scholarly journals Social Media in Hip Arthroscopy Is an Underused Resource That Enhances Physician Online Reputation

2021 ◽  
Author(s):  
Alexander J. Hodakowski ◽  
Johnathon R. McCormick ◽  
Manan S. Patel ◽  
Caleb Pang ◽  
Daehan Yi ◽  
...  
Keyword(s):  
Social Media ◽  
Hip Arthroscopy ◽  
Online Reputation

Nutzerzufriedenheit in den sozialen Medien. Wie beurteilen Patienten ihren Krankenhausaufenthalt online?

2021 ◽  
Author(s):  
Felix Hopf ◽  
Christiane Patzelt ◽  
Anja Schindler ◽  
Martin Emmert ◽  
Uwe Sander
Keyword(s):  
Social Media ◽  
Gesetzliche Krankenversicherung ◽  
Soziale Medien ◽  
Online Reputation

Zusammenfassung Hintergrund Patienten nutzen zunehmend soziale Medien und Bewertungsportale, um sich über Krankenhäuser zu informieren, diese zu bewerten oder einen Erfahrungsbericht über den Krankenhausaufenthalt zu schreiben. Krankenhäuser haben die Möglichkeit, online abgegebene Patientenkritik für die interne Qualitätssicherung sowie das Online-Reputationsmarketing zu nutzen. Ziel der Studie: Ziel ist es, Zufriedenheitsbewertungen zu vorangegangen Krankenhausaufenthalten von Social Media Nutzern der Plattformen „Google“ sowie Nutzern des Bewertungsportals „Klinikbewertungen.de“ zu analysieren und plattformspezifisch zu vergleichen. Methodik Es wurde eine Extraktion von Nutzerbewertungen (N=16 691) zu allen Krankenhäusern (N=180) im Bundesland Niedersachsen (Vollerhebung) auf den Plattformen Google und Klinikbewertungen.de für die Jahre 2013–2018 vorgenommen. Anschließend wurden deskriptive und induktive Analysen (Chi²-Test) der Nutzerbewertungen durchgeführt und ein plattformspezifischer Vergleich vorgenommen. Ergebnisse Die meisten Nutzer sind mit ihrem Krankenhausaufenthalt zufrieden, wobei Nutzer der Plattform Google ihren Krankenhausaufenthalt schlechter bewerten (n=6 181; 57,6% zufrieden) als Nutzer der Plattform Klinikbewertungen (n=10 509; 65,4% zufrieden). Krankenhauseigenschaften (Bettenzahl, Fachabteilung), Eigenschaften des Nutzers (Verfasser, Versicherungsart) sind mit der Bewertung des Krankenhausaufenthaltes (Sternebewertung) signifikant assoziiert (Google: Bettenzahl p<0,001; Klinikbewertungen.de: Bettenzahl p<0,001, Verfasser p<0,001, Fachabteilung p<0,001, Versicherungsart p<0,001). Schlussfolgerung Die Onlinebewertung eines Krankenhausaufenthaltes ist assoziiert mit der Bettenzahl und der Fachabteilung eines Krankenhauses sowie damit, ob der Verfasser Patient oder Angehöriger ist und ob eine private oder gesetzliche Krankenversicherung besteht. Diese Erkenntnisse können für die Interpretation von Onlinebewertung eines Krankenhausaufenthaltes verwendet werden und können die Nutzung von Online-Bewertungen für Krankenhäuser für die interne Qualitätssicherung oder zur Verbesserung der Online-Reputation unterstützen.

Mainstream Media as Amplifier

2014 ◽  
pp. 141-165
Keyword(s):  
Social Media ◽  
Social Impact ◽  
The Internet ◽  
Mainstream Media ◽  
Social Media Networks ◽  
The Social ◽  
Online Reputation ◽  
Usual Pattern

This chapter focuses on mainstream media as amplifier and how viral marketers can have greater social impact. For viral marketers to achieve a greater social impact, the ultimate goal is to have their ideaviruses enter traditional mainstream media – national or regional television networks and influential newspapers, which function as an amplifier for Internet mercenary marketing. A usual pattern is first to launch an ideavirus on the Internet, to make it brew, grow and spread along the social media networks so as to infect whoever is in its path. When it obtains a certain online “reputation,” it is a time to get the mainstream media involved. Once it is covered by the mainstream media, it would intensify the interest on the Internet in searching and sharing the story.

Play It Like Burberry!

2019 ◽  
pp. 281-300
Author(s):  
Insaf Khelladi ◽  
Sylvaine Castellano
Keyword(s):  
Social Media ◽  
Full Advantage ◽  
Brand Image ◽  
Initial Study ◽  
Future Research ◽  
The Internet ◽  
Research Directions ◽  
Future Research Directions ◽  
Online Strategies ◽  
Online Reputation

Some firms and industries were not willing to take full advantage of the internet and its endless opportunities, mainly because they rather focused on the inherent risks and challenges. However, when taking into consideration the specificities of the connected generation, the question is not anymore whether to go online or not, but rather to understand how, when, and where, especially in a luxury context. More specifically, the digital natives represent tomorrow's customers. This new market segment represents a main reason for luxury firms to adopt online strategies. Still, further analysis is needed to uncover the main objectives when firms decide to engage in digital activities. The authors herein investigate the concept of e-reputation. The authors expand on their initial study that focused on brand image and social media as determinants of online reputation. Recommendations and future research directions are suggested.

Online Reputation and Stress: Discovering the Dark Side of Social Media

2020 ◽  
Vol 10 (2) ◽  
pp. 181-192
Author(s):  
Faseeh Amin ◽  
Mohammad Furqan Khan
Keyword(s):  
Social Media ◽  
University Students ◽  
Structural Equation ◽  
Negative Impact ◽  
Dark Side ◽  
Equation Modeling ◽  
Media Dependency ◽  
Media Usage ◽  
Online Reputation ◽  
The Relationship

The research on social media has mostly focused on its utilitarian aspects for both businesses and individuals. With growing embedment of social media in our individual affairs, it is important to study its negative impact on its users. This study provides an important perspective by studying social media user’s concern for online reputation and its relationship with stress which is moderated by social media dependency. This study was conducted on university students in India on a sample size of 350. Using Structural Equation Modeling, the relationship between ‘concern for online reputation’ and ‘social media stress’ was tested which revealed there is a positive relationship between the two variables. The results also suggest positive moderating role played by social media dependency in the relationship between ‘concern for online reputation’ and ‘social media stress’. This study has important implication for sociologist, psychiatrists and psychologists who will be keen to study this domain. Since this study was conducted on university students, it also has implications for parents and guardians who want to keep a check on their wards to prevent them from stress caused by social media usage.

The Influence of Social Networks on E-Reputation

2014 ◽  
Vol 10 (4) ◽  
pp. 65-79 ◽  
Author(s):  
Sylvaine Castellano ◽  
Insaf Khelladi ◽  
Amélie Chipaux ◽  
Célia Kupferminc
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Online Communities ◽  
The Internet ◽  
Use Of Social Media ◽  
Online Reputation ◽  
The Relationship

With the increased importance of the Internet and the use of social media, new opportunities and challenges emerge to manage the relationship with audiences and online communities. While the professional world already acknowledged such dynamics, further analysis is needed in the academic scene. A survey conducted in the sports setting shows that the perception of social networks influences athletes' e-reputation. However, the motives for following athletes online have no influence on their e-reputation. Finally, the results highlight that e-reputation is not affected by negative content on the internet. This research has both academic and managerial contributions regarding online reputation and social media.

The New Horizon of Public Relations

2020 ◽  
pp. 208-222
Author(s):  
Zeynep Genel
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Decision Process ◽  
Purchase Decision ◽  
Strong Impact ◽  
Marketing Communication ◽  
The Public ◽  
Selection Decisions ◽  
Communication Interaction ◽  
Online Reputation

Consumers pay attention to other consumers' comments, advice, and interactions during the purchase decision process. Besides having a strong impact on consumers' brand decisions, these user-driven contents have an important effect on brand's online reputation, which is very important area for consumers to follow the information about the brand. Therefore, some of the public relations practices will be forced to change by this new communication eco-system. The increasing power of consumer-driven content could lead to the evolution of traditional public relations and marketing communication. Interaction and participation would be the main concepts in the coming future of public relations. Therefore, this chapter aims to explain the effect of consumers' interactions on brand's social media accounts that would lead to their brand selection decisions.

The Digital Transformation of Companies

2021 ◽  
pp. 27-43
Author(s):  
Miryam Ben Ali ◽  
Chokri El Fidha
Keyword(s):  
Social Media ◽  
Social Interaction ◽  
Web 2.0 ◽  
Digital Transformation ◽  
Dynamic Framework ◽  
Digital Era ◽  
The World ◽  
Online Consumer ◽  
Online Reputation ◽  
The Relationship

The emergence of social media has given birth to a new culture in the digital era of Web 2.0 and has new forms of communication through social interactions between actors in the economic scene. In this era of digitalization, great attention is paid to the online reputation of companies. Now, company success is often measured by their ability to use social media and their level of social interaction with customers. Thanks to the development of online collaborative platforms, the world of business has seen new forms of online consumer engagement with companies and active participation in their value chains. This dynamic framework demonstrates the importance of understanding relationship that are forged online between consumer and organization. The authors try to explain the opportunity to co-create value by focusing on the relationship that may exist between the online reputation of companies and the co-creation of value with the consumer.

TripAdvisor and reputation: a case study of the hotel industry in Cyprus

2017 ◽  
Vol 12 (3) ◽  
pp. 316-334 ◽  
Author(s):  
Nicholas Nicoli ◽  
Evgenia Papadopoulou
Keyword(s):  
Social Media ◽  
Hotel Industry ◽  
Communication Strategy ◽  
Reputation Management ◽  
Annual Reports ◽  
Content Type ◽  
Online Reputation ◽  
The Impact ◽  
And Training

Purpose The purpose of this paper is to examine the significance of TripAdvisor on reputation within the hotel industry. TripAdvisor encapsulates key themes in establishing an online reputation strategy in an evolving digital landscape. Design/methodology/approach Through the use of an exploratory case study, data were gathered primarily by means of a series of expert interviews within the hotel industry in Cyprus, today a mature holiday destination in Europe. Further data collection included a document search of presentations, annual reports, past surveys and sales and marketing literature from the examined industry. Findings Hotel communication practitioners are fully aware of the impact of social media in managing reputation. Constant monitoring, prompt responses, training and transparency were identified as key factors. Online reputation management needs to be taken into consideration when designing a comprehensive integrated communication strategy. Research limitations/implications Congruence amongst interviewees in certain areas could be on account of the homogeneity of practitioners, of their background and training and of similar organisational cultures across the locale of study. This leads to limits in the generalisations from this study’s findings. Practical implications Encouragement and training of employees were amongst the primary suggestions that emerged. An internal and external environmental scan, recognising possible strengths, weaknesses, opportunities and threats, which could assist in the effective engagement and monitoring of the organisation’s online presence, were also suggested. Originality/value The uniqueness of the study lies in its exploration of reputation management of a well-known traveller’s platform by addressing social media content in both a proactive and reactive manner.

scholarly journals Social Media Monitoring: An Innovative Intelligent Approach

Designs ◽  
2019 ◽  
Vol 3 (2) ◽  
pp. 24 ◽  
Author(s):  
Emmanouil Perakakis ◽  
George Mastorakis ◽  
Ioannis Kopanakis
Keyword(s):  
Social Media ◽  
Social Presence ◽  
Reputation Management ◽  
Accuracy Improvement ◽  
Social Media Monitoring ◽  
Media Monitoring ◽  
Intelligent Approach ◽  
Online Reputation ◽  
Monitoring Platform ◽  
Social Media Strategy

Digital marketers have a range of tools at their disposal for understanding customers and prospects on social media. These tools allow for better social media monitoring and analysis through the provision of vital insights. The use of artificial intelligence (AI) to such analysis enables for marketing tasks automation, accuracy improvement and human efforts reduction. In this respect, this paper proposes an AI-powered social media monitoring platform, which has been designed with an innovative approach, towards enabling digital marketers to better understand customers with intelligent insights in a manner like never before. The proposed platform helps by analyzing insights for effective online reputation management and competitors monitoring. In addition, this paper elaborates on contributions in respect to social media monitoring issues, mentions analysis uncovering knowledge, smarter insights and personalized advice to help in improving brands web and social presence, negative and positive conversations, competitors analysis ensuring brands are on top of the marketing game and social media strategy improvement.

scholarly journals Online reputation management by cancer hospitals: A systematic literature review in the USA and Spain

2020 ◽  
Author(s):  
Pablo Medina-Aguerrebere ◽  
Toni González-Pacanowski ◽  
Eva Medina
Keyword(s):  
Social Media ◽  
Literature Review ◽  
Systematic Literature Review ◽  
Reputation Management ◽  
Communication Model ◽  
Scientific Content ◽  
The Usa ◽  
Social Media Platforms ◽  
Online Reputation ◽  
Brand Ambassadors

Cancer hospitals manage social media platforms in a professional way to improve their relationships with internal and external stakeholders and reinforce their corporate brand. To do so, they need their health professionals to be involved: these professionals become brand ambassadors able to influence society. Nevertheless, they face different challenges: legal issues, new patients’ demands, privacy-related matters, or the difficulty of disseminating scientific content. This literature review paper analyzes how cancer hospitals manage their social media platforms to improve their reputation. To do this, we carry out a systematic literature review focused on papers published in the USA and Spain, based on the Salsa framework proposed by Grant and Booth (2009). We then define an online corporate communication model allowing cancer hospitals to improve their reputation through Facebook, Twitter, and YouTube (MedPac Model for Building Cancer Hospital Brands). The paper concludes that this model is useful for cancer hospitals because it prioritizes persons (brand ambassadors) rather than companies, focuses on scientific and emotional content rather than business information, and is based on human values.

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