scholarly journals Factors affecting implementation of green marketing orientation

2020 ◽  
Vol 74 ◽  
pp. 01036
Author(s):  
Neringa Vilkaite-Vaitone ◽  
Ilona Skackauskiene
Keyword(s):  
Green Marketing ◽  
Future Research ◽  
Integrated Analysis ◽  
Factors Affecting ◽  
Marketing Managers ◽  
Marketing Orientation ◽  
Managerial Implications ◽  
Corporate Social ◽  
Theoretical Insight ◽  
Insight Into

Traditional marketing is no longer able to address all the issues in modern markets. Global economic crisis, post-Brexit challenges, and changes in the landscape of corporate social responsibility are pushing marketing managers to build sustainability into the performance of the marketing mix. This leads to the development of new marketing philosophy, i. e. green marketing. Companies that implement green marketing orientation send a message to the stakeholders that they care about the society and the ecosystem. While past studies provide useful theoretical insight into the concept and benefits of green marketing decisions, a lack of holistic viewpoint to the factors that determine the choice of green marketing orientation in modern organizations exists. This lack stimulated authors of the paper to address the demand for an integrated analysis of green marketing factors. The article provides researchers and marketing managers with a comprehensive view to the factors affecting the choice of green marketing orientation. Theoretical analysis has shown that factors determining the choice of green marketing orientation can be of external or internal nature. Apart from that, all the factors are direct or indirect and differ in their manageability. The findings of the research present opportunities for researchers and managers to apply green marketing orientation. The article includes directions for future research and managerial implications.

scholarly journals A Conceptual Framework and Propositions for the Acceptance of Mobile Services

2007 ◽  
Vol 2 (2) ◽  
pp. 61-73 ◽  
Author(s):  
Sally Rao ◽  
Indrit Troshani
Keyword(s):  
Mobile Services ◽  
User Acceptance ◽  
Future Research ◽  
Research Directions ◽  
Consumer Adoption ◽  
Business Opportunities ◽  
Managerial Implications ◽  
Lead Users ◽  
Future Research Directions ◽  
Insight Into

Mobile services are heralded to create a tremendous spectrum of business opportunities. User acceptance of these services is of paramount importance. Consequently, a deeper insight into theory-based research is required to better understand the underlying motivations that lead users to adopting mobile services. As mobile services bring additional functional dimensions, including hedonic and experiential aspects, using extant models for predicting mobile services acceptance by individuals may be inadequate. The aim of this paper is to explore, analyse and critically assess the use of existing acceptance theories in the light of the evolving and ubiquitous mobile services and their underlying technologies. Constructs affecting consumer adoption behaviour are discussed and relevant propositions are made. Managerial implications are explored and future research directions are also identified.

Consumerism

2014 ◽  
pp. 1-17
Author(s):  
Ioanna Papasolomou
Keyword(s):  
Historical Development ◽  
Sustainable Consumption ◽  
Compulsive Buying ◽  
Future Research ◽  
Sustainable Marketing ◽  
Definition Of ◽  
Corporate Social ◽  
The Impact ◽  
The Relationship ◽  
Insight Into

This chapter reveals that the term ‘consumerism' encompasses a number of meanings which create confusion regarding the term. The discussion that follows, attempts to distinguish the different perspectives regarding the term by presenting its historical development and discussing the three definitions that have marked it. It explores the relationship between consumerism, marketing and corporate social responsibility (CSR). The growth of consumerism has led to the over-use of marketing which provided a flourishing ground for compulsive buying and consumption. There is evidence in the literature to suggest that in an era of increasing social problems and environmental challenges, there is a need for CSR and sustainable marketing. In fact, the second definition of consumerism is inextricably linked with CSR and societal marketing. The chapter is conceptual in nature and provides an in-depth review and discussion of some fundamental dimensions associated to consumerism based on the existent literature. The overarching aim is to provide an insight into the evolution and growth of consumerism based on the existent literature related to the topic. The discussion also focuses on exploring the relationship between marketing and consumerism shedding light onto compulsive buying, consumer attitudes and concerns on the micro consumerism issues, sustainable consumption and sustainable marketing. The chapter proceeds to raise some concerns related to the impact of the global economic crisis on consumerism by using as an example Cyprus based on the author's observations and thoughts. The chapter concludes with a list of suggestions to practitioners and directions for future research.

Green Marketing Mix

2019 ◽  
pp. 1611-1629
Author(s):  
Prashant Kumar ◽  
Bhimrao Ghodeswar
Keyword(s):  
Systematic Review ◽  
Literature Review ◽  
Marketing Mix ◽  
Marketing Strategies ◽  
Green Marketing ◽  
Future Research ◽  
Marketing Practice ◽  
Marketing Orientation ◽  
Environmental Actions ◽  
Business Response

The purpose of this paper is to report the findings of a systematic review of literature in green marketing domain and to propose directions for future research. Green marketing issues are delineated from literature extending marketing orientation and marketing mix frameworks. As society becomes more concerned with the natural environment, businesses modify their behaviour in an attempt to address society's concerns. Based on the literature review, the conceptual review and direction for future research have been delineated and discussed. The paper concludes with the evidences of integration between sustainability and marketing in forms of corporate environmental actions and green marketing practices in businesses. The paper deals with the concept of 4-Ps and the green marketing practice as business response to the increasing environmental consciousness of consumers in the market. The discussion highlights future research avenues and consequent implications for marketers of green products in designing their marketing strategies.

Antecedents and consequences of strategic green marketing orientation

2014 ◽  
Vol 5 (2) ◽  
pp. 338-362 ◽  
Author(s):  
Hardeep Chahal ◽  
Ramesh Dangwal ◽  
Swati Raina
Keyword(s):  
Relationship Marketing ◽  
Social Marketing ◽  
Brand Equity ◽  
Marketing Mix ◽  
Green Marketing ◽  
Future Research ◽  
Content Type ◽  
Marketing Orientation ◽  
Marketing Relationship ◽  
Green Trust

Purpose – The study aims to propose four novel constructs of green satisfaction, green loyalty, green trust and green brand equity. It identifies the role of social marketing, relationship marketing, marketing orientation, general strategies, green marketing and marketing mix elements in enhancing financial and non-financial performance and ultimately the green brand equity. Green marketing strategies are gaining significant attention in the literature to support societal marketing concept vis-à-vis to enhance brand equity in the present competitive era. The present study conceptualizes a novel strategic green marketing orientation (SGMO) concept. Design/methodology/approach – The paper draws upon the extant literature to present a series of research propositions relating to SGMO. Findings – The study provides new insight to marketing management by highlighting the factors such as social marketing, relationship marketing and marketing orientation as the constituent elements which facilitate the development of SGMO in an organization. Further, the study has put emphasis on SGMO- performance relationship which is mediated by green trust, green satisfaction and green loyalty. Finally, it advances an understanding in enhancing green brand equity of the organization. Research limitations – Being conceptual in nature, the paper needs to be empirically tested across manufacturing and service sectors. Further, lack of generalization of the scale items in various sectors needs to be researched in the future research. Originality/value – This paper can help managers in identifying the three perspectives of SGMO, which include strategies (general), green marketing and marketing mix elements.

scholarly journals Novel Insight Into the Development and Function of Hypopharyngeal Glands in Honey Bees

2021 ◽  
Vol 11 ◽  
Author(s):  
Saboor Ahmad ◽  
Shahmshad Ahmed Khan ◽  
Khalid Ali Khan ◽  
Jianke Li
Keyword(s):  
Honey Bees ◽  
Future Research ◽  
Factors Affecting ◽  
Hypopharyngeal Glands ◽  
And Function ◽  
First Time ◽  
The Brain ◽  
Insight Into ◽  
Made In

Hypopharyngeal glands (HGs) are the most important organ of hymenopterans which play critical roles for the insect physiology. In honey bees, HGs are paired structures located bilaterally in the head, in front of the brain between compound eyes. Each gland is composed of thousands of secretory units connecting to secretory duct in worker bees. To better understand the recent progress made in understanding the structure and function of these glands, we here review the ontogeny of HGs, and the factors affecting the morphology, physiology, and molecular basis of the functionality of the glands. We also review the morphogenesis of HGs in the pupal and adult stages, and the secretory role of the glands across the ages for the first time. Furthermore, recent transcriptome, proteome, and phosphoproteome analyses have elucidated the potential mechanisms driving the HGs development and functionality. This adds a comprehensive novel knowledge of the development and physiology of HGs in honey bees over time, which may be helpful for future research investigations.

Theoretical insight into the regioselective ring-expansions of bicyclic aziridinium ions

2018 ◽  
Vol 16 (5) ◽  
pp. 796-806 ◽  
Author(s):  
Esma B. Boydas ◽  
Gamze Tanriver ◽  
Matthias D'hooghe ◽  
Hyun-Joon Ha ◽  
Veronique Van Speybroeck ◽  
...  
Keyword(s):  
Factors Affecting ◽  
Ring Expansions ◽  
Aziridinium Ions ◽  
Theoretical Insight ◽  
Insight Into

Unraveling the factors affecting the regioselectivity in the ring-expansions of bicyclic aziridiniums.

The Contributions of Perceived CSR Information Substantiality Toward Consumers’ Cognitive, Affective, and Conative Responses

2018 ◽  
Vol 36 (2) ◽  
pp. 62-77 ◽  
Author(s):  
Desiree Hazel ◽  
Jiyun Kang
Keyword(s):  
Corporate Responsibility ◽  
Purchase Intention ◽  
Online Survey ◽  
Behavioral Outcomes ◽  
Cognitive Beliefs ◽  
Managerial Implications ◽  
Corporate Social ◽  
Hierarchy Of Effects ◽  
Insight Into

We aim to provide companies an insight into what to consider when communicating their corporate social responsibility (CSR) practices with their consumers. We developed a model, grounded in the hierarchy of effects theory, to determine whether the extent to which information perceived to be substantial delivers significant predictability of consumers’ cognitive beliefs, affect, and behavioral intentions toward an apparel brand when exposed to the brand’s CSR information. Through modeling with data collected from an online survey with 340 nationwide consumers, we demonstrated the significant direct effects of perceived CSR information substantiality on perceived quality of corporate responsibility and brand trustworthiness as well as its indirect effects on brand likability, purchase intention, and social media word-of-mouth intention. We offer managerial implications for firms to maximize the effects of their CSR efforts in drawing positive perceptions and behavioral outcomes among their consumers and therefore gain the momentum to continue such efforts.

scholarly journals Factors affecting Attitudes towards Adoption of Mobile Banking: Users and Non-Users Perspectives

2019 ◽  
Vol 9 (1) ◽  
pp. 54-62
Author(s):  
Cherinet Boke Chakiso
Keyword(s):  
Perceived Risk ◽  
Ease Of Use ◽  
Relative Advantage ◽  
Future Research ◽  
Mobile Banking ◽  
Strong Correlations ◽  
Perceived Ease Of Use ◽  
Chi Square ◽  
Factors Affecting ◽  
Managerial Implications

The advent and dispersal of technology is an interesting area of study since its success is dependent on the attitude for the adoption of it by customers. Extant literature indicates that mobile banking is the least adopted type of electronic banking when compared to other types of banking like Automated Teller Machine (ATM), despite its being the cheapest and quickest mode of communication. This study empirically examines and tests factors affecting users and non-users’ attitude towards the adoption of mobile banking. Data were collected from 256 participants both from users and non-users of mobile banking. Collected data were analyzed using chi-square, ANOVA, and correlation analysis. Findings indicate that trust, perceived ease of use, relative advantage, and compatibility have strong correlations with both users and non-users’ adoption towards mobile banking. However, perceived risk is found to have no significant relationship with users and non-users’ attitude towards the adoption of mobile banking.  Moreover, it is found that there is a difference between users and non-users’ attitude towards the adoption of mobile banking.  Furthermore, managerial implications, limitations of the study and future research directions were discussed.

Understanding Cyber Behavior in Europe

2012 ◽  
pp. 1234-1249 ◽  
Author(s):  
Petter Bae Brandtzæg
Keyword(s):  
Internet Access ◽  
Internet Usage ◽  
Press Freedom ◽  
Future Research ◽  
Factors Affecting ◽  
The North ◽  
Usage Patterns ◽  
Future Research Directions ◽  
Country Differences ◽  
Insight Into

This chapter aims to understand cyber behavior in terms of Internet usage patterns in Europe. It presents both an historical introduction to the term and insight into the different approaches to understanding cyber behavior, such as the user typology approach, by which European citizens are classified according to their Internet usage patterns. It also provides insight into cross-country differences in Europe, with a focus on the North/South European divide in Internet access and use. Further, this chapter presents several important factors affecting the European digital divide, such as economy, gender equality, press freedom and political openness, education, and culture. Finally, some important future research directions related to cyber behavior in Europe are suggested.

Sustainable Supply Chains

2017 ◽  
pp. 1-26 ◽  
Author(s):  
Amulya Gurtu ◽  
Cory Searcy ◽  
Mohamad Y. Jaber
Keyword(s):  
Supply Chains ◽  
Future Research ◽  
Bottom Line ◽  
Factors Affecting ◽  
Sustainable Supply Chains ◽  
Future Research Agenda ◽  
Product Lifetime ◽  
Managerial Implications ◽  
Major Factors

This chapter discusses sustainability in supply chains. It starts with a review of the concepts of sustainability and supply chain management; provides a discussion on the globalization of supply chains, its influence on sustainability, benefits of sustainable supply chains followed by the factors affecting the sustainability of supply chains, challenges in integrating sustainability into supply chains and managerial implications. It discusses the influence of supply chains on the triple bottom line. Examples of major factors affecting environmental and social sustainability include travel distances, modes of transportation, vessels used, frequency of trips, packaging materials, efficiencies of manufacturing processes, efficiencies in power generation/distribution, treatments given to polluted air/water generated during various processing from industries, expected product lifetime, manufactured quality of items, management of items failed during warranty or transportation, and the management of disposal of items, among others. The chapter concludes with a future research agenda.

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