scholarly journals The brand narratives of Philip Morris International: developing methods to identify corporate voices

2020 ◽  
Vol 30 (Supplement_5) ◽  
Author(s):  
I Fitzpatrick ◽  
A Gilmore ◽  
J Cranwell ◽  
D Byrne
Keyword(s):  
Corpus Linguistics ◽  
Policy Development ◽  
Tobacco Industry ◽  
Corporate Strategies ◽  
The Core ◽  
Philip Morris ◽  
The Face ◽  
Key Topics ◽  
Brand Strategies ◽  
Impact Perception

Abstract Background Existing research into marketing and advertising of tobacco companies shows the industry continues to spend huge sums of money promoting harmful products. In the face of increasing controls on the advertising of these products, and restrictions on their participation in policy development enshrined in a global treaty, tobacco companies must adapt to remain competitive in an unfavourable climate. Although there has been much engagement with the development of corporate messages by the 4 big tobacco brands, no systematic review of textual and visual corporate messaging used by these companies exists. This research presents the case of Philip Morris International (PMI), and maps out its key messages to investors and public audiences. Methods This research combines corpus linguistics with inductive coding to illustrate key topics, themes and the linguistic habits of PMI. A linguistic comparison with the messaging of 40 other transnational corporations provides a reference from which the unique characteristics of PMI's language can be identified. Results Thematic analysis of written and visual content highlights several dominant themes, namely Science, Transformation, Sustainability and Permissibility. Redemptive tropes were common in the sample, apparent in repeated reference to a desire to be and do better and to improve the lives of smokers around the world. Similarly, a strong emphasis on science was apparent in both the use of imagery and language, including scientific notation, laboratories and individual scientists. The identification of linguistic and visual brand strategies will facilitate the education of advocates and consumers about the approach of the tobacco industry in their pursuit of continued business. Identifying the core values PMI is actively promoting could help to identify emerging corporate strategies in influencing public health policy, including the promotion of corporate goodwill in markets where product-specific advertising is banned. Key messages Big tobacco using new platforms to influence policy making. Corporate narratives impact perception of tobacco harm.

Material Selection for CFRP-Aluminium-Foam-Sandwiches Manufactured by a PUR Spraying Process

2017 ◽  
Vol 742 ◽  
pp. 317-324
Author(s):  
Peter Rupp ◽  
Peter Elsner ◽  
Kay André Weidenmann
Keyword(s):  
Manufacturing Process ◽  
Sandwich Structures ◽  
Bending Stiffness ◽  
Effective Density ◽  
Sandwich Composites ◽  
Open Cell ◽  
The Core ◽  
Bending Modulus ◽  
The Face ◽  
Spraying Process

Sandwich structures are ideal for planar parts which require a high bending stiffness ata low weight. Usually, sandwich structures are manufactured using a joining step, connecting theface sheets with the core. The PUR spraying process allows to include the infiltration of the facesheet fibres, the curing of the matrix and the joining of the face sheets to the core within one processstep. Furthermore, this manufacturing process allows for the use of open cell core structures withoutinfiltrating the core, which enables a comparison of different material configurations, assembled bythe same manufacturing process. The selection of these materials, with the aim of the lowest possiblemass of the sandwich composite at a constant bending stiffness, is displayed systematically within thiswork.It could be shown that the bending modulus calculated from the component properties matched theexperimentally achieved values well, with only few exceptions. The optimum of the bending modulus,the face sheet thickness and the resulting effective density could be calculated and also matched theexperimental values well. The mass-specific bending stiffness of the sandwich composites with corestructures of open cell aluminium foams was higher than with closed cell aluminium foams, but wasexceeded by sandwich composites with Nomex honeycomb cores.

Management of Conflicts of Interest in WHO’s Consultative Processes on Global Alcohol Policy

2021 ◽  
Author(s):  
June YY Leung ◽  
Sally Casswell
Keyword(s):  
Policy Development ◽  
Tobacco Industry ◽  
Conflicts Of Interest ◽  
Action Plan ◽  
Global Strategy ◽  
Alcohol Policy ◽  
World Health ◽  
Web Based ◽  
Alcohol Industry ◽  
State Actors

Background The World Health Organization (WHO) has engaged in consultations with the alcohol industry in global alcohol policy development, including currently a draft action plan to strengthen implementation of the Global strategy to reduce the harmful use of alcohol. WHO’s Framework for Engagement with Non-State Actors (FENSA) is an organization-wide policy that aims to manage potential conflicts of interest in WHO’s interactions with private sector entities, non-governmental institutions, philanthropic foundations and academic institutions. Methods We analysed the alignment of WHO’s consultative processes with non-state actors on "the way forward" for alcohol policy and a global alcohol action plan with FENSA. We referred to publicly accessible WHO documents, including the Alcohol, Drugs and Addictive Behaviours Unit website, records of relevant meetings, and other documents relevant to FENSA. We documented submissions to two web-based consultations held in 2019 and 2020 by type of organization and links to the alcohol industry. Results WHO’s processes to conduct due diligence, risk assessment and risk management as required by FENSA appeared to be inadequate. Limited information was published on nonstate actors, primarily the alcohol industry, that participated in the consultations, including their potential conflicts of interest. No minutes were published for WHO’s virtual meeting with the alcohol industry, suggesting a lack of transparency. Organizations with known links to the tobacco industry participated in both web-based consultations, despite FENSA’s principle of non-engagement with tobacco industry actors. Conclusion WHO’s consultative processes have not been adequate to address conflicts of interest in relation to the alcohol industry, violating the principles of FENSA. Member states must ensure that WHO has the resources to implement and is held accountable for appropriate and consistent safeguards against industry interference in the development of global alcohol policy.

Devolution processes and the theory of historical development by S. Sanderson

2021 ◽  
pp. 72-77
Author(s):  
A.V. Verkhoturov ◽  
◽  
A.A. Obukhov
Keyword(s):  
Historical Development ◽  
World System ◽  
Human Society ◽  
Evolutionary Trend ◽  
The Core ◽  
The World ◽  
The Face ◽  
American Historian ◽  
Immanuel Wallerstein ◽  
Main Ideas

Analyzed is one of the most comprehensive modern approaches to the problem of the existence of evolution of human society as such and of specific human communities, i.e. “General Theory of Historical Development” by American historian and sociologist Stephen Sanderson. While agreeing, in general, with its main ideas, we believe that it is important to note that the issue of existence of individual communities demonstrating devolution (regression to an earlier historical state), stagnation or degeneration at certain historical stages is practically ignored in the framework of the theory under consideration. This creates its vulnerability in the face of specific empirical data, indicating a deviation from the evolutionary trend. We believe that overcoming this theoretical difficulty is possible in the process of comprehending the theory of S. Sanderson in the context of ideas of the world-system approach of Immanuel Wallerstein. We want to show that examples of devolution, stagnation and degeneration of societies do not deny general progressive evolutionary tendencies, characteristic for the world-system as a whole, but only indicate the transition of a particular society to a lower level within the world-system (from the core to the semi-periphery, or from the semi-periphery to the periphery).

scholarly journals Through tobacco industry eyes: civil society and the FCTC process from Philip Morris and British American Tobacco's perspectives

2011 ◽  
Vol 21 (4) ◽  
pp. e1-e1 ◽  
Author(s):  
Mariaelena Gonzalez ◽  
Lawrence W Green ◽  
Stanton A Glantz
Keyword(s):  
Civil Society ◽  
Tobacco Industry ◽  
Philip Morris

scholarly journals Public Space as a Venue for Peacebuilding in Lebanon? The Role of Civic Movements in Reclaiming Public Space in Beirut and Tripoli

2021 ◽  
pp. 25-46
Author(s):  
Aseel Naamani ◽  
Ruth Simpson
Keyword(s):  
Public Space ◽  
Public Life ◽  
Public Spaces ◽  
Urban Spaces ◽  
Building Relationships ◽  
The Core ◽  
The Face ◽  
History Of ◽  
Post War

The issue of public spaces is increasingly at the core of civic movements and discourse of reform in Lebanon, coming to the fore most recently in the mass protests of October 2019. Yet, these most recent movements build on years of activism and contestation, seeking to reclaim rights to access and engage with public spaces in the face of encroachments, mainly by the private sector. Urban spaces, including the country’s two biggest cities – Beirut and Tripoli – have been largely privatised and the preserve of an elite few, and post-war development has been marred with criticism of corruption and exclusivity. This article explores the history of public spaces in Beirut and Tripoli and the successive civic movements, which have sought to realise rights to public space. The article argues that reclaiming public space is central to reform and re-building relationships across divides after years of conflict. First, the article describes the evolution of Lebanon’s two main urban centres. Second, it moves to discuss the role of the consociational system in the partition and regulation of public space. Then it describes the various civic movements related to public space and examines the opportunities created by the October 2019 movement. Penultimately it interrogates the limits imposed by COVID-19 and recent crises. Lastly, it explores how placemaking and public space can contribute to peacebuilding and concludes that public spaces are essential to citizen relationships and inclusive participation in public life and affairs.

Effect of Core Plasticity on the Post-Buckling Behavior of Debonded Sandwich Beams

2000 ◽  
Author(s):  
Bhavani V. Sankar ◽  
Manickam Narayanan ◽  
Abhinav Sharma
Keyword(s):  
Plastic Material ◽  
Maximum Load ◽  
Face Sheet ◽  
Compression Tests ◽  
Element Analysis ◽  
The Core ◽  
Perfectly Plastic ◽  
The Face ◽  
Post Buckling ◽  
Elastic Perfectly Plastic

Abstract Nonlinear finite element analysis was used to simulate compression tests on sandwich composites containing debonded face sheets. The core was modeled as an elastic-perfectly-plastic material, and the face-sheet as elastic isotropic. The effects of core plasticity, face-sheet and core thickness, and debond length on the maximum load the beam can carry were studied. The results indicate that the core plasticity is an important factor that determines the maximum load.

Buckling and Postbuckling of Sandwich Beams With Delaminated Faces Based on Higher Order Core Theory

1999 ◽  
Author(s):  
R. F. Li ◽  
Y. Frostig ◽  
G. A. Kardomateas
Keyword(s):  
Nonlinear Distortion ◽  
Variational Principles ◽  
Vertical Direction ◽  
Initial Imperfection ◽  
Order Theory ◽  
Sandwich Beams ◽  
Postbuckling Behavior ◽  
The Core ◽  
Core Theory ◽  
The Face

Abstract Delaminations within the face sheets are often observed when a sandwich structure is exposed to impact loads. The buckling and postbuckling behavior of sandwich beams with delaminated faces is investigated in this work. The governing nonlinear equations, boundary conditions, and continuity conditions are formulated through variational principles. The beam construction consists of upper and lower, metallic or composite laminated symmetric skins, and a soft core of a foam or low strength honeycomb type. A high order theory is used for the core that accounts for the nonlinear distortion of the plane of section of the core and the compressibility in the vertical direction. The delamination considered is an interface crack, in which the substrate includes the transversely flexible core. The case of a debond at one of the skin-core interfaces is also included. The effects of the delamination length and location on the overall and local behavior are examined with an arbitrary initial imperfection.

The Impact of the Official Information Act 1982 on the Policy Development Process

2021 ◽  
Author(s):  
◽  
Edward H. Poot
Keyword(s):  
Public Sector ◽  
Policy Development ◽  
Development Process ◽  
The Core ◽  
Maximum Benefit ◽  
Policy Development Process ◽  
Good Government ◽  
The Impact ◽  
Participation Theory ◽  
Official Information

<p>The Official Information Act was passed into statute in 1982. Among the purposes of the Act is the enhancement and respect for the law and the promotion of good government. The aim of this paper is to detennine, from a participation perspective, the impact of the Official Information Act 1982 on the core public sector policy process. The paper starts with a background to the Act before reviewing the expected and actual impact of the Act, as outlined in the literature. The policy making process in New Zealand' s core public sector is considered, highlighting opportunities for participation. Participation theory is discussed.  The research involves a survey across the core public sector to gain general views of the impact of the Act on the policy development process. The results are used as the basis for three in-depth case studies of core public sector agencies. The conclusions are that while the Act is an important instrument of accountability, the success of the Act in enabling more effective participation is not so clear. While information is more readily obtainable, technocratic officials and Ministers keen to control information impact on the ability of citizens to participate. It is concluded that for the Act to be of maximum benefit education of officials and a loosening on the control of information will be needed.</p>

The Creation of the Film Council

2015 ◽  
Author(s):  
Gillian Doyle
Keyword(s):  
Policy Development ◽  
New Labour ◽  
Film Production ◽  
Review Group ◽  
Policy Review ◽  
Tax Relief ◽  
The Face ◽  
The Creation ◽  
Film Policy

This chapter first analyses the two decades of policy development and debate that lay behind the creation of the Film Council. It details the rebirth of interest in film policy and consequent key interventions made by successive Conservative governments after 1979. The Conservatives’ deployment of film tax relief along with their use of the National Lottery as a funding body for film production is described. Next, the New Labour government’s invention of the Film Council in 2000 is considered, noting the diverse policy moves behind this and role of the Film Policy Review Group. The major impact of the creation of the Film Council on the veteran British Film Institute’s status and range of activity is made clear. The chapter highlights how New Labour’s deployment of the dual logics of using expertise and seeking rationalisation together changed the face of film support.

Research on Cross-Border Entrepreneurial Path of Core Enterprise Based on Ecological Advantage

2020 ◽  
pp. 75-104
Author(s):  
Dake Jiang ◽  
Hong Zhang ◽  
Lei Wang ◽  
Jin Liu ◽  
Linlin Chang
Keyword(s):  
Interaction Model ◽  
Academic Community ◽  
Core Business ◽  
Corporate Strategies ◽  
The Core ◽  
Cross Border ◽  
Business Ecosystem ◽  
Evolution Path ◽  
Business Ecosystems ◽  
The Relationship

In the business ecosystem, the core business niche is not occupied by a structural position; its objectives and strategies are easily dispersed, while the core business can't coordinate the business ecosystem elements. Therefore, the ecological advantages obtained by core enterprises in the process of self-organization evolution are not sustainable. To solve this problem, a possible way is to explore how core enterprises consolidate and form new ecological advantages from the perspective of cross-border business. However, the academic community has not discussed the evolution path of cross-border entrepreneurship in detail. For this reason, based on the perspective of ecological advantages, this chapter discusses the strategic path of cross-border entrepreneurship of core enterprises and constructs an interaction model between ecological advantages and core enterprises' cross-border entrepreneurial paths. The study broadens the understanding of the relationship between corporate strategies and business ecosystems, then provides theoretical value for subsequent research.

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