scholarly journals ANÁLISIS DE CONTENIDO DE LAS WEBS DE LAS BODEGAS ARAGONESAS COMO HERRAMIENTA DE MARKETING

2020 ◽  
pp. 113-143
Author(s):  
Mercedes Marzo-Navarro ◽  
Marta Pedraja-Iglesias
Keyword(s):  
Content Analysis ◽  
Marketing Strategy ◽  
High Rate ◽  
Interactive Communication ◽  
Business Objectives ◽  
Basic Orientation

Las webs constituyen una herramienta para que las bodegas puedan alcanzar más fácilmente sus objetivos de negocio. Se analiza si las bodegas utilizan esta herramienta y, en caso afirmativo, se investiga el papel que desempeña en su estrategia de marketing teniendo en cuenta las orientaciones establecidas en la literatura. Se observa una alta tasa de existencia de webs, pero el análisis de contenido muestra que la orientación más básica (proporcionar información) es la predominante; seguido de la comunicación interactiva, siendo la orientación transaccional la que muestra una escasa presencia. Websites are a tool for wineries to achieve their business objectives more easily. It is analysed whether the wineries use this tool and, if so, the role it plays in their marketing strategy is investigated, taking into account the guidelines established in the literature. There is a high rate of websites, but content analysis shows that the most basic orientation (providing information) is predominant; followed by interactive communication, with transactional orientation showing little presence.

scholarly journals DEVELOPING A MODEL OF COGNITIVE PSYCHOTHERAPY BASED ON INDONESIA ISLAMIC’ VALUES ON TERRORIST

2018 ◽  
Vol 4 (1) ◽  
pp. 86
Author(s):  
Arman Marwing
Keyword(s):  
Content Analysis ◽  
Effective Model ◽  
High Rate ◽  
Itu Model ◽  
And Behavior ◽  
Destructive Behaviors ◽  
Islamic Values ◽  
Cognitive Psychotherapy

<p class="abstrak" align="center">High rate of <em>recidivism</em> on terrorists  indicates  the weakness of deradicalization programs. This study aims to offer  a solution through development of a cognitive psychotherapy  which based on  Indonesia Islam values. The integration among Islam, culture and psychotherapy is able to help the terrorists to identify and restructure their cognitive that causes their emotion and destructive  behaviors. This qualitivative study mixes between literature and phenomenology approaches. This study found that there are conflicting differences between the views of the terrorists and ijtihad of Indonesia <em>Ulama</em> regarding  khilafah, jihad and takfiri concepts. In Addition, the model of cognitive psychotherapy based on Indonesian Islamic values was developed by content analysis and its implementation followed several systematic procedures such as anamnesis, assessment, diagnosis, intervention, result of intervention,  follow up. Embracing humantic approach and <em>collaborative Empiricism</em> procesures enable the therapy effectively internalize Indonesia Islamic values such as Tasamuh (tolerance), Tawasuth (moderate), Tawazun (balanced), 'Adalah (Justice) and Ukhuwah (Brotherhood), which includes ukhuwah Islamiyah (other Muslims), Ukhuwah Wathoniyah (fellow citizens), Ukhuwah basyariah (fellow citizens) for the terrorists. These values could be intentionally internalized by terrorist itself and threfore it would be effective model  to modify terrorists’ destructive thought schemas (cognitive), emotion and behavior to be adaptive.  </p><p><em> </em></p><p><em> </em></p><p><strong><em><br /></em></strong><em></em><strong><em> </em></strong></p><p><em> </em></p><p class="abstrak" align="center"><strong>Abstrak</strong></p><p> </p><p class="abstrak">Residivisme pelaku terorisme yang tinggi menunjukkan kelemahan program deradikalisasi. Penelitian ini  bertujuan untuk menawarkan konstruksi <em>model</em> psikoterapi kognitif berbasis nilai Islam Indonesia sebagai salah satu solusi. Sebuah integrasi antara Islam, budaya dan psikoterapi dalam membantu pelaku terorisme mengidentifikasi dan merestrukturisasi kognitif yang menjadi penyebab emosi dan perilaku destruktif. Metode yang digunakan adalah penelitian kualitatif dengan menggunakan perpaduan studi literatur dan fenomenologi. Hasil penelitian menemukan adanya perbedaan pandangan  yang kontradiktif antara pelaku terorisme dan ijtihad Ulama Nusantara mengenai konsep khilafah, Jihad dan Takfiri.  Selain itu model psikoterapi kognitif berbasis nilai Islam Indonesia dihasilkan melalui pengujian  isi serta menerapkan beberapa prosedur atau tahapan yang sistematis yaitu anamnesis, pemeriksaan, diagnosis, kontruksi model terapi, hasil intervensi dan tindak lanjut. Melalui pendekatan humanis dan prosedur <em>collaborative Empiricism</em> terapi ini memungkinkan nilai-nilai Islam Indonesia yang mengedepankan <em>Tasamuh</em> (toleransi), <em>Tawasuth</em> (moderat), <em>Tawazun</em> (berimbang),<em>‘ Adalah</em>  (Keadilan), dan <em>Ukhuwah</em> (Persaudaraan) yang meliputi <em>ukhuwah Islamiyah </em>(sesama Islam), <em>Ukhuwah Wathoniyah</em> (Sesama warga negara), <em>Ukhuwah basyariah</em> (sesama umat manusia) dapat terinternalisasi dengan kesadaran dan tanggung jawab dari pelaku teroris itu sendiri, serta dapat efektif mengubah skema berpikir,emosi dan perilaku teroris menjadi adaptif.</p><p> </p>

scholarly journals Questionable Research Practices and Determinants of Their Frequency

2021 ◽  
Author(s):  
Taym Alsalti
Keyword(s):  
Content Analysis ◽  
Large Scale ◽  
Scientific Practice ◽  
Empirical Studies ◽  
High Rate ◽  
Research Practices ◽  
Questionable Research Practices ◽  
Published Research

Concern has been mounting over the reproducibility of findings in psychology and other empiri-cal sciences. Large scale replication attempts found worrying results. The high rate of false find-ings in the published research has been partly attributed to scientists’ engagement in questionable research practices (QRPs). I discuss reasons and solutions for this problem. Employing a content analysis of empirical studies published in the years 2007 and 2017, I found a decrease in the prevalence of QRPs in the investigated decade. I subsequently discuss possible explanations for the improvement as well as further potential contributors to the high rate of false findings in sci-ence. Most scientists agree that a change towards more open and transparent scientific practice on part of both scientists and publishers is necessary. Debate exists as to how this should be achieved.

scholarly journals Designing a Data Visualization Dashboard for Managing the Sustainability Communication of Healthcare Organizations on Facebook

2018 ◽  
Vol 10 (12) ◽  
pp. 4447 ◽  
Author(s):  
Francesca Conte ◽  
Pierluigi Vitale ◽  
Agostino Vollero ◽  
Alfonso Siano
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Data Visualization ◽  
Public Engagement ◽  
Communication Strategies ◽  
Healthcare Organizations ◽  
Interactive Communication ◽  
Economic Issues ◽  
The Social ◽  
Digital Environments

Healthcare organizations are being increasingly requested to publicize their sustainability efforts on digital environments and social media, in part because previously passive patients are now becoming active customers. This paper investigates how leading healthcare organizations are using Facebook to communicate their sustainability, in terms of their focus on different components of the 3Ps (people, profit, planet) and interactive communication strategies used on social media. A content analysis was made of the Facebook posts (n = 6145) of healthcare organizations in the Forbes Global 2000 (2017 annual ranking) from 2015 to mid-2018. Our findings show that the social component of sustainability prevails over environmental and economic issues, although it does not seem to generate increased consumer engagement (in terms of users’ likes, comments, reactions, etc.). A data visualization dashboard was developed to help managers in benchmarking competitors and assessing how they can increase response rates and public engagement on social media, thus encouraging the active participation of users. The study also provides useful insights for communication managers in identifying how to use deliberative tools to develop consumer relationships on social media and aligning companies and consumers regarding shared sustainability themes.

scholarly journals Comparing Facebook as an interactive communication tool for companies in LatAm and worldwide

2020 ◽  
Vol 33 (3) ◽  
pp. 119-136 ◽  
Author(s):  
Paul Capriotti ◽  
Ileana Zeler
Keyword(s):  
Social Networks ◽  
Content Analysis ◽  
Communication Strategies ◽  
Communication Tool ◽  
Interactive Communication ◽  
Interaction Rate ◽  
Communication Approach ◽  
Informative Approach

Social networks have changed the communication rules between companies and their stakeholders. Facebook became an important tool of communication strategies to promote interaction and dialogue. The objective of this study is to analyze how companies in LatAm and worldwide are managing the interaction with their stakeholders on Facebook. For this paper, 159 corporate profiles and 32,760 posts were analyzed through the methodology of content analysis. The categories selected were communication approach, communication resources, interaction level, and interaction rate. Results illustrate that the communication of companies in LatAm and worldwide mainly involves an informative approach on Facebook. The content disseminated by companies is not promoting interaction with the stakeholders. In contrast, companies are managed in a unidirectional way, meaning that it is not managed to establish and strengthen relationships, but rather to get visibility.

Framing Family Planning

2021 ◽  
pp. 91-115
Author(s):  
Mistura Adebusola Salaudeen
Keyword(s):  
Developing Countries ◽  
Content Analysis ◽  
Family Planning ◽  
Infant Mortality ◽  
Help Seeking ◽  
High Rate ◽  
Attribution Of Responsibility ◽  
News Frames ◽  
Online Newspapers ◽  
Media Attention

Given the population explosion and high rate of maternal and infant mortality prevalent in many developing countries, family planning has been promoted as method of controlling the population growth and stemming the occurrence of these birth-related deaths with the mass media as the major campaign tools. This study examined the coverage of family planning-related news in selected Nigerian online newspapers from September 2017 to April 2019, measuring the presence of eight news frames. A quantitative content analysis of the stories revealed that family planning news frequently fell within the attribution of responsibility frame and solution frame. However, it was observed that not enough media attention was given to address misconceptions about family planning, and stories prompting readers to take action on family planning significantly outnumber stories that provided help-seeking information necessary to take such actions. The results provide important insights of how family planning news is reported in Nigerian newspapers.

scholarly journals Eco-Innovation in the Corporations Operating in the International Market

2018 ◽  
Vol 8 (1) ◽  
pp. 75
Author(s):  
Tatiana Dilma Fernandes de Oliveira Medeiros ◽  
Claudio Pitassi
Keyword(s):  
Content Analysis ◽  
Qualitative Study ◽  
International Market ◽  
Theoretical Background ◽  
High Rate ◽  
Structured Interviews ◽  
Depth Data ◽  
Data Assessment ◽  
Innovation Projects

This paper aims at analyzing which is the eco-innovation level of the companies operating in the international market according to the Sustainability Innovation Cube (SIC) model developed by Hansen, Grosse-Dunker, & Reichwald (2009), so as to reveals an element of competitiveness in international market; at wit, BRF, Bunge, Docol, Intelbrás and Tigre. Also, identify how the issues of sustainability and innovation are understood in the corporations operating in the international market and review the motivations to the main programs and existing eco-innovation projects in the corporations studied. In this regard, a qualitative study of exploratory nature was carried out together with the five companies, by means of semi-structured interviews, observations, websites, internal documents, public notice, regulations, among others, which were reviewed using the technique of content analysis in depth. Data assessment was elaborated through the correlation of the theoretical background, of SIC tool and the information collected from the field. The outcomes enables to confirm that the companies surveyed have a high rate of eco-innovation, which exception of BRF, and discloses that eco-innovation contributes to enhance competitiveness in the operations of the companies in international market too. 

scholarly journals Studying During the COVID-19 Pandemic: A Qualitative Inductive Content Analysis of Nursing Students’ Perceptions and Experiences

2020 ◽  
Vol 10 (7) ◽  
pp. 188 ◽  
Author(s):  
Robert Lovrić ◽  
Nikolina Farčić ◽  
Štefica Mikšić ◽  
Aleksandar Včev
Keyword(s):  
Content Analysis ◽  
Nursing Students ◽  
Student Perceptions ◽  
Public Transportation ◽  
Well Being ◽  
Study Data ◽  
High Rate ◽  
Faculty Work ◽  
Undergraduate Nursing ◽  
Data Saturation

Coronavirus disease 2019 (COVID-19) is the latest pandemic with a high rate of morbidity and mortality worldwide. Crises like these can harm the academic functioning and psychophysical health of nursing students. With this qualitative study, we aim to explore how students perceive the COVID-19 crisis and what their personal experiences were while studying during the global pandemic. In the study, data saturation was achieved after analyzing the reports of 33 undergraduate nursing students, using the inductive thematic saturation method. Data were collected using an online form, which students filled out, describing their perceptions and experiences. Qualitative inductive content analysis of students’ reports resulted in 29 codes, indicating different student perceptions of the efficiency of state institutions in crises. All students described the spread of misinformation on social networks and the risky behavior of the population. Most are afraid of infection and worried about the well-being of their family, so they constantly apply protective measures. Students recognize their responsibility to the community and the importance and risks of the nursing profession. They also describe negative experiences with public transportation and residence in the student dorm. The fear of possible infection in the classroom is not significant, however, students are afraid of the clinical settings. Thirteen students reported difficulty in concentrating and learning, while all students praised teacher support and faculty work in this crisis.

scholarly journals The unemployed mid-career adult: stressors and support

2006 ◽  
Vol 32 (2) ◽  
Author(s):  
Lynn Ribton-Turner ◽  
Gideon P De Bruin
Keyword(s):  
South Africa ◽  
Content Analysis ◽  
Lived Experience ◽  
Qualitative Methodology ◽  
Qualitative Content Analysis ◽  
Large Degree ◽  
High Rate ◽  
Additional Insight ◽  
The Unemployed ◽  
Insight Into

The high rate of unemployment in South Africa is of national concern yet the experience of being unemployed is little understood; not enough is known about the unemployed condition in South Africa. In this study eight unemployed mid-career adults who had been out of work for longer than six months were interviewed in order to explore their lived experience. A qualitative methodology was used and from the extensive interview data, using qualitative content analysis, themes relating to the unemployed condition emerged. Results support, to a large degree, the existing literature and studies on the stressors impacting on the unemployed. This study offers additional insight into the support structures available for the unemployed adult.

scholarly journals LEXICAL METAPHOR IN PRINTED CAR ADVERTISEMENTS

2019 ◽  
Vol 15 (3) ◽  
Author(s):  
Misdiana Misdiana ◽  
Amrin Saragih ◽  
Siti Aisyah Ginting
Keyword(s):  
Qualitative Research ◽  
Content Analysis ◽  
Marketing Strategy ◽  
Sampling Technique ◽  
Brand Name ◽  
Specific Product ◽  
Purposive Sampling ◽  
Intransitive Verb ◽  
Analysis Technique ◽  
Linguistic Approach

This study deals with the use of Lexical Metaphor in Printed Car Advertisements. The objective of the study was to describe the types of lexical Metaphor used in Printed Car Advertisements and to elaborate the reasons why those kinds of lexical metaphor used in that way. This study was conducted by using descriptive qualitative research. The source of data was taken from slogan of magazines and brochure which containing 28 texts printed. The data were analyze using content analysis technique by describing the kinds of lexical metaphors. The data obtained through purposive sampling technique with focused on the lexis (words) that contained of lexical metaphors., the realization of lexical metaphor and the reason were analyzed by using systematic functional linguistic approach. The instrument in this study was the researcher itself. The result showed that there are eight concepts of lexical metaphor, namely Noun-Noun, Noun-Verb, Noun Adjective, Intransitive-Verb, Adjective-Adjective, Intransitive_Verb-Noun, Noun-Pronuon, Verb_Pronoun. The findings showed that advertisers construct different slogan for persuading the consumers or to positively dispose toward their brand. As a form of marketing strategy, advertising ideology work and it played an important role to beautify or describe his literature, feeling and thought. Potentially to make specific product or brand name more appealing and memorable. The reason were attention getting, persuasion, innovation and creativity, prestige, technological words, to fun and memo ability cause the owner thought that tag line/branding cannot translate directly in English the message cannot deliver well consumers because English has own term in the market/business.Keywords: Metaphor, Printed advertisement, Lexical.

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