scholarly journals Analysis of the Public Visual Consumption Turn behind the Popularity of Short Video

2020 ◽  
Vol 3 (4) ◽  
Author(s):  
Haitao Cheng

From WeChat, QQ to Weibo, Tik Tok this series of online social networking applications, especially with the increasingly maturity of online shopping in recent years, short video and mobile intelligence have been developing rapidly, which have strongly influenced many people's living habits and shopping habits. Their development not only promotes the social and economic development, but also produces a new form of visual communication. This paper discusses the characteristics of short video, analyzes the shift of public visual consumption behind the popularity of short video, and hopes to further build a healthy development path of short video.

2021 ◽  
Vol 96 (3) ◽  
pp. 31-44
Author(s):  
E. B. Veprikova ◽  
◽  
V. V. Kubichek ◽  

The authors proposed the approach for assessing the state and development potential of the macro-region. The specificity of the Far-Eastern macro-region is revealed in comparison with the other macro-regions of Russia. The assessment includes the natural and resource potential of the macro-region, the availability of infrastructure, the habitability of the territory as well as the indicators of economic and social development. Competitive advantages and limitations in the development of the Far East are presented. Proposals on the directions of implementation of the public policy of spatial development of the Far-Eastern macro-region, including the social and economic potential and the limiting factors, are formulated.


2017 ◽  
Vol 21 (5) ◽  
pp. 148-157
Author(s):  
V. Yu. Tsiklauri ◽  
L. S. Belousova ◽  
A. I. Devyatilova

Russia today is a dynamically developing state that, despite external pressure, continues to strengthen its positions in the world arena, timely preventing external and internal threats to economic security. Social stability is a fundamental prerequisite for the dynamic development of the state. In this regard, the state's task is to prevent destructive processes in social and economic development, using a set of measures and management procedures. The state of the social sphere, trends and forecasts of its formation have always been in the focus of the interests of the leadership of our country, government organizations and the scientific community. This is because the social sphere is of primary importance for the development of society in particular and the state as a whole. In recent years, large-scale changes have begun to take place in the Russian Federation, including the development of new public legislation, the implementation of targeted projects, the formation of a new concept of public protection of the population, and many actions have been taken to provide a decent level of well-being and increase the quality of life of the Russian people. Despite the fact that the Russian government has made great efforts to reduce the scale of unemployment and poverty, improving the quality of life, the social problem remains quite acute. The main factor was the sudden change in the international situation in the last few years, the introduction of financial and restrictive sanctions, the implementation of hostile political activities by certain foreign states against Russia, and as a result, the complication of the social and financial situation within our state. However, successful social and financial development remains the highest value for the Russian state in the near future. The purpose of this activity is to identify the relevance and complexity of problems of economic security and assess indicators that determine threats to security in the public sphere. Observation and diagnosis of the degree of threats to the national interests of the state on the basis of indicators of socio-economic development indicators in the public domain is a priority task in the existing realities of our life. Modeling the threats to economic security, ie, obtaining specific values of economic security indicators depending on their belonging to a particular risk class (level), it is possible to develop an appropriate plan of measures to improve economic security in the social sphere on the basis of the proposed classification. Monitoring and diagnosing the level of threats to the national interests of the country on the basis of indicators of social and economic development in the social sphere is a paramount task in the existing realities of our life. At the same time, the results obtained serve as a good basis for developing development strategies for the future with the preservation of social stability. The aim of the study is to formulate methodological provisions for the development of the theory of economic security based on the definition of threats to the economic security of the social sphere, using the proposed model of the relationship between the key factors that affect the level of security in this area. The research uses a set of general scientific approaches (abstract-logical, deductive, complex and systemic). The realization of the research process was carried out with the help of the dialectical method of cognition, which predetermines the study of economic phenomena in their interconnection and development. To solve individual problems, economic-statistical methods, comparison methods, absolute, relative and average values, graphical and tabular data representation, correlation-regression analysis, Ward clustering were used.


Author(s):  
Roberto Marmo

While traditional e-commerce supports the transactional and informational aspects of online shopping, social commerce fulfils the social aspects of shopping. Combining the advantages offered by social networking and e-commerce, it is possible to create a web business platform to generate and increase revenue by turning web visitors into customers. Social commerce involves social media and user contributions to assist in the online buying and selling of products and services to design and deliver better customer experiences with the help of technology. This chapter compares some technologies that can help define social commerce and social networking; it also discusses background, knowledge, challenges, and critical factors necessary for successful social commerce business. Future trends are illustrated.


Author(s):  
Elena Loginova ◽  
Natalia Loseva ◽  
Aleksandr Polkovnikov

The systemic determinacy of modern Russian society in time and space coordinates allows us to conclude that it is at the process stage of the life cycle of the large-scale social and economic systems functioning within the stage of the digital age that is characterized by the features of environmental systems. It means that the logic of the social and economic development of modern Russia is to ensure the harmonization of the performance and state of all economic systems through communication and coordination, as well as creating conditions for transactions. Following this logic, the article proves the possibility of considering it as a factor providing conditions for socio-economic development using the example of the transformation of the public administration institution. The article defines the subject-object and structural content of the public administration institution. By using the matrix approach, the authors characterize the evolutionary dynamics of the public administration institution. It makes it possible to draw a conclusion about the formation within the local civilizational matrix of modern Russia of a new type of the institutional core – the intellectual one, in which basic and compensatory institutions of the market and distribution types are integrated. The article presents a methodology that allows determining the degree of the formation of public administration, as well as assessing its impact on the social and economic development ofmodern Russia.


Author(s):  
Amira Ahmed Suleiman

The study seeks to study the chaos of information on social networks, their impact on the credibility of these networks, the identification of forms of information chaos in the social networks, the degree of public confidence in the information they deal with, their sense of information chaos, Through social networking sites. The study was conducted on (378) individual subscribers of different social networks, "Facebook and LinkedIn and Twitter."  Results: One of the most important findings of the study is that more than half of the sample of the study feel the chaos of information on social networks, due to the large number of accounts on the networks and the increase of anonymous information, as well as the lack of control over the information published on those networks. There are also many forms of information chaos on social networks: anonymous information, privacy violations, infringement of intellectual property rights and rights of publishers, the proliferation of counterfeit and contradictory information, the manufacture and dissemination of viruses, breaches and disruption of devices, and multiple personal or institutional accounts. The researcher recommends the need to pay attention to the enactment of media legislation and laws related to the new media environment for social networking sites to reduce the chaos of information and privacy protection, and to raise awareness of the importance of social networking sites and the Publishing Standards through courses and workshops to reduce the chaos.


Author(s):  
Goran Amović

Bosnia and Herzegovina is among thecountries whose social and economic development needsgreatly exceed financial capacities of the public sector.Implementation and financing of capital projects of publicimportance such as: highways and road infrastructure(bridges, tunnels), railway lines, ports, airports, gaspipelines, refineries, power generation plants, social andmunicipal infrastructure (hospitals, schools, prisons, watersupply network, waste disposal) often lead to significantfiscal constraints. Financing investments in the context oflimited budget capacities requires a new approach andstrategy. In a situation where public sector in Bosnia andHerzegovina does not have enough resources necessary forthe efficient implementation of capital projects, there is aneed for engaging private capital. Public-privatepartnership, although a relatively new form of financing,opens significantly more opportunities for financingdevelopment, providing public services and meeting citizen’sneeds, which will be the subject of this paper.


Informatics ◽  
2020 ◽  
Vol 7 (1) ◽  
pp. 9 ◽  
Author(s):  
Gabriel Valerio-Ureña ◽  
Dagoberto Herrera-Murillo ◽  
Sergio Madero-Gómez

Universities are becoming aware of the importance of social networking sites for the reinforcement of their institutional brands. This study was conducted to analyze the extent to which best-ranked universities use social networking sites. A quantitative methodology and digital methods were used to measure the social media presence of the first 400 universities listed in the QS (Quacquarelli Symonds) World University Ranking 2018. The results reveal a high degree of involvement of those universities on social media; some factors that are associated with significant differences in the adoption of social networking sites include the public versus private management model, the level of academic prestige, and the region of origin.


2016 ◽  
Vol 12 (8) ◽  
pp. 245
Author(s):  
Kaiwei Yan

<p>With the social and economic development in China, weight-loss advertisements have become an essential part of people’s daily life and the weight-loss fashion can be seen everywhere. Both the advertisements and fashion fall into the category of culture and thus there exist some close relationships between them. Weight-loss advertisements create and guide the weight-loss fashion, and exert great influence on its development. This paper begins with some background information and then tries to explain the relationships between weight-loss advertisements and the weight-loss fashion, the harmfulness of and reasons for following the weight-loss trend blindly. Lastly we proceed to the regulation of weight-loss advertisements and other measures to combat those issues and ensure the healthy development of the weight-loss fashion.</p>


Author(s):  
Erika Pearson

This paper discusses how ideas of performance can be used to conceptualize the play of identity formation on social networking sites (SNS). Linking Goffman's theories of social performance with Granovetter's notion of the social tie, this paper will argue that identities on SNS are deliberately constructed performances that straddle the frontstage and the backstage, the public and the private, and in doing so both support and rely upon webs of social connections which engage with fluid or playful identity constructions.


REPRESENTAMEN ◽  
2018 ◽  
Vol 4 (01) ◽  
Author(s):  
Dian Eka Sari ◽  
Rudy Handoko ◽  
Achludhin Ibnu Rochim

Globalization makes many changes and developments in information technology. Informationand communication technology which is currently widely used is the internet. Through the internetpeople can communicate and exchange information easily without the constraints of time and place.Nowadays that are in demand by the public is to shop online, there are many sites to shop online oneof which is social networking. Currently among housewives are actively participating in onlineshopping. If someone buys the goods based on selfish desires without the uses and benefits of aproduct will make people behave consumptive. This study uses a quantitative approach to thepopulation, namely housewives who never shop online. Samples are taken by 30 respondentsdetermined by purposive sampling technique. Data were collected by questionnaires. Analysis of datausing correlation analysis, determination analysis, parsial test. With IBM SPSS 22. The resultsshowed a significant influence between onlineshop social networks on consumer behavior with theregression equation at 0.528, correlation of 0.333 means that the relationship is low but definite,Determination of 0.111 means that effect by 11%, and t test of 1,870, which means onlineshop socialnetworks significantly influence consumer behavior.Keywords: Online Shopping, Social Networking, Consumer Behavior


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