scholarly journals LEXICAL METAPHOR IN PRINTED CAR ADVERTISEMENTS

2019 ◽  
Vol 15 (3) ◽  
Author(s):  
Misdiana Misdiana ◽  
Amrin Saragih ◽  
Siti Aisyah Ginting
Keyword(s):  
Qualitative Research ◽  
Content Analysis ◽  
Marketing Strategy ◽  
Sampling Technique ◽  
Brand Name ◽  
Specific Product ◽  
Purposive Sampling ◽  
Intransitive Verb ◽  
Analysis Technique ◽  
Linguistic Approach

This study deals with the use of Lexical Metaphor in Printed Car Advertisements. The objective of the study was to describe the types of lexical Metaphor used in Printed Car Advertisements and to elaborate the reasons why those kinds of lexical metaphor used in that way. This study was conducted by using descriptive qualitative research. The source of data was taken from slogan of magazines and brochure which containing 28 texts printed. The data were analyze using content analysis technique by describing the kinds of lexical metaphors. The data obtained through purposive sampling technique with focused on the lexis (words) that contained of lexical metaphors., the realization of lexical metaphor and the reason were analyzed by using systematic functional linguistic approach. The instrument in this study was the researcher itself. The result showed that there are eight concepts of lexical metaphor, namely Noun-Noun, Noun-Verb, Noun Adjective, Intransitive-Verb, Adjective-Adjective, Intransitive_Verb-Noun, Noun-Pronuon, Verb_Pronoun. The findings showed that advertisers construct different slogan for persuading the consumers or to positively dispose toward their brand. As a form of marketing strategy, advertising ideology work and it played an important role to beautify or describe his literature, feeling and thought. Potentially to make specific product or brand name more appealing and memorable. The reason were attention getting, persuasion, innovation and creativity, prestige, technological words, to fun and memo ability cause the owner thought that tag line/branding cannot translate directly in English the message cannot deliver well consumers because English has own term in the market/business.Keywords: Metaphor, Printed advertisement, Lexical.

scholarly journals KATA TANYA (ISTIFHÂM) DALAM AL-QUR’AN JUZ 20 (ANALISIS SEMANTIK)

2021 ◽  
Vol 10 (1) ◽  
pp. 15-22
Author(s):  
Ni’matul Lisana ◽  
Hasan Busri ◽  
Retno Purnama Irawati
Keyword(s):  
Qualitative Research ◽  
Sampling Technique ◽  
Primary Data ◽  
Analysis Method ◽  
Purposive Sampling ◽  
Primary Data Source ◽  
Library Research ◽  
Content Analysis Method ◽  
Analysis Technique ◽  
Data Source

The Qur'an, apart from being a basic guideline in religion, has long been a primary data source in various studies and studies because of the richness of scientific concepts contained in it. Istifhâm as one of the various sentences used as a medium of interaction in the Al-Qur'an. In this study, the researcher discusses the istifhâm in the 20th Al-Qur'an juz. This research is a qualitative research with a research library research design. The purpose of this study was to describe the types and functions of the interrogative words (istifhâm) contained in Al-Qur'an juz 20. The data was collected using purposive sampling technique. The research instruments were data cards and recapitulation sheets. The data analysis technique used the content analysis method. The results of this study indicate that the researchers found 32 data in the form of adawatul istifhâm, including hamzah, man, hal, maa, aina, kaifa, maadzaa, am, and ayyana consisting of 26 istifhâm majazi and 8 istifhâm haqiqi data which are divided into 9 functions and istifhâm goals.   Al Qur’an selain sebagai pedoman pokok dalam beragama sejak dahulu telah menjadi sumber data primer dalam berbagai penelitian dan studi karena kekayaan konsep keilmuan yang ada di dalamnya. Istifhâm sebagai salah satu ragam kalimat yang digunakan sebagai media interaksi dalam Al-Qur’an. Dalam penelitian ini peneliti membahas istifhâm pada Al-Qur’an juz ke 20. Penelitian ini merupakan penelitian kualitatif dengan desain penelitian library research. Tujuan penelitian ini adalah untuk mendeskripsikan jenis-jenis dan fungsi kata tanya (istifhâm) yang terdapat dalam Al-Qur’an juz 20. Pengumpulan data dilakukan menggunakan teknik sampling pertimbangan (purposive sampling). Instrumen penelitian berupa kartu data dan lembar rekapitulasi. Teknik analisis data menggunakan metode analisis isi. Hasil penelitian ini menunjukkan bahwa peneliti menemukan 32 data yang berupa adawatul istifhâm antara lain hamzah, man, hal, maa, aina, kaifa, maadzaa, am, dan ayyana yang terdiri atas 26 istifhâm majazi dan 8 data istifhâm haqiqi yang dibedakan menjadi 9 fungsi dan tujuan istifhâm.

scholarly journals REDUPLICATION PATTERNS IN THE UTTERANCE OF MANDURO SOCIETY

2019 ◽  
Vol 5 (1) ◽  
pp. 58
Author(s):  
Ika Lusi Kristanti ◽  
Diana Mayasari
Keyword(s):  
Qualitative Research ◽  
Data Analysis ◽  
Data Classification ◽  
Sampling Technique ◽  
Word Formation ◽  
Base Word ◽  
Purposive Sampling ◽  
Data Analysis Technique ◽  
Analysis Technique ◽  
Research Type

Reduplication is usually used by society in daily communication. Principally, reduplication relates with word formation. In reduplication, we need to consider the base of the word, the change of phoneme, and the use of affixation. For example: the base word of “rumah” becomes “rumah-rumah”. “Rumah-rumah” means many houses. It can called reduplication, but it does not change the phoneme and does not use affix. This phenomenon occurs in the utterance of Manduro society. Thus, researchers conduct the research in reduplication pattern in the utterance of Manduro society. Descriptive qualitative research is a research type choosen by the researchers. In this case, the researchers use purposive sampling technique in determining the sample of the research. In collecting the data, the researchers use interview, recording, observation, and Swadesh Morris questionnaire to obtain the vocabulary. Meanwhile, data analysis technique used by researchers is inductive analysis with data classification: the use of padan and agih methods, reduction, the scope of theory, and conclusion. Based on the result of the research, there are some reduplication patterns in the utterance of manduro society, such as: full reduplication and partial reduplication

scholarly journals The Contribution of Facebook Group in Writing Activity

2019 ◽  
pp. 44
Author(s):  
Muthia Andini
Keyword(s):  
High School ◽  
Qualitative Research ◽  
Content Analysis ◽  
Data Reduction ◽  
Sampling Technique ◽  
Senior High School ◽  
Data Display ◽  
Purposive Sampling ◽  
Writing Activity

This study investigated the contribution of Facebook Group (FG) in writing activity and the students’ perception of using FG in writing activity. It is qualitative research - case study. It used purposive sampling technique involving three students at eleventh grade of Senior High School. Interview with open-ended was distributed as the technique of collecting data to allow the participants to explore their ideas. Thus, the data was analyzed by content analysis in which the data passed the process of data reduction, data display and conclusion and verification. The finding revealed that Facebook group just has contribution in pre-writing activity while the others’ activities were done in the classroom. Then, through the interview, the students’ stated that they felt comfortable in expressing their ideas through Facebook group, thus, they also felt motivated when their friends’ gave their comments on their statements.     

DINAMIKA PSIKOLOGIS PADA MANTAN PECANDU NAPZA YANG SEDANG MENJALANI PROGRAM SUBSTITUSI ORAL METADON (STUDI KASUS)

2018 ◽  
Vol 3 (2) ◽  
Author(s):  
Wina Lova Riza
Keyword(s):  
Sampling Technique ◽  
Drug Addicts ◽  
Structured Interviews ◽  
Probability Sampling ◽  
Purposive Sampling ◽  
Case Study Analysis ◽  
Analysis Technique ◽  
Depth Interview ◽  
Psychological Dynamics ◽  
Depth Interviews

 This study aims to determine the psychological dynamics of former drug addicts, starting from drug abuse until they become addicted, deciding to stop using them. This study uses a qualitative approach, the subject or informant is determined using a non-probability sampling technique with a purposive sampling type based on predetermined criteria, which involves one informant, namely a male (F) aged 42 years. Data collection methods used in this study are in-depth interviews (in depth interviews), where researchers will interview informants with semi-structured interviews. In addition, researchers also used observation and psychological tests, which are graphic tests in the form of DAM (Draw a Man) and BAUM (tree drawing) tests, and intelligence tests using WAIS. The data analysis technique used is case study analysis of case / incident patterns. Based on the results of research F became a drug addict because of the learning process, where the enjoyment and lack of parental supervision is a reinforcement to continue using drugs. Generalization of people, places, pleasure makes it difficult for F to stop using drugs.   Keywords: Psychological Dynamics, Drug Addicts. Penelitian ini bertujuan untuk mengetahui dinamika psikologis mantan pecandu napza, dimulai dari awal menyalahgunan napza hingga menjadi kecanduan, memutuskan untuk berhenti memakai. Penelitian ini menggunakan pendekatan kualitatif, Subjek atau informan ditentukan dengan menggunakan tehnik sampling non-probability sampling dengan tipe purposive sampling berdasarkan kriteria yang telah ditentukan, yaitu melibatkan satu informan, yaitu laki-laki (F) yang berusia 42 tahun. Metode pengumpulan data yang digunakan dalam penelitian ini adalah dengan wawancara secara mendalam (in depth interview), dimana peneliti akan menwawancarai informan dengan wawancara semi terstruktur. Selain itu peneliti juga menggunakan observasi serta menggunakan tes-tes psikologi, yaitu tes grafis berupa tes DAM (Draw a Man) dan BAUM (tes menggambar pohon), serta tes inteligensi dengan menggunakan WAIS. Tehnik analisis data yang digunakan adalah menggunakan analisis studi kasus pola kasus/kejadian. Berdasarkan hasil penelitian F menjadi pecandu narkoba karena adanya proses belajar, dimana kenikmatan dan kurangnya pengawasan orang tua merupakan reinforcement untuk terus menggunakan napza. Adanya generalisasi terhadap people, place, pleasure menyebabkan F sulit untuk berhenti menggunakan napza. Kata Kunci: Dinamika Psikologis, Mantan Pengguna Napza

scholarly journals Menakar Pengaruh Modernisasi Dalam Implementasi Kebijakan Administrasi Pelayanan Publik Di Kota Kediri

2020 ◽  
Vol 12 (2) ◽  
pp. 112-121
Author(s):  
Heylen Amildha Yanuarita ◽  
Djoko Susanto
Keyword(s):  
Qualitative Research ◽  
Public Service ◽  
Research Method ◽  
Qualitative Method ◽  
Sampling Technique ◽  
Purposive Sampling ◽  
Descriptive Qualitative

This research was conducted to analyze how modernization affects the implementation of public service administration policies, especially in Kediri, East Java. As is well known, from time to time various aspects of life are required to undergo changes to a more modern direction. The research method used is descriptive qualitative method. Descriptive qualitative research is aimed at obtaining an overview of how modernization affects public service administration policies in Kediri. To obtain the necessary data, the authors used a purposive sampling technique so that the sample taken was more focused, assisted by a review of several related previous studies. The results showed that modernization, especially in the field of technology, was sufficient to influence public service administration policies in Kediri.

scholarly journals PENGARUH DIVERSITAS DEWAN DIREKSI DAN KOMISARIS TERHADAP RASIO LEVERAGE PERUSAHAAN MANUFAKTUR YANG LISTING DI BEI PERIODE 2013

IQTISHODUNA ◽  
2016 ◽  
Vol 11 (2) ◽  
pp. 84-89
Author(s):  
Norma Zakia ◽  
Subagyo Subagyo ◽  
Fadia Zen
Keyword(s):  
Board Of Directors ◽  
Sampling Technique ◽  
Manufacturing Companies ◽  
Leverage Ratio ◽  
Purposive Sampling ◽  
Analysis Technique ◽  
The Board Of Directors ◽  
Study Population ◽  
Linear Regressions

The purpose of this study is to determine the effect of board of directors and commissioner diversitieson leverage ratio. The study population includes all manufacturing companies listed on Indonesia StockExchange in the period of 2013. Samples were taken from 63 manufacturing companies listed on IndonesiaStock Exchange in the period of 2013 with a purposive sampling technique. The analysis technique used wasmultiple linear regressions. The results of this study show that the board of directors and commissioners donot significantly influence the leverage ratio.

scholarly journals ANALISIS TEMATIK SEBAGAI METODE ANALISA JOB INSECURITY PADA KARYAWAN MASKAPAI PENERBANGAN DI MASA COVID-19

2021 ◽  
Vol 6 (1) ◽  
pp. 29-37
Author(s):  
Olivia Margareth Simamora ◽  
Anissa Lestari Kadiyono
Keyword(s):  
Qualitative Research ◽  
Thematic Analysis ◽  
Job Insecurity ◽  
Sampling Technique ◽  
Aviation Industry ◽  
Research Approach ◽  
Main Task ◽  
Organizational System ◽  
Purposive Sampling ◽  
Industrial Sectors

The Covid-19 pandemic has weakened several industrial sectors, including the aviation industry. This uncertain situation, pressing conditions and changing work environment puts pressure on the existence of airlines and anxiety for its human resources. This research wants to describe how the job insecurity phenomenon is among airline employees. The study was conducted using a qualitative research approach using thematic analysis techniques and interviews as an assessment medium and using a purposive sampling technique. Thematic analysis is a data analysis technique used in qualitative research where the researcher collects descriptive data to answer research problems. Once the data is collected, the researcher continues to read the data with the intention of finding patterns, themes, sub-themes, and so on. The results of the research found that the Covid-19 pandemic directly contributed to changes in the organizational system which then made airlines implement rules such as changing work schedules, cutting wages, making adjustment to employee duties and functions, and laying off employees. Furthermore, this change in the organizational system has several impacts, such as a decrease in work productivity, employees doing things outside their main task, dissatisfaction at work, financial problems, and a tendency to turnover. The results of this study describe the dimensions of job insecurity, antecedent factors, and consequent factors. Keyword: Airlines, Covid-19, Job Insecurity, Thematic Analysis Pandemi Covid-19 telah melemahkan beberapa sektor industri, termasuk dalam industri penerbangan. Situasi yang tidak pasti, kondisi yang menekan dan lingkungan kerja yang berubah ini memberikan tekanan terhadap eksistensi maskapai penerbangan dan kecemasan pada para SDM-nya. Penelitian ini ingin menggambarkan bagaimana fenomena job insecurity pada karyawan maskapai penerbangan. Penelitian dilakukan menggunakan pendekatan penelitian kualitatif dengan menggunakan teknik analisis tematik dan wawancara sebagai media assesment serta menggunakan teknik purposive sampling. Analisis tematik adalah teknik analisis data yang digunakan dalam penelitian kualitatif dimana peneliti mengumpulkan data deskriptif untuk menjawab permasalahan penelitiannya. Begitu data dikumpulkan, peneliti akan terus-menerus membaca data dengan maksud menemukan pola, tema, sub tema, dan sebagainya. Hasil penelitian yang ditemukan adalah pandemi Covid-19 secara langsung menjadi faktor penyebab terjadinya perubahan sistem organisasi yang kemudian membuat maskapai penerbangan menerapkan aturan seperti perubahan jadwal kerja, pemotongan gaji, melakukan penyesuaian terhadap tugas dan fungsi karyawan, hingga melakukan PHK. Selanjutnya perubahan sistem organisasi ini menimbulkan beberapa dampak seperti penurunan produktivitas kerja, karyawan mengerjakan hal di luar tugas utama, ketidakpuasan dalam bekerja, masalah finansial, dan kecenderungan untuk turnover. Hasil penelitian ini menggambarkan dimensi job insecurity, faktor anteseden dan faktor konsekuen. Kata Kunci: Analisis Tematik, Covid-19, Job Insecurity, Maskapai Penerbangan

scholarly journals PENGARUH DEWAN KOMISARIS, LEVERAGE, DAN STRUKTUR KEPEMILIKAN TERHADAP PENGUNGKAPAN ENTERPRISE RISK MANAGEMENT (ERM)

Equity ◽  
2019 ◽  
Vol 20 (2) ◽  
pp. 5
Author(s):  
Jetmi Ade Cecasmi ◽  
Samin Samin
Keyword(s):  
Risk Management ◽  
Ownership Structure ◽  
Sampling Method ◽  
Stock Exchange ◽  
Sampling Technique ◽  
Enterprise Risk Management ◽  
Financial Report ◽  
Purposive Sampling ◽  
Analysis Technique ◽  
Enterprise Risk

The purpose of this study was to examine the influence of Board of Commissioner, Leverage, and Ownership Structure on the Enterprise Risk Management disclosure of banking firm listed in Indonesian Stock Exchange for the period from 2013 to 2015. Sampling technique using purposive sampling (purposive sampling method). The sampel used in this study is a banking company that meets the criteriaas set out in this study to obtain 21 banking. The data obtained derived from the annualreport and financial report of the banks publishe. The analysis technique used in this research is multiple linear regression to test the classical assumption first. The result showed that the Board of Commissioner have a significant influence on the Enterprise Risk Management Disclosure. Leverageand Ownership Structure is not significantly effects on Enterprise Risk Management Disclosure.

scholarly journals KONSEP BRAND STORYTELLING, VALUE PERCEPTIONS DAN VISIT INTENTION PADA KAWASAN TUJUAN WISATA DI JAKARTA

Jurnal IPTA ◽  
2020 ◽  
Vol 8 (2) ◽  
pp. 281
Author(s):  
Tiurida Lily Anita ◽  
Nurul Sukma Lestari
Keyword(s):  
Path Analysis ◽  
Sampling Technique ◽  
Purposive Sampling ◽  
Effective Strategies ◽  
Value Perceptions ◽  
Analysis Technique ◽  
Total Influence ◽  
Tourism Destinations

This study aims to examine the effect of brand storytelling on value perceptions and its impact on Visit Intention on tourism destinations in Jakarta (Survey on YouTube Channel of Taman Mini Indonesia Indah). The survey was conducted on 100 subscribers of the YouTube Channel of TMII Official. With purposive sampling technique and Path analysis technique to analyze this study, the results show that 1) Brand storytelling has a significant effect of 0.680 or 68,0% on value perceptions; 2) Value perceptions significantly influence 0,477 or 47,7% to visit intention; 3) Brand storytelling directly affects significantly 0,438 or 43,8%, to Visit intention, while its influence indirectly equal to 0,324 or 32,4% through value perceptions, with total influence 0,762 or 76,2%. The findings in this study indicate that Brand storytelling is one of the effective strategies in forming value perceptions so that it can influence visit intention.

scholarly journals Infiltrasi budaya global terhadap budaya lokal pesta Baratan dalam mempengaruhi pembentukan budaya kewargaan

2019 ◽  
Vol 6 (2) ◽  
pp. 137-144
Author(s):  
Amalia Zidatul Ulum ◽  
Suharno Suharno
Keyword(s):  
Social Behavior ◽  
Sampling Technique ◽  
Document Analysis ◽  
Phenomenological Approach ◽  
Behavior Changes ◽  
Research Subjects ◽  
Global Culture ◽  
Purposive Sampling ◽  
Interactive Analysis ◽  
Analysis Technique

Penelitian ini bertujuan untuk mengetahui bentuk infiltrasi budaya global dalam pesta  Baratan serta pengaruhnya terhadap perubahan perilaku sosial masyarakat Jepara. Penelitian menggunakan metode kualitatif deskriptif dengan pendekatan fenomenologi. Subjek penelitian ditentukan dengan teknik purposive sampling. Data penelitian diperoleh melalui wawancara, observasi, dan analisis dokumen dan dianalisis dengan teknik analisis interaktif model Miles dan Huberman. Hasil penelitian menunjukkan budaya global yang masuk melalui pesta Baratan berpengaruh terhadap pembentukan perilaku sosial yang sedang berkembang dalam masyarakat Jepara. AbstractThis study aims to determine the form of global cultural infiltration in the Baratan festival and its influence on social behavior changes in Jepara society. The study conducted with qualitative methods with a phenomenological approach. The research subjects were determined by purposive sampling technique. The research data were obtained through interviews, observations, and document analysis and were analyzed using the interactive analysis technique of the Miles and Huberman models. The results showed that the global culture that entered through the Baratan festival influenced the formation of social behavior that was developing in Jepara society.

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