scholarly journals Content Analysis in Marketing Strategy: Applications of Hart’s Theory of Word Choice and Verbal Tone: An Abstract

2017 ◽  
pp. 29-29
Author(s):  
Emily Treen ◽  
Christine Pitt
Keyword(s):  
Content Analysis ◽  
Marketing Strategy ◽  
Word Choice

Cognitive Interviewing to Improve Questionnaires for Justice-Involved Youth

2019 ◽  
Vol 63 (10) ◽  
pp. 1931-1951
Author(s):  
Jason R. Silva ◽  
Beth Fera ◽  
Susruta Sudula ◽  
Deborah Koetzle ◽  
Craig Schwalbe
Keyword(s):  
Risk Factors ◽  
Content Analysis ◽  
Criminal Justice ◽  
Future Research ◽  
Cognitive Interviewing ◽  
Word Choice ◽  
Justice Research ◽  
Response Sets ◽  
Criminal Justice Research ◽  
Insight Into

This study demonstrates the utility of cognitive interviewing for survey and scale development in criminal justice research and identifies common comprehension problems with survey items for justice-involved youth. A cognitive interviewing strategy was utilized with a sample of youth who completed a survey examining risk factors for recidivism. A content analysis of interviews was used to identify patterns and to classify the nature and type of comprehension issues youth experienced. Five specific comprehension issues were identified including reading comprehension, item ambiguity, precondition binds, double-barreled questions, and double negatives. Findings illustrate the value of cognitive interviewing for pretesting survey items for justice-involved youth and provide further insight into issues surrounding word choice, question structure, and response sets. Results also point to the need to reassess the validity of established scales used in contemporary studies. Limitations of the current study and implications for future research are discussed.

Read All About It: The Politicization of “Fake News” on Twitter

2018 ◽  
Vol 95 (2) ◽  
pp. 497-517 ◽  
Author(s):  
John Brummette ◽  
Marcia DiStaso ◽  
Michail Vafeiadis ◽  
Marcus Messner
Keyword(s):  
Social Media ◽  
Cluster Analysis ◽  
Content Analysis ◽  
Social Network ◽  
Political Parties ◽  
Word Choice ◽  
Fake News ◽  
Online Networks ◽  
Party Members ◽  
And Cluster Analysis

Due to the importance of word choice in political discourse, this study explored the use of the term “fake news.” Using a social network analysis, content analysis, and cluster analysis, political characteristics of online networks that formed around discussions of “fake news” were examined. This study found that “fake news” is a politicized term where conversations overshadowed logical and important discussions of the term. Findings also revealed that social media users from opposing political parties communicate in homophilous environments and use “fake news” to disparage the opposition and condemn real information disseminated by the opposition party members.

scholarly journals ERROR ANALYSIS ON ENGLISH WRITING SKILL FOR THE FIRST SEMESTER STUDENTS

2018 ◽  
Vol 1 (01) ◽  
pp. 1-20
Author(s):  
Bejo Sutrisno
Keyword(s):  
Content Analysis ◽  
Word Order ◽  
Word Choice ◽  
Word Form ◽  
Analysis Method ◽  
First Semester ◽  
English Writing ◽  
Content Analysis Method ◽  
Writing Skill ◽  
Verb Tense

The objective of this research is to find out the most and the least of typical errors on the first semester students’ writing skill. Writing gives an important role to students in practicing their ability to express their ideas to readers. The students sometimes commit errors when they write and those errors can effect to the content of their writing, as the result, the readers will be confused or do not understand to the students’ writing. This research using content analysis method. The writer interprets the data based on the errors on the students’ writing. This research found that error analyzes of students’ writing on word form is in the first rank (14,6%) followed by word choice (11,5%), Article and add a word  (9,5%), Omit a word, singular-plural, verb tense, and capitalization (8,3%), Word order and Incomplete sentence  (6,2%) and the least error is on Meaning not clear, that is (0%). This research has the implication that the lecturers should treat errors made by students as a part of learning process and it should be solved through remedial activity.

scholarly journals LEXICAL METAPHOR IN PRINTED CAR ADVERTISEMENTS

2019 ◽  
Vol 15 (3) ◽  
Author(s):  
Misdiana Misdiana ◽  
Amrin Saragih ◽  
Siti Aisyah Ginting
Keyword(s):  
Qualitative Research ◽  
Content Analysis ◽  
Marketing Strategy ◽  
Sampling Technique ◽  
Brand Name ◽  
Specific Product ◽  
Purposive Sampling ◽  
Intransitive Verb ◽  
Analysis Technique ◽  
Linguistic Approach

This study deals with the use of Lexical Metaphor in Printed Car Advertisements. The objective of the study was to describe the types of lexical Metaphor used in Printed Car Advertisements and to elaborate the reasons why those kinds of lexical metaphor used in that way. This study was conducted by using descriptive qualitative research. The source of data was taken from slogan of magazines and brochure which containing 28 texts printed. The data were analyze using content analysis technique by describing the kinds of lexical metaphors. The data obtained through purposive sampling technique with focused on the lexis (words) that contained of lexical metaphors., the realization of lexical metaphor and the reason were analyzed by using systematic functional linguistic approach. The instrument in this study was the researcher itself. The result showed that there are eight concepts of lexical metaphor, namely Noun-Noun, Noun-Verb, Noun Adjective, Intransitive-Verb, Adjective-Adjective, Intransitive_Verb-Noun, Noun-Pronuon, Verb_Pronoun. The findings showed that advertisers construct different slogan for persuading the consumers or to positively dispose toward their brand. As a form of marketing strategy, advertising ideology work and it played an important role to beautify or describe his literature, feeling and thought. Potentially to make specific product or brand name more appealing and memorable. The reason were attention getting, persuasion, innovation and creativity, prestige, technological words, to fun and memo ability cause the owner thought that tag line/branding cannot translate directly in English the message cannot deliver well consumers because English has own term in the market/business.Keywords: Metaphor, Printed advertisement, Lexical.

scholarly journals ANÁLISIS DE CONTENIDO DE LAS WEBS DE LAS BODEGAS ARAGONESAS COMO HERRAMIENTA DE MARKETING

2020 ◽  
pp. 113-143
Author(s):  
Mercedes Marzo-Navarro ◽  
Marta Pedraja-Iglesias
Keyword(s):  
Content Analysis ◽  
Marketing Strategy ◽  
High Rate ◽  
Interactive Communication ◽  
Business Objectives ◽  
Basic Orientation

Las webs constituyen una herramienta para que las bodegas puedan alcanzar más fácilmente sus objetivos de negocio. Se analiza si las bodegas utilizan esta herramienta y, en caso afirmativo, se investiga el papel que desempeña en su estrategia de marketing teniendo en cuenta las orientaciones establecidas en la literatura. Se observa una alta tasa de existencia de webs, pero el análisis de contenido muestra que la orientación más básica (proporcionar información) es la predominante; seguido de la comunicación interactiva, siendo la orientación transaccional la que muestra una escasa presencia. Websites are a tool for wineries to achieve their business objectives more easily. It is analysed whether the wineries use this tool and, if so, the role it plays in their marketing strategy is investigated, taking into account the guidelines established in the literature. There is a high rate of websites, but content analysis shows that the most basic orientation (providing information) is predominant; followed by interactive communication, with transactional orientation showing little presence.

scholarly journals KEMAMPUAN BERBAHASA ANAK DALAM BUKU HARIAN DITINJAU DARI KAJIAN MEMORI, PIKIRAN, DAN BAHASA

2016 ◽  
Vol 10 (1) ◽  
pp. 29
Author(s):  
Rissa Beatrik S.
Keyword(s):  
Content Analysis ◽  
Critical Thinking ◽  
Word Choice ◽  
Writing Quality ◽  
Sequence Of Events ◽  
Daily Events ◽  
Analysis Design ◽  
Thinking Process ◽  
Support Students

This research describes contents of diary perceived from memory, mind, and language aspects.  This research used content analysis design, focusing on analysis of students’ diaries.  Five diaries obtained from students were used for analysis.  Not all students memorized their daily events in a diary.  The study revealed that flows of expression in the diary indicate flow of mind, expression and word choice.  Memory shows sequence of events and chronological techniques of presentation.  Thinking process captures how events and linkages between facts are integrated.  Mind process shows critical thinking as reflected in the variety of word choices and sentence flows.  Evidently, diaries support students’ writing quality.  

scholarly journals MS GLOW FOR MEN: DIGITAL MARKETING STRATEGY ON MEN'S FACIAL CARE PRODUCTS

2021 ◽  
Vol 11 (1) ◽  
Author(s):  
Daniel Susilo ◽  
Teguh Dwi Putranto ◽  
Charles Julian Santos Navarro
Keyword(s):  
Content Analysis ◽  
Marketing Strategy ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Strategy Transformation ◽  
Technological Developments ◽  
Marketing Activities ◽  
Traditional Marketing

Technological developments over the last few years have led to a strategy transformation from conventional to online. This digital marketing strategy is carried out by many local and traditional companies because they do not believe it is more effective than traditional marketing activities, such as using brochures and catalogs. Various products have started to take advantage of digital marketing strategies, including MS Glow men's facial care products. The method used in this research is content analysis of Krippendorff on Instagram @ during the period January 1, 2021 to January 31, 2021. The conclusion of this research are more to do with promotions that highlight information about MS Glow For Men and the benefits of using MS Glow For Men.Keywords: MS Glow For Men, Digital Marketing Strategy; Men’s Facial Care, Instagram; Content Analysis.

scholarly journals Model komunikasi pemasaran kopi tuku sebagai resilensi covid-19: sebuah analisis isi

2021 ◽  
Vol 5 (6) ◽  
pp. 505-515
Author(s):  
Muhamad Azis Firdaus ◽  
Achmad Daeng GS ◽  
Indrawati Indrawati ◽  
Gerdha Erlinda Sari Lapoliwa ◽  
Jacky Chin
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Marketing Strategy ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Digital Products ◽  
Advertising Strategy ◽  
Related Information ◽  
Technological Advances

Due to recent technological advances, marketing strategies have shifted from conventional to online. Traditional businesses use this digital marketing strategy because it is considered no more effective than other forms of marketing, such as using brochures and catalogs. Kopi Tuku as a business that mushroomed first during the Covid-19 pandemic, used digital marketing strategies to introduce digital products, one of which was social media. This is because social media is a platform that allows people to communicate information in the form of text, photos, videos, and audio with each other and with businesses, or vice versa. This study aims to find out how Kopi Tuku's digital marketing strategy during the Covid-19 pandemic uses content analysis. The method used is Krippendorff's content analysis via Instagram @tokokopituku for the period January 1, 2021 to September 30, 2021. The conclusion of this study is that Kopi Tuku's marketing strategy is more of an advertising strategy that highlights related information about Kopi Tuku.

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