scholarly journals ANALISIS PRODUK KOSMETIK IMPOR TERKAIT BRAND DAN PENGARUHNYA TERHADAP PEMBELIAN KOSMETIK IMPOR DI SAMARINDA, KALIMANTAN TIMUR

2021 ◽  
Vol 24 (2) ◽  
pp. 59-65
Author(s):  
Syarifah Aifa Fahira ◽  
Ahmad Zafrullah ◽  
Idfi Setyaningrum
Keyword(s):  
Brand Awareness ◽  
Survey Method ◽  
Cosmetic Products ◽  
Purchasing Decisions ◽  
Statistical Solution ◽  
Collection Data ◽  
Descriptive Approach ◽  
Quantitative Descriptive ◽  
Level Of Agreement ◽  
Beauty Products

This study discusses about imported cosmetic products which are beauty products that are becoming a great choice for Indonesian women, where most of the imported products have higher quality brand than local products. This study uses a quantitative descriptive approach that is empirical inductive namely data collection, data analysis, based on facts and previous research in the field. This research uses a quantitative approach through a survey method and is carried out with an explanatory approach using a Likert scale. Respondents were asked to convey their level of agreement about the values and influences between the variables to be measured. The analytical method used in this study is the the method of multiple linear analysis with statistical methods using the Statistical Solution and Services (SPSS) version 24 software tools.The results of the analysis that have been done show that Brand Image has a significant effect on purchasing decisions, this result is proven by a significance value greater than 5%. Brand awareness also has a significant effect on purchasing decisions, this result is evidenced by the significance value greater than 5%. Perception of Price has a significant effect on purchasing decisions, this result is evidenced by the significance value greater than 5%.

scholarly journals Evaluasi jenis dan pola penanaman tanaman di median Jalan Ir. Soekarno Kota Saumlaki, Maluku Tenggara Barat

2020 ◽  
pp. 139
Author(s):  
Merlin F. A. Lerebulan ◽  
I Gusti Agung Ayu Rai Asmiwyati ◽  
I Made Sukewijaya
Keyword(s):  
Public Works ◽  
Survey Method ◽  
Road Users ◽  
Potential Benefits ◽  
Descriptive Approach ◽  
Strong Winds ◽  
Quantitative Descriptive ◽  
Samanea Saman ◽  
The City ◽  
Assessment Result

Evaluation of type and planting system at the median road of Ir. SoekarnoMedian strips the City of Saumlaki, Maluku Tenggara Barat. Planting plants in the median strip Ir. Soekarno was dominated by Trembesi trees (Samanea saman) with tree branches that grew beyond the median strip. It was quite dangerous for road users because the Trembesi trees can easily be fallen when exposed to strong winds. Despite its problems, the Trembesi tree had ecological potential benefits such as the highest oxygen-producing and pollutant-absorbing capacity. This study aims to determine and evaluate the types of plants in terms of the physical categories and functions of plants and spacing. This study was located in Ir. Soekarno Road, South Tanimbar District, Town of Saumlaki, Maluku Tenggara Barat Regency. The standard of assesment for median road plant used The Guidelines Regulation of Public Works Minister 2008. Survey method with quantitative descriptive approach was used was this study by taking four samples of the median road segment. The physical assessment results for the four samples varied, those were moderate, good, and very good. The assessment result of functions in each segment had been fulfilled the categories with good and very good criteria, howevere the function needs to be improved. The value of distance assessment for each segment varied, those were good and very good. In order to increase plant distance category, it was necessary to add plants in each segment.

scholarly journals Pengaruh Fungsi Peer Group Terhadap Pengambilan Keputusan Pembelian (Pencarian Informasi) Produk Kosmetik Pada Remaja Putri

2019 ◽  
Vol 6 (01) ◽  
pp. 1-8
Author(s):  
Indah Astika Sari ◽  
Hamiyati Hamiyati ◽  
Rasha Rasha
Keyword(s):  
Junior High School ◽  
Information Search ◽  
Random Sampling ◽  
Peer Group ◽  
Hypothesis Test ◽  
Simple Random Sampling ◽  
Survey Method ◽  
Cosmetic Products ◽  
Purchasing Decisions ◽  
Group Function

This research aims to knowing the influence of peer group function of purchasing decisions (information search) cosmetic products in teenagers. This research was conducted at the 140 Junior High School in Jakarta. This research method using survey method.  Population inthis reseach is student grade nine, with the total sample is 70 respondents. Data was taken by using simple random sampling. The hypothesis test data used is product moment correlation coeffcient with  result     rxyhitung  >  rxytabel,  atau 0,704 > 0,235. Result of t-test with significance level  0.05 obtained 8,17 > 1,995 or thitung > ttabel  means that is correlation beetween peer group function of purchasing decisions (information search) cosmetic products. Result of regression obtained Fhitung 66,78, and Ftabel 3,985 so that Fhitung < Ftabel means that there is a significant influence between peer group function of purchasing decisions (information search) cosmetic products in teenagers. Contribution peer group function of purchasing decisions (information search) cosmetic products in teenagers as big as 49,56%, and the remaining 50,44% is determined by other factors which is not examined. Abstrak Penelitian ini bertujuan untuk mengetahui pengaruh fungsi peer group terhadap pengambilan keputusan pembelian (pencarian informasi) produk kosmetik  pada remaja. Penelitian ini dilaksanakan di Sekolah Menengah Pertama 140 Jakarta. Metode penelitian ini menggunakan metode survey. Populasi pada penelitian ini adalah siswi kelas IX, dengan jumlah sampel 70 responden. Teknik pengambilan data menggunakan teknik simple random sampling. Uji hipotesis data yang digunakan adalah korelasi koefisien product moment dengan hasil disimpulkan rxyhitung > rxytabel , atau 0,704 > 0,235. Hasil uji t dengan taraf signifikansi 0,05 diperoleh 8,17 > 1,995 atau thitung > ttabel yang berarti terdapat korelasi antara fungsi peer group terhadap pengambilan keputusan pembelian (pencarian informasi) produk kosmetik. Perhitungan uji signifikansi regresi diperoleh hasil perhitungan Fhitung 66,78 dan Ftabel 3,98 sehingga Fhitung < Ftabel artinya terdapat pengaruh yang signifikan antara fungsi peer group terhadap pengambilan keputusan pembelian (pencarian informasi) produk kosmetik. Konstribusi fungsi peer group terhadap pengambilan keputusan pembelian (pencarian informasi) sebesar 49,56%, sedangkan sisanya yaitu 50,44% ditentukan dengan faktor lain yang tidak diteliti.

scholarly journals Pengaruh Ekuitas Merek Terhadap Keputusan Membeli Produk Kosmetik Merek Oriflame

2020 ◽  
Vol 1 (1) ◽  
pp. 1-7
Author(s):  
Devi Nilakandi
Keyword(s):  
Brand Equity ◽  
Brand Loyalty ◽  
Personal Selling ◽  
Brand Awareness ◽  
Cosmetic Products ◽  
Purchasing Decisions ◽  
Quality Factors ◽  
Consumer Decisions ◽  
Brand Association ◽  
Independent Variable

The purpose of this study was to determine the significance of the effect of brand equity (brand awareness, quality impression, brand association, brand loyalty) of Oriflame cosmetic products on consumer purchases in Mataram City. The population of this study are consumers who make real purchases and consumers who have tried through a demo conducted by personal selling Oriflame cosmetic products. Sampling of 50 consumers really fulfills the requirements for a representative sample. The data collection techniques used were interview techniques and documentation techniques. This analysis is used because in this study there is more than one independent variable. This analysis is used to determine the influence of brand equity (brand awareness, quality impression, brand association, and brand loyalty) on consumer purchase desires (decisions). The results showed that: 1) Brand awareness and perceived quality factors have a significant influence to form an image and influence consumer decisions in purchasing oriflame products; 2) The factors of brand association and consumer loyalty do not have a meaningful influence on purchasing decisions for Oriflame products. This means that brand association and brand loyalty are not the dominant factors that influence consumers to use Oriflame products even though these factors have an influence but the effect is small; and 3) Brand equity has a strong influence on consumer decisions in purchasing Oriflame products. This means that the stimuli attached to the oriflame product create a special attraction that attracts consumers to buy and use oriflame products.

scholarly journals Pengaruh Ekuitas Merek Terhadap Keputusan Membeli Produk Kosmetik Merek Oriflame

2020 ◽  
Vol 1 (1) ◽  
pp. 1-7
Author(s):  
Devi Nilakandi
Keyword(s):  
Brand Equity ◽  
Brand Loyalty ◽  
Personal Selling ◽  
Brand Awareness ◽  
Cosmetic Products ◽  
Purchasing Decisions ◽  
Quality Factors ◽  
Consumer Decisions ◽  
Brand Association ◽  
Independent Variable

The purpose of this study was to determine the significance of the effect of brand equity (brand awareness, quality impression, brand association, brand loyalty) of Oriflame cosmetic products on consumer purchases in Mataram City. The population of this study are consumers who make real purchases and consumers who have tried through a demo conducted by personal selling Oriflame cosmetic products. Sampling of 50 consumers really fulfills the requirements for a representative sample. The data collection techniques used were interview techniques and documentation techniques. This analysis is used because in this study there is more than one independent variable. This analysis is used to determine the influence of brand equity (brand awareness, quality impression, brand association, and brand loyalty) on consumer purchase desires (decisions). The results showed that: 1) Brand awareness and perceived quality factors have a significant influence to form an image and influence consumer decisions in purchasing oriflame products; 2) The factors of brand association and consumer loyalty do not have a meaningful influence on purchasing decisions for Oriflame products. This means that brand association and brand loyalty are not the dominant factors that influence consumers to use Oriflame products even though these factors have an influence but the effect is small; and 3) Brand equity has a strong influence on consumer decisions in purchasing Oriflame products. This means that the stimuli attached to the oriflame product create a special attraction that attracts consumers to buy and use oriflame products.

scholarly journals Pengaruh Iklan Media Sosial Dan Word Of Mouth Terhadap Keputusan Pembelian

Prologia ◽  
2021 ◽  
Vol 5 (2) ◽  
pp. 307
Author(s):  
Jecky Jecky ◽  
Rezi Erdiansyah
Keyword(s):  
Social Media ◽  
Data Analysis ◽  
Word Of Mouth ◽  
Strong Relationship ◽  
Coefficient Of Determination ◽  
Purchasing Decisions ◽  
Social Media Data ◽  
Descriptive Approach ◽  
Quantitative Descriptive ◽  
Media Data

This study aims to determine the effect of advertising on social media and word of mouth on purchasing decisions using a quantitative descriptive approach. Researchers took samples using google form with a total of 145 respondents who were distributed via social media. Data analysis was conducted by researchers using the program of statistical product and service solutions (SPSS) version 15. Based on the results of the research that has been obtained and has been explained by the author regarding advertising on social media and word of mouth on purchasing decisions. It is known that the coefficient of determination in the R Square table is 0.475, indicating that 47.5% of purchasing decisions are influenced by advertising on social media and the word of mouth. It is known that the correlation coefficient value of 0.60-0.799 means that advertising on social media and Word of Mouth has a strong relationship to purchasing decisions. then from the results obtained, the authors can provide several conclusions. The conclusion is that advertising on social media and word of mouth has a positive and significant effect on purchasing decisions.Penelitian ini bertujuan untuk mengetahui pengaruh Iklan Media Sosial dan word of mouth  terhadap Keputusan Pembelian dengan menggunakan pendekatan deskriptif kuantitatif. Peneliti mengambil sampel dengan menggunakan google form dengan total 145 responden yang di sebarkan melalui media sosial. Analisis data yang dilakukan peneliti menggunakan program statistical product and service solutions (SPSS) versi 15. Berdasarkan hasil penelitian yang telah diperoleh dan telah dijelaskan oleh penulis mengenai Iklan Media Sosial dan word of mouth terhadap keputusan pembelian. Diketahui bahwa nilai koefisien determinasi pada tabel R Square sebesar 0.475 menunjukkan bahwa 47,5% keputusan pembelian dipengaruhi oleh Iklan Media Sosial dan Word of Mouth. Diketahui bahwa nilai koefiesien korelasi 0,60-0,799 artinya Iklan Media Sosial dan Word of Mouth  mempunyai hubungan yang kuat terhadap keputusan pembelian. maka dari hasil yang didapat tersebut penulis dapat memberikan beberapa kesimpulan. Kesimpulannya adalah Iklan Media Sosial dan Word of mouth memiliki pengaruh positif dan signifikan terhadap keputusan pembelian.

scholarly journals Pengaruh Label Halal, Asosiasi Merek, Iklan, dan Celebrity Endroser terhadap Keputusan Pembelian (Survei Pada Konsumen Wardah Di Malang

2018 ◽  
Vol 1 (2) ◽  
pp. 110
Author(s):  
Premi Wahyu Widyaningrum
Keyword(s):  
Significant Influence ◽  
Total Sample ◽  
Quantitative Approach ◽  
Emotional Engagement ◽  
Survey Method ◽  
Purchase Decisions ◽  
Brand Associations ◽  
Cosmetic Products ◽  
Purchasing Decisions ◽  
Brand Ambassadors

<p>ABSTRACT</p><p><br />Moslem consumers tend to choose products that are declared halal compared with products that have not been declared halal by the authorities. No exception in terms of cosmetic purchase. Cosmetics is one such purchase that emphasizes emotional engagement, so sometimes idol figures (celebrities) who become brand ambassadors in a cosmetic ad can stimulate purchases. Halal Label Relationships with Advertisements, Celebrity Endrosers, Brand Associations, and Purchase Decisions are how marketers create halal and certified products so that Muslim consumers feel protected to consume them. The purpose of this study is to determine the factors that affect consumer purchasing decisions on Wardah cosmetic products. This type of research is explanatory with quantitative approach and survey method. The research location is in Malang Town Square with total sample of 57 respondents. The findings indicate that there is a positive and significant influence among the variables studied.</p><p>Keyword: Halal Lable, Brand Asosiation, Ads, Celebrity Endroser, Purchase Decisions</p>

scholarly journals RESPON PETANI TERHADAP SISTEM TANAM JAJAR LEGOWO DI KECAMATAN TUMIJAJAR KABUPATEN TULANG BAWANG BARAT

2019 ◽  
Vol 6 (3) ◽  
pp. 305
Author(s):  
Erika Dwi Alviana ◽  
Dame Trully Gultom ◽  
Yuniar Aviati Syarief
Keyword(s):  
Data Collection ◽  
Formal Education ◽  
Descriptive Analysis ◽  
Survey Method ◽  
Quantitative Descriptive Analysis ◽  
Collection Data ◽  
Innovation Characteristics ◽  
Quantitative Descriptive ◽  
Spearman Test ◽  
Planting System

This study aims to examine the farmers' response to Legowo Row Planting System in Tumijajar Subdistrict of West Tulang Bawang Regency and factors related to farmers' responses to the Legowo Row Planting System.  This research was conducted in Tumijajar subdistrict, West Tulang Bawang Regency. Data collection was conducted in May - August 2017. This research method used a survey method and using questionnaire as primary instrument of data collection. Data analysis used quantitative descriptive analysis to answer the first goal and Rank Spearman test to answer second goal. The results showed that farmers’ response to Legowo Row Planting System was relatively low.  Factors related to farmer's response to Legowo Row Planting System are farmer’s age, formal education, length of farming experience, land size, motivation, and Sistem Tanam Jajar Legowo’s innovation characteristics.   Key words: response, planting system, plant spacing

scholarly journals Implementation of Counseling Guidance Services on Social Ethics in Students of Class V SDN 1 Kebumen

2019 ◽  
Vol 2 (1) ◽  
pp. 315
Author(s):  
Nanda Eka Saputri ◽  
Steffina Indri Hapsari ◽  
Usvah Istikomah ◽  
Moh Salimi
Keyword(s):  
Social Ethics ◽  
Survey Method ◽  
Counseling Services ◽  
Class V ◽  
Guidance Services ◽  
Grade 5 ◽  
Qualitative Descriptive ◽  
Ethical Skills ◽  
Descriptive Approach ◽  
Quantitative Descriptive

<em>This Research aims to identify the implementation of counseling services to the ethics of Grade 5 students at SD N 1 Kebumen 2019/2020 amounting to 39 students. This Research uses a quantitative descriptive approach with a survey method of dividing the type of closed poll in which there is an alternative answer in the form of  "Yes " or  "no " and a qualitative descriptive approach with data collection methods Interview to The teacher to get more information. The Research indicators of social ethics include manners, empathy, atmosphere and hangout, honesty and order. The collected Data is analyzed using the percentage analysis. The results showed that students  association ethics belong to very high criteria with a percentage of 87.17% (34 students) while the criteria are as high as 12.8% (5 students). Conclusion of this research is the ethical Skills of Students ' Association is good because the percentage of research results is calculated high and the results of interviews with class parents on the service of BK is effective. In connection with this research, counseling services have an effect on the level of social ethics in students</em>

Pengaruh Pemahaman, Trust, Dan Transparansi Lembaga Zakat Terhadap Minat Masyarakat Membayar Zakat Pada BAZNAS Kabupaten Luwu

2021 ◽  
Vol 21 (02) ◽  
Author(s):  
Hildawati Hildawati ◽  
Antong Antong ◽  
Abid Ramadhan
Keyword(s):  
Analysis Data ◽  
Survey Method ◽  
Process Data ◽  
Sample Amount ◽  
Descriptive Approach ◽  
Quantitative Descriptive

ABSTRACT The purpose of research is for examine in empirical influence comprehension, trust, and transparency on zakat organization to society interest pay zakat to BAZNAS LUWU area. Subject to use in the research is independent subject (comprehension, trust, and transparency on zakat organization) but dependent subject is (interest). Research do this on Luwu Area with take population muzakki from Badan Amil Zakat Nasional (Baznas). Research kind to use this quantitative descriptive approach with survey method. Population in research is Muzakki it has name on registered BAZNAS Luwu Area. Interpretation technic sample use Accidental samping method is so easy sample to access. Amount determining sample use Slovin formulation. Sample amount to success process data has 68 people. Analysis data tecnic for use in research is Multiple Regresion linear with SPSS Version 23. Result from hypotheses test on research in a partial indication value t count for subject comprehension as big as -0,397. And for trust as 3,394 and for transparency on zakat organization as 4.114. so, result from t count show it in a partial subject comprehension nothinginfluenceto society interest pay zakat to Baznas Luwu Area but subject trust and transparency on zakat organization has influence to society interest pay zakat to Baznass Luwu Area. Keywords: Zakat, BAZNAS, Comprehension, Trust, Transparency, Interest, Muzakki. ABSTRAK Penelitian ini bertujuan untuk menguji secara empiris pengaruh pemahaman, trust, dan transparansi lembaga zakat terhadap minat masyarakat membayar zakat pada BAZNAS Kabupaten Luwu. Variabel yang digunakan dalam penelitian ini, yaitu variabel independen (pemahaman, trust, dan transparansi lembaga zakat) sedangkan variabel dependen (minat). Penelitian ini dilakukan di Kabupaten Luwu dengan mengambil populasi muzakki dari Badan Amil Zakat Nasional (BAZNAS). Jenis penelitian yang digunakan adalah pendekatan kuantitatif deskriptif dengan menggunakan metode survey. Populasi dalam penelitian ini adalah muzakki yang namanya terdaftar di BAZNAS Kabupaten Luwu. Teknik pengambilan sampel menggunakan metode Accidental Sampling yaitu sampel yang paling mudah untuk diakses. Penentuan jumlah sampel menggunakan rumus Slovin. Jumlah sampel yang datanya berhasil diolah yaitu sebanyak 68 orang. Teknik analisis data yang digunakan dalam penelitian ini adalah regresi linear berganda dengan menggunakan program SPSS Versi 23. Hasil dari pengujian hipotesis dalam penelitian ini secara parsial ditunjukkan nilai t hitung untuk variabel pemahaman sebesar -0,397, untuk variabel trust sebesar 3,394 dan variabel transparansi lembaga zakat sebesar 4,114. Jadi, hasil dari uji t membuktikan bahwa secara parsial variabel pemahaman tidak berpengaruh terhadap minat masyarakat membayar zakat pada BAZNAS Kabupaten Luwu. Sedangkan variabel trust dan transparansi lembaga zakat berpengaruh terhadap minat masyarakat membayar zakat pada BAZNAS Kabupaten Luwu. Kata Kunci: Zakat, BAZNAS, pemahaman, trust, transparansi, minat, muzakki

scholarly journals The Role of Human Capital to the Improvement of Employee Performance in Fisheries Companies in North Sulawesi Province

2018 ◽  
Vol 3 (2) ◽  
pp. 71-78
Author(s):  
Wehelmina Rumawas
Keyword(s):  
Human Capital ◽  
Work Experience ◽  
Employee Performance ◽  
Sampling Technique ◽  
Survey Method ◽  
North Sulawesi ◽  
Independent Variable ◽  
Descriptive Approach ◽  
Quantitative Descriptive

The aim of study is to analyze and explain the influence of human capital on employee performance. In this study using human capital as an independent variable and employee performance as the dependent variable. This study uses a survey method with a quantitative descriptive approach, the location of the research on Fisheries Companies in North Sulawesi Province.The sample in this study amounted to 152 respondents. To determine the sample, to be used area proportional random sampling technique. The data that has been netted with a questionnaire is then rated and tabulated for further analysis using multiple regression. The results of the study show that human capital through education level, work experience and competency variables have a positive and significant effect on employee performance.

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