scholarly journals Internal and External Factors Influencing Millennials’ Sharing Behaviour of Online Video Advertisements

2021 ◽  
Vol 18 (1) ◽  
pp. 23
Author(s):  
Nik Mohamad Shamim Nik Mohd Zainordin ◽  
Norazlyn Kamal Basha ◽  
Ho Jo Ann ◽  
Ng Siew Imm
Keyword(s):  
Structural Equation ◽  
Sem Analysis ◽  
Subjective Norms ◽  
External Factors ◽  
Online Video ◽  
Celebrity Endorsements ◽  
Internal Factors ◽  
Equation Modelling ◽  
Company Reputation ◽  
Internal And External Factors

This study aimed to uncover the internal and external factors driving Millennial consumers to engage in Online Video Advertisements (OVAs) sharing. Underpinned by the Theory of Planned Behaviour (TPB), the internal factors tested in this study were attitude, subjective norms, and perceived behavioural control. The external factors predicted to influence consumers’ intention and actual sharing behaviour of OVAs were company reputation, brand awareness, and celebrity endorsement were underpinned by Stimulus Organism Response Model (S-O-R). The study included perceived intrusiveness as a moderator between the aforementioned antecedents and the sharing behaviour of OVAs. A total of 220 Millennial respondents was collected in Selangor, Malaysia. Partial Least Squares Structural Equation Modelling (PLS-SEM) analysis showed that attitude and subjective norms significantly predict consumers’ intention to share OVAs. In terms of external antecedents, only celebrity endorsements were found to positively influence the sharing intention of OVAs. The study also revealed that perceived intrusiveness negatively moderates the effects of attitude and social norms on the intention to share OVAs.

scholarly journals The Intention of Using Cell Phones In Digital Banking Service Base on External Factors and Internal Factors

2020 ◽  
Vol 4 (1) ◽  
pp. 55
Author(s):  
Winny Puspasari Thamrin ◽  
Kristiana Dewayani ◽  
Feny Fidyah
Keyword(s):  
Structural Equation ◽  
Cell Phones ◽  
Sampling Technique ◽  
Equation Model ◽  
External Factors ◽  
Internal Factors ◽  
Banking Services ◽  
Banking Service ◽  
Internal And External Factors ◽  
And Behavior

The growing of digital services in the world of banking and the use of cellular telephones by customers, banks provide services in the form of phone and SMS banking that makes it easier for customers to transaction. The existence of digital banking makes it easy and saves time in making transactions. The purpose of this study was to examine the intention of using cell phones in digital banking services base on external factors (easiness, benefit, trust and risk) and internal factors (self efficacy and locus of control). This research model is prepared based on the concept of risk perception and behavior. Respondents in this study were 98 respondents that consist of students and employees. The sampling technique is non-random sampling. SEM model analysis techniques (structural equation model) with the help of the Lisrell 8.7 program. The results of this study indicate that the data obtained in accordance with the proposed model for both internal and external factors influence the intention of using cell phones for digital banking services.

scholarly journals Kinerja Penyuluhan di Nusa Tenggara Timur

2015 ◽  
Vol 5 (1) ◽  
Author(s):  
Jelamu Ardu Marius ◽  
Sumardjo Sumardjo ◽  
Margono Slamet ◽  
Pang S Asngari
Keyword(s):  
Structural Equation ◽  
Organization Structure ◽  
Agricultural Extension ◽  
Research Area ◽  
External Factors ◽  
Extension Education ◽  
Extension Agents ◽  
Internal Factors ◽  
The Individual ◽  
Internal And External Factors

<p><em>The objectives of this research were to portray the influence of internal and external  factors to the performance of the agricultural extension. The individual characrterization of the agricultural extension agents were the internal factors which assumed to influence toward the performance of agricultural extension and  those other i.e the non formal extension education (diklat), the milieu, and the extension organization structure were the external factors. The respondents were selected by the random and purposive sampling method in the three regency as research area. Data analysis was done by using descriptive and Linear Structural Relationship (LISREL) program 8.72 by Structural Equation Modelling (SEM) models.   The results of the research showed that the non formal extension education and the extension organization structure were influenced positively and significantly to  the performacen of extension (external factors), but those other were not. </em></p><em><br /></em>

scholarly journals PENGARUH FAKTOR INTERNAL DAN EKSTERNAL PENYULUH TERHADAP KOMPETENSI PENYULUH DI NUSA TENGGARA TIMUR

2007 ◽  
Vol 3 (2) ◽  
Author(s):  
Jelamu Ardu Marius ◽  
Sumardjo Sumardjo ◽  
Margono Slamet ◽  
Pang S. Asngari
Keyword(s):  
Structural Equation ◽  
Formal Education ◽  
Agricultural Extension ◽  
Research Area ◽  
External Factors ◽  
Extension Agents ◽  
Internal Factors ◽  
Before And After ◽  
The Individual ◽  
Internal And External Factors

The objectives of this research were to portray the influence of internal and external factors to the competencies of the agricultural extension agents. The individual characrterization of the agricultural extension agents were the internal factors which assumed to influence in creating the competencies, and those other i.e the non formal education (diklat), the milieu, and the extension organization structure were the external factors. The respondents were selected by the random and purposive sampling method in the three regency as research area. Data analysis was done by using descriptive and Linear Structural Relationship (LISREL) program 8.72 by Structural Equation Modelling (SEM) models. The results of the research showed that the internal factors were influenced positively and significantly to the competencies of the agricultural extension agents both before and after the autonomy, but those other were not.

STRATEGI MENINGKATKAN LOYALITAS KONSUMEN MAKANAN KHAS KOTA CURUP KABUPATEN REJANG LEBONG

2019 ◽  
Author(s):  
Onsardi Onsardi
Keyword(s):  
Swot Analysis ◽  
Raw Materials ◽  
External Factors ◽  
Consumer Loyalty ◽  
Internal Factors ◽  
The Public ◽  
Typical Food ◽  
Internal And External Factors

The title of this study is the Strategy of Increasing Consumer Food Loyalty in CurupCity, Rejang Lebong Regency (Case Study in "Henvian" Typical Food Industry). Thisresearch is based on the importance of strategies in increasing business and consumerloyalty to products sold.Strategies to increase business and consumer loyalty can bedone with a SWOT analysis. Place of this research is the "Henvian" shop that sellstypical Rejang lebong food. The method used in this study is descriptive qualitative.Informants in this study were people who were considered to know for certain about theHENVIAN Specialty Food Store in Curup City, Rejang Lebong Regency. The dataanalysis technique used in this study is a SWOT analysis to determine the strengths,weaknesses, opportunities and threats in a typical Rejang Lebong food business.By using SWOT analysis techniques that consist of strengths (weakness), weaknesses(weakness), opportunities (opportnity) and threats (threath). The results of this studycan be concluded that the internal factors that are the strength of the marketing strategyare the quality of the product that is good at a price affordable to the public andtourists, service that is friendly and responsive to consumer needs, as well astechnological advancements that facilitate the promotion of business. Internal factorsthat are a weakness are often lack of stock, there are some products that do not meet thestandard packaging, the product shelf life is short, employees do not use uniforms.External factors that become opportunities are a fairly high economic community,abundant raw materials while external factors that are a threat are the manycompetitors, an unstable economy, the price of basic needs increases. Based on theresults of the SWOT analysis of internal and external factors, the strategy used is toimprove product quality by improving the appearance of packaging and quality ofcontent and quality of service by providing uniforms to employees and providingstandards of service to consumers. .Keywords: Strategy, Consumer Loyalty, SWOT

FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT BERWIRAUSAHA MAHASISWA STAI MUHAMMADIYAH TULUNGAGUNG

2021 ◽  
Vol 5 (1) ◽  
Author(s):  
Mendah Nur Kumala ◽  
Mei Santi ◽  
Hasan Sultoni
Keyword(s):  
Family Environment ◽  
Sampling Technique ◽  
Self Esteem ◽  
External Factors ◽  
Test Reliability ◽  
Primary Data ◽  
Internal Factors ◽  
Surrounding Environment ◽  
Environment Education ◽  
Internal And External Factors

One alternative to reduce the unemployment rate in Indonesia is to foster entrepreneurship in college students because this is expected to be an educated young entrepreneur who is able to start his own business, and be able to open up jobs for others. The formulation of the problem include: what are internal factors (income, self-esteem, motivation) and whether external factors (family environment, surrounding environment, education, and opportunities) influence the interest in entrepreneurship of STAI Muhammadiyah Tulungagung students ?. This study aims to determine internal factors (income, self-esteem, motivation) and external factors (family environment, surrounding environment, education, and opportunities) affect the entrepreneurial interest of STAI Muhammadiyah Tulungagung students. The approach used is a quantitative approach to the type of associative research. The population and sample in this study were students of STAI Muhammadiyah Tulungagung which consisted of 50 students who had taken Entrepreneurship courses and students who had been entrepreneurs. Sampling using a purposive sampling technique. The data source is primary data. Data collection was carried out through questionnaires. The measurement uses a Likert scale. The next stage, the results of the questionnaire were analyzed with multiple linear regression which serves to prove the research hypothesis. The data that has met the validity test, reliability test, and the classic assumption test are processed to produce a regression equation. Based on the results of the study showed that internal and external factors partially had a positive and significant effect on the entrepreneurial interest of STAI Muhammadiyah Tulungagung students. With an adjusted R2 value of 0.407 so the magnitude of the influence of internal and external factors on entrepreneurial interest is 40.7% while the remaining 59.3% is influenced by other factors not examined in this study.Keywords: Factors, Interests, Entrepreneurship, STAI Muhammadiyah Tulungagung

METHODOLOGY FOR CHOOSING THE ORGANIZATIONAL STRUCTURE OF ENTERPRISE MANAGEMENT

2020 ◽  
Vol 10 (9) ◽  
pp. 2003-2012
Author(s):  
O.V. Karpets ◽  
◽  
A.V. Sinitsyn ◽  
A.V. Firsova ◽  
◽  
...  
Keyword(s):  
Organizational Structure ◽  
Economic Activity ◽  
Organizational Structures ◽  
External Factors ◽  
Enterprise Management ◽  
Urgent Problem ◽  
Internal Factors ◽  
The Moment ◽  
Internal And External Factors

This article discusses the problem of choosing the correct and effective organizational structure of enterprise management for its correct functioning. The existing types of organizational structures of enterprise management, which are used in practice today, are analyzed, and their positive, negative sides and the type of enterprises for which they can be used are revealed. Along with this, this article discusses and describes methods for choosing an organizational structure for an enterprise. Also, during the study, internal and external factors were identified that affect the choice of an organizational structure. Based on the analysis, a methodology for choosing the most effective type of organizational structure for enterprises was drawn up. The question of choosing an organizational structure is acute for every manager at the very beginning of the operation of an enterprise, because the quality of performance of functions, both of individual divisions and of the entire enterprise as a whole, directly depends on this. Among many types of organizational structures in this study, the types of organizational structures that are most adaptable to changes in external and internal factors are identified. This study provides methods and tools for selecting the appropriate organizational structure for any enterprise. At the moment, some methods, be it goal structuring or computer modeling, are not widely used, which in turn makes it difficult to choose an effective organizational structure for enterprise management. The choice of an effective organizational structure is an extremely urgent problem today for every entrepreneur, who is interested in the stable economic activity of his or her enterprise.

The influence of internal and external factors on the marketing strategic planning in SNOWA Corporation

2018 ◽  
Vol 33 (8) ◽  
pp. 1065-1073 ◽  
Author(s):  
Ali Ebrahimi ◽  
Hamidreza Banaeifard
Keyword(s):  
Strategic Planning ◽  
Content Validity ◽  
Structural Equation ◽  
External Factors ◽  
Equation Modeling ◽  
Content Type ◽  
Marketing Strategic ◽  
Statistical Sample ◽  
Internal And External Factors ◽  
Research Show

Purpose The purpose of this paper is to evaluate the influence of internal and external factors of SNOWA Corporation on its marketing strategic planning. Is there a relationship between internal and external factors and strategic marketing planning? How severe is this relationship? Design/methodology/approach The present study is an applied research using a descriptive-analytic method. The statistical sample of this research includes 300 personnel of SNOWA Corporation. Data were collected applying a standard questionnaire in a five-point Likert scale. Content validity ratio and content validity index were used to evaluate the content validity of the questionnaire, and a Cronbach’s alpha test was applied to assess its reliability. SPSS Software (factor analysis) and Amos Software (structural equation modeling) were applied to analyze the collected data. Results of this research show that internal and external factors influence the development of its marketing strategic planning. Findings Results of this research show that internal and external factors influence the development of SNOWA marketing strategic planning. Another result of this study is that the severity of the relationship between the independent and dependent variables varies from the viewpoint of the employees of different departments. Practical implications The study will help managers deal with environmental opportunities effectively while formulating corporation strategies. In addition, findings reveal that having vision and mission help managers find a clear way to reach the goals. Originality value This is one of a few papers to provide empirical evidence of the influence of internal and external factors of SNOWA Corporation on its marketing strategic planning. Identification of the external-internal factors used in formulating marketing strategic planning may prove useful for other researchers working in this under-researched area.

scholarly journals PENGARUH FAKTOR INTERNAL DAN EKSTERNAL TERHADAP SIKAP DAN NIAT PEMBELIAN DARING

2017 ◽  
Vol 19 (2) ◽  
pp. 192 ◽  
Author(s):  
Lorentia Shierly ◽  
Sabrina Sihombing
Keyword(s):  
Structural Equation Modeling ◽  
Structural Equation ◽  
Sampling Method ◽  
Online Shopping ◽  
Web Design ◽  
External Factors ◽  
Equation Modeling ◽  
Online Data ◽  
Internal Factors ◽  
Main Factors

Online shopping has grown popularity over the years because of its convenient and can often save money for buyers. There are two main factors that can affect a person to do shopping online: internal factors and external factors. Previous research often focuses on one factor only, that is, internal or external factors in influencing online shopping. Therefore, this research attempts to integrate both internal (i.e., personal innovation and hedonic motivation) and external factors (i.e., web design and eWOM) in predicting attitude and intention to buy online. Data was collected by using questionnaires with non-probability sampling method. The number of respondents was 228 respondents. Data was then analyzed by Structural Equation Modeling (SEM). Results showed that four out of five hypotheses are supported. Specifically, the results showed that personal innovation is not a significant predictor of attitude toward online shopping. This study also provides research limitations and suggestions for further research.

scholarly journals IMAGE IMPROVEMENT OF THE STATE ISLAMIC UNIVERSITY (UIN) ALAUDDIN MAKASSAR THROUGH THE SATISFACTION AND TRUST OF STAKEHOLDER ON GRADUATE QUALITY

2018 ◽  
Vol 2 (2) ◽  
pp. 57
Author(s):  
Murtiadi Awaluddin
Keyword(s):  
Structural Equation ◽  
Sampling Technique ◽  
Sem Analysis ◽  
Exploratory Research ◽  
Stakeholder Satisfaction ◽  
Descriptive Research ◽  
Equation Modelling ◽  
Image Improvement ◽  
Private Banking

This study aims to determine and analyze the influence of UIN Alauddin Makassar graduate quality to stakeholder satisfaction, stakeholder trust and image of UIN Alauddin Makassar either directly or indirectly. This study categorized in exploratory research. This research included in the descriptive research. The population of this research is all stakeholders in Makassar City. The sampling technique used in this research is purposive sampling. The sample criterion used is a private banking company that employs UIN Alauddin Makassar graduates. The sample size uses maximum likelihood (ML). The number of samples in this study is 100 respondents. In this study, the techniques used include (1) questionnaire; (2) observation; (3) interviews and (4) documentation. The method of analysis used in this research is structural equation modelling (SEM) analysis. The conclusion of this research are: (1) the quality of UIN Alauddin Makassar graduates has a positive and significant impact on stakeholder satisfaction, stakeholder trust and image of UIN Alauddin Makassar; (2) stakeholder satisfaction has a positive and significant impact on stakeholder trust and image of UIN Alauddin Makassar and (3) stakeholder trust have positive and significant impact on UIN Alauddin Makassar image.

scholarly journals ANALISIS KRIMINOLOGI KEJAHATAN PEMBUNUHAN BERENCANA OKNUM POLISI DI JAYAPURA

2021 ◽  
Vol 5 (2) ◽  
pp. 47
Author(s):  
Sujud Sujud
Keyword(s):  
Research Method ◽  
Criminal Code ◽  
Research Data ◽  
External Factors ◽  
Family Factors ◽  
Military Officers ◽  
Literature Study ◽  
Internal Factors ◽  
The Government ◽  
Internal And External Factors

Murder is an inhuman crime, where the perpetrator of the crime kills with the intention of being planned in advance because it will kill other people's lives for a specific purpose, this crime is a crime of enmity between individuals and groups so that the victim is helpless, so the police investigator reveals his identity. Carefulness is needed. The problems discussed are what are the factors causing the crime of murder and how are the efforts to overcome the crime of murder. The research method used is normative juridical research. Data collection is based on literature study, based on the results of the research that the author has done, the factors that cause murder are internal and external factors. Internal factors, namely internal factors, and external factors, namely economic, environmental, and family factors. Efforts to tackle the crime of murder, namely penal and non-penal measures, are efforts to reduce the space for movement and opportunities for the committing of crimes. The suggestion in this research is that there is a need for cooperation between legal institutions and the government through police and military officers to prevent and cope with future premeditated murder, prosecutors and judges are requested to be able to prosecute and impose the maximum possible punishment on the perpetrators of the murder guided by the Criminal Code.

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