eLearning Offers by Destination Management Organizations

2010 ◽  
pp. 247-259
Author(s):  
Lorenzo Cantoni ◽  
Nadzeya Kalbaska
Keyword(s):  
Destination Management Organizations

Determinants of Satisfaction with Destination Attributes An Empirical Study of Udaipur, Rajasthan

2015 ◽  
Vol 10 (2) ◽  
Author(s):  
Ashok Singh ◽  
Ranjana Tiwari
Keyword(s):  
Cultural Factors ◽  
Marketing Strategies ◽  
Review Of Literature ◽  
Tourist Satisfaction ◽  
Level Of Satisfaction ◽  
Determinants Of Satisfaction ◽  
Destination Management Organizations ◽  
Further Development ◽  
Study Offer ◽  
Structured Questionnaire

The study involves identifying the important factors contributing to the level of satisfaction from the destination attributes of Udaipur, Rajasthan. An extensive review of literature was done before the study. A pre-tested and structured questionnaire was used to collect data from 350 international tourists who visited Udaipur, Rajasthan in peak tourist season. Further, factor analysis was used in order to identify the most important destination attributes contributing to the satisfaction level of the tourists. Services provided at the tourist spots were the most important destination attributes which included parking facility, communication system, cleanliness etc. Further, nine factors including accessibility and cultural factors were identified as the important factors in destination attributes. The results of this study offer practical suggestions to destination and the tourism suppliers looking to develop positioning and marketing strategies for Udaipur tourism. The study could be useful to the tour operators, tourism stakeholders or destination management organizations to focus on the most important factors leading to tourist satisfaction, which can help them to develop the strategies for further development accordingly.

A Cohesive Analysis of Factors Affecting the Tourist Destination Image of Delhi

2015 ◽  
Vol 1 (2) ◽  
Author(s):  
Usha Arora ◽  
Deepti Dabas Hazarika
Keyword(s):  
National Income ◽  
Destination Image ◽  
Pertinent Literature ◽  
Tourist Destination ◽  
Factors Affecting ◽  
Tourism Marketing ◽  
The World ◽  
National Capital ◽  
Destination Management Organizations ◽  
The City

Economies all over the world are moving towards a focus on services. Tourism has emerged as a major contributor to economies all over the world. This is why specific focus is being placed on tourism, as Destination Management Organizations (DMOs) concentrate their efforts on tourism. India has been one of the countries where the share of tourism in national income has steadily been increasing. As the national capital, the city of Delhi has a major role to play in the tourist inflow to the country, as well as within the country. Successful tourism marketing requires that the concepts of tourist destination and underlying factors are comprehended in detail. An analysis of the available, pertinent literature on the area shows the manner in which numerous factors come together to form the image of a tourist destination. In fact, it needs to be understood that image formation may be done differently for different consumers. This further necessitates a detailed study of the factors influencing tourist destination image.

scholarly journals Tourism Destination Marketing: Academic Knowledge

Encyclopedia ◽  
2020 ◽  
Vol 1 (1) ◽  
pp. 42-56
Author(s):  
Marios Sotiriadis
Keyword(s):  
Tourism Industry ◽  
Destination Marketing ◽  
Tourism Destination ◽  
Academic Knowledge ◽  
Marketing Activities ◽  
Function Domain ◽  
Negative Impacts ◽  
Marketing Principles ◽  
Destination Management Organizations ◽  
Goals And Objectives

A holistic, multi-organization view of marketing or destination management organizations (DMOs) who must muster the best efforts of many partner organizations and individuals (stakeholders) to have the greatest success. Destination marketing is described as “a continuous, sequential process through which a DMO plans, researches, implements, controls and evaluates programs aimed at satisfying tourists’ needs and wants as well as the destination’s and DMO’s visions, goals and objectives”. The effectiveness of marketing activities depends on the efforts and plans of tourism suppliers and other entities. This definition posits that marketing is a managerial function/domain that should be performed in a systematic manner adopting and implementing the appropriate approaches, as well as suitable tools and methods. In doing so, it is believed that a tourism destination (through the organizational structure of a DMO) can attain the expected outputs beneficial to all stakeholders, i.e., the tourism industry, hosting communities/populations, and tourists/visitors. The effective implementation of tourism destination marketing principles and methods constitutes an efficient and smart pillar, a cornerstone to attain a balance/equilibrium between the perceptions and interests, sometimes conflicting, of stakeholders by minimizing the negative impacts and maximizing the benefits resulting from tourism. All the same, it is worth noting that marketing is not a panacea, nor a kind of magic stick.

scholarly journals Striving to Be Different but Becoming the Same: Creativity and Destination Brands’ Promotional Videos

2020 ◽  
Vol 13 (1) ◽  
pp. 139
Author(s):  
Tjaša Alegro ◽  
Maja Turnšek
Keyword(s):  
Marketing Channels ◽  
Destination Marketing ◽  
Destination Branding ◽  
Case Examples ◽  
Video Sharing ◽  
Rare Elements ◽  
Informal Setting ◽  
High Level ◽  
Destination Brand ◽  
Destination Management Organizations

Social networks have become an important supplement to traditional forms of marketing channels for destination branding. YouTube is believed to be one of the most influential social media and video sharing platforms. Its visual character, informal setting and address of the youth segment would expectedly mean a high level of creativity in the process of destination branding. By means of qualitative analysis of what are considered to be the best videos as self-selected by the European destination management organizations (DMOs), we wished to ascertain how creative these best case examples really were. The results show that the videos are extremely similar, with the most common type a “collage” of only loosely connected visuals with rare elements of storytelling or humor as the most typical creative approaches. While following the desire to show the diversity of a destination, the destination branding videos paradoxically become a collection of similar visual images and thus fail to contribute to the differentiation of the destination brand. The results show that future advice to practitioners of destination marketing for YouTube is to go beyond the typical “collage” genre of a destination marketing video and focus more on storytelling, humor and especially the most difficult step in the destination branding: strategically focusing on the smaller number of specifics that differentiate a destination rather than on the multitude of the highly diverse experiences.

Analysis of Barcelona’s tourist landscape as projected in tourism promotional videos

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Alexandra Georgescu Paquin ◽  
Aurélie Cerdan Schwitzguébel
Keyword(s):  
Design Methodology ◽  
Qualitative Assessment ◽  
Urban Landscapes ◽  
Content Type ◽  
Projected Image ◽  
Quantitative Data Analysis ◽  
Narrative Subject ◽  
Destination Management Organizations ◽  
Promotional Discourse ◽  
Practical Implications

Purpose The purpose of this paper is to analyze the tourist landscape as represented in Turisme de Barcelona’s YouTube tourism promotional videos, looking at the landscape’s tangible locations, symbolic and tourist assets and the protagonists in an effort to interpret its storytelling in an overtourism context. Design/methodology/approach The mixed methodology is based on a visual content analysis of promotional videos posted on the official Barcelona tourism YouTube channel. Quantitative data analysis about the assets and their localization was completed with a qualitative assessment of the way these assets are displayed to unveil the narrative they convey. Findings The results highlight that Barcelona’s projected image is mainly based on tangible heritage (especially monuments), its recognizable cityscape and its eno-gastronomic assets. This rather conventional image is geographically concentrated on the neighborhoods perceived as tourist neighborhoods. Practical implications This analysis provides a critical reflection of the actual strategy of destination management organizations and the storytelling they transmit. The findings can help to orientate their future actions and provide a method of analysis that can be repeated for other destinations. Originality/value This paper sheds new light on the use of urban landscapes in nonstatic images both as a narrative subject and as a tangible tourist space in promotional discourse.

Information technologies in the activities of destination management organizations

2014 ◽  
Vol 20 (1) ◽  
pp. 61-70
Author(s):  
Jacek Borzyszkowski
Keyword(s):  
Information Systems ◽  
Information Technologies ◽  
Systems Design ◽  
Organizational Structures ◽  
Internet Marketing ◽  
The Internet ◽  
Average Value ◽  
Modern Information ◽  
Destination Management Organizations ◽  
Modern Technologies

The purpose – The purpose of the article was an attempt to assess the significance of two spheres connected with the functioning of DMOs, i.e. internet marketing and the development of modern technologies and information systems. Design – The study covers theoretical issues connected with the essence of destination management organizations as the basic organizational structures in the tourism sector, and with the significance of the Internet and modern information technologies in the activities of these organizations. The second part of the study covers the empirical issues of the problem analyzed. Approach and methodology – Apart from theoretical deliberations, it provides the review of previous research. Moreover, the results of the author’s research were used with the aid of the diagnostic survey technique. The results from 53 DMOs that represent 19 European states were obtained. Findings – The quantity of expenditures on information technologies was defined in the structure of the total expenditures on the part of DMOs. The average value for all the organizations under analysis was 10.9%. Owing to the application of the point grading method (Likert scale), it was demonstrated that internet marketing and the development of modern technologies and information systems are becoming increasingly more important areas of the activities. Originality of the research – The originality is evident in the insights it provides about use of modern information technologies and the Internet in the activities of DMO. The empirical deliberations presented in this article should become an important point of reference for many DMOs and should emphasize the growing significance of information technologies.

International association meetings

2017 ◽  
Vol 24 (3) ◽  
pp. 218-233 ◽  
Author(s):  
Susana Cró ◽  
António Miguel Martins
Keyword(s):  
Regression Analysis ◽  
Least Squares ◽  
Host Country ◽  
International Association ◽  
Ordinary Least Squares ◽  
Travel And Tourism ◽  
Meeting Planners ◽  
Competitiveness Index ◽  
Destination Management Organizations ◽  
Selection Of

The aim of our study is to discuss whether the key frequently identified destination attributes desired by associations and meeting planners determine the number of association meetings organized by each country in 2014. Regression analysis was used by ordinary least squares for the number of association meetings organized in 2014 by each country that shows the importance of 12 countries’ destination attributes reported in the meetings, incentives, conventions and events/exhibitions sector literature and included in the travel and tourism competitiveness index. Our study contributes to the literature in two ways: (i) to identify and evaluate the key attributes in the attraction of association meetings (until now dispersed) and (ii) empirically test the importance of these attributes in the selection of meeting host country. From a practical perspective, these findings give valuable information for destination management organizations and meeting planners about the factors that should be improved in each country in order to be selected more often in the organization of those events.

The Tourist Stereotype Model: Positive and Negative Dimensions

2019 ◽  
Vol 59 (1) ◽  
pp. 37-51 ◽  
Author(s):  
Vincent Wing Sun Tung ◽  
Brian Edward Melville King ◽  
Serene Tse
Keyword(s):  
Hong Kong ◽  
Measurement Model ◽  
Public Perceptions ◽  
Two Dimensions ◽  
Stereotype Content Model ◽  
Content Model ◽  
Stereotype Content ◽  
Two Factors ◽  
Destination Management Organizations ◽  
Additional Sample

This research proposes a measurement model to evaluate tourist stereotypes. Study 1 assesses the positive and negative tourist stereotypes that Hong Kong residents hold toward Chinese outbound tourists by connecting previous research on stereotypes from the Princeton Trilogy and from the stereotype content model. Six positive stereotypes were identified across two dimensions (i.e., Approachable: friendly, sincere, and good; and Competent: intelligent, industrious, and competent) as well as six inappropriate biases across two factors (i.e., Boastful: materialistic and loud; Rude: unreasonable, immoral, rude, and uncivilized). Study 2 provides further support for the measurement model by using an additional sample to investigate tourist self-stereotypes. Collectively, studies 1 and 2 contribute to the tourism literature by highlighting the dynamics involved in (self)-stereotyping that are relevant for destination management organizations (DMOs) and public policymakers involved in managing public perceptions of tourist stereotypes.

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