scholarly journals Sosialisasi dan Pendampingan Digital Marketing di Era Pandemi Covid 19 Pada Kelompok Wanita Tani Kelurahan Tembong Kota Serang

2021 ◽  
Vol 3 (2) ◽  
pp. 185-196
Author(s):  
Endang Tri Santi Endang Tri Santi ◽  
Marthalena ◽  
Eva Fachriyah
Keyword(s):  
Social Media ◽  
Online Marketing ◽  
Digital Marketing ◽  
Economic Decline ◽  
Product Packaging ◽  
Sales Revenue ◽  
Farmer Groups ◽  
The Times ◽  
Conventional Systems ◽  
Sophisticated Technology

Covid 19 has an impact on the economic decline evenly, one of which is the level of people's purchasing power decreases. Coupled with the existence of social restrictions that do not allow people to interact with each other, it greatly affects sales revenue, especially marketing that still uses and relies on conventional systems. Therefore, there is a need for assistance to do digital marketing, especially in this era of sophisticated technology. Because it is undeniable that online marketing is an alternative, not just to keep up with the times, but also a way to adapt to the pandemic conditions that have not subsided. The purpose of this activity is to conduct socialization and assistance to the community, especially women farmer groups regarding how to make product packaging techniques attractive and marketing techniques through digital, with the hope that people will not only do conventional marketing but also digitally. The method used is by socializing or delivering digital marketing materials and theories, as well as direct practical assistance on how to package products, take product photos, use social media, and so on. From the assistance that has been carried out by women farmer groups, they can apply social media including whatsapp and facebook as a means of making sales so that the products or agricultural products they market more attract the wider community

scholarly journals Optimalisasi Usaha Kecil Menengah melalui Pelatihan Digital Marketing

2021 ◽  
Vol 6 (3) ◽  
pp. 358-371
Author(s):  
Saudah Sasa ◽  
Dodot Sapto Adi ◽  
Maulid Agung Triono ◽  
Fajar Supanto
Keyword(s):  
Social Media ◽  
Information And Communication Technology ◽  
Communication Technology ◽  
Online Marketing ◽  
Digital Marketing ◽  
Industrial Society ◽  
Information And Communication ◽  
Working Groups ◽  
Small Industries

The conditions faced by small industries during this pandemic are almost the same as the conditions of the industrial society as a whole. But what distinguishes it is the struggle in producing to marketing products independently. Currently, digital marketing training for small industries provides a measurable support system, due to tactical steps to market products or services to consumers with new breakthroughs. The purpose of this training is to provide easier steps to implement digital marketing applications based on information and communication technology, in order to create consumer attraction for products. The method of implementing this activity is discussion and practice of making captions on social media, online marketing, practicing product photos, forming working groups and presentations. The result of this training is that the participants have awareness of the application of digital marketing to improve the quality of product marketing for small industries more easily.

scholarly journals Strategi Pemasaran Digital Peternakan Pada Produk Susu Perah Sapi(Studi Kasus : CV Langgeng Tani Makmur)

Solusi ◽  
2021 ◽  
Vol 19 (2) ◽  
Author(s):  
Adhi Widyakto ◽  
Endang Tri Widyarti
Keyword(s):  
Social Media ◽  
Dairy Product ◽  
Research Result ◽  
Complete Information ◽  
Online Marketing ◽  
Digital Marketing ◽  
Selling Price ◽  
Building Relationships ◽  
The Media ◽  
The Right

<p align="center"><strong><em>Abstra</em></strong><strong><em>ct</em></strong><em> </em></p><p><em> </em><em>Offline marketing </em><em>on farm</em><em> products </em><em>needs high</em><em> cost. The high cost of marketing results in a less competitive selling price. Digital marketing is the right solution to this problem. This study aims to analyze the right digital marketing strategy for the company. The analytical method used is the analysis of Sosta</em><em>c.</em><em>. The research result states that the company combines offline and online marketing. The media used are the marketplace and social media. </em><em>The marketplace dairy focused on providing complete information regarding massive products and promotions to drive sales transactions. Meanwhile, Social media facebook is focused on building relationships with customers and personal closeness to </em><em>create customer loyalty</em><em>.</em></p><p><em>K</em><em>eywords</em><em>: </em><em>on dairy product</em><em>, </em><em>digital marketing, marketing management</em><em></em></p><p> </p><p align="center"><strong>Abstrak</strong> </p><p>Pemasaran offline dalam produk peternak susu sapi perah telah memakan banyak biaya. Tingginya biaya pemasaran berdampak pada harga jual yang kurang kompetitif. Pemasaran digital menjadi solusi yang tepat dalam permasalahan ini. Tujuan dari penelitian ini buat analisis strategi pemasaran digital paling tepat untuk perusahaan. Metode yang dipakai adalah analisis sostacs. Hasil penelitian menyebutkan bahwa perusahaan mengkombinasikan pemasaran offline dan online. Media yang digunakan adalah marketplace dan sosial media. Marketplace peternak susu sapi perah dan media sosial facebook difokuskan untuk memberi informasi yang lengkap terkait produk dan promosi yang massif untuk meningkatkan penjualan. Sementara media sosial whatsapp lebih difokuskan untuk membangun relasi dan kedekatan personal untuk menciptakan loyalitas pelanggan</p><p>Kata kunci: Produk Susu Sapi Perah, Pemasaran Digital, Manajemen Pemasaran</p>

scholarly journals Analisis Digital Marketing Penjualan Baju Brand Matahari Di ICH Danareja

2019 ◽  
Vol 3 (1) ◽  
pp. 37
Author(s):  
Inaaratul Chusna Ichda Purwanto
Keyword(s):  
Social Media ◽  
Market Share ◽  
Energy Development ◽  
Online Marketing ◽  
Digital Marketing ◽  
Sales Volume ◽  
Total Income ◽  
Product Sales

ICH Danareja describes home industry players engaged in the sale of clothing brand. The implementation of the sale of clothing matahari brand of ICH Danareja tried was with an store system offline and online marketing through social media. The case experienced by ICH at this time was the least method of selling clothing matahari brand through promotional media facilities. The average sales in 2018 per month are only around 300 pcs of clothing produced from conventional and online marketing with a total income of IDR. 15,000,000/month. This situation is quite low because it is fitting for the sales target of 500 pcs of clothing and has not targeted the use of facilities digital marketing as well as indicating depreciation in sales volume by 40% in 2016, 45% in 2017 and 50% in 2018. Research on the problems studied clothing sales can be improved in the manner of the Boston Consulting Group. The result of the level of clothing sales volume of the matahari brand an attractive energy development market of 0, 03%, the total development of the market share is 0, 6%, the level of development of product sales reaches 504 pcs per month. So that it can fulfill the sales target of 500 pcs of clothes per month. Next, analyzing benchmarking that refers to the strategy canvas, the price advantage of ICH is relatively standard and affordable, the lowest price of IDR. 35,000. Keywords: Boston Consulting Group, Benchmarking, Digital Marketing

A study of Perception and Engagement as a response of Consumers towards ads on Facebook and Google search engine

2020 ◽  
Vol 8 (10) ◽  
pp. 102-112
Author(s):  
Mohammed Usman
Keyword(s):  
Social Media ◽  
Search Engine ◽  
Marketing Strategies ◽  
Online Marketing ◽  
Digital Marketing ◽  
Customer Engagement ◽  
Online Advertisement ◽  
Pull Marketing ◽  
And Gender ◽  
Google Search

Inbound marketing induces a customer to buy a product online by search engine optimization or various digital marketing strategies. Pull marketing is a proven way of attracting customers towards brands and engaging them for buying. Perceptions make an individual to either make a good image or bad image of the product. Buying products is a click away. Digital marketing is making reforms in India which are already doing well in foreign countries. India is witnessing a growth of internet usage due to digital marketing reforms, companies are using online marketing strategies to get them attracted towards their businesses. The online advertisement makes an individual to make the perception of the product and then respond in the form of clicking, liking sharing the social media content and then buying the product. The study will consider the demographic factors age group and gender as two variables for studying the perception of consumers towards social media. The study will help to determine customer engagement as a response to positive percetion of the ads on Facebook and Google search engine results.The engagement of customer is considered to be determined by three factors as browsing,sharing and buying products after getting influenced by ads on facebook and google serach engine results.

scholarly journals PELATIHAN INSTAGRAM MARKETING UNTUK TENANT INKUBATOR BISNIS TRILOGI

2019 ◽  
Vol 2 (1) ◽  
pp. 19-26
Author(s):  
M. Lahandi Baskoro ◽  
Maulidian Maulidian
Keyword(s):  
New York ◽  
Social Media ◽  
Community Service ◽  
Sao Paulo ◽  
Online Marketing ◽  
Digital Marketing ◽  
São Paulo ◽  
Business Incubator ◽  
Service Activity ◽  
Marketing Tool

Abstract: In 2018, the number of Instagram users in Indonesia has reached 55 million users. A year earlier, Jakarta is the champ on Instagram as the most photographed place, surpassing Sao Paulo, New York and Madrid. This phenomenon shows that Instagram is a social network that is trending in Indonesia right now. Trilogi Business Incubator (Inbistro) is a business incubator belonging to the Universitas Trilogi. From observations and discussions, there are still many tenants which assisted by Inbistro who do not understand digital marketing, especially with Instagram. Albeit, Instagram has become a popular social media in Indonesia, including for product promotion. This community service activity will try to answer the problem: how to increase the capacity of Inbistro tenants so that they understand the basics of Instagram marketing? Our training was designed in 3 (three) sessions which discussed: (1) the importance of using Instagram as a marketing tool for a business; (2) How to find quality, free royalty photos and videos for Instagram content; (3) How to find products and sell them on Instagram. Keywords: Instagram marketing, Trilogi Business Incubator, Inbistro, social media, online marketing Abstrak:  Di tahun 2018, jumlah pengguna Instagram Indonesia telah mencapai 55 juta pengguna. Setahun sebelumnya, Jakarta menjadi juara di Instagram sebagai tempat yang paling banyak difoto, melewati Sao Paulo, New York dan Madrid. Fenomena ini menunjukkan bahwa Instagram adalah jejaring sosial yang sedang diminati di Indonesia saat ini. Inkubator Bisnis Trilogi (Inbistro) adalah inkubator bisnis milik Universitas Trilogi. Dari pengamatan dan diskusi, terlihat bahwa masih banyak tenant binaan Inbistro yang belum memahami tentang digital marketing, terlebih dengan Instagram. Padahal Instagram telah menjadi media sosial yang cukup populer di Indonesia, termasuk untuk promosi produk. Kegiatan pengabdian masyarakat ini akan mencoba menjawab permasalahan: bagaimana cara meningkatkan kapasitas tenant Inbistro agar mereka memahami dasar-dasar pemasaran melalui Instagram (Instagram marketing)? Pelatihan kami rancang dalam 3 (tiga) sesi yang membahas: (1) Pentingnya memanfaatkan Instagram sebagai sarana pemasaran suatu bisnis; (2) Cara mencari foto dan video berkualitas, tanpa berbayar, untuk konten Instagram; (3) Cara mencari produk dan menjualnya di Instagram. Kata Kunci: Instagram Marketing, Inkubator Bisnis Trilogi, Inbistro, media sosial, pemasaran daring

scholarly journals Understanding Digital Consumer: Generation Z Online Shopping Prefences

2019 ◽  
Vol 8 (2) ◽  
pp. 925-929
Keyword(s):  
Social Media ◽  
Information Needs ◽  
Online Shopping ◽  
Descriptive Analysis ◽  
Marketing Strategies ◽  
Online Marketing ◽  
Digital Marketing ◽  
Generation Z ◽  
First Choice ◽  
Social Media Platforms

This research tests the preferences of generation Z in online shopping, which platforms they use more often and become their choice in shopping online. This study used a direct survey to collect data from 513 respondents with consumers intercepting randomly in several locations Survey questions are compiled from previous research questions and focus group discussions (FGD). the collected data is processed qualitatively uses descriptive analysis to clearly describe the preferences of generation Z. The results showed that generation z preference on online shopping was influenced by high visual-person involvement with images or images, the need for justice, instant thinking, clear information needs in online shopping affecting their choice of social media as a first choice but they also appreciated the market places platform because of its convenience features. Generation Z was chosen in this study because this generation has an important role in determining the standards of online marketing. This research is important for the world of digital marketing where the results of this study are useful to support the planning of effective and efficient digital marketing strategies. Online shopping has become a trend today and can be done more easily through the presence of an online shopping platform. Nevertheless social media is also an alternative in shopping online. Many of consumers use social media platforms to shop online. Both types of platforms, which are preferred and what determines the preferences for shopping online is really important to understand for help business to decide effective and efficient marketing strategies for them

scholarly journals DIGITAL MARKETING STRATEGY ON AGRICULTURAL PRODUCT (Case Study : UD Amalia Demak)

2021 ◽  
Vol 5 (1) ◽  
pp. 39
Author(s):  
Farah Amalia ◽  
Ady Widyakto ◽  
Lulus Parpti NSS
Keyword(s):  
Social Media ◽  
Marketing Strategy ◽  
Research Result ◽  
Complete Information ◽  
Online Marketing ◽  
Digital Marketing ◽  
Agricultural Product ◽  
Selling Price ◽  
Building Relationships ◽  
The Right

<p><em>Offline marketing in agricultural products </em><em>needs high</em><em> cost. The high cost of marketing results in a less competitive selling price. Digital marketing is the right solution to this problem. This study aims to analyze the right digital marketing strategy for the company. The analytical method used is the analysis of Sostacs and Aida. The research result states that the company combines offline and online marketing. The media used are the marketplace and social media. </em><em>The marketplace Agromaret focused on providing complete information regarding massive products and promotions to drive sales transactions. Meanwhile, Social media facebook is focused on building relationships with customers and personal closeness to </em><em>create customer loyalty</em><em>.</em></p>

scholarly journals Pelatihan Pemasaran Digital untuk Meningkatkan Keterampilan Pelaku UMKM di Desa Srumbung Magelang

2021 ◽  
Vol 6 (4) ◽  
pp. 434-440
Author(s):  
Betari Maharani ◽  
Arinda Lovita Fendisty ◽  
Ulfa Luthfiana Masjidin ◽  
Dwi Ardiyan ◽  
Nita Dian Rizky ◽  
...  
Keyword(s):  
Information Technology ◽  
Social Media ◽  
Small And Medium Enterprises ◽  
Management Training ◽  
Online Marketing ◽  
Digital Marketing ◽  
Knowledge And Skills ◽  
Limited Knowledge ◽  
Medium Enterprises ◽  
The Village

There are 26 Micro, Small, and Medium Enterprises (MSMEs) in Srumbung Village registered at the village office. However, not all MSMEs run well. Most of the MSMEs players have limited knowledge and skills in using information technology. Meanwhile, information technology for MSMEs players is critical, especially since the emergence of the Covid-19 and the implementation of the PSBB (Pembatasan Sosial Berskala Besar) policy. The existence of MSMEs will be hampered or slumped if they do not utilize technology in their business. Therefore, this society's dedication aims to improve the knowledge and skills of MSMEs players on utilizing Facebook and Instagram as online marketing tools. Society dedication was conducted from October 20, 2020, to November 5, 2020. The participants are 4 MSMEs, consist of Jenang & Krasikan, Keripik Pegagang, Sagon Kering dan Manisan Salak. The method used is education (socialization) about online marketing and operating and management training of Facebook and Instagram. This society's dedication is the increase of knowledge and skills of participants in operating and managing social media Facebook and Instagram as digital marketing media.

scholarly journals Inovasi Produk Pengrajin Gerabah di Dusun Jetis, Panjangrejo, Pundong Bantul Yogyakarta

2021 ◽  
Vol 6 (2) ◽  
pp. 197-205
Author(s):  
Aqidah Asri Suwarsi ◽  
Julia Noermawati Eka Satyarini ◽  
Safaah Restuning Hayati ◽  
Aninta Gina Sharfina ◽  
Anisatun Anggraeni
Keyword(s):  
Social Media ◽  
Science And Technology ◽  
Digital Marketing ◽  
Digital Products ◽  
Product Packaging ◽  
Product Marketing ◽  
Village Government ◽  
Product Sales ◽  
The Village

Panjangrejo is one of the Tourism Villages located in the east of Bantul Regency. Geographically, the location of this Tourism Village is very strategic because this Pottery Tourism Village is on one of the Parangtritis beach tourist routes, which is very crowded by tourists. Due to a lack of attention and support from the village government, the pottery craft of the Panjamgrejo tourism village is not as popular as the Kasongan village. The main problems faced by craftsmen include the stiff competition between pottery artisans, the lack of demand from outside the region due to limitations in marketing digital products (digital marketing), and the fulfillment of safe and attractive packaging. The method used in this service is the method of training and substitution of science and technology. The solution of product packaging that is still simple is overcome by procuring durable and attractive packaging boxes to increase product sales power and minimize product breakage. Also, the promotion of products that have not been run optimally is overcome by digital marketing training both through social media Instagram to Facebook ads with better internet signal support due to the availability of modems to facilitate online product marketing.

scholarly journals The analysis of graphic design platforms used in social media marketing

2020 ◽  
Author(s):  
Ksenija Mitrović ◽  
◽  
Anja Jakšić ◽  
Jelena Spajić ◽  
◽  
...  
Keyword(s):  
Social Media ◽  
Graphic Design ◽  
Online Marketing ◽  
Digital Marketing ◽  
Social Media Marketing ◽  
Real Field ◽  
The Internet ◽  
Visual Content ◽  
Wide Range ◽  
Marketing Activities

Development of the internet conditioned the evolution of marketing. Nowadays, organizations have relocated their marketing activities on the internet, so digital marketing comes into focus, as the most influential branch of marketing. A progress of digital marketing activities established the appearance of different digital marketing elements, among which social media marketing becomes more prevalent. Social media marketing is an inevitable element of digital marketing strategy and nowadays business. In order to complement social media marketing activities, graphic design is used as a crucial part of a content strategy. This paper focuses on the importance of effective visual content for social media and the usage of different tools that can facilitate and improve its creation. Social media users interact with visual content. In order to achieve higher engagement, social media posts are enriched with compelling visuals. Social media have become a real field for competition in terms of creating competitive content and attracting more users’ attention. The aim of this paper is to analyze the effectiveness of online graphic design tools that are used for creating visual content adapted to the requirements of communication on social networks. Given the importance of visuals in social media marketing, an abundance of tools are created with different features in order to support content design. These online platforms offer complete customization options, a wide range of different editing tools and templates and diverse functionalities. Visual content, through social media platforms, boosts user awareness of existing brands and makes it easier for users to associate with the organization. Through a relevant literature review in the field of social media marketing, the importance of visual elements and graphic design in online marketing communication is emphasized. In addition, this paper provides a comparative analysis of the most commonly used online tools and platforms that provide graphic design solutions and increase the effectiveness of online marketing campaigns.

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