“Come and join us”: How tech brands use source, message, and target audience strategies to attract employees

2021 ◽  
Vol 32 (2) ◽  
pp. 100418
Author(s):  
Itzhak Mashiah
Keyword(s):  
Target Audience ◽  
Source Message

МАРКЕТИНГОВІ АСПЕКТИ ФУНКЦІОНУВАННЯ ЛІТЕРАТУРНИХ КОНКУРСІВ ТА ПРЕМІЙ

2020 ◽  
pp. 90
Author(s):  
O. Bondar
Keyword(s):  
Publishing House ◽  
Target Audience ◽  
Point Of View ◽  
Information Support ◽  
Literary Field ◽  
Non Profit ◽  
Functional Aspects ◽  
The Media ◽  
Literary Prizes ◽  
The Impact

<p><em>In this study, I have collected and summarized the functional aspects of a literary prize, contest, and rating, which indicate their affiliation with the marketing complex of the publishing house for the first time. For this purpose, I have analyzed and summarized the common concepts of the functioning of literary prizes and contests as advertising tools for publishing activity. Because the previous studies are only focused on the fact of the impact of the prize on the promotion of editions but do not explain it, these aspects have been considered and introduced by me from the book production’s point of view. I investigated that the prizes and the contests in the literary field are effective marketing tools, which meet many publisher’s needs at the same time and can be considered a non-profit form of capital. I have reviewed the works of other authors, who accept that the economic success of the book is rising if the author is a winner of the literary prize or contest. I have found out that the book prize activates the demand for the book, and the literary contest is a tool to track the reader’s reaction to a future publication. In this way, literary prizes and contests can be considered as a way of conducting a marketing dialogue with the target audience. I have focused on the information support of literary national and international prizes and contests by the media, which attracts attention to the book and forms the reader’s interest. The literary prizes and contests are also considered as a way of exploring trends and their changes, familiarization the popular genres among the target audience and fixation the current choice of modern readers. Literary prizes and contests motivate the authors to improve their literary excellence, are the source of new authors and works, and assist in increasing sales of books. However, further research is recommended.</em></p><strong><em>Key words:</em></strong><em> book prize, book rating, literary contest, literary prize, functions of the literary prizes.</em>

KEGIATAN TEMATIK BERLANDASKAN TEKNOPRENEUR KOLABORASI DAN KEMANDIRIAN

2018 ◽  
Vol 1 (02) ◽  
Author(s):  
Anggia Cahyaningtyas
Keyword(s):  
Social Skills ◽  
University Students ◽  
Community Service ◽  
Organic Waste ◽  
Waste Utilization ◽  
Target Audience ◽  
Village Community ◽  
Service Activities ◽  
Service Activity

Kegiatan pengabdian pada masyarakat merupakan salah satu cara supaya mahasiswa Universitas Trilogi memiliki keterampilan bermasyarakat. Khalayak  sasaran  dari  pengabdian  ini  adalah  masyarakat RW 09 di  desa Ciasihan. Kegiatan pengabdian  telah  dilaksanakan  pada  tanggal  11 Agustus-11 September yang  bertempat  di desa Ciasihan Kecamatan Pamijahan Kabupaten Bogor, dengan diikuti oleh seluruh masyarakat RW 09. Dari  hasil  evaluasi  diperoleh  hasil  dan  manfaat  dari  kegiatan  pengabdian  ini diantaranya adalah meningkatkan motivasi masyarakat akan pentingnya koperasi, dan pentingnya akan pemanfaatan sampah organik  menjadi pupuk. Kegiatan pengabdian  ini  berjalan  dengan  lancar,  karena  berbagai  pendukung  terutama  partisipasi peserta yang cukup antusias dan berpartisipasi aktif dalam kegiatan pembentukan koperasi.. Tujuan  kegiatan  pengabdian  kepada  masyarakat  ini,  yang  dilaksanakan melalui kegiatan pembentukan koperasi adalah memotivasi masyarakat akan pentingnya koperasi, dan pentingnya akan pemanfaatan sampah organik  menjadi pupuk. Selain itu, Pengabdian Pada Masyarakat ini merupakan wahana bagi mahasiswa Universitas Trilogi untuk mengabdikan keilmuannya.Kata Kunci: Pembentukan Koperasi, Masyarakat RW 09Community service activities are one way for Trilogy University students to have social skills. The target audience of this service is the community of RW 09 in Ciasihan village. Community service activities were carried out on 11 August-11 September in Ciasihan Village, Pamijahan District, Bogor Regency, followed by all RW 09 people. From the results of the evaluation, the results and benefits of this service were obtained, including increasing community motivation for the importance of cooperatives, and the importance of using organic waste into fertilizer. This service activity went smoothly, due to various supporters, especially the participation of enthusiastic participants and actively participating in cooperative formation activities. The purpose of this community service activity, which was carried out through cooperative formation activities was to motivate the community on the importance of cooperatives, and the importance of waste utilization. organic into fertilizer. In addition, Community Service is a vehicle for Trilogy University students to devote their knowledge.Keywords: Formation of Cooperatives, Community RW 09

Gender aspects of aggressive behaviour in adolescence

2020 ◽  
pp. 45-49
Author(s):  
Dmitriy Ivashinenko ◽  
Elena Burdelova ◽  
Lyubov Ivashinenko
Keyword(s):  
Young People ◽  
Young Women ◽  
Physical Aggression ◽  
Aggressive Behaviour ◽  
Preventive Measures ◽  
Young Men ◽  
Target Audience ◽  
Preventive Work ◽  
Gender Aspects ◽  
High Level

This article presents the results of a study the purpose of which was research of the factors and patterns of aggression in adolescence. Its results are required to find personas, who need preventive work, and features of the system of preventive measures, depending on the structure of the target audience. In 2016 there were 721 respondents who took part in the study, and 1437 in 2019. The method used in this study is the Buss-Durkee test modified by G. V. Rezapkina (BDHI). Results of the study clearly demonstrate that amongst young people there is a high-level spread of severe irritation, especially among young women. Also, the predominance of such components of aggression as negativity and irritation was noted. According to the results, young women more often get irritated than young men, and on the scale of “negativism”, there is no significant differences. Physical aggression was discovered to be more characteristic for young men.

The features of transnational corporations’ advertisement in social networks

2019 ◽  
pp. 89-92
Author(s):  
Daniella Mushka ◽  
Yeva Erfan
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Wide Spectrum ◽  
Subsequent Development ◽  
Transnational Corporations ◽  
Target Audience ◽  
Social Media Marketing ◽  
Scientific Article ◽  
The Social ◽  
The Given

This scientific article considers all aspects, modern importance and growing role of the social media marketing and advertisement in the general spectrum of marketing activity for developed and developing brands. Investigational actuality and basic directions of application of all spectrum of instruments of social networks for the sake of advancement of product and the processes of forming perception of trade mark and forming the image of brand are analyzed by the authors of the article. The given scientific article highlights the most popular trends and patterns of goods and trademarks’ promotion in the world in the context of updating the concept of advertising on social networks. The bigger and more engaged your target audience is on social media networks (Instagram, Facebook, Twitter, YouTube etc), the easier it will be for you to achieve every other marketing or business goal. The importance of social media marketing’s assistance in attracting new potential clients and customers to the company is also considered in the given article. Besides that, the authors of the article list and analyse wide spectrum of basic trends considering promotion and advertising in 2019 among the well-known brands. In addition to this all, the list of the most successful publicity advertisement campaigns of this year and brands which were promoted with their assistance are listed and analysed. In the context of the study, it shows up that advertising campaigns play a significant role not only in reaching sales but also in generating overall customer loyalty to the brand. This makes it possible to argue that the most reputable brands should have an important social goal that will be positively accepted by society and target audience in addition to the high quality and usability of the products or services. Social networking is the easiest way to see the social response to your promotion and lead to an instant purchase. Therefore, relying on the experience of the already well-known multinational and transnational corporations, social media marketing should take a significant share of the overall promotion of the company. The connection between the brand and potential customer should be built on the emotions that accompany consumers when viewing ads and using products. This scientific article eventually declares conclusions and prognoses in relation to subsequent development of these instruments and platforms for advancement and branding of small and large enterprises in future. It states that emotional connection between person and brand is much more effective for the company than an expensive ad.

Pre-Service Teachers’ Competences in Applying Knowledge of Mathematics and Language in Mathematical Fiction

2020 ◽  
pp. 247-261
Author(s):  
Vaiva Grabauskienė ◽  
Vaiva Schoroškienė
Keyword(s):  
University Students ◽  
Language Learning ◽  
Target Audience ◽  
Primary Students ◽  
Subject Knowledge ◽  
Specific Target ◽  
Mathematical Fiction ◽  
Subject Integration

The article explores possibilities of integrating mathematics and language learning. The language of mathematics differs remarkably from everyday speech, which may cause some difficulties not only for primary students, but also for pre-service teachers. One of the methods to resolve this issue is integrating mathematics and language learning. This method also develops university students’ skills to apply didactic and subject knowledge. The article examines skills of pre-service teachers that are revealed in their fictional stories on a chosen mathematical subject. The analysis of mathematical fiction demonstrates that subject integration emphasizes students’ abilities to distinguish essential aspects of the chosen mathematical phenomenon, as well as how students are able to apply and explain concepts, and to adjust to age-specific target audience.

Family Traditions as a Condition for Socialization of Young Generation (Based on a Sample of Tuva Republic)

2021 ◽  
pp. 106648072110007
Author(s):  
Valentina Maryuhina
Keyword(s):  
Social Networks ◽  
Married Couples ◽  
Target Audience ◽  
Sociological Research ◽  
Young Generation ◽  
Practical Application ◽  
The Family ◽  
Social Entities ◽  
Regional Programs

The purpose of this study is to regard the family traditions of a present-day Tuvan family as a precondition for the successful socialization of younger generations. We conducted a sociological survey to identify the significance of family traditions in the process of upbringing children. For this, 148 married couples, who had children under 18 years old, participated in the survey. A sociological research questionnaire was compiled and presented on the platform www.survey.yandex.ru : The questions were created on the website and distributed among the target audience through social networks. The respondents were asked 15 questions of both open-ended and close-ended types. The results of the study can be used while developing regional programs to support young families as well as an aspect of the family’s ability to educate the young generation. Moreover, the practical application of the results is possible in enhancing the activities of existing social entities while organizing events to maintain a respectful attitude to family traditions.

scholarly journals Persuasive appeals in Jordanian and Algerian telecommunication television commercials

2020 ◽  
Vol 6 (1) ◽  
pp. 307-321
Author(s):  
Ghaleb Rabab’ah ◽  
Lydia Idir ◽  
Sharif Alghazo
Keyword(s):  
Target Audience ◽  
Media Discourse ◽  
Television Commercials ◽  
Television Advertisements ◽  
Telecommunication Companies

AbstractThe present study seeks to explore the link between persuasion and advertising by examining the persuasive appeals used by telecommunication companies in Jordanian and Algerian television commercials. To this end, 12 television advertisements (six from Jordan and six from Algeria) were randomly selected from YouTube. The data were analysed based on previous categorisations of persuasive appeals. The findings revealed that both groups of advertisements adopted various appeals to persuade their target audience to purchase products and experience their services, and that the most widely used appeals were play on words, brand, celebrity and music appeals. These findings provide insights into the value of understanding how persuasion is used in media discourse and in different linguistic and cultural milieus.

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