The Impact of Test Mode on the Use of Communication Strategies in Paired Discussion

2016 ◽  
pp. 61-84 ◽  
Author(s):  
Yan Jin ◽  
Lin Zhang
Keyword(s):  
Communication Strategies ◽  
Test Mode ◽  
The Impact

scholarly journals The Impact of Communication Information on the Perceived Threat of COVID-19 and Stockpiling Intention

2021 ◽  
pp. 183933492110286
Author(s):  
Marilyn Giroux ◽  
Jooyoung Park ◽  
Jae-Eun Kim ◽  
Yung Kyun Choi ◽  
Jacob C. Lee ◽  
...  
Keyword(s):  
Socioeconomic Status ◽  
Communication Strategies ◽  
Negative Information ◽  
Perceived Threat ◽  
Behavior Study ◽  
Direct Explanation ◽  
Accuracy Study ◽  
Childhood Socioeconomic Status ◽  
The Impact

This article investigates the role of diverse nudging communication strategies on perceived threat and stockpiling intention. Across three studies, the authors examined the various effects of “nudging” on consumer behavior. Study 1 demonstrates that a commonly used picture has a stronger impact on perceived threat than a less frequently exposed picture regardless of its accuracy. Study 2 shows that the perceived threat of COVID-19, in terms of severe health consequences, is lower when using an indirect (vs. direct) explanation of the virus, as well as when reducing the amount of information about the virus. Study 3 investigates the impact of salient negative information and childhood socioeconomic status (SES). Findings reveal that negative information about deaths associated with the virus increases the level of perceived threat and stockpiling intention, especially among people of low childhood SES.

Feasibility study of a communication and education asthma intervention for general practitioners in Australia

2010 ◽  
Vol 16 (1) ◽  
pp. 75 ◽  
Author(s):  
Smita Shah ◽  
Brett G. Toelle ◽  
Susan M. Sawyer ◽  
Jessica K. Roydhouse ◽  
Peter Edwards ◽  
...  
Keyword(s):  
General Practitioners ◽  
Controlled Trial ◽  
Communication Strategies ◽  
Asthma Management ◽  
Doctor Patient Communication ◽  
Children With Asthma ◽  
The Usa ◽  
Randomised Controlled ◽  
Communication Behaviours ◽  
The Impact

The Physician Asthma Care Education (PACE) program significantly improved asthma prescribing and communication behaviours of primary care paediatricians in the USA. We tested the feasibility and acceptability of a modified PACE program with Australian general practitioners (GP) and measured its impact on self-reported consulting behaviours in a pilot study. Recruitment took place through a local GP division. Twenty-five GP completed two PACE Australia workshops, which incorporated paediatric asthma management consistent with Australian asthma guidelines and focussed on effective communication strategies. Program feasibility, usefulness and perceived benefit were measured by questionnaires before the workshop and 1 month later, and an evaluation questionnaire after each workshop. GP were universally enthusiastic and supportive of the workshops. The most useful elements they reported were communication skills, case studies, device demonstrations and the toolkit provided. GP self reports of the perceived helpfulness of the key communication strategies and their confidence in their application and reported frequency of use increased significantly after the workshops. The PACE program shows promise in improving the way in which Australian GP manage asthma consultations, particularly with regard to doctor–patient communication. The impact of the modified PACE Australia program on the processes and outcomes of GP care of children with asthma is now being measured in a randomised controlled trial.

Slogans With Negations’ Effect on Sustainable Luxury Brand

2021 ◽  
pp. 183933492110466
Author(s):  
Felix Septianto ◽  
Joya Kemper ◽  
Gavin Northey
Keyword(s):  
Cognitive Flexibility ◽  
Communication Strategies ◽  
Experimental Studies ◽  
Effective Communication ◽  
Brand Attitudes ◽  
Luxury Brands ◽  
Consumer Responses ◽  
Luxury Brand ◽  
The Impact

The integration of sustainability within luxury brands is of increasing concern to practitioners and academics alike. Thus, it is important to consider how brands can develop effective communication strategies to promote sustainable luxury brands, particularly among an increasingly skeptical consumer base. This research thus investigates the impact of advertising slogans with negations (vs. affirmations) in this regard. Three experimental studies show that advertising slogans with negations (vs. affirmations) increase brand trustworthiness (Studies 1 and 3) and favorable brand attitudes (Studies 1 and 2) among consumers with high levels of skepticism. Notably, this effect is driven by an increased cognitive flexibility (Study 3). The findings of this research can assist sustainable luxury brand managers in developing effective communication strategies to increase favorable consumer responses to sustainable luxury brands.

Prevention or promotion?

2020 ◽  
Vol 3 (1) ◽  
pp. 1-15
Author(s):  
Min Hou ◽  
Chunmei Gu ◽  
Jiakai Wang ◽  
Ping Hou
Keyword(s):  
Panel Data ◽  
Panel Data Analysis ◽  
Communication Strategies ◽  
Third Party ◽  
Prevention Focus ◽  
Actual Problem ◽  
Promotion Focus ◽  
Content Type ◽  
The Impact ◽  
Advertising Communication

PurposeA large number of competitors springing up at the same time is a unique phenomenon to emerging markets. How to promote product sales and improve platform performance through appropriate advertising communication strategies is not only an actual problem for the P2P platforms that are committed to long-term and stable operations but also an academic problem in marketing.Design/methodology/approachThis study collected a total of 1960 pieces of panel data of the P2P platforms and constructed a panel data analysis model after filtering.FindingsThe empirical analysis reveals the following: the prevention-focus advertising has a greater impact on platform trading volume, compared with the promotion-focus advertising, and the impact is positively significant; the platform which has a third-party cooperation should use promotion-focus advertising, while prevention-focus advertising is a better choice for the platform without a third-party cooperation. Furthermore, the effects of prevention-focus advertising and promotion-focus advertising on the platforms using individual projects and platforms using organization projects differ.Originality/valueThe results of this study have some reference to the selection of advertising communication strategies for the high-risk financial products.

scholarly journals If You Travel, I Travel: Testing a Model of When and How Travel-Related Content Exposure on Facebook Triggers the Intention to Visit a Tourist Destination

SAGE Open ◽  
2020 ◽  
Vol 10 (2) ◽  
pp. 215824402092551 ◽  
Author(s):  
Kashmala Latif ◽  
Muhammad Yousaf Malik ◽  
Abdul Hameed Pitafi ◽  
Shamsa Kanwal ◽  
Zara Latif
Keyword(s):  
Social Media ◽  
Social Identity ◽  
Communication Strategies ◽  
Comparison Process ◽  
Tourist Destination ◽  
Benign Envy ◽  
The Impact ◽  
The Relationship ◽  
Practical Implications

This study aims to examine the role of exposure to travel-related content posted by friends on Facebook in triggering the intention to visit a tourist destination (IVTD). The study further examines how travel-related content exposure is linked with IVTD, and why some travel consumers, unlike others, tend to trigger more IVTD in response to travel-related content exposure. The sample of the present study included 295 travel consumers who are users of Facebook in Pakistan. The hypothesized model is tested using PROCESS macros in SPSS 24.0. The findings of the study reveal that travel-related content exposure is positively associated with IVTD. The benign envy mediates the relationship between exposure to travel-related content posted by friends on Facebook and IVTD, but the online social identity moderated the relationship between exposure to travel-related content posted by friends on Facebook and IVTD such that high online social identity strengthened the impact of travel-related content exposure on IVTD, thus highlighting the pivotal role of online social identity in the comparison process. The study contributes to the tourism literature on social media and has practical implications for social media travel managers and advertisers. The travel managers and advertisers should develop marketing and communication strategies considering friends’ communications on Facebook as a factor that can influence travel consumers’ behavior and decision making.

The impact of self-perception on Iranian EFL learners' oral communication

2015 ◽  
Vol 5 (2) ◽  
pp. 171
Author(s):  
Ali Soltani ◽  
Mohsen Ghafari
Keyword(s):  
Data Analysis ◽  
Communication Skills ◽  
Communication Strategies ◽  
Oral Communication ◽  
Strong Positive Correlation ◽  
Self Perception ◽  
Male And Female ◽  
Efl Learners ◽  
Efl Students ◽  
The Impact

This study investigates the probable relationship between Iranian EFL learners' self-perception and assertiveness and their oral communication skills. A sample of 80 male and female Iranian EFL students participated in this study. The participants were initially required to complete Belbin's self-perception questionnaire, they were then asked to complete Oral Communication Strategies Inventory (OCSI). The results of the data analysis indicated that there was a strong positive correlation between the two variables and thus the higher the level of self-perception and assertiveness, the higher the level of communication will be. Keywords: Communication Strategies, Self-perception, Assertiveness.

scholarly journals On the effectiveness of communication strategies as non-pharmaceutical interventions to tackle epidemics

PLoS ONE ◽  
2021 ◽  
Vol 16 (10) ◽  
pp. e0257995
Author(s):  
Alejandro Bernardin ◽  
Alejandro J. Martínez ◽  
Tomas Perez-Acle
Keyword(s):  
Infectious Disease ◽  
Communication Strategies ◽  
Public Affairs ◽  
The Other ◽  
Agent Based ◽  
Spreading Dynamics ◽  
The One ◽  
The Impact ◽  
Adequate Management ◽  
Pharmaceutical Interventions

When pharmaceutical interventions are unavailable to deal with an epidemic outbreak, adequate management of communication strategies can be key to reduce the contagion risks. On the one hand, accessibility to trustworthy and timely information, whilst on the other, the adoption of preventive behaviors may be both crucial. However, despite the abundance of communication strategies, their effectiveness has been scarcely evaluated or merely circumscribed to the scrutiny of public affairs. To study the influence of communication strategies on the spreading dynamics of an infectious disease, we implemented a susceptible-exposed-infected-removed-dead (SEIRD) epidemiological model, using an agent-based approach. Agents in our systems can obtain information modulating their behavior from two sources: (i) through the local interaction with other neighboring agents and, (ii) from a central entity delivering information with a certain periodicity. In doing so, we highlight how global information delivered from a central entity can reduce the impact of an infectious disease and how informing even a small fraction of the population has a remarkable impact, when compared to not informing the population at all. Moreover, having a scheme of delivering daily messages makes a stark difference on the reduction of cases, compared to the other evaluated strategies, denoting that daily delivery of information produces the largest decrease in the number of cases. Furthermore, when the information spreading relies only on local interactions between agents, and no central entity takes actions along the dynamics, then the epidemic spreading is virtually independent of the initial amount of informed agents. On top of that, we found that local communication plays an important role in an intermediate regime where information coming from a central entity is scarce. As a whole, our results highlight the importance of proper communication strategies, both accurate and daily, to tackle epidemic outbreaks.

scholarly journals The impact of teaching communication strategies on EFL learners’ Willingness to Communicate

2014 ◽  
Vol 4 (1) ◽  
pp. 51-76 ◽  
Author(s):  
Abulfazl Mesgarshahr ◽  
Esmaeel Abdollahzadeh
Keyword(s):  
Communication Strategies ◽  
Language Instruction ◽  
Willingness To Communicate ◽  
Communication Strategy ◽  
Self Report ◽  
Strategy Training ◽  
Control Group ◽  
Efl Learners ◽  
Post Test ◽  
The Impact

One of the pedagogical implications of the research on the Willingness to Communicate (WTC) might be to propose practical ways of making language learners more willing to communicate in the classroom. This study investigated the impact of teaching communication strategies (CSs) on Iranian EFL learners’ WTC. To this end, 8 intact classes were included as the experimental and control groups. The control group underwent regular language instruction, while the experimental group received the treatment (i.e., communication strategy training). The self-report measurement of WTC (MacIntyre, Baker, Clément, & Conrad, 2001) was done before (pre-test) and after the treatment (post-test). The results of the independent-samples t test showed that the degree of WTC of the treatment group was significantly higher compared with that of the control group. It was concluded that teaching CSs helps learners become more willing to communicate in the classroom.

#rebel: Rebel communication strategies in the age of social media

2019 ◽  
Vol 36 (6) ◽  
pp. 570-590
Author(s):  
Cyanne E Loyle ◽  
Samuel E Bestvater
Keyword(s):  
Social Media ◽  
Communication Technology ◽  
Information Technologies ◽  
Communication Strategies ◽  
Systematic Analysis ◽  
Social Nature ◽  
Rebel Groups ◽  
New Information ◽  
Information And Communication ◽  
The Impact

How have rebel communication strategies been shaped by the increasingly social nature of the internet and the constant changes of information and communication technology in a Web 2.0 world? Rebel groups’ ability to disseminate a message has previously been constrained by the size of the audience they could reach through traditional technologies and the costs of those technologies. Emerging social internet platforms change this dynamic by providing rebel groups with new opportunities to build and communicate to an audience. Scholars have theorized about how rebel groups adapt to these new opportunities, but to date, little systematic analysis into the phenomenon has been conducted. In this project, we present a new dataset on rebel group Twitter use and use the data to examine how armed groups use social media to communicate, the topics contained in those communications, and the audiences that consume them. Through a richer understanding of the ways in which rebel groups communicate we are better able to measure the impact of new information technologies on armed conflict in the future.

The doctor in my pocket: examining mobile approaches to personal wellbeing

2019 ◽  
Vol 140 (2) ◽  
pp. 93-101 ◽  
Author(s):  
Laura H Crosswell
Keyword(s):  
New Media ◽  
Health Communication ◽  
Communication Strategies ◽  
Information Access ◽  
Marketing Research ◽  
Patient Privacy ◽  
Communication Processes ◽  
Health Initiatives ◽  
Personal Wellbeing ◽  
The Impact

Aims: Today’s democratized media access, online engagement, and digital clout offer global opportunities for individual influence and customized messaging strategies. As such, public health initiatives are dramatically changing as target audiences decide where to place their time and attention regarding health information. This article reports on ways in which health professionals and mobile techies are teaming up to create pocket platforms for personal wellbeing. The following work also considers how healthcare digitization and mobilization operate in relation to public wellbeing. Methods: Using a double round Delphi survey, nine industry experts were asked about the impact of new media tools on health initiatives and subsequent healthcare behaviors. The panel also addressed the impact and efficacy of the mobile health movement. Results: Expert testimony identified ways in which millennial media can encourage (and sometimes prevent) improved patient, community, and population health outcomes. Industry leaders further addressed strategic moves healthcare professionals are making to ensure personal healthcare communication remains relevant, accessible, and attainable for the general public. Clear themes emerged throughout the iterative Delphi process, resulting in the overarching categories of information access, information literacy, patient privacy, patient accountability, physician engagement, and healthcare quality. Conclusions: This work connects theory with practice by examining developing health communication strategies through compliance-gaining choice models and modern marketing research. Findings delineate best practices for health communication and administration in the digital age, providing both a critical account of and practical approach to healthcare messaging within the millennial context. Results call attention to the impact of media platforms on information distribution, adaptive communication strategies, and overall health communication processes. The study invites further discussion regarding digital shifts in healthcare messaging and subsequent influences on patient/consumer compliance.

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