This research is a qualitative descriptive study that aims to reveal the determinants of student self-motivation at the University of Riau. Self motivation of students is a very important element in the implementation of curriculum-based blended learning in the industrial era 4.0. The data collection technique used a questionnaire and distributed using google forms to all students in each faculty who were selected to become a sample area with a total of 515 students. The results show that the aspect has the drive to achieve something, the score is 4.21 or 84.12% with the good category, the commitment aspect gets a value of 4.34 or 86.70% with the good category, the initiative aspect gets a value of 3.87 or 77.50% with sufficient category and optimistic aspect obtained a value of 4.15 or 83% and an average value of 4.14 or 82.85% with a good category. If seen from the 10 indicators as a determining factor for Self-motivation of Riau University students, all of them can determine the level of achievement of the Self-motivation . Sequentially, the determining factors from the highest to the lowest are the need for lectures, self-introspection, fulfilling class assignments, confidence in abilities, complacency / not giving up easily, enthusiasm for attending lectures. Orientation to success, likes to work on case studies, self-confidence and control times to study.