an alternative to outsourcing. For shared services, common services are standardized and consolidated across multiple organizations to reduce the operational cost and to increase information and knowledge sharing. Two major advantages of shared services over outsourcing are long-term stable cost-saving and knowledge sharing. One important aspect of successful operations management of shared services is to ensure the quality of services delivered by a shared service provider to each individual partner organization. This paper proposes a performance predictive analytics framework for operations management of shared services. The paper presents a case study to demonstrate the usefulness and effectiveness of this framework.

Satellite phone development through an off-shore, outsourcing partnership: Client and vendor experiences

Product development outsourcing and off-shoring, especially in a high-technology industry such as Satellite Communications, is done by carefully considering the choice of the partner and the operating business model. From the satellite communications company’s (Client’s) perspective, outsourcing and off-shoring work is a strategic decision that involves considering whether to have a captive off-shore center for resource augmentation or outsource to a third-party partner organization. Furthermore, there are decisions regarding choosing a suitable trustworthy partner organization, pricing models, and the viability of a long-term relationship that involves in-life product management and protection of Intellectual Property ownership. From the partner’s (Vendor’s) viewpoint, there are several strategic and tactical decisions involving technical solution and engineering development strategy, selecting a mutually acceptable pricing model, and analyzing the risks involved in developing the high-tech product away from customer location. This case analyzes the outsourcing and off-shoring engagement between a leading provider of satellite communications and a product engineering services company in India. This case brings out the strategic perspectives of the client–vendor engagement in building a satellite communications product.

Framework on strategic competence performance – a case study of a UK NHS organization

PurposeExtant literature on strategic environment analysis confirm broad evidence of studies on competences in the context of private sector organizations. Nevertheless, there is a growing interest and evidence of strategic competence in public sector organizations seeking to deliver improved performance. This paper attempts to determine the strategic competences of a National Health Service (NHS) unit for better organizational performance.Design/methodology/approachBased on the qualitative analysis of empirical evidence collected in a UK based NHS case study organization, we arrive at a strategic competence performance framework for the health unit using research carried out through interviews with employees and partner organization members.FindingsBy examining a UK-based qualitative case study, the proposed framework puts forward four strategic competence pillars vital for delivering organizational performance and effectively managing the environment of NHS unit's operations. The four strategic competences that are identified to foster NHS unit's performance are strategic leadership, staff engagement, knowledge transfer and partnership working.Originality/valueThe study examines the environment in which a UK based NHS health unit operates and identify the different strategic competences to deliver organizational performance.

Impact of Horizontal Learning Program in Capacity Building of Union Parishad in Bangladesh

This study attempts to investigate the impact of Horizontal Learning Program (HLP) in capacity building of Union Parishad in Bangladesh. In this study, six Union Parishads (UPs) were selected under five divisions of Bangladesh purposively with different identical nature like where the HLP concept was already disseminated, which UPs were already used for piloting of HLP and which were the best performer of HLP good practice. Horizontal Learning Program (HLP) was initiated in November 2007 as a one-year pilot by Local Government Division (LGD) with support from WSP in collaboration with Swiss Development Corporation (SDC), Water and Sanitation Programme (WSP) of World Bank, Water Aid, Dhaka Ahsania Mission, Plan Bangladesh and Japan International Cooperation Agency (JICA) has been a partner organization of HLP since 2007. The study found that 97% of the UP Secretaries have knowledge about HLP. 76% UPs are currently involved with HLP whether 16% UPs are not currently involved with HLP. Out of 84 UPs 25 % have 1≤2 number of good practices; 21 % have 3≤4 number of good practices; 17 % have 5≤6 good practices; 13 % have 7≤8 good practices and 11 % had 10 + good practices. The study also reveals that 75% UPs are satisfied with HLP activities. Furthermore, four overarching themes have identified which clearly represent the overall picture of HLP, such as, how HLP contributed; was it supportive program for UPs; how it helped to enhance capacity of UPs; challenges and others.

Consultants

Consultants are often asked to help boost teamwork and collaboration. This chapter is written for internal consultants, for example, people in a human resource business partner, organization development, learning and development, or quality role, as well as external consultants who supports teams across different organizations. Consultants can be called upon to help a struggling team, to coach a team leader, or to advise a senior leader on how to promote greater collaboration throughout a unit or organization. To address any of these needs, it helps to understand what really drives teamwork. This chapter offers 10 tips for applying the science of teamwork as a consultant.