Jazyková krajina Banskej Bystrice (Kontinuita textov a križovatka etník)

Language Landscape of Banská Bystric (Continuity of Texts and Intersection of Ethnic Groups)The language landscape of Banská Bystrica is made up of visible language, which means written language in the form of contextually fixed words, sentences and complex sentences of a commercial and non-commercial nature. Non-commercial language fulfills a communicative function in terms of presenting basic orientation information in and around Banská Bystrica town, and about the town’s activities, the church and cemetery buildings, and monuments. Commercial language has a business function because it becomes part of the process of business transactions: first in the form of advertising texts offering commercial products; later in the form of information concerning goods offered directly by business facilities. The language landscape of Banská Bystrica is a collection of texts in Slovak, German and Hungarian and is a manifestation of the ethnolinguistic activities of Slovaks, Germans and Hungarians. Some texts in English, German, Latin, Russian and Romanian are evidence of the vitality of these languages in presenting facts about the present day and the history of this town. Krajobraz językowy Bańskiej Bystrzycy (kontinuum tekstów a krzyżowanie się grup etnicznych)Na krajobraz językowy Bańskiej Bystrzycy składają się teksty o charakterze komercyjnym i niekomercyjnym, dostępne w wersji wizualnej, powstałe w języku pisanym, w formie kontekstowo uwarunkowanych słów, zdań prostych i zdań złożonych. Język o charakterze niekomercyjnym pełni funkcję komunikacyjną w zakresie przekazywania podstawowych informacji orientacyjnych w mieście Bańska Bystrzyca i w jego okolicach, a także informacji o działalności związanej z miastem, o budynkach kościelnych i cmentarnych oraz o zabytkach. Język o charakterze komercyjnym pełni funkcję biznesową, ponieważ staje się częścią procesu obrotu gospodarczego: najpierw w postaci tekstów reklamowych oferujących produkty handlowe, później w formie informacji o produktach oferowanych bezpośrednio przez placówki handlowe i usługowe. Krajobraz językowy Bańskiej Bystrzycy tworzą teksty w językach słowackim, niemieckim i węgierskim, będące przejawem działalności etnolingwistycznej Słowaków, Niemców i Węgrów. Teksty w językach angielskim, niemieckim, rosyjskim, rumuńskim i po łacinie świadczą o istotnej roli tych języków w przedstawianiu faktów dotyczących współczesności i historii tego miasta.

The Enslavement of the Human Being

Luther underscores sin as unbelief which cuts off the relationship between the human being and his/her Creator resulting in the imprisonment of the human by sin, death, and transcendental evil. He/she exists in the state of infirmity, incapable of changing his/her basic orientation of life. Sin is weakness, inability to be free. Paradoxically, the enslavement of sin entered humanity when the human being was deceived by an illusion of absolute freedom, independence from the Creator: “man himself wants to be God, and does not want God to be God.” Erasmus criticized Luther for using the deterministic concept of “absolute necessity.” In fact, Luther is not a determinist, but he uses a hamartiological idea of “the necessity of immutability”: the sinner necessarily must continue to be a captive of unfaith until efficient Pneumatological grace liberates him/her. Luther’s thought does not include any notion of “the necessity of coaction.” The sinner freely enjoys sinning unless changed by God. The necessity of immutability concerns the human being’s relation to the “things above oneself,” not to those “below oneself” where natural freedom of will prevails. Luther represents no theodicy, he leaves open the question about where the ultimate origin of evil will lies. God is not the cause of evil will, but he may sometimes use it as an “instrumental cause” for his good purposes. In Luther’s treatise there is no trace of a doctrine of predestination applied to individual human beings. Any notion of double predestination is impossible in Luther’s doctrine of grace.

In Search Of Place

The following thesis will explore the contemporary meaning of ‘Place’ and the lost relationship between human sensitivity -both emotional and physical- and the setting, which together would form the very definition of a place, and will make an attempt to re-define this relationship. By returning to the basic definition of place, this paper emphasizes the fact that place without memory is simply space without meaning and that unlike places of our time that put little emphasis on the embodied memory, memory of place is experienced through not only mind but also the entire body. The paper will take a bottom-up approach where ‘Space’ as a fundamental element of ‘Place’ and its transformation to place is discussed. There will be a comprehensive discussion on place itself and the role and ability of embodied memory in creation of place. Each section will make an effort to consider the current circumstances of ‘Place’ and how they might be transformed to establish a relationship between embodied memory of space and the physical location. Here, senses, movement and basic orientation of the body will be discussed as elements empowering the embodied memory and having the ability to transform spaces–or non-places- of our time into place. Movement if not one of our five senses, inspires us to engage our whole body; we see, touch and smell what surrounds us, and also understand the setting in the sense that we engage or interact with it. The design project will explore the act of movement as the fundamental element of forming embodied memory of ‘Space’ and transforming it into ‘Place’. Element of path, which links two significant nodes - one known as a place and another a non-place- will be incorporated to represent the act of movement and its impact on creation of a ‘Place’.

In Search Of Place

The following thesis will explore the contemporary meaning of ‘Place’ and the lost relationship between human sensitivity -both emotional and physical- and the setting, which together would form the very definition of a place, and will make an attempt to re-define this relationship. By returning to the basic definition of place, this paper emphasizes the fact that place without memory is simply space without meaning and that unlike places of our time that put little emphasis on the embodied memory, memory of place is experienced through not only mind but also the entire body. The paper will take a bottom-up approach where ‘Space’ as a fundamental element of ‘Place’ and its transformation to place is discussed. There will be a comprehensive discussion on place itself and the role and ability of embodied memory in creation of place. Each section will make an effort to consider the current circumstances of ‘Place’ and how they might be transformed to establish a relationship between embodied memory of space and the physical location. Here, senses, movement and basic orientation of the body will be discussed as elements empowering the embodied memory and having the ability to transform spaces–or non-places- of our time into place. Movement if not one of our five senses, inspires us to engage our whole body; we see, touch and smell what surrounds us, and also understand the setting in the sense that we engage or interact with it. The design project will explore the act of movement as the fundamental element of forming embodied memory of ‘Space’ and transforming it into ‘Place’. Element of path, which links two significant nodes - one known as a place and another a non-place- will be incorporated to represent the act of movement and its impact on creation of a ‘Place’.

ANÁLISIS DE CONTENIDO DE LAS WEBS DE LAS BODEGAS ARAGONESAS COMO HERRAMIENTA DE MARKETING

Las webs constituyen una herramienta para que las bodegas puedan alcanzar más fácilmente sus objetivos de negocio. Se analiza si las bodegas utilizan esta herramienta y, en caso afirmativo, se investiga el papel que desempeña en su estrategia de marketing teniendo en cuenta las orientaciones establecidas en la literatura. Se observa una alta tasa de existencia de webs, pero el análisis de contenido muestra que la orientación más básica (proporcionar información) es la predominante; seguido de la comunicación interactiva, siendo la orientación transaccional la que muestra una escasa presencia. Websites are a tool for wineries to achieve their business objectives more easily. It is analysed whether the wineries use this tool and, if so, the role it plays in their marketing strategy is investigated, taking into account the guidelines established in the literature. There is a high rate of websites, but content analysis shows that the most basic orientation (providing information) is predominant; followed by interactive communication, with transactional orientation showing little presence.

How do moral theories stand to each other?

Moral theories, such as the variations on virtue ethics, deontological ethics, contractualism, and consequentialism, are expected – inter alia – to explain the basic orientation of morality, give us principles and directives, justify those, and thereby (if all goes well) guide our actions. I examine some functions and characteristics of the extant moral theories from a moral metatheoretical point of view, in order to clarify the generally assumed rivalry between them. By thinking of moral theories in analogy to languages it is argued that different moral theories are neither simply competing nor simply complementary; their respective orientations justify using them, in virtue of the problems they help to solve. But even if considerations about the functionality of a theory and the context in which it is created play an important role, they can neither be sufficient to determine these theories’ relations to one other nor for choosing between them. The challenge is to set criteria for the quality of a moral theory on a moral metatheoretical level and, in particular, to make room for future views on morality.