scholarly journals Consumer attitudes towards the mountain product label: Implications for mountain development

2021 ◽  
Vol 18 (9) ◽  
pp. 2255-2272
Author(s):  
Ivana Bassi ◽  
Matteo Carzedda ◽  
Luca Grassetti ◽  
Luca Iseppi ◽  
Federico Nassivera
Keyword(s):  
Purchase Intention ◽  
Geographical Origin ◽  
Consumer Attitudes ◽  
Purchase Intentions ◽  
Product Label ◽  
The European Union ◽  
Latent Constructs ◽  
Statistical Relevance ◽  
Marketing Actions ◽  
Mountain Development

AbstractTo protect and promote the originality and authenticity of mountain foodstuffs, the European Union set Regulation No 1151/2012 to create the optional quality term “mountain product”. Our research aimed at exploring the attractiveness of the mountain product label for consumers, considering both attitude towards the label itself and purchase intentions. We propose a model to investigate relationships between four latent constructs — mountain attractiveness, mountain food attractiveness, attitude towards the mountain product label, and purchase intention — which have been tested, thus confirming the statistical relevance of the relationships. All 47 items selected for describing the latent constructs are suitable for this purpose. Ridge and LASSO results also show that 17 items of the first three constructs are relevant in explaining purchase intentions. Some contextual variables, such as age, income, geographical origin of consumers, and knowledge of mountain products and mountains for tourism purposes, can positively influence consumers’ behavior. These findings could support the design of mountain development strategies, in particular marketing actions for both the product and the territory.

scholarly journals Green Purchase Intention: an examination of customers towards Adoption of Green Products

2013 ◽  
Vol 3 (3) ◽  
pp. 244 ◽  
Author(s):  
Muhammad Umar Hayat Abbasi ◽  
Qamar Shehzad Qureshi ◽  
Muhammad Rizwan ◽  
Aftab Ahmad ◽  
Farukh Mehmood ◽  
...  
Keyword(s):  
Purchase Intention ◽  
Consumer Attitudes ◽  
Purchase Intentions ◽  
Green Marketing ◽  
Environmental Responsibility ◽  
Green Products ◽  
The People ◽  
Managerial Implications ◽  
Green Trust ◽  
Self Administered Questionnaire

Increasing awareness on the various environmental problems has led a shift in the way consumers go about their life. There has been a change in consumer attitudes towards a green lifestyle and people are actively trying to reduce their impact on the environment. Massive industrialization has changed this world radically and leaving behind a curse to nature. Environmental reduction is a concern of people all around the globe. The purpose of this study is to identify the important factors that influence the green purchase intentions of the people. This study investigates the effects of different variables on green purchase intention of consumers. A sample of 150 respondents was taken from the students and professional in Bahawalpur City of Pakistan. The data was collected through a self-administered questionnaire, using the previous established scales. Regression results of the study validate all the hypotheses of the study confirming the significant impact of green perceived value, green trust, green environmental responsibility, green marketing tools and green purchase attitude on green purchase intention. The current study falsifies the assumption that the consumers in developing countries are less prone towards purchasing of green products. Managerial implications and limitations are discussed to make this study more fruitful.

scholarly journals HOW FASHION INFLUENCER CONTRIBUTES TO CONSUMERS’ PURCHASE INTENTION OF UNIVERSITY STUDENT

2021 ◽  
Vol 3 (9) ◽  
pp. 209-227
Author(s):  
Tsaniya Athaya Tsarashafa ◽  
Annisa Rahmani Qastharin
Keyword(s):  
Purchase Intention ◽  
Consumer Attitudes ◽  
Regression Method ◽  
Purchase Intentions ◽  
Marketing Strategies ◽  
University Student ◽  
Consumer Attitude ◽  
Fashion Industry ◽  
The World ◽  
Potential Customers

Fashion is receiving more attention these days since it has become a continual existence in a person’s everyday life, especially for the younger generation as it represents their identity. On the other hand, the dynamic competitive environment of marketing-led fashion brands to put in the excess effort to achieve effective marketing strategies. As social media grew, one of the most effective ways to do it is using influencers in the marketing campaign. Influencer marketing is becoming increasingly popular throughout the world, prompting marketers to consider it an essential component of their marketing strategy. This research determines the factors of fashion influencers that contribute to influencing purchase intention. The variables constructed include trustworthiness, expertise, similarity, likability, and familiarity. Further, consumer attitude is proposed to mediate between trustworthiness, expertise, similarity, likability, and familiarity to purchase intention. The research was conducted using a quantitative approach and analyzed using a regression method through IBM SPSS Statistics. From 234 qualified respondents, the results presented trustworthiness, similarity, familiarity, and likability significantly contribute to purchase intention, and consumers' attitudes towards influencers are proven to be mediate the relationships between independents variables and purchase intention. The findings of the study assist marketers and advertisers in the fashion industry in understanding the elements influencing consumer attitudes about fashion influencers and, as a result, better choose influencers capable of establishing purchase intentions in existing and potential customers.

Impact of socio-demographics on consumers’ attitude and purchase intention towards ‘eco-friendly’ products

2020 ◽  
Vol 19 (3) ◽  
pp. 361-371
Author(s):  
Sargam Bahl Walia ◽  
Harish Kumar ◽  
Naveen Negi
Keyword(s):  
Purchase Intention ◽  
Consumer Attitudes ◽  
Purchase Intentions ◽  
Primary Data ◽  
Social Variables ◽  
Sources Of Information ◽  
Secondary Sources ◽  
Descriptive Research ◽  
The Impact ◽  
Structured Questionnaire

The objective of this study was to understand the impact of demographic and social variables on consumer attitudes and purchase intentions towards eco-friendly products. The research design used in the study is descriptive research. Primary data were collected from respondents in Dehradun, Uttarakhand, using a structured questionnaire. A total of 500 respondents were considered for the study. Secondary sources of information included various research publications, published newspapers, online and printed journals, magazines, websites and books. The study reveals a significant impact of demographic and social variables on consumer consumption of ‘green’ products. It explores the differences in attitude between ‘green’ and ‘non-green’ consumers regarding social and demographic dimensions.

Does Islamic Religiosity Influence Female Muslim Fashion Trend Purchase Intention? An Extended of Theory of Planned Behavior

2019 ◽  
Vol 12 (1) ◽  
pp. 12 ◽  
Author(s):  
Sulis Riptiono
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Purchase Intention ◽  
Behavioral Control ◽  
Consumer Attitudes ◽  
Purchase Intentions ◽  
Perceived Behavioral Control ◽  
Analysis Tool ◽  
Central Java ◽  
Consumer Purchase Intention

<p><em>In this article we examine the effect of the variable Islamic Religiosity toward consumer purchase intention on Muslim fashion trends by using the extended of theory of planned behavior as the grand of the theory. Respondents in this study were female Muslim in Central Java, Indonesia. Data collected using purposive sampling and analysis tool used in this study is path analysis. The results showed that all hypotheses were accepted except hypotheses three. Subjective norms have the most influence on the intention to buy female Muslim fashion trends. Subjective norm variables have a significant effect on consumer attitudes and consumer purchase intentions on female Muslim fashion trends. Other findings state that the variable of Islamic religiosity does not have a significant effect on female Muslim purchase intention directly, but the Islamic religiosity variable indirectly influence toward female Muslim purchase intentions through consumer attitudes variables. Whereas for Perceived behavioral control variables have a positive effect on consumer purchase intention.</em></p><p><strong>Keyword:</strong> <em>Islamic Religiosity, Theory of Planned Behavior, Female Muslim Fashion Trend, Purchase Intention</em></p>

scholarly journals EFEKTIVITAS DISKON DAN HADIAH SEBAGAI SARANA PROMOSI PENJUALAN UNTUK MENARIK NIAT BELI KONSUMEN PADA BUMBU MAGIC LEZAT

2014 ◽  
Vol 3 (1) ◽  
Author(s):  
Amir Faesol
Keyword(s):  
Purchase Intention ◽  
Consumer Attitudes ◽  
Purchase Intentions ◽  
Partial Least Square ◽  
Least Square ◽  
Primary Data ◽  
Purchase Decision ◽  
Analysis Tool ◽  
Purchase Decisions ◽  
Direct Influence

Amir FaesolPT. Gawih Jaya - WismilakE-mail: [email protected] research aimed to analyse (1) the consumer attitudes to discounts and gifts,(2) whether consumerattitudes to discounts and gifts have effectiveness in influencing purchase intention, (3) whetherpurchase intentions influence on purchase decisions, (4) differences in attitudes effectiveness ofdirect influence attitudes towards buying decision (5) the direct influence of attitudes on purchasedecisions through intention. The samples were 152 respondents and selected by using purposivesampling technique. The data was collected by distributing questionnaires to consumers Lezat Magicseasoning. The primary data were consists of discount gift attitudes, purchase intentions and purchasedecisions. Partial Least Square was used as an analysis tool to answer the research objectives.The results showed that consumers preferred to have promotional gifts and they compared it withdiscounts. The discounts and gifts significantly influenced to purchase intention. Furthermore, purchaseintentions significantly influenced to purchase decisions. Moreover, it showed that the moreeffective influence of attitudes to discounts and gifts to purchase decision through intention thanwithout intention. It meant there was differences influential between attitude to discount and gifts tobuying decision with and without intention.Keywords: Attitudes to discounts and gifts, purchase intention and the purchase decision

scholarly journals Promoting organic pigmented rice: A study to develop sustainable agroindustry in Indonesia

2021 ◽  
Vol 232 ◽  
pp. 02009
Author(s):  
Fadhila Wijayanti ◽  
Dyah Ismoyowati ◽  
Makhmudun Ainuri
Keyword(s):  
Purchase Intention ◽  
Survey Methods ◽  
Consumer Attitudes ◽  
Purchase Intentions ◽  
Simple Linear Regression ◽  
Green Products ◽  
Pigmented Rice ◽  
Sustainable Products ◽  
Analysis Technique ◽  
Attitude Variable

Increased environmental awareness has made consumers switch to consuming organic food. One of the most popular preferences of organic foods is organic pigmented rice. Market information regarding consumers who are aware of the environment in pigmented rice oriented towards organic and sustainable products is still needed. For this reason, this study aims to determine consumer attitudes towards green products and how much influence consumer attitudes towards purchase intention of organic pigmented rice. The type of research used in this study is descriptive quantitative with survey methods. Research data were derived from Indonesian consumers and obtained valid responses from 309 participants. The analysis technique used is simple linear regression. The results showed that the variable attitude towards green products had a positive and significant effect on green purchase intentions. The attitude variable towards green products can explain the variance of green purchase intention of 44.3%, while 55.7% are influenced by other variables not examined in this study. The study concludes that the promotion program by relevant stakeholders must focus on the environmental and health benefits of organic pigmented rice that is produced sustainably.

Expected and experienced quality as predictors of intention to purchase four new processed beef products

2014 ◽  
Vol 116 (3) ◽  
pp. 451-471 ◽  
Author(s):  
Faiza Saeed ◽  
Klaus G. Grunert
Keyword(s):  
Structural Equation Modeling ◽  
Purchase Intention ◽  
Structural Equation ◽  
Causal Structure ◽  
Purchase Intentions ◽  
Equation Modeling ◽  
Content Type ◽  
Measurement Models ◽  
Latent Constructs ◽  
Beef Products

Purpose – This paper aims to explore consumers' perception of quality of new processed beef products and the role of expected and experienced quality in the formation of consumer's purchase intentions. Based on the Total Food Quality Model, a conceptual framework is developed that relates cue evaluation, expected quality, experienced quality, purchase motive fulfilment and purchase intention. Design/methodology/approach – Structural equation modeling is used to test the framework with data from a sample of 201 respondents, involving three steps. First, principal component analyses were applied to explore underlying factor structures within each construct. Based on the exploratory factor analyses, measurement models were estimated, with the measured variables as indicators of latent constructs for all the four products. Finally, structural models were estimated for the relationships among the latent constructs. Findings – Results show that cue evaluations, expected/experienced quality and purchase motive fulfilment are all predictors of purchase intention, but that their weight and causal structure differ between purchase intentions before and after trial. Practical implications – Implications for the introduction of new beef products are discussed. Originality/value – This paper is an attempt to quantitatively estimate the relationships between quality cues, expected and experienced quality, and purchase motives as determinants of purchase intention for new products using structural equation modeling.

Consumer attitudes and purchase intentions toward Islamic banks: the influence of religiosity

2015 ◽  
Vol 33 (2) ◽  
pp. 143-161 ◽  
Author(s):  
Nizar Souiden ◽  
Marzouki Rani
Keyword(s):  
Purchase Intention ◽  
Religious Involvement ◽  
Consumer Attitudes ◽  
Purchase Intentions ◽  
Communication Strategy ◽  
Muslim Country ◽  
Islamic Banks ◽  
Content Type ◽  
Islamic Bank ◽  
Conventional Banks

Purpose – The purpose of this paper is to investigate the impact of religiosity on consumer attitudes and purchase intentions toward Islamic banks. Design/methodology/approach – The study takes place in the Tunisian context. Even though Tunisia is a Muslim country, the culture is considerably different from those of the Middle East or Malaysia (countries where the majority of studies on Islamic banks have taken place). Consequently, an adapted religiosity scale was developed to fit the study’s context. Then, the scale was pre-tested on a sample of 188 respondents. In order to test the research hypotheses, a second data collection, based on a convenience sampling technique, was undertaken, yielding a sample of 217 respondents. Findings – The religiosity variable was found to be tridimensional. Results show that the more a person fears divine punishment, the more he/she will develop a favorable attitude towards Islamic banks. Also, the more a person believes in Islamic laws, the more favorable his/her attitude towards Islamic banks. However, the relationship between religious involvement (practice and interest) and attitude toward Islamic banks is found to be insignificant. Other alternative models were tested and the results indicate that neither fear, nor beliefs, nor religious involvement has a direct effect on purchase intention. Thus, religiosity has an indirect effect on purchase intentions of Islamic bank services through attitude towards these banks. Practical implications – It is suggested that a communication strategy focusing on the compatibility of Islamic banks with Islamic beliefs and eliminating any doubt that Islamic bank operations are suspicious (from a religious point of view) could attract a segment of consumers who wish to be in harmony with the prescriptions of their religion. Islamic banks can better position their offers compared to conventional banks and improve the perception of actual or potential clients. The study offers some implications to managers of conventional banks as well. Originality/value – Previous studies have reported the strong impact of religion on Muslims’ attitude towards Islamic banks. The main contribution of this study is to show which dimension of religiosity has the most important impact on attitude and purchase intention toward Islamic banks.

scholarly journals PERAN SIKAP DALAM MEMEDIASI PENGARUH KESADARAN LINGKUNGAN TERHADAP NIAT BELI TUMBLER STARBUCKS DI KABUPATEN BADUNG

2020 ◽  
Vol 9 (8) ◽  
pp. 3279
Author(s):  
Ni Kadek Yora Yohana ◽  
I Gusti Agung Ketut Gede Suasana
Keyword(s):  
Data Collection ◽  
Purchase Intention ◽  
Sampling Method ◽  
Environmental Awareness ◽  
Consumer Attitudes ◽  
Purchase Intentions ◽  
Significant Positive Effect ◽  
Analysis Technique ◽  
Positive Effect

Purchase intention is the desire of consumers to own a product. Purchase intention is very important. Companies need to pay attention to factors that can increase consumer purchase intentions for the products they offer. The purpose of this study is to explain the role of consumer attitudes in mediating the influence of environmental awareness on purchase intentions. This research was conducted in Badung Regency. The number of samples taken were 65 respondents who were consumers of Starbucks Coffee who had never bought a Starbucks tumbler. The sampling method used is the purposive sampling methFheteod. Data collection is done through interviews and questionnaires. The analysis technique used is path analysis (sobel test), sobel test, and solimun theory. The analysis showed that environmental awareness had a significant positive effect on purchase intentions, environmental awareness had a significant positive effect on consumer attitudes, consumer attitudes had a significant positive effect on purchase intentions, and this study also succeeded in proving that consumer attitudes were able to mediate the effect of environmental awareness on purchase intentions. Keywords: purchase intention, environmental awareness, and consumer attitudes

scholarly journals Digital Transformation of Marketing Strategies during a Pandemic: Evidence from an Emerging Economy during COVID-19

2021 ◽  
Vol 13 (12) ◽  
pp. 6735
Author(s):  
Ganesh Dash ◽  
Debarun Chakraborty
Keyword(s):  
Customer Satisfaction ◽  
Life Insurance ◽  
Purchase Intention ◽  
Purchase Intentions ◽  
Digital Transformation ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Five Dimensions ◽  
Customer Involvement ◽  
The Relationship

This study explores the relationship between digital marketing practices, customer satisfaction, customer involvement, and purchase intention. The focus is on the life insurance digital marketing strategies during a pandemic and the resultant lockdown and shutdown. This work sought to analyze the digital transformation of marketing practices and the customers’ resultant purchase intentions. COVID-19 was taken as the prevailing pandemic and its impact on the digital transformation of marketing strategies. Five dimensions of digital marketing strategies with eighteen items and three items each of customer satisfaction and purchase intention were considered for practical purposes. It used structural equation modeling to study 535 responses of life insurance customers. Findings indicate that SEM/SEO, display, and E-CRM practices significantly impacted customer satisfaction and purchase intention. Further, a mediation-cum-moderation approach was undertaken. Customer satisfaction significantly affected purchase intention and played a good mediator between digital marketing practices and purchase intention. Additionally, customer involvement moderated the relationship between content marketing and communication with purchase intention. This research work helps life insurance marketers in general. The digital channel managers expressly understand their key areas of strengths regarding the five dimensions of digital marketing strategies. Accordingly, they frame their plans for decision-making to improve customer satisfaction and resultant purchase intentions. It provides a direction for future adoption of specific marketing strategies during a pandemic and consequent shutdown and lockdowns.

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