scholarly journals Some Results of Psycholinguistic Research of Polycode Advertising Texts: Gender Factor Influence

2019 ◽  
Vol 69 ◽  
pp. 00004
Author(s):  
Antonina V. Annenkova
Keyword(s):  
Modern Society ◽  
Personal Space ◽  
Semantic Differential ◽  
Psycholinguistic Research ◽  
Media Image ◽  
Sign Systems ◽  
Space Expansion ◽  
The Individual ◽  
Gender Factor ◽  
Gender Groups

Modern society is constantly changing and evolving, and the era of globalization and informatization leads to profound transformation of moral guidelines and personal space expansion due to deeper human immersion into the world of mass media. Image advertising is considered as one of the most common phenomena in the information era and can be characterized as a polycode text consisting of elements of different sign systems. The main purpose of such advertising is to change person's consumer behavior and form visions, desired by an advertising creator, in the consumer's individual lexicon. The article focuses on the study of peculiarities of image advertising visions functioning in the individual lexicon as well as their impact on an individual under a special advertising communicative situation depending on gender factor. To verify the thesis of differences in the strategies of image advertising perception applied by representatives of different gender groups, we have conducted the experimental research using the semantic differential; some results and their analysis are given in the article.

scholarly journals A systematic approach to personal information security in the context of digitalization of the economy and management

2021 ◽  
Vol 110 ◽  
pp. 04012
Author(s):  
Lyucyena E. Puinko ◽  
Elena V. Tolkacheva
Keyword(s):  
Information Security ◽  
Communication Networks ◽  
Scientific Knowledge ◽  
Systematic Approach ◽  
Personal Information ◽  
Modern Society ◽  
Personal Space ◽  
Non Profit ◽  
The Individual ◽  
Concept Of Information

The digitalization of the economy and the digitalization of management in a modern state imply not only the use of many different technical devices that interact with each other through global and regional communication networks. But also the transformation of sociocultural communication in society; a significant change in the forms and types of interaction of the individual with the participants of the interaction processes: other individuals, state institutions and commercial and non-profit organizations, etc. In the context of such interaction, the complexity of structures and types of communication-the personal space of participants is blurred, the security of the individual in the information field is becoming more and more vulnerable; the mechanisms for protecting the individual in the digital economy and digital management today are imperfect; this is also due to the fact that the study of “information security” and “information threats” today lacks a systematic approach that combines their individual elements into a holistic scientific knowledge – the protection of the individual in the information space of modern society. The purpose of this article was to analyze the possibility of systematization of scientific knowledge on this problem and the possibility of creating the concept of information security of the individual.

PHILOSOPHICAL PROPAEDEUTICS IN THE SYSTEM OF PRESCHOOL EDUCATION

2020 ◽  
Vol 22 (11) ◽  
pp. 11-15
Author(s):  
Gan N.Yu. ◽  
Ponomareva L.I. ◽  
Obukhova K.A.
Keyword(s):  
Modern Science ◽  
Preschool Education ◽  
Modern Society ◽  
Social Relevance ◽  
The Social ◽  
Moral Problems ◽  
The Subject ◽  
The One ◽  
The Individual ◽  
And Training

Today, worldview, spiritual and moral problems that have always been reflected in education and upbringing come to the fore in society. In this situation, there is a demand for philosophical categories. One of the priority goals of education in modern conditions is the formation of a reasonable, reflexive person who is able to analyze their actions and the actions of other people. Modern science is characterized by an understanding of the absolute value and significance of childhood in the development of the individual, which implies the need for its multilateral study. In the conditions of democratization of all spheres of life, the child ceases to be a passive object of education and training, and becomes an active carrier of their own meanings of being and the subject of world creation. One of the realities of childhood is philosophizing, so it is extremely timely to address the identification of its place and role in the world of childhood. Children's philosophizing is extremely poorly studied, although the need for its analysis is becoming more obvious. Children's philosophizing is one of the forms of philosophical reflection, which has its own qualitative specificity, on the one hand, and commonality with all other forms of philosophizing, on the other. The social relevance of the proposed research lies in the fact that children's philosophizing can be considered as an intellectual indicator of a child's socialization, since the process of reflection involves the adoption and development of culture. Modern society, in contrast to the traditional one, is ready to "accept" a philosophizing child, which means that it is necessary to determine the main characteristics and conditions of children's philosophizing.

A University Education

2017 ◽  
Author(s):  
David Willetts
Keyword(s):  
Higher Education ◽  
Modern Society ◽  
University Education ◽  
Modern World ◽  
Controversial Issues ◽  
The Us ◽  
The Individual ◽  
The University ◽  
First Time ◽  
The Relationship

Universities have a crucial role in the modern world. In England, entrance to universities is by nation-wide competition which means English universities have an exceptional influence on schools--a striking theme of the book. This important book first investigates the university as an institution and then tracks the individual on their journey to and through university. In A University Education, David Willetts presents a compelling case for the ongoing importance of the university, both as one of the great institutions of modern society and as a transformational experience for the individual. The book also makes illuminating comparisons with higher education in other countries, especially the US and Germany. Drawing on his experience as UK Minister for Universities and Science from 2010 to 2014, the author offers a powerful account of the value of higher education and the case for more expansion. He covers controversial issues in which he was involved from access for disadvantaged students to the introduction of L9,000 fees. The final section addresses some of the big questions for the future, such as the the relationship between universities and business, especially in promoting innovation.. He argues that the two great contemporary trends of globalisation and technological innovation will both change the university significantly. This is an authoritative account of English universities setting them for the first time in their new legal and regulatory framework.

scholarly journals SoK: Privacy on Mobile Devices – It’s Complicated

2016 ◽  
Vol 2016 (3) ◽  
pp. 96-116 ◽  
Author(s):  
Chad Spensky ◽  
Jeffrey Stewart ◽  
Arkady Yerukhimovich ◽  
Richard Shay ◽  
Ari Trachtenberg ◽  
...  
Keyword(s):  
Mobile Devices ◽  
Personal Space ◽  
Holistic Approach ◽  
Research Directions ◽  
Private Data ◽  
Technology Gaps ◽  
Complex Ecosystem ◽  
The Individual ◽  
Typical User ◽  
Do So

AbstractModern mobile devices place a wide variety of sensors and services within the personal space of their users. As a result, these devices are capable of transparently monitoring many sensitive aspects of these users’ lives (e.g., location, health, or correspondences). Users typically trade access to this data for convenient applications and features, in many cases without a full appreciation of the nature and extent of the information that they are exposing to a variety of third parties. Nevertheless, studies show that users remain concerned about their privacy and vendors have similarly been increasing their utilization of privacy-preserving technologies in these devices. Still, despite significant efforts, these technologies continue to fail in fundamental ways, leaving users’ private data exposed.In this work, we survey the numerous components of mobile devices, giving particular attention to those that collect, process, or protect users’ private data. Whereas the individual components have been generally well studied and understood, examining the entire mobile device ecosystem provides significant insights into its overwhelming complexity. The numerous components of this complex ecosystem are frequently built and controlled by different parties with varying interests and incentives. Moreover, most of these parties are unknown to the typical user. The technologies that are employed to protect the users’ privacy typically only do so within a small slice of this ecosystem, abstracting away the greater complexity of the system. Our analysis suggests that this abstracted complexity is the major cause of many privacy-related vulnerabilities, and that a fundamentally new, holistic, approach to privacy is needed going forward. We thus highlight various existing technology gaps and propose several promising research directions for addressing and reducing this complexity.

HUNIAN VERTIKAL MONODUALISME (INDIVIDUALISME-KOLEKTIVISME)

2021 ◽  
Vol 3 (1) ◽  
pp. 1111
Author(s):  
Hidayatul Reza ◽  
Franky Liauw
Keyword(s):  
Social Life ◽  
Physical Space ◽  
Personal Space ◽  
Small Community ◽  
Social Force ◽  
Human Needs ◽  
Self Actualization ◽  
Basic Human Needs ◽  
The Individual ◽  
Self Potential

The conflict between the two social understandings between individualism and collectivism does not need to be clashed, but instead it needs to be managed according to values, morals and ethics. So that it can become a social force for social life. In this issue, architects can play a role in cultivating a 'space' that is fit to the problem of individualism-collectivism. The research method used is a comparative and synergistic method. Literature in the form of journals and books on the phenomenon of individualism-collectivism is used as a reference and comparison. To be able to change a person's attitude, it is necessary to have an environmental role that creates events and events that occur repeatedly and continuously, gradually being absorbed into the individual and influencing the formation of an attitude. In order for this approach to be applied easily, this approach must be applied to basic human needs. In basic human needs there is a hierarchy of the most basic, namely physiological needs, the most basic needs to be fulfilled because they include things that are vital for survival, namely, clothing, food, and shelter. So in order to answer this issue, the vertical housing function is fixed. In addition, vertical housing is considered important because it responds to limited land and the increasing human population. Vertical housing with a collaborative space in grouped dwelling unit concept, because offers many possibilities, from people who live together sharing physical space to communities that share values, interests and philosophies of life. Grouping system is also be an important value and in community prefer to live in small community amount 4-10 members with various background. Consisted by good quality personal space and supporting facilities to develop self-potential as self-actualization. Keywords:  collaborative; collectivism; individualism; monodualism; self actualization Abstrak Konflik dua paham sosial antara individualisme dengan kolektivisme tidak perlu dibenturkan, tetapi justru perlu dikelola menurut nilai-nilai, moral, dan etika, sehingga dapat menjadi kekuatan sosial bagi kehidupan bermasyarakat. Dalam isu ini, arsitek dapat berperan dalam mengolah ‘ruang’ yang fit terhadap permasalahan individualisme-kolektivisme. Metode penelitian yang digunakan adalah metode komparatif dan sinergis. Literatur berupa jurnal dan buku tentang fenomena individualisme-kolektivisme, dijadikan sebagai acuan dan pembanding. Untuk dapat mengubah sikap seseorang diperlukan peran lingkungan untuk menciptakan kejadian-kejadian dan peristiwa-peristiwa yang terjadi berulang-ulang dan terus-menerus, lama-kelamaan secara bertahap diserap kedalam diri individu dan memengaruhi terbentuknya suatu sikap. Agar pendekatan ini dapat diterapkan dengan mudah maka pendekatan ini harus diterapkan pada kebutuhan dasar manusia. Pada kebutuhan dasar manusia terdapat hierarki yang paling dasar yaitu kebutuhan fisiologis (physiological needs), kebutuhan yang paling dasar untuk dipenuhi karena meliputi hal-hal yang vital bagi kelangsungan hidup yaitu, sandang, pangan, dan papan. Sehingga untuk menjawab isu ini, ditetapkan fungsi hunian vertikal. Selain itu, hunian vertikal dinilai penting karena untuk mejawab keterbatasan lahan dan semakin tingginya populasi manusia. Hunian vertikal dengan mengusung konsep ruang kolaboratif pada setiap unit hunian yang dikelompokkan, karena menawarkan banyak kemungkinan, mulai dari orang-orang yang tinggal bersama dengan berbagi ruang fisik hingga komunitas yang juga berbagi nilai, minat, dan filosofi hidup. Sistem pengelompokan penghuni juga menjadi nilai penting dan dalam komunitas lebih menyukai jumlah yang sedikit 4-10 orang dengan latar belakang yang berbeda. Ditunjang dengan kualitas ruang pribadi yang baik dan fasilitas penunjang yang dapat mengembangkan potensi sebagai bentuk aktualisai diri.

scholarly journals The evolution of hyperactivity, impulsivity and cognitive diversity

2005 ◽  
Vol 3 (8) ◽  
pp. 399-413 ◽  
Author(s):  
Jonathan Williams ◽  
Eric Taylor
Keyword(s):  
Age Distribution ◽  
Modern Society ◽  
Food Group ◽  
Population Diversity ◽  
Entire Group ◽  
Evolutionary Status ◽  
The Social ◽  
High Prevalence ◽  
The Individual ◽  
The Impact

The evolutionary status of attention deficit/hyperactivity disorder (ADHD) is central to assessments of whether modern society has created it, either physically or socially; and is potentially useful in understanding its neurobiological basis and treatment. The high prevalence of ADHD (5–10%) and its association with the seven-repeat allele of DRD4, which is positively selected in evolution, raise the possibility that ADHD increases the reproductive fitness of the individual, and/or the group. However, previous suggestions of evolutionary roles for ADHD have not accounted for its confinement to a substantial minority. Because one of the key features of ADHD is its diversity, and many benefits of population diversity are well recognized (as in immunity), we study the impact of groups' behavioural diversity on their fitness. Diversity occurs along many dimensions, and for simplicity we choose unpredictability (or variability), excess of which is a well-established characteristic of ADHD. Simulations of the Changing Food group task show that unpredictable behaviour by a minority optimizes results for the group. Characteristics of such group exploration tasks are risk-taking, in which costs are borne mainly by the individual; and information-sharing, in which benefits accrue to the entire group. Hence, this work is closely linked to previous studies of evolved altruism. We conclude that even individually impairing combinations of genes, such as ADHD, can carry specific benefits for society, which can be selected for at that level, rather than being merely genetic coincidences with effects confined to the individual. The social benefits conferred by diversity occur both inside and outside the ‘normal’ range, and these may be distinct. This view has the additional merit of offering explanations for the prevalence, sex and age distribution, severity distribution and heterogeneity of ADHD.

scholarly journals THE NEED FOR INFORMATION AND THE ATTITUDE TOWARDS DIGITAL TECHNOLOGIES AS FACTORS OF CRITICAL AND UNCRITICAL DISSEMINATION OF PANDEMIC NEWS

2021 ◽  
pp. 170-195
Author(s):  
Elena I. Rasskazova ◽  
Galina V. Soldatova ◽  
Yulia Y. Neyaskina ◽  
Olga S. Shiriaeva
Keyword(s):  
Subjective Experience ◽  
New Technologies ◽  
Modern Society ◽  
Sociodemographic Factors ◽  
Subjective Experiences ◽  
Individual Level ◽  
Related Information ◽  
Digital World ◽  
The Individual ◽  
The Relationship

Relevance. The modern society creates the image of a successful person as actively interacting with different information flows, including an impressive stream of news content. This paper assumes that there is a personal need for tracking and spreading news that develops in the interaction between person and digital world. The individual level of this need could explain the interaction with information (its critical and uncritical dissemination) and the subjective experience of its redundancy and inaccuracy, including those experiences and actions in a pandemic situation. The aim of the study was to reveal the relationship of the subjective need for news with personal values, beliefs about technologies (“technophilia”) and the dissemination of news about the pandemic. Method. 270 people (aged 18 to 61) filled out The short (Schwartz) Portrait Values Questionnaire (PVQ), Beliefs about New Technologies Questionnaire, Monitoring of Information about Coronavirus Scale as well as items on the subjective need for receiving and disseminating news, readiness for critical and non-critical dissemination of news about pandemics, subjective experiences of redundancy and distrust of pandemic-related information. Results. According to the results, the Need for News Scale allows assessing the subjective importance of receiving news and discussing them with other people and is characterized by sufficient consistency and factor validity. The need for regular news is more pronounced among men, older people, people with higher education, married people, people who have children, while the need to discuss news is not related to sociodemographic factors. For people, who are more prone to technophilia, it is more important to regularly receive and discuss news information with others, which, in turn, mediates the relationship between technophilia and monitoring news about coronavirus. The need for news dissemination mediates the relationship between technophilia and readiness for critical and non-critical dissemination of information about the pandemic.

scholarly journals A city as an emotional space: theoretical-sociological analysis

2020 ◽  
Vol 23 (3) ◽  
pp. 82-89
Author(s):  
Nadiya Mikhno
Keyword(s):  
Urban Space ◽  
Social Life ◽  
Modern Society ◽  
Sociological Research ◽  
Special Importance ◽  
Experience Economy ◽  
Cultural Changes ◽  
Total Consumption ◽  
Modern City ◽  
The Individual

The focus of this article is focused on the study of peculiarities of the contemporary aestheticization of urban space as a product of emotional capitalism. Noted that the concepts "society experiences" and "experience economy" fixed vector of cultural changes of modern society, and suggest new theoretical trajectory of sociological research. Control for the "experience" in this case can be considered a new form of public influence in which not last role is played by the mass media, which is a kind of mediator for the active promotion of a variety of emotions, first and foremost sensual pleasure. Pointed out that the aestheticization of the contemporary urban space is connected with the logic of the functioning of emotional capitalism. The modern city is forced to form their own "alphabet of feelings", which prescribes rules for their feelings in different situations. Entertainment in the city acquires the features of a universal model, it is a particular code value in U. Eco, that is, a symbolic system that can reveal the contents of the message depending on the purpose and conditions of the functioning of the spectacle. Life in a modern city full of wealth of their own unrest, and the aestheticization of urban space is associated with replication "markets experiences" that focus on the commercialization of human feelings. The emotional richness of urban design has become a part of an overall program of total consumption. The theatricality, iconization and glamor can be considered as the main strategy "emotionalization" of urban space that aims at the reproduction of the effects of the "experience economy". Stressed that the idea glamorizes urban space can be traced in the concepts of the theoreticians of the "creative city", appealing to psychologically and design analysis of the urban environment, and the militarization of urban space through the creation of militaristic icons that form the therapeutically-emotional space. Respectively iconic images serve as points of reference, the individual ascribes to them a special importance as images that represent something significant for social life.

scholarly journals Commercial Appropriation of a Person's Image: Wells V Atoll Media (Pty) Ltd (Unreported 11961/2006) 2009 ZAWCHC 173 (9 November 2009)

2017 ◽  
Vol 14 (2) ◽  
pp. 181
Author(s):  
Steve Cornelius
Keyword(s):  
Modern Society ◽  
Commercial Exploitation ◽  
Business People ◽  
The Law ◽  
The Rich ◽  
The Individual ◽  
The Right

Our modern society has become transfixed with celebrity. Business people and marketers also endeavour to cash in on the popularity enjoyed by the stars and realise the value of associating merchandise or trademarks with the rich and famous. This leads to difficulties when the attributes of a person are apparently used without consent, which poses new questions to the law: should the law protect the individual against the unlawful use of his or her image? If so, to what extent should such protection be granted? These were some of the questions which the court had to answer in Wells v Atoll Media (Pty). The judgment in Wellshas redefined the right to identity and provided some clarity on what the infringement of that right would amount to. When the attributes of a person are used without consent, the right to identity can be violated in one of four ways. A person's right to identity can be infringed upon if the attributes of that person are used without permission in a way which cannot be reconciled with the true image of the individual concerned, if the use amounts to the commercial exploitation of the individual, if it cannot be reconciled with generally accepted norms of decency, or if it violates the privacy of that person.

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