COMMUNICATION MANAGEMENT OF CULTURAL AND EDUCATIONAL INSTITUTIONS DURING THE CRISIS

2021 ◽  
pp. 34-44
Author(s):  
Madina T. Gurieva ◽  
◽  
Ekaterina A. Trofilenkova ◽  
Keyword(s):  
New Products ◽  
Product Line ◽  
Communication Strategy ◽  
Educational Institutions ◽  
Product Portfolio ◽  
Cultural Institutions ◽  
Continuous Mode ◽  
Communication Management ◽  
Ordinary Life ◽  
Restrictive Measures

The purpose of the article is to analyze specifics of the communication construction and adaptation of cultural institutions products during the crisis. The pandemic associated with the spread of the COVID-19 coronavirus had a serious impact on all spheres of life and required a revision of many familiar processes. In particular, the system of communication with consumers in the spheres of culture and education had to be substantially restructured. Also in those areas the development and implementation of new products and projects, adapted to the restrictions conditions, became urgent. On that basis, the article deals with the specifics of creating and promoting educational products in a period of quarantine restrictions as well as of the most crisis-prone areas of work. The key outcome can be defined as the conclusion that an important factor in the effectiveness of communications is the study of the consumer needs, and in a continuous mode. The spheres of education and culture, in that case, are no exception. The prospects of the study are associated with the fact that new products related to the crisis and restrictive measures do not disappear with the return to “ordinary” life, but remain in the product line of many organizations. However the ratio of traditional and new products in the assortment portfolio of different organizations will be different, which depends on many factors. Studying the factors and thus effectively managing the product portfolio are tasks for future periods. It is thereupon (along with the study of needs) that it is necessary to develop a communication strategy for the organizations of the spheres of culture and education.

scholarly journals Strategi Komunikasi Lembaga Bimbingan Belajar Dalam Mempertahankan Loyalitas Pelanggan Pada Masa Pandemi Covid-19 (Studi Kasus Pada Bimbel Timothy's, Cengkareng, Jakarta Barat)

Prologia ◽  
2021 ◽  
Vol 5 (2) ◽  
pp. 313
Author(s):  
Ezra Krisna ◽  
Septia Winduwati
Keyword(s):  
Customer Loyalty ◽  
Word Of Mouth ◽  
Communication Strategy ◽  
Educational Institutions ◽  
Research Approach ◽  
Communication Management ◽  
Planning Implementation ◽  
Trust Business ◽  
Communication Planning ◽  
Collection Methods

Bimbel Timothy's is a non-formal tutoring institution that was formed to assist customers to understanding the learning materials provided by formal educational institutions. Communication strategy is a combination of communication planning with communication management to achieve predetermined goals. This study uses a qualitative research approach with data collection methods using interview techniques, documentation studies, and literature studies. The result of this research is Bimbel Timothy's using communication strategy which is planning, implementation and evaluation of the communication strategy that implemented by Bimbel Timothy's during the COVID-19 pandemic in order to maintain customer loyalty. Of the entire series of communication strategies which is planning, implementation and evaluation that implemented, the role  word of mouth is a technique used so that customers continue to trust business institutions during the COVID-19 pandemic.Bimbel Timothy's merupakan salah satu lembaga bimbingan belajar non-formal yang dibentuk guna membantu pelanggan dalam memahami materi pembelajaran yang diberikan oleh lembaga pendidikan formal. Strategi komunikasi merupakan paduan perencanaan komunikasi dengan manajemen komunikasi untuk mencapai tujuan yang telah ditetapkan. Penelitian ini menggunakan pendekatan penelitian kualitatif dengan metode pengumpulan data yang menggunakan teknik wawancara, studi dokumentasi, dan studi kepustakaan. Hasil penelitian ini adalah Bimbel Timothy's melakukan strategi komunikasi yang terdiri atas proses perencanaan, pengimplementasian serta evaluasi dari strategi komunikasi yang diterapkan oleh Bimbel Timothy's pada masa pandemi COVID-19 agar tetap dapat mempertahankan loyalitas pelanggannya. Dari seluruh rangkaian strategi komunikasi antara lain perencanaan, implementasi, dan evaluasi yang diterapkan, peran word of mouth merupakan teknik yang digunakan agar pelanggan tetap percaya terhadap lembaga usaha pada masa pandemi COVID-19.

scholarly journals Online Restorative Mediation Practices

2020 ◽  
pp. 1510-1516
Author(s):  
Anton Iu. Konovalov
Keyword(s):  
Educational Institutions ◽  
Communication Management ◽  
Ordinary Life ◽  
Face To Face ◽  
Detention Centers ◽  
Successful Communication ◽  
Network Communities ◽  
Penal Institutions ◽  
To Come ◽  
Online Mediation

In 2019–2020, the COVID threat has changed ordinary life in many countries, including Russia. The fear of epidemic has affected people’s condition and caused anxiety. Many people have found themselves isolated, unable to leave their homes and go to work, which further increased tensions. Those minors, who were shifted to distance learning format and forced to stay at home, also felt vulnerable. The specialists of the “helpline” note growing number of calls, including those related to family and child-parental conflicts. The author organized a series of expert webinars, where the features of restorative practices and online mediation were discussed. The participants were practicing mediators, restorative justice specialists, children’s helpline psychologists, members of the All-Russian Association for Restorative Mediation, and other specialists from Russia, Latvia and Ukraine. The results of these discussions have formed this research. The most important result is that when it is impossible to use the means of face-to-face communication, then the mediator (facilitator) needs to develop and master other methods and techniques for successful communication management, as well as trust and sincerity between the participants. Let us imagine it in a way: an author of a fiction book and a director of a film based on the same book will use different means to convey its meaning and states of the participants, but in the book through descriptions, and in the film through music and other cinematographic techniques, there will be a single content and the essence of the work. The ideas and recommendations for online mediation described here can be useful not only for the isolation period, but also when working with those people who are difficult to access directly. For example, for those who live in closed institutions: hospitals, specialized educational institutions, temporary detention centers, penal institutions with remote location without an opportunity to come to a meeting, homeschooled students and their parents, if the parties do not want to communicate in direct contact with the members of network communities, etc. Moreover, Russia has already such experience and it needs to be expanded further

scholarly journals Manajemen Komunikasi Suatu Pendekatan Komunikasi

2020 ◽  
Vol 6 (2) ◽  
pp. 152-162
Author(s):  
Dedi Sahputra
Keyword(s):  
Organizational Performance ◽  
Management Strategy ◽  
Organizational Factors ◽  
Communication Strategy ◽  
Communication Process ◽  
Management Tool ◽  
Complex Nature ◽  
Communication Effectiveness ◽  
Communication Management ◽  
Core Element

Management strategy is something that will always exist in modern organizations. Communication management is a very important factor as a management tool to achieve its goals. From a communication perspective, various internal organizational factors are closely related to communication factors to become a communication strategy design with the output form being organizational communication design. To achieve organizational goals, communication management is a core element that works to optimize human resources and technology through a communication strategy to improve communication effectiveness. The communication process that takes place will create a two-way dialogue and a positive impression on the organization. Communication management is a core element in management strategy which is a booster factor for organizational performance in order to achieve its goals. Communication management design is comprehensive, covering all internal aspects of the organization and the complex nature of the management system. This natural communication is the optimization of the role to facilitate the relationship between organizational personnel at all levels, to build a supportive environment for the internal development of the organization. Top management's awareness and vision is very important in order to understand that persistence in learning how to communicate should be a top priority for them. When the ability to communicate becomes an organizational culture and a skill that is continually being refined, the goals of the organization will be more open to being achieved.

scholarly journals The Corporate Social Responsibility in Lidl’s Communication Campaigns in Croatia and the UK

2016 ◽  
Author(s):  
Martina Topic ◽  
Ralph Tench
Keyword(s):  
Management Strategy ◽  
Communication Strategy ◽  
Communication Management ◽  
The Public ◽  
Csr Communication ◽  
The Social ◽  
Depth Analysis ◽  
Communication Campaigns ◽  
The Uk ◽  
Corporate Social

The purpose of the paper was to investigate whether Lidl uses CSR communication in their Advertising and Communication Campaigns in two different business contexts, and if so, how. The paper built upon existing analyses of CSR Communication by analysing Lidl’s websites in both countries, and went step forward and analysed TV adverts of the company in both countries as well. The analysis discovered importance of the social context in using CSR to promote business, as well as a different communication management strategy where Lidl does not communicate with UK public as extensively as with the Croatian public due to different views on the CSR communication. An in-depth analysis of TV adverts of Lidl in Croatia and the UK using their YouTube channel with all promoted TV adverts, as well as official websites of Lidl in both countries was conducted. The findings were analysed using the qualitative method of thematic, contextual analysis. The findings reveal that CSR is used as an argument to foster sales and consumer trust in Croatia but not in the UK. The communication management strategy is different in two countries due to different views of the public about CSR Communication, and Lidl's Communication strategy is designed accordingly.

scholarly journals THE PROBLEM OF TRAINING THEATER PERSONNEL FOR CHUVASHIA IN THE 20–30s OF THE XX CENTURY

2021 ◽  
pp. 5-10
Author(s):  
Ekaterina V. Agaeva ◽  
Tikhon S. Sergeev ◽  
Renata V. Mikhailova
Keyword(s):  
Educational Institutions ◽  
Teaching Staff ◽  
Cultural Institutions ◽  
Theater Arts ◽  
State Farm ◽  
State Institute ◽  
Theatre Arts ◽  
Qualitative Level ◽  
The Republic ◽  
Positive Results

In the 1920s Chuvashia was developing rapidly, and the growth in the number of cultural institutions was observed. The cadres of the creative intelligentsia were in demand, but there were no field-oriented specialized educational institutions in the republic. The issue of training specialists began to be dealt with at the level of state and party bodies. One of the first to open was the theater studio, which gave the opportunity to strengthen the staff of two republican theaters. Moderate funding allocated to support the theater arts, and the entire culture as a whole, of course affected its quality. But the enthusiasm of I.S. Maksimov-Koshkinsky, I.A. Slobodsky and other people of art allowed to continue the work of personnel training. In the 1920s and 1930s, training of creative intelligentsia cadres reached a new qualitative level. Financing of cultural institutions, provision with qualified teaching staff, regulation of admission, training, and graduation in educational institutions yielded positive results. In 1935, a theater vocational school was opened in Cheboksary. In 1934, a special collective farm-state farm department was opened at the extramural department of the State Institute of Theater Arts, and a little later, in 1940, a specialized Chuvash theater studio was opened. The activity of the theater school was curtailed, but specialists training was successfully conducted by the studio under GITIS (the Russian University of Theatre Arts). In the pre-war years, 6 new theaters were opened in the republic. The national creative intelligentsia was formed.

scholarly journals The Implementation of Public Communication Management Policy at Ministry of Energy and Mineral Resources

2019 ◽  
Vol 15 (1) ◽  
pp. 1-18 ◽  
Author(s):  
Thoriq Ramadani
Keyword(s):  
Mineral Resources ◽  
Standard Operating Procedure ◽  
Communication Strategy ◽  
Management Policy ◽  
Public Communication ◽  
Communication Policy ◽  
Communication Management ◽  
Standard Operating ◽  
Implementation Communication ◽  
Indicators Of Success

Management of public communication plays significant role in a government. The implementation of well-made management of public communication can be a means to deliver government policies both as programs and achievements broadcasted to public. The purpose of this study was to determine the implementation of communication policy management at the Ministry of Energy and Mineral Resources (ESDM). The method used was a case study at the ESDM with analysis implementation by using used Edwards III model. Based on the analysis, it was found that the implementation of the public communication management policy at the Ministry of Energy and Mineral Resources was already underway, such as the availability of a planned public communication strategy, and indicators of success in the mass media which were not only numerous but also positive and neutral quality, so that negative coverage could be minimized. Besides, the support of Officials and Implementers, Standard Operating Procedures (SOP), and creative content through hashtags related to the Energy and Mineral Resources sector could also increase the social media followers. Keywords: Policy, Implementation, Communication Management, Public Communications   Abstrak Pengelolaan komunikasi publik merupakan hal penting dalam sebuah pemerintahan. Implementasi kebijakan tentang pengelolaan komunikasi publik yang telah dibuat, sebagaimana pengelolaan komunikasi publik menjadi sarana penyampaian kebijakan Pemerintah, baik itu program maupun capaian yang disampaikan kepada masyarakat. Tujuan dari penelitian ini adalah untuk mengetahui implementasi kebijakan pengelolaan komunikasi publik di Kementerian Energi dan Sumber Daya Mineral (ESDM). Metode yang digunakan adalah studi kasus pada Kementerian ESDM dengan analisis implementasi kebijakan pengelolaan komunikasi publik dengan model Edwards III. Berdasarkan hasil analisa ditemukan bahwa implementasi kebijakan pengelolaan komunikasi publik di Kementerian ESDM sudah berjalan, seperti adanya strategi komunikasi publik yang terencana, indikator keberhasilan berupa pemberitaan di media massa yang tidak hanya banyak tapi juga kualitasnya yang positif dan netral, sehingga pemberitaan negatif dapat diminimalisir. Selain itu, dukungan Pejabat dan Pelaksana, Standard Operating Procedure (SOP), dan konten-konten kreatif melalui tanda pagar (tagar) yang terkait sektor ESDM dapat meningkatkan jumlah pengikut media sosial. Kata Kunci: Implementasi; Kebijakan; Pengelolaan Komunikasi; Komunikasi Publik  

scholarly journals City-campus, or Educational Space of the City. Methodological Construct

2019 ◽  
Vol 28 (4) ◽  
pp. 44-59
Author(s):  
S. A. Smirnov
Keyword(s):  
Urban Space ◽  
Point Of View ◽  
Educational Institutions ◽  
Cultural Institutions ◽  
Educational Infrastructure ◽  
City Space ◽  
Basic Infrastructure ◽  
Educational Potential ◽  
The City ◽  
The Temple

The article considers the city from the point of view of its educational potential and in the categories of educational space, approaching the main cultural and historical forms of the city as educational institutions. With this review, at least three focus points are retained: 1) Consideration of the city space and its infrastructure as an educational space and educational infrastructure that are not reducible to usual school and university (the latter should also be culturally and historically distributed, showing their basic etymons and missions); 2) Consideration of education as an institution of educational and, more broadly, anthropological practices of the development and formation of a person, and not as a disciplinary institution and matrix; 3) Consideration of the repertoire of anthropological practices development as a practice unfolding in urban space. It is shown that these three foci act as mirrors directed at each other, mirroring and showing each other mutual potential and mutual scarcity, the need for each other. The actual wealth (thesaurus) of the urban space depends on the density, frequency and variety of connections between these areas. Next, we look at specific cultural and historical forms, such as the Temple, School, Museum, University, etc., which constitute the basic infrastructure nodes of the city space itself. These cultural institutions are considered not so much from the point of view of their internal tasks, but from the position of their place in the city, in the urban space, with regard to their place and role as special educational nodes-institutions in this space. Further, the urban space is considered in the categories of the campus city, in which this space is linked by different anthropological practices repertoires.

scholarly journals Strategi Komunikasi Badan Amil Zakat Nasional dalam Pengumpulan Zakat Maal

2017 ◽  
Vol 11 (1) ◽  
pp. 151-176
Author(s):  
Rama Wijaya Kesuma Wardani
Keyword(s):  
Communication Strategy ◽  
Online Media ◽  
Initial Activity ◽  
Communication Management ◽  
Management Communication ◽  
West Java ◽  
Face To Face ◽  
Work Program ◽  
Standard Operation ◽  
Descriptive Method

This study aims to find out: communication strategy of National Amil Zakat Agency (Baznas) covering communication management, communication form, and socialization in collecting Zakat Maal. Research in Baznas West Java Province is done using qualitative approach with descriptive method whose data obtained through observation, interview, and documentation. The results of the study found that communication strategy used by Baznas of West Java Province in collecting zalcat maal was done through the implementation of International Standard Operation (ISO) and Strategic Plan (RESTRA) and Initial Activity Plan (RKAT). The form of communication in collecting zakat maal using online media means and face to face communication, with muzakki. While socialization of zalcat gathering maal done continuously through work program branding mechanism of online media and offline. Through this communication strategy Baznas West Java Province managed to increase the amount of zakat gathering maal from the community.Penelitian ini bertujuan untuk mengetahui: strategi komunikasi Badan Amil Zakat Nasional (Baznas) meliputi manajemen komunikasi, bentuk komunikasi, dan sosialisasi dalam pengumpulan Zakat Maal. Penelitian di Baznas Provinsi Jawa Barat ini dilakukan menggunakan pendekatan kualitatif dengan metode deskriptif yang datanya diperoleh melalui observasi, wawancara, dan dokumentasi. Hasil penelitian menemukan bahwa strategi komunikasi yang digunakan oleh Baznas Provinsi Jawa Barat dalam mengumpulkan zakat maal dilakukan melalui penerapan International Standart Operation (ISO) dan Rencana Strategis (RESTRA) serta Rencana Kegiatan Awal Tahun (RKAT). Bentuk komunikasi dalam mengumpulkan zakat maal menggunakan sarana media online dan komunikasi tatap muka, dengan muzakki. Sedangkan Sosialisasi pengumpulan zakat maal dilakukan secara terus-menerus melalui program-program kerja mekanisme branding media online dan offline. Melalui strategi komunikasi ini Baznas Provinsi Jawa Barat berhasil meningkatkan jumlah pengumpulan zakat maal dari masyarakat.

scholarly journals Investigación de mercados de un instrumento de análisis articular: un caso práctico

2019 ◽  
pp. 57-64
Author(s):  
A. Tortosa Tarancón
Keyword(s):  
Market Research ◽  
New Products ◽  
Product Market ◽  
Marketing Strategies ◽  
Communication Strategy ◽  
Market Data ◽  
Analysis Instrument ◽  
The Creation ◽  
The Right ◽  
Push Model

El proceso de lanzamiento de nuevos productos debe estar basado en datos del mercado que permitan realizar una estrategia de entrada y comunicación que permita minimizar al máximo la incertidumbre. El objetivo del trabajo fue realizar una investigación de mercados para establecer una estrategia de ventas y comunicación adecuada para un instrumento de análisis del tobillo. Para ello se administró un cuestionario a 138 deportistas y 130 fisioterapeutas. Los resultados sugieren realizar una estrategia de comunicación centrada en un modelo push y una estrategia de ventas concentrada, sin necesidad de segmentación por disponibilidad de pago por el producto o edad. Por lo que podemos concluir que esta investigación de mercados tuvo el resultado esperado, y ayudó a crear estrategias de marketing centradas en el encaje producto-cliente. The launch of new products process must be based on market data that let make an entrance and communication strategy that will make decrease uncertainty. The main objective of this market research is to establish a suitable sales and communication strategy for an ankle analysis instrument. To reach the objective, a questionnaire was administered to 138 athletes and 130 physiotherapist. The results support a communication strategy based in a push model and a focused sales model, without necessity of segmentation by pay availability or age. We can conclude that this market research had the result expected, and helped to the creation of the right marketing strategies focused on the product-market fit.

Digital Archiving and School Cultural Heritage

2012 ◽  
Vol 3 (2) ◽  
pp. 38-57
Author(s):  
Antonella Nuzzaci ◽  
Luisa Revelli
Keyword(s):  
Cultural Heritage ◽  
Collective Memory ◽  
Significant Role ◽  
Digital Library ◽  
Collective Identity ◽  
Teaching And Learning ◽  
Learning Processes ◽  
Educational Institutions ◽  
Cultural Institutions ◽  
History Of

Cultural institutions such as libraries and archives play an important role in the preservation of, and access to, cultural heritage. The digitization of documents of an historical educational nature is essential to ensure the preservation of the collective memory of certain generations for schoolchildren, and its use for educational purposes allows a collective identity to be re-established, suitable for use on increasingly large subject groups. This article examines the benefits of digitizing a specific type of material related to school culture, exercise books, which have played a significant role in the history of the teaching and learning processes. It examines issues related to the conservation of these items and access to them, given their cultural heritage and their impact on the preservation and upkeep of the history of educational institutions. The main aspects and stages of the CoDiSV project, which aims to build a digital library of cultural assets, and educational and historical ones in particular, will then be discussed.

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