Product placements as public relations: an exploratory study of the role of the public relations firm

1999 ◽  
Vol 25 (4) ◽  
pp. 481-493 ◽  
Author(s):  
Carol J Pardun ◽  
Kathy Brittain McKee
Keyword(s):  
Public Relations ◽  
Exploratory Study ◽  
The Public ◽  
Product Placements

scholarly journals Organised lying and professional legitimacy: Public relations’ accountability in the disinformation debate

2020 ◽  
pp. 026732312096685
Author(s):  
Lee Edwards
Keyword(s):  
Public Relations ◽  
Professional Practice ◽  
Exploratory Study ◽  
Fake News ◽  
Current Crisis ◽  
The Public ◽  
Commercial Opportunity ◽  
The Impact

The role of the public relations industry in the disinformation debate has been largely overlooked, while an emphasis has been put on the responsibilities of platforms, media organisations and audiences to monitor content and eliminate fake news. In contrast, this article argues that disinformation and fake news are well-established tools in public relations work and are implicated in the current crisis. Drawing on an exploratory study of UK industry publications about fake news and disinformation, the article shows that public relations has addressed disinformation as a commercial opportunity and a platform for demonstrating professional legitimacy. Industry narratives position professional practice as ethical, trustworthy and true, while simultaneously ‘othering’ dubious practices and normalising ‘organised lying’. The article concludes by arguing that the fight against disinformation must take seriously the impact of public relations, if it is to be effective.

scholarly journals THE ROLE OF INSTAGRAM AS AN INFORMATION DELIVERANCE TO THE CITIZEN BY THE PUBLIC RELATIONS OF SALATIGA CITY GOVERNMENT

2019 ◽  
Vol 2 (2) ◽  
pp. 111
Author(s):  
Silvia Widya Kusumaningtyas ◽  
Zon Vanel
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Active Role ◽  
City Government ◽  
Online Information ◽  
The Public ◽  
Information Media ◽  
Government Public Relations ◽  
The Government

<span lang="IN">Social media is one type of new media that facilitates the process of communication among human. Social media makes it easy for users to communicate and share information in a wider range. At present, not only people use Instagram, but the government also needs to keep up with the time to participate in using Instagram as an online information media. Public Relations of the Salatiga Government is one of the public relations departments that uses Instagram as an online information media to provide information needed by the community.<br /> This research aimed to find out how the content of the information was<span>  </span>and how the role of instagram was as an information deliverance to the citizen by the public relations of Salatiga. Through qualitative methods research, data is collected by means of interviews and observations. The results showed that the Salatiga <span> </span>Government Public Relations Instagram account had a role to increase brand awareness, connect many people and as a source of information/ business promotion.Public Relations of the Salatiga Government considers that Instagram plays an active role in conveying information to the public. This is seen from the many positive responses received by the Salatiga City Government Public Relations during managing Instagram as a modern information deliverance.<span>     </span></span>

scholarly journals Peningkatan Kualitas Sumber Daya Manusia Melalui Pelatihan Peranan Humas bagi Anggota Polresta Tangerang

2020 ◽  
Vol 3 (2) ◽  
pp. 75-82
Author(s):  
Heriyanti Heriyanti ◽  
◽  
Ummanah Ummanah ◽  
Resman Maharul Tambunan ◽  
◽  
...  
Keyword(s):  
Public Relations ◽  
Technology Development ◽  
Police Department ◽  
Media Relations ◽  
Basic Principles ◽  
The Public ◽  
Security Guards ◽  
The Government

The rapid technology development and information made public (community) being so critical to the policies was taken by the government. This requires police institution to maintain of security guards, public order, enforce the law, provides protection, aegis and service to the community. Public Relations (PR) is an agency which have a duty to understand and evaluate a variety of public opinion in order to help to create harmony between particular agencies with the public. In order to increase quality of human resources in Police Department are required personnel with the ability in resolving problems the happens in society. In resolving these problems, that needed cooperation between police department, college and the community. The contribution of college to police department and the community with conducting the devotion to the community in cooperation Polresta Tangerang. The method in use in devotion community is by providing training of the role of public relations to Polresta Tangerang members through zoom cloud meeting. The role of public relations training aimed at giving public knowledge include similarity in communication, public relations function, basic principles of public relations, the management of the community and management of media relations may be good quality police. The evaluation of the training be concluded that the training that performed capable of increase understanding participants on the role of public relations.

scholarly journals Administrasi HUSEMAS

2019 ◽  
Author(s):  
ANNISA
Keyword(s):  
Public Relations ◽  
Information Disclosure ◽  
Mutual Understanding ◽  
Press Releases ◽  
Street Vendors ◽  
Good Relationship ◽  
The Public ◽  
The Press ◽  
Contingency Plans

Implementation of Public Relations or Public Relations is the entire implementation and application of the role of public relations in an organization / agency / company that has been planned, and organized with the aim of creating and maintaining mutual understanding and connecting between companies and their communities. These objectives can be applied through various programs / programs that benefit companies and the public in supporting them with information openness. This research aims to study and describe the Public Relations Implementation of the PSDA Office to foster good relations with external publics such as the press, agreements, and others. information. In a good relationship made by the Public Relations Department of the PSDA to reporters in the disclosure of information through the form of activities of forming personal contacts, press releases, and contingency plans. The good relations of PSDA Public Relations with Cross-Chancellors in information disclosure are coordinating activities, inviting the Governor, providing assistance, and holding social activities. The good relations of PSDA Public Relations with Universities in information disclosure are through apprenticeship / job training / street vendors, as well as holding World Water Day seminars.

scholarly journals The Importance of Communication Management Improving the Performance of Construction Project Managers in Developing Countries

2021 ◽  
Vol 56 (3) ◽  
pp. 473-484
Author(s):  
Zulkifli Lubis
Keyword(s):  
Developing Countries ◽  
Public Relations ◽  
Construction Projects ◽  
Construction Project ◽  
Project Managers ◽  
Infrastructure Development ◽  
Communication Management ◽  
The Public ◽  
Study Results

The biggest threat that results in the project not being successful is failure to build a stakeholder project. Based on research on construction projects in developing countries, the lack of communication among workers due to cultural uniformity and the uniqueness of their respective regions can become work constraints that can affect implementation performance and productivity, namely, there is a 69.61% decrease in time performance. The main objective of this research is to analyze the role of communication management in improving the performance of construction project managers in developing countries, particularly the role of construction managers in implementing a construction project. This research uses a qualitative approach and a case study method. Sampling using purposive sampling. Forum Group Discussion to see how the opinions of construction project managers in Indonesia view the importance of communication management in the success of construction projects. The study results explain that the need for Public Relations Infrastructure management plays a role in ensuring various policies and communication to the public. This is a reflection of the effective function of public relations in the implementation of infrastructure development. In carrying out the construction, the construction project manager must pay attention to communication dynamics to support the success of infrastructure development projects. Contractors and other parties involved in infrastructure development must raise awareness of the essence of effective communication in fostering trust in the public concerned with infrastructure development.

#GirlGamers, Soldiers, and Public Relations: Analyzing Gender Representation in U.S. Army Esports

2022 ◽  
Author(s):  
Jolene Fisher ◽  
Joshua Foust
Keyword(s):  
Public Relations ◽  
Critical Discourse Analysis ◽  
Video Game ◽  
Critical Discourse ◽  
Public Image ◽  
Team Members ◽  
The Public ◽  
Video Game Play ◽  
Media Channels

Abstract While interest in esports is widespread across demographic categories, the gendered norms surrounding video game play have been replicated, resulting in a male-dominated space. Scholars argue that broadening representations of gamers is necessary to normalizing women’s presence in esports. As nongaming organizations enter the space, they have a unique opportunity to disrupt established norms through their representations of esports competitors. This study analyzes the representation of U.S. Army Esports (USAE) team members via official social media channels. USAE was created as a public relations tool to engage with a younger audience, redefine the public image of the Army, and recruit soldiers. Using a critical public relations framework and critical discourse analysis, we examine the discourse around gender and esports constructed through USAE’s representation of team members and the role of public relations practice in reinforcing or disrupting existing norms.

Legal information acquisition by the public : an exploratory study

2016 ◽  
Author(s):  
◽  
Sheila O'Hare
Keyword(s):  
Health Information ◽  
Legal System ◽  
Information Acquisition ◽  
Exploratory Study ◽  
Information Sources ◽  
Previous Experience ◽  
Phase 2 ◽  
Legal Information ◽  
The Public

[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] This exploratory study applied models of human information behavior and health information acquisition to the acquisition of legal information by the public. A mixed methods approach, consisting of two sequential phases, was utilized. First, an online survey consisting of 45 multiple-choice questions was administered to a Qualtrics panel of 385 individuals without formal legal training who were at least 18 years of age. In the second phase, eleven individuals who met the same screening criteria were interviewed in order to provide additional elaboration upon and clarification of the survey data. In phase 1, frequency of legal information searching and incidental discovery of legal information (information encountering, or IE) was assessed for relationships with personal, affective, contextual, and environmental factors. Findings indicate that individuals who search and encounter legal information more frequently share certain demographic and affective characteristics with their counterparts in the acquisition of health information. Age, income, and previous experience with the legal system were associated with greater legal search frequency. Age, race, and previous experience with the legal system were associated with greater frequency of legal IE. Self-efficacy and vigilance were both associated with frequency of search and IE, though perception of the legal system was not. Subjects searched and encountered more frequently because of curiosity than other situational factors. The role of risk in search and encounter frequency could not be determined. Both exposure to multiple information sources and to multiple mass media sources were associated with greater frequency of legal search and IE. In phase 2, subjects were asked about their searches and IE experiences with legal information, and the role of legal information in their everyday lives, especially as compared to health information acquisition. Findings indicate that members of the public define legal information quite narrowly as tied to lawyers and courts, rather than rights and duties (even provided with a more inclusive definition), and often fail to relate routine encounters with the law to their larger understanding of the legal system. Survey findings were corroborated in terms of source choices, the roles of previous experience, self-efficacy, and avoidance-vigilance. The increased availability of legal information sources through the internet has made it easier for people to find codes and regulations, but has not made it easier to find the information necessary to assess more complex legal issues. Other emergent themes identified in phase 2 included the detrimental effect of attorney advertising and the perception of legal information as disruptive, in contrast to the embeddedness of health information in everyday life.

Other voices? The state of public relations history and historiography: Questions, challenges and limitations of ‘national’ histories and historiographies

2017 ◽  
Vol 6 (1) ◽  
pp. 115-136 ◽  
Author(s):  
Kate Fitch ◽  
Jacquie L’Etang
Keyword(s):  
Public Relations ◽  
The State ◽  
Methodological Issues ◽  
Book Series ◽  
The Public ◽  
Historical Literature ◽  
Starting Point ◽  
Societal Context

This essay offers an overview of public relations history and historiography, using a review of a recently published book series as a starting point. In offering sometimes previously undocumented national histories and regional and non-US perspectives, National Perspectives on the Development of Public Relations: Other Voices opens up the field. However, the series also raises philosophical and methodological issues regarding the role of history, the positioning of public relations, tensions within the field and public relations’ relationship to societal communication and powerful strategic interests. Scholars have not always grounded their histories within wider historical literature that contextualises the public relations occupation and its role in a particular societal context. We argue that a renewed focus on historiography is needed to better address the influence of US progressivist accounts, the scientisation of western public relations and the narrow confines of the public relations discipline.

scholarly journals ANALISIS PENYIMPANGAN TUGAS DAN FUNGSI PUBLIC RELATIONS DALAM MEMBENTUK CITRA PERUSAHAAN

2019 ◽  
Vol 4 (2) ◽  
Author(s):  
Angga Intueri Mahendra Purbakusuma
Keyword(s):  
Data Analysis ◽  
Public Relations ◽  
Special Section ◽  
Descriptive Analysis ◽  
Corporate Image ◽  
Public Companies ◽  
Good Communication ◽  
The Public ◽  
Management Functions

Practice of Public Relations have recently tended to blur the original concept launched by Public Relations founders. Even though a practice of a Public Relations take a crucial role in run management functions so that the relationship between the companies concerned with the public can be harmoniously intertwined. Hence, the purpose of this research is to determining how the form of deviations from duties and functions of Public Relations in build corporate image. The research was conducted using a qualitative approach with descriptive methods, descriptive analysis which describes the role of Operational Secretary (OPS) as Public Relations in enhancing the corporate image for a supplier company engaged in construction services business in Batam and the data analysis techniques used by investigators are components of the data analysis by Miles and Huberman Interactive Model. The results of this research indicate that the implementation of the duties and functions of Public Relations as an effort to build corporate image. Implementation of Public Relations activities can not be said optimal because does not have a special section in handling the tasks and functions of Public Relations, but delegate tasks and functions of Public Relations is the Operational Secretary (OPS). The absence of a separate section of Public Relations, limited resources that can be used, and other administrative work that must be done by Operational Secretary (OPS) which takes time and focus is the obstacle faced by Operational Secretary (OPS) in performing duties and functions as Public Relations. The conclusion of this research shows that public relations is a very important to role in build a corporate image. Public Relations role maintaining good communication and relationship with internal and external public companies, to increase the company's existence. With emphasis on quality of service for consumers, establish good relationships with various public companies and tried to give a good impression in the community. So thus a positive corporate image will be formed in accordance with the expectations of the company. Keywords: Deviations, Public Relations, Corporate Image

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