Changing ideologies and advertising discourses in China

2009 ◽  
Vol 19 (2) ◽  
pp. 218-238 ◽  
Author(s):  
Jieyun Feng ◽  
Doreen D. Wu
Keyword(s):  
Critical Discourse Analysis ◽  
Fundamental Principle ◽  
Critical Discourse ◽  
Linguistic Features ◽  
Cultural Artifact ◽  
Research Findings ◽  
Ideological Perspective ◽  
The Individual ◽  
Cultural Functions

The present study aims to unveil the changing ideologies in contemporary China from a micro discursive perspective, focusing on a case study of the changing advertising discourses in Nanfang Daily, a typical Communist Party newspaper in Guangdong province, P. R. China. Advertising discourse has long been considered as a socio-cultural artifact and most of the previous researches are confined to its socio-cultural functions. By taking a broader ideological perspective, the present study adopts the fundamental principle of Critical Discourse Analysis (CDA) and developed an integrated framework, which links the value appeals and linguistic practice with an investigation of the different power groups having access to the advertising discourses in two different socio-historical settings of China — 1980 versus 2002. It is found that the danwei-dominated advertising discourses in 1980 were characterized by the prevalent use of utilitarian values and by the rare use of interactive lexico-grammatical features. In 2002, in sharp contrast, the individual-consumption dominated advertising discourses manifested itself with an escalated use of hedonistic value appeals and of interactive linguistic features. The changes in value appeals and linguistic practices reflect that different power groups in the advertising discourses have different needs and interests in the specific socio-historical settings. Finally, the study places the research findings within the landscape of the hybridized and competing ideologies in China and in the accelerated globalization.

scholarly journals Critical Discourse Analysis of Political Discourse — A Case Study of Trump's TV Speech

2021 ◽  
Vol 11 (5) ◽  
pp. 516-520
Author(s):  
Lirong Tian
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Critical Discourse ◽  
Personal Pronoun ◽  
Special Relationship ◽  
Linguistic Features ◽  
Functional Grammar ◽  
Language Analysis ◽  
Deep Meaning

Critical discourse analysis (CDA) is an effective method of the discourse analysis. It is aimed at analyzing the special relationship between power and the traditional ideology in implied discourse. Traditional discourse analysis always analyzes the structure and composition of discourse in terms of linguistic features, CDA makes language analysis more creative. It deeply explores the inherent potential of language and systematically interprets the deep meaning of discourse. This paper will take the specific corpus, namely Trump's TV speech, as the language material, Halliday's systematic functional grammar as the theoretical basis, and physicality, modality and personal pronoun as the framework. This paper studies how speakers in political speech use language to shorten the distance between people and win people's affirmation and support from the aspects of transitivity analysis, modality analysis and personal pronoun.

scholarly journals Re-defining gender as a heinous crime: A case study from the Brazilian Chamber of Deputies

2020 ◽  
pp. 095792652097721
Author(s):  
Janaina Negreiros Persson
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Gender Ideology ◽  
Critical Discourse ◽  
Public Hearing ◽  
Rhetorical Invention ◽  
Social Actors ◽  
The Public ◽  
The Core

In this article, we explore how the discourses around gender are evolving at the core of Brazilian politics. Our focus lies on the discourses at the public hearing on the bill 3.492/19, which aimed at including “gender ideology” on the list of heinous crimes. We aim to identify the deputies’ linguistic representation of social actors as pertaining to in- and outgroups. In addition, the article analyzes through Critical Discourse Analysis how the terminology gender is represented in this particular hearing. The analysis shows how some of the conservative parliamentarians give a clearly negative meaning to the term gender, by labeling it “gender ideology” and additionally connecting it with heinous crimes. We propose that the re-signification of “gender ideology,” from rhetorical invention to heinous crime, is not only an attempt to undermine scientific gender studies but also a way for conservative deputies to gain more political power.

scholarly journals Enacting alternatives to nationalist essentialising in language learning: Students’ voices

2021 ◽  
pp. 001458582098650
Author(s):  
Gloria De Vincenti ◽  
Angela Giovanangeli
Keyword(s):  
Language Learning ◽  
Critical Discourse Analysis ◽  
Teaching And Learning ◽  
Social Contexts ◽  
Critical Discourse ◽  
Innovative Teaching ◽  
Language And Culture ◽  
Theoretical Approaches ◽  
Alternative Approaches

Researchers examining nationalistic conceptions of language learning argue that nationalist essentialism often shapes the way languages are taught by educators and understood by learners. While numerous studies focus on how frameworks informed by Critical Discourse Analysis (CDA) and intercultural education offer alternative approaches to national stereotyping, these studies tend to focus on theoretical approaches, teacher perspectives or innovative teaching and learning resources. The literature to date, however, does not provide case studies on student responses to activities designed by the teacher to open up the classroom with opportunities that move beyond essentialist representations. This article responds to the need for such scholarship and presents a case study involving a focus group with tertiary students in an Italian language and culture subject. It reveals some of the ways in which students enacted and reflected upon alternatives to nationalist essentialising as a result of language learning activities that had been informed by the discursive processes of CDA. The findings suggest that students demonstrated skills and attitudes such as curiosity, subjectivities and connections with broader social contexts. Some of the data also indicates student engagement in critical inquiry and their potential for social agency.

scholarly journals A critical discourse analysis of health in Swedish integration policies

2020 ◽  
Vol 30 (Supplement_5) ◽  
Author(s):  
S Svanholm ◽  
E Viitasara ◽  
H Carlerby
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Health Behaviours ◽  
Critical Discourse ◽  
Healthcare Sector ◽  
Integration Policy ◽  
Integration Policies ◽  
Health Related ◽  
Definition Of ◽  
The Individual

Abstract Background Previous research has indicated that migrants risk facing inequities both internationally and in Sweden; integration policies are therefore important to study. How health is described in policies affects how health interventions are approached. A discourse analysis offers a way of understanding how health is framed within the integration policies of the Establishment Program. The aim was to critically analyse the health discourses used in Swedish and European Union (EU) integration policies. Methods A critical discourse analysis, inspired by Fairclough, was performed on integration policies related to Sweden, on local, regional, national and the EU level. The policies of the Establishment Program, which focuses on newly arrived migrants (refugees, persons of subsidiary protection and their relatives who arrived through family reunification), were chosen for the analysis, and 17 documents were analysed in total. Results The analysis of the documents showed that although no definition of health was presented, health discourses were expressed in the form of the medicalization of health and the individualization of health. This not only by the terminology used, but also in how the healthcare sector was considered responsible for any health related issue and how individual health behaviours were of focus in interventions to promote health. Conclusions A pathogenic approach to health was visible in the policies and individual disease prevention was the main health focus. The results showed similarities to previous research highlighting how a particular understanding of health in a neoliberal context is formed. Key messages Health as a resource is missing in the integration policy documents. Viewing health as an individual quality puts the responsibility of promoting health on the individual.

‘So yo creo que es un proceso evolutivo’: Language ideologies among Puerto Ricans in southeastern Pennsylvania

Multilingua ◽  
2017 ◽  
Vol 36 (6) ◽  
Author(s):  
Elaine Shenk
Keyword(s):  
Critical Discourse Analysis ◽  
Language Ideologies ◽  
Puerto Ricans ◽  
Analytical Framework ◽  
The United States ◽  
Critical Discourse ◽  
Structured Interviews ◽  
Linguistic Features ◽  
Puerto Rican Spanish ◽  
Publicity Campaign

AbstractThis article examines the perspectives of Puerto Ricans living in the United States in response to a publicity campaign that focuses on the correction of linguistic features that appear in some Puerto Ricans’ spoken Spanish. The campaign addresses phonetic, morphological, lexical, and syntactic features, including a specific set of words or phrases that are named as lexical and semantic borrowings from English. Participants were invited to respond to the content and ideologies present in the campaign by means of semi-structured interviews. Through a framework of Critical Discourse Analysis and language (de)legitimation, the article analyzes the ways in which interviewees (de)legitimize loanwords in Puerto Rican Spanish. A Critical Discourse Analytical framework allows for the mapping of spoken and written texts (e. g. the campaign texts) onto discourses

scholarly journals An Analysis of an EFL Teachers' Guide: A Case Study

2011 ◽  
Vol 2011 ◽  
pp. 1-7 ◽  
Author(s):  
Ahmad Nazari
Keyword(s):  
Foreign Language ◽  
Language Policy ◽  
Critical Discourse Analysis ◽  
Critical Discourse ◽  
Language Policies ◽  
Policy Documents ◽  
Classroom Activities ◽  
Teaching Objectives ◽  
Efl Teachers

This paper is an attempt to analyse one of the documents which may affect the classroom activities of English as a Foreign Language (EFL) teachers, namely teachers' guides. It also explores the context at which the document is aimed and critiques how EFL teachers are advised to teach as well as how EFL is taught. As such, the paper stands where critical discourse analysis and language policy come together in the study of language policies in education. The teachers' guide chosen and the analysis carried out here are not necessarily concerned with their representativeness and typicality but with the opportunity they provide to the researchers and teachers to learn about such language policy documents and how language and language teaching objectives are represented in them. The issues raised in this paper will have relevance to the EFL teachers' guides and EFL education in other contexts, as these issues are likely to be true of other EFL milieux.

One step up and two steps back? The Italian debate on secularization, heteronormativity and LGBTQ citizenship

2018 ◽  
Vol 65 (5) ◽  
pp. 591-607 ◽  
Author(s):  
Elisa Bellè ◽  
Caterina Peroni ◽  
Elisa Rapetti
Keyword(s):  
Critical Discourse Analysis ◽  
Political Conflict ◽  
Interesting Case ◽  
Critical Discourse ◽  
Political Events ◽  
The Family ◽  
One Step ◽  
Definition Of ◽  
Shed Light

The aim of this article is to furnish insights of the Italian public debate on the recognition of LGBTQ rights, which can be understood as an interesting case study of the complex relationship between (multi)secularisation processes and re/definition of citizenship models. More specifically, the article analyses two political events related to this debate that took place in Rome in June 2015. The first is the Family Day demonstration, promoted by conservative Catholic groups; the second is the LGBTQ Pride parade, promoted by various gay, lesbian and transsexual/gender associations. We analyse the official statements issued by the two organising committees of the demonstrations, adopting the framework and methods of the Critical Discourse Analysis. Above and beyond an evident political conflict between the two discourses, we try to shed light on their mutual construction on the basis of what we call ‘naturalization’ and ‘universalization’ processes.

The Legitimating Power of Discourse

2020 ◽  
Vol 13 (3) ◽  
pp. 256-275
Author(s):  
Mustafa Menshawy
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
The State ◽  
Critical Discourse ◽  
The Political ◽  
Discursive Construction ◽  
Linguistic Features ◽  
Media Texts ◽  
Insight Into ◽  
Culturally Embedded

Abstract In this article, I examine a corpus of texts that address the 1973 war; these texts cover the period from 1981 to 2011, marking the beginning and end of Hosni Mubarak’s rule. Utilizing Critical Discourse Analysis (CDA), I explore how Mubarak’s regime employed the war to legitimize its power and defend its policies by deploying longstanding culturally-embedded ‘macro themes’. These macro themes refer to the war as an overwhelming and undisputed ‘Egyptian victory’ and, more significantly, they portray Mubarak himself as ‘war personified/war personalized’. The analysis of linguistic and extra-linguistic features in al-Ahram newspaper (the mouthpiece of the state), among other media texts on the war, show how the discursive construction was made consistent, coherent and resonant in a managed context that characterized the political and media landscapes. Depending on unique access to those who produced, edited and even censored the texts under analysis, this method unravels a complex set of cultural messages and conventions about the war, and fills a lacuna in the literature by offering insight into the deliberate and well-coordinated process of shaping and reshaping a specific discourse for a specific purpose.

scholarly journals THE CRITIQUES AND IDEOLOGIES SHARED IN THE INAUGURATION SPEECH OF DONALD TRUMP (A STUDY OF CRITICAL DISCOURSE ANALYSIS)

2019 ◽  
Vol 25 (2) ◽  
Author(s):  
Imron Hizbullah ◽  
Muhammad Taufiq Al Makmun
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Three Dimensional ◽  
Critical Discourse ◽  
Discursive Practice ◽  
Linguistic Features ◽  
Three Dimensional Model ◽  
Donald Trump ◽  
Political Aspect ◽  
Political Condition

<em>This paper investigates the Critical Discourse Analysis (CDA) in studying the inauguration speech of Donald Trump at the Capitol Hill, Washington DC on January 20, 2017. The objective of the study is to uncover the hidden messages regarding ideologies shared and critiques appointed to Obama’s presidency. The paper uses the theory of CDA by Norman Fairclough by focusing on the three aspects of research which are (1) micro or linguistic analysis, (2) Mezzo or discursive analysis, and (3) macro or contextual analysis. The three dimensional model of CDA is aimed to uncover the ideologies shared and critiques appointed to based on linguistic features, socio-political aspect, and discursive practice. The American Dream is represented in seven issues risen which are (1) US economic condition during Obama’s presidency, (2) US political condition during Obama’s presidency, (3) US social condition during Obama’s presidency, (4) The concept of making America great again, (5) Anti-radical Muslim immigrants, (6) America First, and (7) Nationalism. The result of the study reveals that the speech brought some ideologies or thoughts shared to the audiences and might change the people’s perception on Obama’s two periods of presidency who is considered as failure.</em>

Sign in / Sign up

Export Citation Format

Share Document