Global market opportunities: analysis of the foreign language websites in the Czech economy in the context of the number of it professionals
This paper analyses the use and management of web portals of the Czech industries. This paper investigates which industries have the highest shares of foreign language portals. This share is compared to the number of hired IT professionals. This paper is based on the thesis that competing in global markets requires skilled labour force in the form of IT specialist. The analysis will be split into two parts because the management of web portals can be done in-house or outsourced. The statistical evaluation will be based on the contingency table analysis and detailed summary statistics. Foreign language web portals are essential to world market opportunities. Czech labour market provides only a limited number of IT specialist to hire. Results suggest that there are differences between industries (services, trade, manufacturing) in the management of web portals (in-house vs. outsourcing) and the number of IT specialist depends on the use of foreign language web portals. The outsourcing of international management of web portals or joining the global value chains is starting to be a more affordable and interesting option because the labour costs of IT specialist are raising in the Czech labour market.