Social Networking Sites: The New Era of Effective Online Marketing and Advertising

2020 ◽  
pp. 443-448
Author(s):  
Christos Papademetriou ◽  
Andreas Masouras ◽  
Avgoustinos Ioannou
Keyword(s):  
Social Networking ◽  
Social Networking Sites ◽  
Online Marketing ◽  
New Era

Selfie Syndrome: A Disease of New Era

2016 ◽  
Vol 2 (2) ◽  
pp. 118-121 ◽  
Author(s):  
Sai Krishna G ◽  
Komal Krishna T
Keyword(s):  
High Resolution ◽  
Social Networking ◽  
Internet Addiction ◽  
Social Networking Sites ◽  
Daily Life ◽  
Technological Advancement ◽  
New Era ◽  
Computer Addiction ◽  
A Chain

Over a period of time, technological advancement has given us new addiction disorders. Last two decades were known for computer addiction disorder and internet addiction disorders. Smartphone has included in our daily life that without which we cannot survive. Many of today generation Smartphone‟s are equipped with high resolution camera, which we call it as “selfie” camera. Though people were fond of taking photographs of their own and others since many decades, with selfie camera it has led to an extreme level. It is coupled with posting the selfie photographs on social networking sites. Further they are waiting for comments and opinions of friends and others. This has led to a chain of reactions leading to a complex addiction disorder which we may easily be called as “Selfie addiction disorder/Selfie syndrome”.

scholarly journals A REVIEW ON THE INFLUENCE OF SOCIAL MEDIA IN TRAVEL DECISION OF YOUTH TRAVELERS

2021 ◽  
Vol 6 (26) ◽  
pp. 186-195
Author(s):  
Lay Yen Tan ◽  
Norhazliza Abd Halim
Keyword(s):  
Decision Making ◽  
Social Media ◽  
Social Networking ◽  
Social Networking Sites ◽  
Planning Process ◽  
Research Question ◽  
Online Marketing ◽  
Travel Decisions ◽  
Use Of Social Media ◽  
Travel Decision

This paper will highlight the review of previously reported data by numerous authors. Nowadays, widespread social media is used more and more especially in tourism. Recent trends in technology have observed the emergence of social networking sites such as Facebook, Instagram, and YouTube. These websites encourage users to share information on what they are doing, upload pictures of what they have been up to, and post blog entries in order to share their interests and activities with other users. From the industry perspective, more and more hotels or tourist destinations are using these social networking sites as communication tools with their guests. It is evident that people are depending on their peers’ reviews through these social networking sites before purchasing products and services. As a result, social networking sites are growing both in popularity and importance for consumers as well as corporate. Previous research regarding the use of social media among youth travellers has mainly focused on its impact on travellers’ travel planning process and there is consensus that travel decisions are highly influenced by social media. Considering that an answer to the research question of “will social media influence the travel decision of the youth travellers”, the aim of this study is to fill this research gap and to examine the influence of social media on youth travellers’ decision making. A proposed conceptual framework is developed in order to understand the influence of social media on travel decision making among youth travellers. The findings of this study are important to tourism online marketers in order to have a better understanding on youth travellers in the use of social media so that they can adapt online marketing strategies for this segment.

Social Networking Sites and Marketing Strategies

2015 ◽  
pp. 207-239
Author(s):  
Ying Wu ◽  
Malcolm Stewart ◽  
Rebecca Liu
Keyword(s):  
Social Network ◽  
Social Networking ◽  
Marketing Strategy ◽  
Social Networking Sites ◽  
Marketing Strategies ◽  
Viral Marketing ◽  
Online Marketing ◽  
Strategy Development ◽  
Network Marketing ◽  
Online Word Of Mouth

This chapter begins with an introduction to social networking. The opportunities and challenges of social network sites regarding marketing strategies are discussed and these provide a foundation for exploring viral marketing with regard to the development of online word-of-mouth activities on social networking sites. This chapter explores strategies for successful viral marketing and investigates strategic perspectives of social networking. We look into several types of social networking sites available for consumers to share and access information and experience such as Facebook and Twitter in the context of marketing strategy decision-making. The chapter concludes with an examination of the online marketing mix regarding social network marketing strategy development and a case study (Fiesta Movement Campaign) and methodology is also included to ‘bridge the gap' between the academic theory in this chapter and an example showing how marketers in the industry have taken advantage of social networking sites to promote their business.

Social Networking Sites and Marketing Strategies

2018 ◽  
pp. 39-72 ◽  
Author(s):  
Ying Wu ◽  
Malcolm Stewart ◽  
Rebecca Liu
Keyword(s):  
Social Network ◽  
Social Networking ◽  
Marketing Strategy ◽  
Social Networking Sites ◽  
Marketing Strategies ◽  
Viral Marketing ◽  
Online Marketing ◽  
Strategy Development ◽  
Network Marketing ◽  
Online Word Of Mouth

This chapter begins with an introduction to social networking. The opportunities and challenges of social network sites regarding marketing strategies are discussed and these provide a foundation for exploring viral marketing with regard to the development of online word-of-mouth activities on social networking sites. This chapter explores strategies for successful viral marketing and investigates strategic perspectives of social networking. We look into several types of social networking sites available for consumers to share and access information and experience such as Facebook and Twitter in the context of marketing strategy decision-making. The chapter concludes with an examination of the online marketing mix regarding social network marketing strategy development and a case study (Fiesta Movement Campaign) and methodology is also included to ‘bridge the gap' between the academic theory in this chapter and an example showing how marketers in the industry have taken advantage of social networking sites to promote their business.

scholarly journals Social Networking Sites As Emerging Communication Avenue For Social Influence Via E-Formity: Insights And Future Perspective In Indian Economy

2021 ◽  
Vol 12 (5) ◽  
pp. 1616-1622
Author(s):  
Dr. Arun Kaushal
Keyword(s):  
Social Influence ◽  
Social Networking ◽  
Social Networking Sites ◽  
User Behavior ◽  
Viral Marketing ◽  
Online Marketing ◽  
Future Perspective ◽  
Business Organizations ◽  
Internet User Behavior ◽  
Word Of Mouth Communication

In rapid changing technological environment, a number of communication tactics are available for marketers of the 21st century that involves several new features including mouth- to- mouth promotion that has taken radical step in the form of social media marketing especially via social networking sites (Ceil, 2019).This new form of marketing is also known as Electronic Word –of- mouth communication (e -WOM) and viral marketing (Roy, Datta, & Mukherjee, 2019). In current paper, an attempt has been made to discuss the hidden insights about significant contributions of social networking sites for social influence in the form of e-formity. In order to proceed for this study, the deep and critical literature review was done by reading the research papers from Jstor, Emerald, Wiley, Taylor and Francis, Science Direct, Elsevier, Google scholar, etc. The information about internet user behavior of top ranked counties will also provide insights and knowledge to researchers or marketing professionals so that online marketing strategies can be cultivated for business organizations accordingly.

scholarly journals Effectiveness Of Social Media On Youth In Relation To Their Social Life In Kerala

2021 ◽  
Vol 12 (6) ◽  
pp. 923-933
Author(s):  
Sheela K.D Et. al.
Keyword(s):  
Social Networking ◽  
Interpersonal Relationships ◽  
Social Networking Sites ◽  
Social Life ◽  
Group Discussion ◽  
Online Marketing ◽  
The World ◽  
Social Animals ◽  
Kerala State ◽  
The Impact

Social Networking has become a global phenomenon. Millions of people now use internet to engage on social networks. As in, there are more than 300 Social Networking Sites (SNS) and the total number of people using Social Networking Sites around the world is 1.73 billion according to 2013 Sensex. In few years, the usage of Social Networking Sites has surprisingly grown. These Social Networking Sites offers a wide variety of resources and services such as messaging, sharing of  information, online marketing, blogging, connecting,  sharing photos, audios, videos, group discussion, and distribution of applications. Consequently; especially youth, are the avid users of these sites. And, the usage of Social Networking Sites among the youth has increased rapidly throughout the world. Evidently, Social Networking Sites have become significant part of our lives. However, the study has been set forward to analyse the influence of Social Networking Sites on the interpersonal relationships of youth in Kerala state. Humans are social animals and Interpersonal Relationships are a very vital aspect of human existence. Hence, the impact of Social Networking Sites on interpersonal relationships needs to be examined through the lens of Sociology.

Targeted Online Marketing using Social Networking

2013 ◽  
Vol 3 (3) ◽  
pp. 37-50 ◽  
Author(s):  
Mohamed K. Watfa ◽  
Nima Najafi ◽  
Mahmoud Bakkar
Keyword(s):  
Social Networking ◽  
Marketing Strategy ◽  
Social Networking Sites ◽  
Group Membership ◽  
Online Marketing ◽  
Success Factor ◽  
Past Century ◽  
Target Marketing ◽  
Targeted Marketing ◽  
Group Memberships

For the past century, companies have had the luxury of deciding what they will produce and sell, what their brand message will be and how they will deliver it to their audience. Planning how best to allocate marketing dollars is arguably the most annoying challenge marketers face. The social web and more specifically, Web 2.0 have changed the original marketing strategy and have done so by giving rise to a new way of marketing where people belong to different social groups and markets have become conversations or recommendations. Social networking sites such as Facebook have reported exponential growth rates and have attracted millions of registered users, and they are interesting from a marketing point of view because they store large amounts of sensitive personal user data. In this paper, the authors introduce a targeted Marketing strategy that exploits group membership information that is available on social networking sites. More precisely, the authors show that information about the group memberships of a user can lead to a more efficient target marketing campaign. To determine the group membership of a user, the authors leverage well-known web browser history recording attacks and other available crawling services. The authors’ proposed algorithm is designed to use the captured customers' details and generate target marketing campaigns by relating each customer with certain rank of products. The authors demonstrate an Experiment by sending a SPAM Email to more than one thousand Facebook users and relate them with certain product pages. To measure the efficiency of the proposed techniques, the authors analyzed how many people have consequently accessed those pages and clicked on the products links inside those pages to get a promising success factor of 82%.

scholarly journals Influences of viral marketing in social networking sites on consumerism

2017 ◽  
Vol 19 (1) ◽  
pp. 89-104
Author(s):  
Krystle Jiajing Wong
Keyword(s):  
Social Networking ◽  
Social Networking Sites ◽  
Low Cost ◽  
Geographical Area ◽  
Viral Marketing ◽  
Online Marketing ◽  
Local Context ◽  
Quantitative Methodology ◽  
Social Feedback ◽  
Comparison Theory

SNSs being a widely used online interaction tool have led to the widespread of online marketing strategies such as viral marketing. While interacting on SNSs, SNSs users tend to have the need to portray an ideal-self to gain positive social feedback, hence, the need to consume and purchase items or in restaurants and cafés promoted on viral marketing posts. Therefore, this study aims to look into factors influencing consumerism in the context of viral marketing on SNSs. Qualitative research method was implied based on Social Comparison Theory, Impulse Buying Theory and Affluenza Compulsive Buying Theory and interview was conducted on seven in-college youths in the area of Klang Valley. Eight main factors behind the influences of viral marketing in social networking sites have been identified, while two main qualities of consumerism were mainly discussed in this theory. Limitations were taken into account in terms of demographic and geographic as well as methodology. Future researchers are suggested to conduct a study with an equal number of both genders and at alternative geographical area using quantitative methodology for a more generalized and impactful results on other factors of viral marketing influencing consumerism. This study provides an insight for SMEs on the low-cost viral marketing through SNSs which promotes consumerism through rapid response rate. Socially, consumerism is also related to bankruptcy. This study would be one of the pioneer studies in Malaysia which looked into consumerism through viral marketing on SNSs, contributing to local context literature as well as from the context of SNSs which was not thoroughly studied by past researchers.

scholarly journals Cryptography – An Overview

2021 ◽  
Vol 9 (VIII) ◽  
pp. 775-779
Author(s):  
Mahasweta Das
Keyword(s):  
Social Networking ◽  
Social Networking Sites ◽  
World Wide ◽  
Online Marketing ◽  
Huge Amount ◽  
Authentication Code ◽  
Network Protection ◽  
The World ◽  
Day By Day ◽  
General Method

With the day-by-day advancement of the Internet throughout the world, online marketing sites and applications are growing rapidly. More and more social networking sites are emerging almost every day connecting people from various parts of the world. These situations demand the organizers behind those networks to generate and store a huge amount of data regularly. Nonetheless to say, the more the data, the more is the risk of losing it. Hackers, phishers, or breachers are there at every nook and corner of the World Wide Web to steal and abuse the data of users. To protect the data from breaches, it is a necessity to secure the network. The general method of network protection is known as "Cryptography". Users are generally given a unique User ID and authentication code known as Password under which their data are stored individually. In this paper, we will discuss the overall idea of cryptography along with its methods and techniques.

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