Analisis Ragam Bahasa Istilah Dalam Iklan Pariwisata Di Media Digital Pada Masa Pandemi Covid-19

This study aimed ro describe and determine the characteristic patterns and the word formation process of various language terms used in tourism advertisements on digital media during the COVID-19 pandemic. There are several new terms that are widely used by people all over the globe, and tourism adevertisements are no excpetion. This study used descriptive qualitative method. The data were taken from advertisements found on social media Facebook and Instagram. The thoery used in this research is the theory of language style proposed by Chaer & Agustina (2010) and theory of word formation process by Chaer (2008). It can be concluded that: (1) the characteristic pattern of the variety of languages used in tourism advertisements on social media Facebook and Instagram during the COVID-19 pandemic is a variety of non-formal languages, and (2) the variety of terms used tourism advertisements on social media Facebook and Instagram during the COVID-19 pandemic are formed from blending, abbreviations and compounding. Keywords: Language Varieties, Terms, Advertisement, COVID-19

Tingkat Kepuasan Wisatawan Terhadap Daya Tarik Wisata Padang Bai Kecamatan Manggis Kabupaten Karangasem Bali

Padang Bai tourist attraction has great potential in the field of marine tourism attractions, one of which is snorkeling and diving which are well known in foreign countries. In its development there are still various complaints from tourists that reduce the level of tourist satisfaction. The purpose of this study is to determine the level of tourist satisfaction with Padang Bai tourist attraction from the dimensions of tourist attraction consisting of attractions, accessibility, facilities, ancillary service and the community. This research used quantitative method. Data collection used questionnaire with 21 indicators. 210 samples in this study were taken using a porpusive sampling technique. Data were tested using validity and reliability before being analyzed using the suitability level analysis. The results showed that the level of tourist satisfaction with the tourist attraction of Padang Bai based on the analysis of the suitability level that compares the overall score of expectations indicators with the reality of obtaining results with a suitability level score of 90% obtained the satisfaction category with a gap score (of -80). The indicator that must obtain priority improvement is the cleanliness of the Padang Bai coastal area with a gap value (gap of-365). Cleanliness of the accommodation (gap-210), condition of the facility (gap-163), beautiful underwater scenery such as coral and ornamental fish (gap-151). Overnight accommodation services with a gap value (of-134), diving tourism attractions with a gap (of - 126) and the last of the quality of food restaurants in Padang Bai with a gap value or a gap (of -119). It can be concluded that tourists are satisfied to be in Padang Bai, but the satisfaction is still not maximal and there are still improvements that must be done to improve the satisfaction of Bai Bai's attraction. The advice that can be conveyed is to always maintain the quality of the tourist attraction of Padang Bai, especially environmental cleanliness, as well as the services provided to tourists. Keywords: Satisfaction Level, Expectation, Perception

Strategi Pengembangan Ekowisata Danau Kaenka Berdasarkan Komponen 4A Di Desa Fatukoto, NTT

Development of attractions in destinations is important for the existence of tourism. The purpose of this study is to analyse the potential for ecotourism-based tourist attractions and strategies for developing ecotourism-based tourist attractions based on the 4A component in Fatukoto Village, Kupang. Respondents in this study were the Head of the South-Central Timor Regency Tourism Office, the Head of Fatukoto Village, the Hamlet Head, Community leaders, Pokdarwis, visitors and visitors visiting Fatukoto Village. Techniques using data through observation, interviews, study documentation of Fatukoto Village, literature study from Fatukoto village reports. The analysis technique uses data reduction, data presentation, and SWOT analysis. The results showed that the potential in Fatukoto Village is Lake Kaenka, Mount Fatunausus, Beautiful Hills View of Fatukoto Village and Plantation. The development strategy based on the 4A component is directed at increasing community participation in tourism activities and implementing events to increase tourist visits because the 4A component in Fatukoto Village is very supportive. Keywords: Development Strategy, Attraction, Ecotourism, 4A Components

Penerapan Tri Hita Karana Sebagai Aplikasi Marketing 3.0 The Royal Pita Maha Resort

Ubud the potential for its natural beauty has begun to attract investors in developing hotels and resorts. This has led to fierce competition. One method that can be used is to apply the strategy of marketing 3.0. Tjampuhan Group have long been developing a hospitality business based on the culture of the Tri Hita Karana concept. The purpose of this research is to understand the basis for selecting the brand “The Royal Pita Maha Resort” as seen from Barney's Resource Based View and to describe the marketing strategy of The Royal Pita Maha Resort as seen from Kotler's marketing 3.0. The research method used is a qualitative method. The data collection technique is in the form of literature study. The results showed the brand has competitive power, because it has been familiar to foreign tourists since the 1930s. The implementation of The Royal Pita Maha strategy has implemented marketing 3.0 and is based on Tri Hita Karana (THK) where the construction of this hotel is not only focused on commercial but also tries to balance commercial, social, cultural and spiritual. Positioning, differentiation, and branding have a positive and significant effect on competitiveness at Hotel The Royal Pita Maha Resort. The impact resulting from the implementation of THK-based marketing 3.0 is positive impact. The positive impacts resulting from the application of THK-based marketing 3.0 is an economic, social, environmental and spiritual impacts. Keywords: Tri Hita Karana, Marketing 3.0

Faktor Pengaruh Keputusan Wisatawan Menginap Di Grand Jimbaran Boutique Hotel And Spa Kuta, Bali

Grand Jimbaran Boutique Hotel and Spa has complete facilities with steady tourist visits in the last three years. This research aim to determine the factors that influence tourists staying at the Grand Jimbaran Boutique Hotel and Spa and to find out the most dominant factors influencing tourist decisions to stay. In this study using a simple random sampling technique by taking samples by distributing questionnaires and using guest comments on random online travel agents to each participant who participated in the study. The number of samples in this study were 100 respondents and the data processing was carried out with the help of SPSS software version 25. In processing the data, steps were taken to find validity, reliability and factor analysis. Based on the results of the study estimated 4 factors that influence the decision to stay at the Grand Jimbaran Boutique Hotel and Spa. These factors are service and price factors have a total variance of 58,196%, location factors have a total variance of 5,918%, promotion factors have a total variance of 5,671% and design factors have a total variance of 5,136%. The most dominant factor influencing tourists Staying at the service and price factors which have the highest total variation of 58,196% with an eigen value of 11.639 consisting of 10 variables such as sympathetic employees in providing services, appropriate room rates, uniforms used by clean and neat employees, completeness of service, number of rooms, providing complete and clear services, room rates according to room quality, services provided quickly and easily, employees provide excellent service to tourists, friendly employee services. The cumulative of the 4 factors is 74,921%, so the accuracy of the model is 73%. Keywords: Tourist, Hotel, Factors Analysis

Persepsi Wisatawan Terhadap Daya Tarik Ekowisata Bahari Pantai Enabara, Kabupaten Ende, Provinsi Nusa Tenggara Timur

Ende Regency has a huge potential to be developed into a tourist attraction. One of them is the marine tourism attraction located in Aewora Village, Maurole District, namely Pantai Enabara. The beach has not been developed because of the lack of government attention and the low level of tourism human resources of the local community. This study aims to determine the role of stakeholders, to know the perceptions of the local community and tourists, and to conduct a strategic development of tourist attractions. The research used a qualitative method with Likert scale assisted. The data were collected by observation, interview, questionnaire, and documentation study. The number of respondents in the data collection of 20 respondents selected incidentally. The concept used in research is the concept of tourist attraction, marine ecotourism, and perception. The results showed that tourists are very enthusiastic to welcome the proposal to make Enabara Beach a tourist destination. In terms of tourists, tourists realize that Enabara Beach has a very attractive appeal and tourists also agree if the beach is managed based on the principles of eco-tourism. In supporting the maritime tourism development strategy based on ecotourism, active participation from the community, Local Government, and coordination of all stakeholders are needed to improve the quality of service and tourism attractions, accessibility, facilities, and institutions. Keywords: Tourist Attraction, Marine Ecotourism, Tourist Perception.

Analisis Persepsi Wisatawan Terhadap Daya Tarik Wisata Di Pantai Nembrala Kabupaten Rote Ndao

Tourist’s perception is one of indicators that will influences tourist on visiting destination. The purpose of this study is to determine the perceptions of tourists towards tourist attractions in Nemberala BeachRote Ndao Regency. This research was conducted at Nemberala Beach, Nemberala Village, Rote Barat District, Rote Ndao Regency, East Nusa Tenggara. The population of this research was 83 people who were tourists visiting Nemberala Beach. The sampling technque used was simple random sampling. The results of the study were collecred using the method of observation, questionnaire, interview and literature study. Then the results obtained were analyzed using quanitative descriptive methods and tested the hypothesis using One Sample T-test Analysis. The author uses SPSS Version 16 as a tool in managing data. The results of this study indicate that 1) tourists have good perception of access in the tourist attractions of Nemberala Beach – Rote Ndao Regency, 2) tourists have good perceptions of attraction in the tourist attractions of Nemberala Beach – Rote Ndao Regency; 3) torists have unfavorable perceptions of amenities in the tourist attraction of Nemberala Beach – Rote Ndao Regency. Keywords: Accesibility, Attractions, Aminities, Tourist Perceptions

Upaya Promosi Pariwisata Pantai Liman Dengan Pemanfaatan Media Sosial (Studi Kasus Pada Akun Instagram @pantailimansemau)

The purpose of this research is to utilize social media Instagram in promoting tourism in Liman Beach, Semau Selatan District, Kupang Regency. Researchers use Instagram promotional media because Instagram social media is a media that facilitates users to share media such as photos and videos so that Instagram is very helpful and can be used in promotional activities for Liman Beach to tourists who do not know Liman Beach through photos or videos posted to Instagram. This research uses descriptive qualitative research and data collection techniques use observation, interviews, literature study and documentation. The informants in this study were the Head of Marketing and Promotion of the East Nusa Tenggara Province Tourism and Creative Economy Office, the Head of Uitiuh Tuan Village and tourists visiting Liman Beach. In the process of using Instagram as a promotional media for Liman Beach tourism, the Instagram features used in the @pantailimansemau account are hashtag features, Instagram stories, photos, reposts, comments, and mentions. The purpose of this study is to make Instagram as one of the online promotional media by utilizing the Instagram account @pantailimansemau which has been created by researchers so that Liman Beach is better known to the wider community and makes the Instagram account @pantailimansemau an official account in promoting Liman Beach. Keywords: Social Media, Instagram, Tourism Promotion, Liman Beach, Uitiuh Tuan Village, Semau Island

Strategi Pengembangan Potensi Kuliner Lokal Dalam Menunjang Desa Wisata Ekologis (DWE) Di Desa Nyambu Kediri, Tabanan

The culinary potential of Nyambu Village cannot be seen if tourists visit and travel alone in Nyambu Village to enjoy local food. After tourists take the DWE tour package in Nyambu Village, local food is served by the Ecological Tourism Village (DWE) in Nyambu Village for guests visiting DWE in Nyambu village. The purpose of this study is to determine the development strategy and implications of developing local culinary potential in supporting the Ecological Tourism Village (DWE) in Nyambu Kediri Village, Tabanan. This study used descriptive qualitative method. The data was collected by means of observation techniques, in-depth interview techniques, and document study. The collected data were analyzed using SWOT analysis techniques, verified (data display), and concluded in narration, tables, photos, and charts. The theory used is Community Based Tourism (CBT) and the Theory of Tourist Attraction. The strategy for developing local culinary potential in supporting DWE in Nyambu Kediri Village, Tabanan is determined through a SWOT analysis and a SWOT analysis matrix, as follows: SO (StrengthOpportunity) strategy, namely a strategy to develop local culinary potential and a tourism village development strategy; WO (WeaknessesOpportunity) strategy, namely the strategy for the formation of local culinary management groups / organizations and CBT development strategies; ST (Strength-Threats) Strategy, namely a strategy to increase cooperation in the culinary field and a strategy to increase promotion; WT (Weaknesses-Threats) strategy, which is a strategy to increase stakeholder support for the formation of local culinary groups. The implications of developing culinary potential for local culinary processors, DWE and the people of Nyambu Village are enormous. The greater the support from the stakeholders, the greater the local culinary potential in Nyambu Village, and vice versa. Keywords: Development Strategy, Local Culinary Potential, Ecological Tourism Village