Directivos ante situaciones de crisis. El uso de LinkedIn por parte de la CEO de Metro de Madrid durante la borrasca Filomena / Senior managers in crisis situations. The use of LinkedIn by the CEO of Metro de Madrid during the storm Filomena

In January 2021, the storm Filomena paralysed Spain. One of the most affected cities was Madrid, which suffered a general collapse for several days. Metro de Madrid (underground railway company and one of the most popular public services in the city) continued to provide service to its users. Silvia Roldan (CEO of Metro de Madrid) wrote a daily post on LinkedIn to explain to users what problems they were facing, how they were being solved and how the service was ensured. Metro de Madrid is an underground railway company that was inaugurated in 1919. It extends over 294 kilometres distributed in 302 stations. It employs 7,000 persons. Other data of Metro de Madrid are: 2,400 cars, 8,758 security cameras, 1,263 vending machines, 2,424 tele-indicators, 1,703 escalators, 541 lifts and 5,386 intercoms. "LinkedIn is a social network that has a great attraction, you are addressing a professional audience, which judges you on the basis of the work you do", says the CEO of Metro de Madrid in an interview conducted to illustrate this research. This research is based on two hypotheses: 1) In a crisis context, direct communication between a company's executive and stakeholders reduces uncertainty and helps to restore institutional equilibrium; and 2) It is possible to find a paradigmatic model in this type of communication with specific stakeholders. This research carried out a quantitative and qualitative analysis using a content analysis of Roldan’s posts on LinkedIn during this crisis and an interview with the CEO of Metro de Madrid. This case gives us some lessons in communication as main results. LinkedIn is an optimal platform for crisis communication, especially if we want to transmit moderately long messages, with nuances, aimed at a professional audience willing to listen and dialogue. Roldan’s colloquial and friendly tone used in her posts are justified in this case (Filomena crisis). She is CEO of the company, direct witness of the facts and responsible for the solutions that are implemented. She uses the first-person narrative, which produces closeness and is a good remedy against uncertainty. It complements institutional messages, transmitted through institutional media and channels, which use a more aseptic and formal tone. The use of photographs in the published posts establishes an emotional links between the author of the post and readers. Readers feel like a direct witness of the facts, especially when the photograph is a subjective close-up. LinkedIn, despite not being Metro de Madrid's main communication channel, is a useful and valuable platform for communicating in emergency situations, even in a more personal and less institutional way than other platforms. Perhaps its greatest virtue is to target a professional and specialised audience, which can be proactive in the resolution of an emergency. The use of LinkedIn in emergency situations is still under-researched compared to other social platforms such as Twitter, Facebook, WhatsApp or Instagram. This article is part of the competitive research project: “Crisis and emergency communication in Social Media. Study of its use in Spain and design of information protocols for institutions and media (COMCRISIS - PID2019-109064GB-I00)” granted and funded by the Ministry of Science and Innovation of the Spanish Government.

The Great Resignation: stopping the 'bleed'

As hospitality businesses open up ‘post-pandemic’, the unavailability of qualified staff has become one of the biggest obstacles to businesses’ ability to take maximum advantage of the pent-up desire and need for travel. A study published by McKinsey in September 2021 under the headline “Great attrition or great attraction? The choice is yours”1 verbalised and quantified for the first time something that the hospitality industry around the globe is experiencing as businesses start their return to the ‘next normal’. The article explained in detail a mindset that has become commonplace both for employers and employees, and that will be troubling the industry for a while if not properly addressed. When Covid first brought the world to a standstill, the hospitality industry was one of the first and worst hit. Business came to a halt; many hotels and restaurants closed or decreased staffing levels as much as possible in order to cut expenses. In the developed world, this was done with the help of government programmes so that employees could access some kind of safety net. In developing countries, these safety nets often did not/do not exist. Many employers were ruthless, simply telling staff that they were no longer needed. ‘Thanks’ to many governments calling Covid-19 a “force majeure”, employers got around paying legally required compensation for terminating employees at short notice. Many of our colleagues, expatriate and local, found themselves literally ‘on the street’ within weeks of the pandemic ravaging the industry. Employers’ social responsibility to the communities in which they do business was one of the first victims of the pandemic. The understanding that “our staff is our most valuable asset” turned into pure semantics. Today, as these businesses celebrate that they are opening again, there is a surprising level of surprise among the most callous of employers that now they can’t find staff. The industry will have to come up with new ways of working if they want to attract colleagues back – the loss of trust and goodwill will have serious repercussions. To ‘make good’ on their actions, employers need to first understand how much they broke – initial observations show that they have not even started to understand what they did. What about people still employed? Shouldn’t they be lucky to still have a job? In the McKinsey study, 40% of participants who were still employed answered that they were at least somewhat likely to leave their job in the next 3–6 months; 64% of these claimed that they are planning to leave without a new job lined up. At the core of this is, I believe (and the study suggests), is a general disconnect between what employees are looking for and what employers think that employees are looking for. The pandemic has sent many of us into a survival mode, forcing actions that were purely transactional. Yet the hospitality industry, at its core, depends on people who care for others. Employers need to ask employees questions that show they care and rebuild the trust that has been lost due to their actions when the pandemic hit. As a member of a Vietnamese investment group that did exactly the opposite, that held on to employees at substantial cost to the enterprise and with employees at all levels ‘chipping in’ through unpaid leave to help keep everyone employed, I know first-hand that this has built a substantial amount of trust and our levels of attrition are substantially below the market average as other businesses reopen. Asking the right questions, listening to the answers and consistently responding with empathy and tangible action, not words, will be key to our success. Corresponding author Oliver Horn can be contacted at: [email protected] Note McKinsey & Company, September 8, 2021, study conducted with 4,294 participants in the US, UK, Australia, Singapore and Canada. Available at: https://www.mckinsey.com/business-functions/people-and-organizational-performance/our-insights/great-attrition-or-great-attraction-the-choice-is-yours

VR Health Experience: A Virtual Space for Arts and Psychomotor Therapy

Introduction: Mental health and well-being are under pressure because of the corona pandemic. Arts and psychomotor therapists said that they had almost no experience with working online, but despite the fact that they felt incapable, they were positive towards it.Method: This qualitative action research was aimed at how arts and psychomotor therapists can become more skilled in offering online arts and psychomotor therapy and how they can methodically enlist the VR Health Experience (a virtual arts and psychomotor therapy space) in therapy. It is envisaged that the arts and psychomotor therapist could be telepresent in order to offer arts and psychomotor therapy remotely. In online training that made use of the Lean Startup Method, participants (n = 5) integrated their working knowledge with the VR Health Experience. The interventions were immediately tested by the participants and in practice. Participants were interviewed retrospectively and their experiences were thematically analysed.Results: The VR Health Experience came forward as an innovative addition to the usual arts and psychomotor therapy. Often, clients were encouraged to play and experiment, and the VR world offered several options. The VR Health Experience lowered the threshold, expanded the training areas and held a great attraction for play.Discussion: This project offered an innovative quality boost for arts and psychomotor therapy. Arts and psychomotor therapy have proven to be possible remotely via telepresence of the therapist. The therapist is present together with the client in the VR Health Experience, the virtual arts and psychomotor therapy space, where connectedness can be felt and new experiences can be gained. VR also offers further possibilities in arts and psychomotor therapy.

A Short Review on the Bioactive Constituents from Six Terminalia Species

Terminalia as a genus has received a great attraction to evaluate and examine the pharmacological potential having their medicinal properties. Different species under Terminalia genus have been used as herbal medicine with various formulations in the treatment of abdominal pain, cancer, cough, conjunctivitis, diarrea, heart problem, leproscopy, urinary tract infection, and sexual related diseases. These properties have been reported to express abundant biological characteristics for example antioxidant, antiparasitic, antibacterial, antifungal, antiviral, and anti-inflammatory. This review has constructed to solicitude the phytochemicals from the genus Terminalia. A total six species belongs to this genus such as Terminalia chebula, T. citrina, T. phanerophlebia, T. belerica, T. catappa, and T. arjuna have been studied and fifty-six phytochemicals with their chemical structures have been reported in this review. Terminalia chebula consists of a higher number of phytochemicals as compared to the other species. Bangladesh Pharmaceutical Journal 24(1): 76-82, 2021

Analisis Kerajinan Boneka Dari Limbah Karung Goni Dan Kain PercaDitinjau DariGesture

This study aims to describe the cues on dolls made of jute sack waste and patchwork as crafts. The data study techniques in this study were observation, documentation and interviews. The total population of the study was 15 dolls in the doll craftsmen. The sampling technique of this researcher was total sampling, which was taken from the total population who drew doll crafts from gunny sacks and patchwork. The results showed that there was limited variation in facial expressions in doll products. Gestures on dolls are neat and sturdy but have elastic properties so that the movements of the dolls show character in the activity. In addition to the unique shape and color produced from the patchwork, it is a center point or a great attraction to attract consumers' attention. Furthermore, in making dolls from jute sack waste and patchwork, it is unique in its creation which is used as a reference for making a doll product, which has certain characteristics, for example the results of this doll have characteristics related to human activity.

Animals from Motya: Depictions and Archaeological Evidence in the Phoenician Town in Sicily

This paper focusses on the animal presence in the archaeological records from the Phoenician island town of Motya (Sicily), which grew to prosperity from its settlement in the 8th century until its destruction in 397 bce. Offering a preliminary review of this material, the paper discusses fantastic beasts, animals of the land, sea and air, creatures from Egyptian tradition and the faunal remains. As such, the overview will be more descriptive than analytic. While osteological evidence confirms the presence of domestic animals, such as poultry, pigs and pets, depictions on all sort of artifacts represent sphinxes and griffins, centaurs and sea-monsters, dolphins and every kind of fish, lions, bulls, horses, deer, pigs and dogs, and many kinds of birds from quails to eagles. Egyptian amulets express the great attraction felt towards the mysterious Nile valley. The great variety of animals attested in the iconography, and the various traditions in which they were depicted, are testament to the diversity of the town’s human population as well as their interactions with the wider Mediterranean world.

PENGGUNAAN BUKU CERITA GAMBAR BERSERI UNTUK MENINGKATKAN KEMAMPUAN MENYIMAK ANAK KELOMPOK B2 TK ASSALAAM KOTA TASIKMALAYA

ABSTRACTThis Classroom Action Research is motivated by the results of observations carried out in IP Assalam B2 Kindergarten group shows that the receptive language skills of children are still not achieved, especially in listening skills, for example there are still many children who have not paid close attention to learning, the researchers decided to conduct research using a serial picture story book. The book can cause great attraction for children and can also facilitate children's understanding. By reading a storybook with a serial image, the ability to listen to children will be well honed, children can interpret and retell what is in the story. This study aims to improve the ability of teachers to plan learning, implement learning and improve children's listening skills. The model used in this study is the Classroom Action Research (PTK) model with Suharsimi Arikunto model consisting of two cycles. Each cycle consists of planning, implementation, observation and reflection. Based on the results of the study showed an increase, this is evidenced by the increase in the ability of teachers in planning learning, the ability of teachers to carry out learning, the ability of teachers in carrying out learning using serial images and children's abilities in listening skills and other child development such as cognitive aspects, social emotional, physical motor, and religion. Obstacles faced by researchers when learning include the conditioning of children, appreciation in conveying stories and the use of descriptions of appropriate language for children. Penelitian Tindakan Kelas ini dilatarbelakangi oleh hasil observasi yang dilaksanakan di kelompok B2 TK IP Assalam menunjukan belum tercapainya keterampilan reseptif anak khususnya pada kemampuan menyimak, contohnya masih banyak anak yang pada pembelajaran belum memerhatikan secara seksama, peneliti memutuskan untuk melakukan penelitian menggunakan buku cerita gambar berseri. Buku tersebut dapat menimbulkan daya tarik yang besar bagi anak juga dapat mempermudah pemahaman anak. Dengan cara membacakan buku cerita gambar berseri kemampuan menyimak anak akan terasah dengan baik, anak dapat menafsirkan dan menceritakan kembali apa yang ada dalam cerita tersebut. Penelitian ini bertujuan untuk meningkatkan kemampuan guru dalam merencanakan pembelajaran, melaksanakan pembelajaran dan meningkatkan kemampuan menyimak anak. Model yang digunakan dalam penelitian ini yaitu model Penelitian Tindakan Kelas (PTK) dengan model Suharsimi Arikunto yang terdiri dari dua siklus. Setiap siklus terdiri dari perencanaan, pelaksanaan, observasi serta refleksi. Berdasarkah hasil penelitian menunjukan adanya peningkatan, hal ini dibuktikan dengan meningkatnya kemampuan guru dalam merencanakan pembelajaran, kemampuan guru dalam melaksanakan pembelajaran, kemampuan guru dalam melaksanakan pembelajaran menggunakan buku cerita gambar berseri serta kemampuan anak dalam keterampilan menyimak serta perkembangan anak yang lain seperti aspek kognitif, sosial emosional, fisik motorik, dan agama. Hambatan yang dihadapi peneliti saat pembelajaran meliputi pengkondisian anak, penghayatan dalam menyampaikan cerita serta penggunaan uraian bahasa yang tepat untuk anak.

Effect of Superplasticizer and Wetting Agent on Volumetric and Mechanical Properties of Cold Recycled Mixture with Asphalt Emulsion

Cold recycled mixture with asphalt emulsion (CRME) has gained more appreciation due to its environmental and economical advantages. Surfactant greatly affects the interaction between asphalt emulsion and cement, which can greatly affect the volumetric and mechanical properties of CRME. If the surfactant can greatly improve the volumetric and mechanical properties of CRME, that could be of great attraction. In this study, a polycarboxylate-based superplasticizer and wetting agent (DN500, polymers containing high-pigment groups) were employed to improve the volumetric and mechanical properties of CRME. Results indicate that the addition of superplasticizer and DN500 can reduce the void content of CRME and increase the indirect tensile strength (ITS) and stiffness modulus as well as critical strain energy density (CSED) of CRME. Besides, the failure strain of CRME is also increased by adding superplasticizer and DN500. This phenomenon is probably due to that superplasticizer can decrease the viscosity of cement asphalt emulsion paste (CAEP) and help to form a better asphalt film, and DN500 can moderately decrease the viscosity of CAEP and increase the wetting ability of asphalt emulsion as a wetting agent. CRME with superplasticizer has the best mechanical properties among all CRMEs. Compared to reference CRME, the ITS, stiffness modulus, and CSED of CRME with superplasticizer can increase by 33.7%, 8.0%, and 17.5% at the optimum water content, respectively. It is recommended to improve the volumetric and mechanical properties of CRME by adding superplasticizer.

Forgotten coindex of some non-toxic dendrimers structure used in targeted drug delivery

In recent past, porphyrin-based dendrimers have gained great attraction due to their usefulness in nano devices and photo-dynamic therapy. New technologies based upon nano-materials or dendrimers have potential to overcome the problems due to conventional drug delivery, like toxicity, poor solubility and poor release pattern of drugs. The chemical and physical properties of these highly branched nanometer sized dendrimers depend on their structure. In chemical network theory, various topological indices are used to predict chemical properties of molecules(dendrimers). Among many useful topological descriptors forgotten coindex is relatively less explored but is found very useful in material engineering, pharmaceutical and chemical industries. In this article, we consider some special dendrimers, like poly(propyl) ether imine, porphyrin, and zinc-porphyrin, and nanostars like D 1[k] and D 2[k] and compute forgotten coindex for these important structures.

The Connected Condition

How can Romantic poetry, motivated by the poet’s intense yearning to impart his thoughts and feelings, be so often difficult and the cause of readerly misunderstanding? How did it come to be that a poet can compose a verbal artwork, carefully and lovingly put together, and send it out into the world at the same time that he is adopting a stance against communication? This book addresses these questions by showing that the period’s writers were responding to the beginnings of our networked world of rampant mediated communication. The Connected Condition reveals that major Romantic poets shared a great attraction and skepticism toward the dream of perfectible, efficient connectivity that has driven the modern culture of communication. Samuel Taylor Coleridge, William Wordsworth, Percy Shelley, and John Keats all experimented with their artistic medium of poetry to pursue such ideals of speedy, transparent communication at the same time that they tried out contrarian literary strategies: writing excessively ornate verse, prolonging literary reading with tedious writing, being obscure, and questioning the allure of quickly delivered information. This book shows that the Romantic poets have much to teach us about living in—and living with—the connected condition, as well as the fortunes of literature in it.