Innovation is one of the main factors in driving any organization's effectiveness and sustainable competitiveness. Lack of innovation may affect organizations in several different ways, from lost opportunities for being more efficient, improve processes, and sometimes decrease of staff morale, with negative impact on development of organizational knowledge as well as values and culture. Innovation can also provide new forms of doing things, fuelling internal processes, either operational, logistical, or administrative ones. Highly innovative organizations usually make jobs more fulfilling, and ultimately contribute in making the world a better place. Therefore, driving innovation is crucial, and that needs an appropriate framework in order to promote the desirable involvement from the whole organization. By following a logical thinking process, one ends up at a pragmatic and more deployable model backed by cause and effect logics.