scholarly journals Analysis on the Production and Marketing Strategies of Oligopoly Companies Based on Cournot Model and Stackelberg Model

2021 ◽  
Vol 235 ◽  
pp. 02081
Author(s):  
Xueyi Zhang
Keyword(s):  
Marketing Strategy ◽  
Air Conditioning ◽  
Complete Information ◽  
Marketing Strategies ◽  
Cournot Model ◽  
Information Market ◽  
Sequential Games ◽  
Specific Analysis ◽  
Stackelberg Model ◽  
The Impact

By comparing Cournot model and Stackelberg model under complete information market and Cournot model under incomplete information market, this paper analyzes the impact that manufacturer choose simultaneous or sequential games when determining the amount of output as well as the production and marketing strategy to maximize the profit of the manufacturers in the oligopoly market. A specific analysis is also conducted according to Gree air-conditioning manufacturer’s data.

scholarly journals Strategies of Green Marketing as tool of Competitive Advantage

2019 ◽  
Vol 7 (2) ◽  
pp. 257-265
Author(s):  
Arslan Afzal Ansari ◽  
Muhammad Waqas Ameer ◽  
Lubna Tabbassum
Keyword(s):  
Competitive Advantage ◽  
Marketing Strategy ◽  
Great Increase ◽  
Marketing Strategies ◽  
Green Marketing ◽  
Basic Tool ◽  
The Impact

This paper aims to find out the impact of green marketing strategies as tool of competitive advance for the firm. Green marketing is a basic tool and marketing strategy to get competitive advantage on other firms in the market. The firms which are going green are enjoying high returns and a great increase in their profits. Moreover these firms also have competitive advantage on other firms in the market.

Implementing capabilities-based quality management and marketing strategies to improve business performance

2016 ◽  
Vol 33 (8) ◽  
pp. 1124-1137 ◽  
Author(s):  
Satish Mehra ◽  
Joshua T. Coleman
Keyword(s):  
Quality Management ◽  
Marketing Strategy ◽  
Organizational Performance ◽  
Management Practices ◽  
Retail Banking ◽  
Marketing Strategies ◽  
Content Type ◽  
Quality Management Practices ◽  
Study Results ◽  
The Impact

Purpose The purpose of this paper is to study the impact of successfully coordinating infrastructural capabilities, such as technology, and structural capabilities, such as people, on the performance of service businesses. Effective coordination of these two types of capabilities is shown to impact the implementation of quality management practices and the design of marketing strategy, both of which when utilized properly, lead to enhanced organizational performance. Design/methodology/approach The authors surveyed retail banking firms for this study to analyze empirical data on infrastructural and structural capabilities. Results were corroborated on the basis of in-depth interviews with several banking managers to provide real world verification of the findings. Findings Results indicate that both infrastructural and structural capabilities positively impact the design of marketing strategy, while only structural capabilities impact the implementation of quality management practices. Both, successfully implemented quality management ideals and a well-designed marketing strategy, are shown to enhance overall organizational performance. Research limitations/implications Research was conducted on a specific sector of the service industry, the banking sector. Also, the relatively small size of the study sample may have impacted the outcome of research applicability in some large businesses. Continuously emerging financial regulations could not be incorporated in the study. On the positive side, strong managerial feedback provides guidance toward adopting the study results, and lays the foundation for future research. Originality/value As today’s rapidly evolving society pushes people out of service encounters, replacing them with efficient and cost-saving technology, roles of both the people and the technology in an organization must be fully understood. This paper shows that, despite the exponential growth of technological innovation, both people and technology are critical to enhancing organizational performance through sound quality management practices and supportive marketing strategies.

scholarly journals The role of industries’ environmental reputation and competitive intensity on sustainability marketing strategy

2019 ◽  
Vol 23 (1) ◽  
pp. 3-24
Author(s):  
Mohammad Taherdangkoo ◽  
Beikpour Mona ◽  
Kamran Ghasemi
Keyword(s):  
Marketing Strategy ◽  
Structural Equation ◽  
Environmental Concern ◽  
Customer Segmentation ◽  
Influential Factors ◽  
Marketing Strategies ◽  
Competitive Intensity ◽  
Content Type ◽  
Adoption And Implementation ◽  
The Impact

Purpose This paper aims to highlight a model of industry drivers (industries’ environmental reputation and competitive intensity) that affect the sustainability marketing strategy segmentation, targeting and positioning based on customers’ environmental concern and explore the circumstances under which such a strategy affects performance. Design/methodology/approach The authors examined 64 Iranian export companies, which adopted sustainability marketing strategies across seven different industries. Achieved data are analyzed using a structural equation model methodology. Findings The results indicate that industries’ environmental reputation is positively related to the sustainability marketing strategies based on customers’ environmental concern and leads to superior financial and market performance. They also posit that competitive intensity has no significant effect on sustainability marketing strategies. Research limitations/implications This study specifically examines the impact of industry drivers on sustainability marketing strategy and performance. Logically, there might be other factors affecting the sustainability or other value dimensions that are not addressed in this study. Practical implications This paper provides some understanding of how organizations strength their sustainability marketing strategy, and they have to consider what factors to adopt such strategy. This paper also facilitates a better understanding of the customers’ needs and concern as a factor influencing sustainability marketing strategy adoption and implementation. Identifying the customer segmentation and market targeting based on the industry’s environmental can lead to the business will normally tailor the marketing mix (4Ps) with the needs and expectations of the target in mind. Originality/value This paper strengthens the effect of environmental concern of customer to understand what influences the success of the sustainability marketing adoption and implementation by investigating the most influential factors such as industries’ environmental reputation and competitive intensity.

scholarly journals A Rising E-Channel Tide Lifts All Boats? The Impact of Manufacturer Multichannel Encroachment on Traditional Selling and Leasing

2016 ◽  
Vol 2016 ◽  
pp. 1-18 ◽  
Author(s):  
Wei Yan ◽  
Youwei Li ◽  
Ying Wu ◽  
Mark Palmer
Keyword(s):  
Marketing Strategy ◽  
Distribution Systems ◽  
Marketing Strategies ◽  
The Internet ◽  
Anecdotal Evidence ◽  
Channel Distribution ◽  
Dual Channel ◽  
Set Up ◽  
Product Durability ◽  
The Impact

Organizing and managing channels of distribution is an important marketing task. Due to the emergence of electronic commerce on the Internet, e-channel distribution systems have been adopted by many manufacturers. However, academic and anecdotal evidence both point to the pressures arising from this new e-channel manufacturing environment. Question marks therefore remain on how the addition of this e-channel affects the traditional marketing strategies of leasing and selling. We set up several two-period dual-channel models in which a manufacturer sells a durable product through both a manufacturer-owned e-channel and an independent reseller (leaser) who adopts selling (leasing) to consumers. Our main results indicate that, direct selling cost aside, product durability plays an important role in shaping the strategies of all members. With either marketing strategy, the additional expansion of an e-channel territory may secure Pareto gains, in which all members benefit.

scholarly journals Hotel Marketing Strategy in Biak Papua to Survive During the Covid-19 Pandemic

2021 ◽  
Vol 4 (2) ◽  
pp. 319
Author(s):  
Andi Sahat Maasi Sigalingging ◽  
Dominggus Rudolf Leiwakabessy
Keyword(s):  
Marketing Strategy ◽  
Online News ◽  
Tourism Industry ◽  
Marketing Strategies ◽  
Service Companies ◽  
Analytical Strategies ◽  
Almost All ◽  
Product Strategies ◽  
The Impact ◽  
Hotel Marketing

 The pandemic has paralyzed global tourism. In Biak Papua, the impact of the pandemic on the tourism industry is enormous. Almost all hotels stop operating, even if one is open, that also opens up for the quarantine of Covid sufferers. This article examines the condition of hotels in Biak and the survival marketing strategies adopted during the outbreak. This research uses a descriptive qualitative approach using in-depth interviews and literature studies on books, scientific journals, and online news. This study focuses on Basana Inn and Manna Inn, on the grounds of the level of representation of the Jasmine Hotel and customer types. The research results show that the impact of the pandemic has resulted in almost empty hotel occupancy. The strategy carried out is almost the same, namely by terminating employees permanently and temporarily, limiting the use of hotel facilities, spending efficiency, selling non-room products online, and refusing to refund bookings by changing visit schedules. During the Covid 19 pandemic, a marketing strategy is very important to do. In obtaining optimal results, strategies in marketing are carried out which have a very broad scope, including analytical strategies to face competition, price strategies, product strategies, service strategies and so on. The Covid 19 outbreak has given service companies a sense of worry or discomfort, especially the Basana Inn Hotel which is engaged in accommodation services. Seeing the results of the identification of problems in this study, researchers are interested in researching the title "Hotel Marketing Strategies in Biak Papua to Survive the Covid-19 Pandemic." The purpose of this research is to find out and analyze the most appropriate strategy in the Covid 19 Pandemic situation.

scholarly journals STRATEGI PEMASARAN MENYAMBUT PRANATAN BARU PARIWISATA YOGYAKARTA (STUDI KASUS HOTEL CABIN SUTOMO)

2021 ◽  
Vol 5 (2) ◽  
pp. 111-116
Author(s):  
Sugiyah Sugiyah ◽  
Kartika Yuliantari ◽  
Nurhidayati Nurhidayati ◽  
Dwiyatmoko Puji Widodo
Keyword(s):  
Marketing Strategy ◽  
Public Service ◽  
Deductive Reasoning ◽  
Marketing Strategies ◽  
Tourism Sector ◽  
New Institutions ◽  
And Control ◽  
The Impact ◽  
Special Region ◽  
Valid Information

Tourism, especially hotels, is one sector that has felt the impact of the COVID-19 pandemic. To accelerate the economic recovery of the tourism sector, especially hotels, regulations are needed that can strengthen this change, both from regulations from the central and regional governments that can encourage hospitality to return to enthusiasm referring to health protocols. The purpose of this study is to examine the marketing strategy of the Cabin Sutomo hotel based on the new Yogyakarta tourism institutions. This research is descriptive qualitative, which is based on scientific studies, principles, and fundamental assumptions of science, by utilizing deductive reasoning supported by valid information and then processed for analysis through research principles. The collection method uses interviews and documentation. The results of the study explain the existence of Pergub Number 48 of 2020, the D.I. Government. Yogyakarta regarding Guidelines for Preparation, Guidelines for Implementation of Public Service Activities and Community Economics in the Special Region of Yogyakarta in the prevention and control of Covid-19 and the book Pranatan Anyar Plesiran Jogya, Guidelines for Adapting New Habits of Tourism DIY, encourage Hotel Cabin Sutomo to make changes to marketing strategies, through product aspects services and employees who pay attention to health protocols, prices with new normal jargon, increasing online (digital) promotions. With this measure in 2020 during the pandemic, room sales decreased by 22.7% compared to 2019. With this decline in sales, Hotel Cabin can still operate without reducing employees.Keywords: Marketing strategy, New institutions, Tourism

scholarly journals Marketing Strategy Analysis of Asin Asked MSMEs in The Covid-19 Pandemic Period in Kesenden, Cirebon

2020 ◽  
Vol 1 (2) ◽  
pp. 59-68
Author(s):  
Oriza Aditya
Keyword(s):  
Marketing Strategy ◽  
Relationship Marketing ◽  
Raw Materials ◽  
Marketing Strategies ◽  
Customer Relationship ◽  
Strategy Analysis ◽  
Customer Relationship Marketing ◽  
Quality Of Products ◽  
The Impact

The Covid-19 pandemic has changed many aspects of life, one of which is in the economy. This has animpact on economic instability, one of which is the impact of MSMEs, such as the occurrence of abnormalities in the supply of raw materials, consumer interest and marketing. This study aims to describe the marketing strategies that must be carried out by MSME actors so that they can survive and become more responsive to changes when Covid-19 occurs. In this study using qualitative methods with interview techniques in Kesenden, Cirebon. From the results of the research conducted, it can be concluded that the Covid-19 pandemic can provide opportunities and can also provide threats (Treath) to MSMEs, marketing strategies in the midst of the Covid-19 pandemic, namely by improving the quality of products and services, customer relationship marketing, and e-commerce

scholarly journals ECONOMIC ASSESSMENT OF THE MARKETING STRATEGY OF MUNICIPAL TRANSPORT

2020 ◽  
Vol 288 (6) ◽  
pp. 221-229
Author(s):  
V. CHERNII ◽  
Keyword(s):  
Marketing Strategy ◽  
Economic Assessment ◽  
Marketing Strategies ◽  
Point Of View ◽  
Necessary Condition ◽  
Successful Operation ◽  
Pricing Policy ◽  
Business Course ◽  
Environmental Relations ◽  
The Impact

Increasing globalization is leading to increased competition among businesses, which need to pay more attention to the needs of markets and customers. From the point of view of efficiency of activity of the enterprise it means increase of a role of marketing strategies of the enterprise. Despite the fact that the company is the main economic unit of the country, the problems of enterprise marketing are not given due attention both from a theoretical and practical point of view. The main conclusion based on the results of the analysis of publications is that the issues of the impact of economic analysis and evaluation of the effectiveness of marketing strategy in municipal transport enterprises are absent. The purpose of the article is to analyze the existing tools for conducting an economic assessment of the marketing strategy implemented at municipal transport enterprises. Quantifying the effectiveness of a system requires that it be described by a set of criteria. The choice of criteria is not a trivial task, because the system of a marketing enterprise is multifaceted. All these aspects should be turned into criteria. To do this, the system should be classified, ie grouped by their common features. Analysis of the literature on the problem shows that there are a large number of different classifications. This variation can be explained by the fact that the classification uses different characteristics of the system, such as the nature of the system, its management, the type of relationships between components, general characteristics of the system, relationship with the goal, complexity, variability, implementation, environmental relations, mathematical models used to describe the system, physical and other characteristics, level of organization, etc. Implementation of an effective marketing policy of municipal transport enterprises is a necessary condition for their successful operation, regardless of the size of the business. Carefully designed marketing strategies not only optimize the process of updating services, pricing policy, but also determine the business course of the enterprise. Ukrainian enterprises are actively implementing marketing technologies, although there are a number of difficulties for municipal transport enterprises that hinder this process.

Influence of Marketing Mix Strategy on Business Arena Corner

2021 ◽  
Vol 8 (8) ◽  
pp. 76-86
Author(s):  
Elyana Reni Rachmawati ◽  
Tantri Yanuar Rahmat Syah ◽  
Rhian Indradewa
Keyword(s):  
Marketing Strategy ◽  
Descriptive Analysis ◽  
Marketing Mix ◽  
Marketing Strategies ◽  
Fully Integrated ◽  
Digital Development ◽  
Marketing Mix Strategy ◽  
Sports Venues ◽  
Marketing Implementation ◽  
The Impact

The impact of digital development has made a new standard for Startup companies in winning competitions and can still compete in winning customer satisfaction. This makes startup companies compete to formulate a suitable strategy in a very tight competition through marketing strategies applied by each company. This research was conducted to determine how much influence the 7P marketing strategy run by Startup Arena Corner engaged in the digital application of sports venues in Jakarta. This paper reviews literature from past studies related to the mixed concepts of marketing and descriptive analysis used to analyze the best practices of 7P marketing strategies implemented today. The method is to apply all aspects of 7P the marketing strategy with the scenario that Arena Corner will run, compared to the theory that has been led to marketing mix 7P. The results of this study explain that the implementation of Arena Corner's marketing strategy has been fully integrated, both conventional and digital solid marketing implementation so that it is expected that customers can get satisfaction with Arena Corner's products and services. In addition, it is also necessary for customers to feel the user experience that is inherent in the minds of consumers so that Arena Corner can win the hearts of its customers and new consumers. Keywords: Marketing Mix 7P, Strategic Marketing, Business Plan, Arena Corner..

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