scholarly journals Modern Marketing Tools in the Condition of Globalization

2021 ◽  
Vol 92 ◽  
pp. 02053
Author(s):  
Olga Ponisciakova ◽  
Eva Kicova
Keyword(s):  
Call Center ◽  
Relevant Literature ◽  
Value Added ◽  
Point Of View ◽  
Customer Relationship ◽  
Added Value ◽  
Theoretical Point ◽  
Online Store ◽  
Center Staff ◽  
Crm System

Research background: CRM is one of the most popular tools of modern marketing in today’s globalized world. It is a purposefully set up management with customers, which synchronizes several internal company processes. Its justification is indisputable, as it is generally the case that companies that do not engage in customer relationship management are soon overshadowed by competition and fall into extinction. With the help of CRM, the company can manage not only the sale of products to customers but also following service. Sales staff, call center staff, service department staff and many others can thus use the CRM system. The subject of research in the paper is the use of CRM in Internet commerce. Purpose of the article: The development of a functional CRM system in a specific company and the introduction of selected CRM tools in the company’s online store can be considered a priority goal. Methods: During the elaboration of the paper, the methods of the compilation of analysis, synthesis and description were used on the basis of the search of the relevant literature. Findings & Value added: The paper contains findings on two levels. From the theoretical point of view, it provides an overview of the essence, development, individual elements, customer relationship strategy, as well as the technical architecture and possibilities of CRM implementation. From the practical point of view, it is about the design of a functional CRM system in a specific company and the introduction of selected CRM tools in the company’s online store In contrast, the CRM application in specific business conditions represents added value.

Der geplante Mensch im Unternehmen – Teil 1

2019 ◽  
Vol 60 (3) ◽  
pp. 14-18
Author(s):  
Heinz-J. Bontrup
Keyword(s):  
Labor Demand ◽  
Value Added ◽  
Point Of View ◽  
Added Value ◽  
Work Sharing ◽  
Personnel Planning ◽  
Working Volume ◽  
Productivity Theory ◽  
General Business ◽  
Corporate Crisis

In practice, it is always amazing to observe that companies do not have sufficient personnel planning. However, it is also just as astonishing that the working human being in the value-added work-sharing process still does not receive the acknowledgment that is actually due to him as the only new value-adding factor in connection with nature. In contrast,the capital endowed by the dominant bourgeois economy is merely a derivative factor of production, and the neoclassical marginal productivity theory completely bypasses economic reality. However, it is also a fact that the added value created by humans in production must always first be realized on the market. However, the risks that arise here do not necessarily affect only the owners of the capital but also the employees. They are general business risks and not just business risks.All of this is worked out in the first chapter of the article and made calculable and verifiable in the second chapter. On the basis of business-related (derived) added value, these include various key personnel policy indicators that reveal valuebased labor intensity and labor productivity as well as the distribution of added value in the wage and value added quota. In the third chapter of the article (Part 2 (4/2019)), the conditions for a labor demand (recruitment), but also for redundancies in a market-capitalist enterprise, and their influence are shown. This shows that the personnel plan is dependent on the sales, production and investment plan of a company and is also determined by political and legal measures. Annoying in the use of personnel is from the point of view of capital, the economically indeterminate employment contract. The fourth chapter deals with the determination of the quantitative and qualitative human resources needs. Here, special emphasis is placed on a practically never performed gross-net-bill as well as on a calculation of the gross and net working volume. Important in this context are dynamic input-output establishment plans. The final fifth chapter then deals with strategic personnel adjustments in corporate crisis situations to avoid possible redundancies.

scholarly journals CRM to Support International Relationships in a Global Society

2021 ◽  
Vol 92 ◽  
pp. 06014
Author(s):  
Milena Janakova
Keyword(s):  
Social Media ◽  
Small Businesses ◽  
Value Added ◽  
Customer Relationship ◽  
Free Access ◽  
Global Society ◽  
Customer Contact ◽  
Mobile Access ◽  
Crm System ◽  
Media Integration

Research background: Competitive pressure and high customer expectations lead to the use of new innovations for communication with customers. In many cases, this communication is based on CRM systems. CRM systems have great capabilities, but the current problem is evident in the difficulty of choosing the optimal CRM for small businesses due to doubts about unexpected needs (such as human sources, necessary hardware and software, finances and time). Purpose of the article: The aim of this paper is to support optimal customer contact through better CRM (Customer Relationship Management) implementation in a global society. The purpose of this article is to determine the necessary metrics (not just tough financial issues) to know the preferences for CRM with their weights. This information shows the possibilities of choosing the optimal CRM systems for business support to be improved in terms of automation and social media integration. Methods: The method solution is based on a review of the literature, specification of suitable metrics such as automation, cloud, free access, mobile access, segmentation, social media integration, and templates. The following data collection is the basis for a discussion on the possibilities of CRM implementation. Findings & Value added: The findings are based on the results of multidimensional decision making, which uses a comparison of selected criteria (such as the Fuller’s triangle). The value added is visible in the recommendation on how to choose a CRM system for small business to share the necessary information between marketers and customers through social networks to build a brand.

Valuing Information Technology

2006 ◽  
pp. 144-157
Author(s):  
Robert A. Schultz
Keyword(s):  
Information Technology ◽  
Value Of Information ◽  
Negative Impact ◽  
Value Added ◽  
Point Of View ◽  
Added Value ◽  
Economic Policies ◽  
Ethical Implications ◽  
Professional Duty ◽  
Points Of View

Besides being of interest in its own right, the question of the value of information technology (IT) has ethical implications, primarily for policymakers and managers in organizations. IT professional duty and managerial duty require undertakings that have a reasonable expectation of improving the organization and its prospects. Since IT plays a complex role in providing benefits for an organization, and also since IT projects can fail in ways that have major negative impact on an organization, the valuation of IT impacts the ethical responsibilities of policymakers and managers. In the late 1980s, a number of researchers set out to quantify the value added to an organization by computerization or automation (two terms commonly used in those days). To their surprise, they found no or comparatively little value added. This result became known as the “Productivity Paradox” (Brynjollfson, 1992; Loveman, 1988; Roach, 1991). The ensuing discussion continued through the 1990s and beyond. Whatever else the discussion accomplished, it showed the complexity of questions about the value of information technology. There are cases in which IT has clearly added value to a particular organization at a particular time. It is also true that, in some cases, IT has added more than shareholder or monetary value so that from any social point of view, the result is positive. The World Wide Web is an example. The difficulty in assessing value comes when one tries to reach conclusions about the overall contribution of IT to the economy or to society. It is widely known that IT benefits are far from automatic and sometimes difficult or impossible to achieve. So, overall, do the benefits outweigh the costs? How do we go about answering this question? What are the appropriate points of view from which to determine value?1 The two main appropriate points of view are: 1. The user point of view. The user is whoever employs the technology, whether an individual, organization, or organizational department. 2. The socioeconomic point of view, which is the point of view of the society or economy, whatever promulgates overall economic policies. From the user point of view, typical questions would be as follows: • Individual: Is it worth it for me to purchase this firewall software? • Organization: Should we install ERP software companywide? What are the benefits and liabilities for the organization? Is the investment worth it? • Independent Department: Should we switch our production software to another company’s product? Again, what are the benefits and liabilities for the department? (In the background, there should be a procedure insuring that potential impacts for the rest of the organization are considered.)

scholarly journals Identifying Strategies as a Ploy for Overcoming Negative Effects of COVIDization of Economy

2021 ◽  
Vol 27 (4) ◽  
pp. 489-503
Keyword(s):  
Organizational Development ◽  
Value Added ◽  
Point Of View ◽  
Theoretical Point ◽  
Balance Scorecard ◽  
Negative Effects ◽  
Short Term ◽  
Specific Goal ◽  
External Conditions

The main goal of this publication is to highlight the importance of the strategy as a ploy to overcome the negative effects as a result of COVIDization of the economy. The term COVIDization of the economy is the term that best describes the situation caused by COVID-19 in the short term and the long term consequences it will have for the business. The first wave presented the companies the economic challenges that they had to deal with in the short term. The subsequent two new waves also determined the need for strategic changes on the part of companies. In these conditions, all five strategies derived by Mintzberg appear – plan, a pattern of behavior, positioning, ploy, perspective. The article substantiates from a theoretical point of view the importance of strategy as a ploy through some of the most popular concepts used in strategic management - McKinsey’s 7S, the Pyramid for organizational development; through the Value-added chain, the Strategic map and Balance scorecard. Viewed in this way, “strategy” means the definition (undertaking) of a set of actions to achieve a specific goal under certain, set as a result of COVIDization, external conditions and available internal prerequisites. The presented empirical data are the result of a study conducted in the period March-April, 2020.

scholarly journals The Quality Costs Assessment in the Aspect of Value Added Chain

2016 ◽  
Vol 20 (2) ◽  
pp. 119 ◽  
Author(s):  
Asta Daunoriene ◽  
Egle Katiliute
Keyword(s):  
Value Chain ◽  
Scientific Literature ◽  
Value Added ◽  
Point Of View ◽  
Added Value ◽  
Evaluation Procedure ◽  
Expert Evaluation ◽  
Quality Costs ◽  
Inductive Methods

<p><strong>Purpose:</strong> The main purpose of this paper is to focus on the quality costs influence direction and intensity on the added value in the aspect of value chain.</p><p><strong>Methodology/Approach:</strong> The article is based on a nomothetic point of view that includes three modules: conceptual, hypothetical – deductive and inductive methods. To formulate theoretical aspects of quality costs evaluation, comparative and chronological analysis of scientific literature is used. Empirical results of the research are obtained by applying method of expert evaluation.</p><p><strong>Findings:</strong> During expert evaluation procedure is identified and selected significant quality costs elements. It is a useful tool to identify quality costs thought value chain processes. Created model of quality costs assessment in the aspect of value added chain is based on identification and classification of quality costs elements and allows to measure and to evaluate influence of quality costs,<br />its direction and intensity on the added value.</p><p><strong>Research Limitation/implication:</strong> The formulated model of quality costs assessment in the aspect of value added chain is assigned to the models that “are oriented towards the situation”, i.e. diverted towards organizational analyses.</p><p><strong>Originality/Value of paper:</strong> The paper complements the gap between theoretical and practical framework of determining influence of quality costs on added value and proves importance of the assessment of quality costs elements in the aspect of added value chain.</p>

scholarly journals Economic analysis of implementing VMI model using game theory

2019 ◽  
Vol 10 (2) ◽  
pp. 253-272 ◽  
Author(s):  
Vojtěch Stehel ◽  
Marek Vochozka ◽  
Tomas Kliestik ◽  
Vladimir Bakes
Keyword(s):  
Game Theory ◽  
Evolutionary Game Theory ◽  
Evolutionary Game ◽  
Value Added ◽  
Point Of View ◽  
Added Value ◽  
Theory Approach ◽  
The Matrix ◽  
Comprehensive Picture ◽  
The Individual

Research background: The article deals with implementing VMI between the supplier and customer. To assess whether the system will be implemented, the evolution game theory is used. The contribution is based on the limitations of the study of the evolutionary game theory approach to modelling VMI policies (Torres et al., 2014) and its later extension, The evolutionary game theory approach to modelling VMI policies (Torres & García-Díaz, 2018). It aims is to complement the studies and provide a comprehensive picture of the issue. Purpose of the article: The main objective of the contribution is to respond to the question whether the VMI system will be introduced between the supplier and customer. Methods: In the first phase, the matrix is analysed from the point of view of the game meaning and its limit parameters. The limit parameters are set taking into account the economic reality. The only examined states of the matrix are those where the result is not obvious. For the purposes of the contribution, we work with a 5-year period. A new software capable of calculating evolutionary focus and their stability is created. Sensitivity analysis is carried out for the individual parameters that affect the system behaviour. Findings & Value added: Value added is a complex description of the system and complementation of previous studies in this field. VMI is confirmed. The results obtained can be used for practical management, so that the managers are able to identify what the actual costs are and what the probability of introducing the sys-tem is. At the same time, they can identify the parameters that can be influenced by them and observe their impact on the shift of the system introduction probability.

scholarly journals Co-Created Values in Crowdfunding for Sustainable Development of Enterprises

2021 ◽  
Vol 13 (16) ◽  
pp. 8767
Author(s):  
Maria Kukurba ◽  
Aneta Ewa Waszkiewicz ◽  
Mariusz Salwin ◽  
Andrzej Kraslawski
Keyword(s):  
Small And Medium Enterprises ◽  
Economic Value ◽  
Value Added ◽  
Point Of View ◽  
Added Value ◽  
Value Analysis ◽  
Company Value ◽  
Theory Of Value ◽  
Medium Enterprises ◽  
The Impact

Crowdfunding (CF) is considered to be an innovative source of funding, and research into its effects on CF participants is being conducted from many different angles. In our article, we propose a qualitative analysis of CF’s impact on creating added value for small and medium enterprises (SMEs). This paper is a conceptual study based on the theory of value co-creation, the Norton–Kaplan value model, and the concept of economic value added (EVA) to identify the areas (perspectives) of business activity where crowdfunding may stimulate the growth of company value. Based on the map of co-relations in crowdfunding that we have created, we propose a new model of crowdfunding value analysis from the entrepreneur’s point of view. Our research demonstrates that crowdfunding not only presents an alternative financing option, but also affects all perspectives relevant to value creation. As compared to the existing literature, this analysis is the most comprehensive take on the importance of crowdfunding for increasing the value of small and medium enterprises to date, thus offering a material contribution to the fuller understanding of crowdfunding from the financial standpoint, as well as pointing to the importance of crowdfunding as a financing method influencing sustainable decision-making by small and medium enterprises (SMEs). The added value of the study is the proposed method of analysing the impact of CF on the value of enterprises by using the Norton–Kaplan model and EVA.

scholarly journals Enabling factors for the competitiveness of the Portuguese automotive industry

2019 ◽  
Vol 13 (1) ◽  
pp. 1-12
Author(s):  
Luis Fonseca ◽  
Jorge Fernandes ◽  
Sandra Ramos
Keyword(s):  
Value Creation ◽  
Automotive Industry ◽  
Quantitative Research ◽  
Value Added ◽  
Point Of View ◽  
Theoretical Point ◽  
Online Questionnaire ◽  
Enabling Factors ◽  
External Context ◽  
Supplier Networks

Abstract The Portuguese automotive industry is a relevant activity sector for the Portuguese society and economy, both in job creation and value-added generation, contributing to the country’s economic development. The automotive is a high challenge industry, with intense competition, a high number of brands, increased number of models and vehicles, tighter regulatory requirements (e.g., emissions), and the need to manage global supplier networks. To succeed in such a highly complex and interconnected industry requires firms to be globally competitive since most of the production of this industry is destined for the rest of the world through export. This research aims to investigate the factors that contribute to value creation and competitiveness of the Portuguese automotive industry. Following the literature review of competitive advantage theories, quantitative research was done through an online questionnaire with Portuguese auto industry firms, to validate the proposed research hypotheses. The statistical analysis of the results, based on the application of descriptive statistics methodologies, principal components analysis, and correlation analysis, allowed to conclude that in this industry sector, the adoption of a strategy of differentiation/focalization and the external context influence value creation. However, it was not possible to conclude if the specific characteristics of the organization influences, or not, the creation of value. From the theoretical point of view, the conclusions demonstrate the relevance of the adoption of a strategy of differentiation and focalization and the external context for the competitiveness of these firms, supporting the assumptions of Porter’s Industry Based Theory and Generic strategies. From the practical point of view, the results highlight the importance of monitoring the external context and investing in research and development, brand image and market expertise, with the aim of enhancing the value creation and competitiveness of the components, tools, and services providers firms of the Portuguese automotive sector.

scholarly journals Maintenance Management through Intelligent Asset Management Platforms (IAMP). Emerging Factors, Key Impact Areas and Data Models

Energies ◽  
2020 ◽  
Vol 13 (15) ◽  
pp. 3762
Author(s):  
Adolfo Crespo Marquez ◽  
Juan Francisco Gomez Fernandez ◽  
Pablo Martínez-Galán Fernández ◽  
Antonio Guillen Lopez
Keyword(s):  
Asset Management ◽  
Management Practices ◽  
Relevant Literature ◽  
Value Added ◽  
Data Models ◽  
Point Of View ◽  
Maintenance Management ◽  
Process Data ◽  
Analysis Process ◽  
Criticality Analysis

Maintenance Management is a key pillar in companies, especially energy utilities, which have high investments in assets, and so for its proper contribution has to be integrated and aligned with other departments in order to conserve the asset value and guarantee the services. In this line, Intelligent Assets Management Platforms (IAMP) are defined as software platforms to collect and analyze data from industrial assets. They are based on the use of digital technologies in industry. Beside the fact that monitoring and managing assets over the internet is gaining ground, this paper states that the IAMPs should also support a much better balanced and more strategic view in existing asset management and concretely in maintenance management. The real transformation can be achieved if these platforms help to understand business priorities in work and investments. In this paper, we first discuss about the factors explaining IAMP growth, then we explain the importance of considering, well in advance, those managerial aspects of the problem, for proper investments and suitable digital transformation through the adoption and use of IAMPs. A case study in the energy sector is presented to map, or to identify, those platform modules and Apps providing important value-added features to existing asset management practices. Later, attention is paid to the methodology used to develop the Apps’ data models from a maintenance point of view. To illustrate this point, a methodology for the development of the asset criticality analysis process data model is proposed. Finally, the paper includes conclusions of the work and relevant literature to this research.

scholarly journals КОМПАНИЯ КАПИТАЛЫ ҚҰРЫЛЫМЫНЫҢ ТЕОРИЯЛЫҚ НЕГІЗДЕРІ

2021 ◽  
pp. 34-41
Author(s):  
Г. ДЖАКСЫБЕКОВА ◽  
Б. КИШИБАЕВА
Keyword(s):  
Capital Structure ◽  
Point Of View ◽  
Added Value ◽  
Theoretical Point ◽  
Scientific Publications ◽  
Optimal Capital Structure ◽  
Commercial Activities ◽  
Optimal Capital ◽  
Theoretical Foundations ◽  
Sustainable Financing

Капитал компании нужен для осуществления коммерческой деятельности и создания добавленной стоимости для заинтересованных сторон, включая экономику. Нужно оценить, как изменился взгляд на структуру капитала компании с теоретической точки зрения, чтобы найти, какие концепции и теории, если таковые имеются актуальны сейчас. Есть также новые определения и задачи, переходящие от определения и изучения оптимальной структуры капитала компании к устойчивому финансированию, таксономии, а также устойчивости структуры капитала компании. Потому цель этого анализа: установить имеющиеся главные теории, которые влияют на структуру капитала компании и анализирующие её и провести изучение теоретический сдвиг теорий, который был основан на потребностях. Авторы определили структуру капитала компании и определили, что число научных публикаций существенно увеличилось, что подтверждает необходимость переоценки теоретических основ теорий структуры капитала, также помогает найти тенденции, все еще относительные и возникающие в результате теоретические и практические аспекты структуры капитала компании. Компанияның капиталы коммерциялық қызметті жүзеге асыру және мүдделі тараптар үшін, соның ішінде экономика үшін қосымша құн құру үшін қажет. Қазіргі уақытта қандай тұжырымдамалар мен теориялар бар екенін табу үшін компанияның капитал құрылымына деген көзқарас теориялық тұрғыдан қалай өзгергенін бағалау керек. Сондай-ақ, компания капиталының оңтайлы құрылымын анықтау мен зерттеуден тұрақты қаржыландыруға, таксономияға, сондай-ақ компания капиталы құрылымының тұрақтылығына ауысатын жаңа анықтамалар мен міндеттер бар. Сондықтан бұл талдаудың мақсаты: Компания капиталының құрылымына әсер ететін және оны талдайтын негізгі теорияларды құру және қажеттіліктерге негізделген теориялардың теориялық ауысуын зерттеу. Авторлар компанияның капитал құрылымын анықтады және ғылыми басылымдардың саны едәуір артқанын анықтады, бұл капитал құрылымының теорияларының теориялық негіздерін қайта бағалау қажеттілігін растайды, сонымен қатар компанияның капитал құрылымының салыстырмалы және туындайтын тенденцияларын табуға көмектеседі. Including the economy, the company's capital is needed to carry out commercial activities and create added value for interested parties. It is necessary to assess how the view of the company's capital structure has changed from a theoretical point of view to find which concepts and theories, if any, are relevant now. Some new definitions and tasks move from determining and studying the optimal capital structure of the company to sustainable financing, taxonomy, as well as the sustainability of the company's capital structure. Therefore, the purpose of this analysis is to establish the existing main theories that affect the capital structure of the company and analyze it and conduct a study of the theoretical shift of theories that were based on needs. The authors determined the company's capital structure and determined that the number of scientific publications has increased significantly, which confirms the need to re-evaluate the theoretical foundations of capital structure theories, also helps to find trends that are still relative and the resulting theoretical and practical aspects of the company's capital structure.

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